unified data analytics omnichannel real-time campaigns ... brochure.1.3.pdf · real-time...
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Connecting Marketers with Customers
The Award-Winning Customer Data Platform and Omnichannel Marketing Hub
Unified Data & Compliance
Analytics & Attribution
Omnichannel Campaigns
Real-Time Marketing
NEXT GENERATION CUSTOMER DATA PLATFORM DELIVERING A TRUE SINGLE CUSTOMER VIEW &
OMNICHANNEL, REAL-TIME CUSTOMER JOURNEYS
Award-winning customer data solutions since 2013
UNIFY every customer interaction into a clean, trustworthy and compliant Single Customer View and ENGAGE with customers with analytics, segmentation and customer journey orchestration.
I don’t know how you
can run a business without an SCV.
It is a must have to allow traditional marketing best
practice.
Analytics Manager, LV=
BlueVenn UNIFY is the Customer Data Platform
engine that ingests data about your customers,
transactions and behaviors from across the
business to transform fragmented silos of
customer intelligence into a clean, compliant
and de-duplicated Single Customer View.
UNIFY creates a memory of every click, open,
visit, like, transaction or interaction with your
brand, all tied to a single customer record
which can then be shared with all your
CRM, marketing and reporting systems.
Easy to use data management tools and
a library of data processing rules enable
non-technical teams to manage and
maintain the Single Customer View and
ensure accurate, trustworthy marketing.
UNIFY ensures that time is never wasted
cleansing, matching or preparing data for
campaign audience selections and your
campaigns never grind to a halt because of data
access issues. In fact, customers see an average
98% reduction in data wrangling with BlueVenn!
One-click compliance tools for generating
Subject Access Requests, erasing personal data
and meeting other modern data privacy
requirements under GDPR and
CCPA help to mitigate the
costly risks of non-
compliance.
Unified data into a compliant Single Customer View
Analytics and predictive insights at your fingertips
Move over, data scientists! BlueVenn ENGAGE is
the omnichannel customer journey engine that
puts business-changing insights into the hands
of everyday marketers and gives you the ability
to orchestrate all online and offline marketing
channels from one platform. Predictive
analytics, RFV modeling and data visualizations
bring customer intelligence to the surface for
dynamic segmentation, campaign
selection and hyper-targeted
audience creation.
Need to know
who your best
customers
are? And
segment
them by
preferred channel? Need to better understand
attribution points? Want to find out which
customers are likely to churn? And why?
Which channels work best? What is the perfect
audience for your next marketing campaign?
Every question has an answer that is just a few
clicks away. Dynamic graphs, charts, maps,
Venn diagrams, bubbles and data blocks are all
usable as visual, drag & drop tools to uncover
patterns in behavior, optimize campaigns and
better understand the customer journey.
BlueVenn’s underlying analytics engine means
there is no degradation in speed when querying
millions, or billions, of data points, and that
highly targeted segments can be immediately
transformed into audiences for acquisition,
cross-sell, up-sell and retention campaigns.
We can now produce very specific mailing campaigns – from concept to action – within 24 hours. We no longer have to wait for an agency!
Head of CRM at Space NK
Air traffic control for your omnichannel marketing campaigns
Some of our integrations...
BlueVenn ENGAGE is the air traffic control
center for all your online and offline marketing
channels. Rather than managing campaigns
in multiple tools, BlueVenn integrates all your
channels into one drag & drop workflow,
enabling the orchestration of real-time,
personalized customer journeys across all
channels, devices and platforms. Across
email, SMS, eCommerce, direct mail, social,
call centers, POS or advertising, BlueVenn
centralizes all campaign decisions into one.
Bi-directional integrations to your marketing
channels enable you to trigger cross-
channel, real-time customer experiences and
campaigns. This enables every channel to
speak to every other channel as data flows
back and forth through BlueVenn’s real-time
engine, enabling instant triggers based on
clicks, opens, visits, views, responses, reviews,
transactions and abandonments. Plus, multi-
touch attribution reporting, a customer
journey optimizer and machine learning
enable you to ensure you maximize the
revenue potential of every campaign, optimize
lifetime value, and craft the right
message on the right
channel for each and
every customer.
With
the BlueVenn Marketing Hub, we
can visually create a journey, see how it links to
others and match our campaign planning to the journey that a
customer is taking outside of our organization. It’s a much better way to think about the conversations we are
having with our customers. Group Head of Customer Development, IPF
Real-time personalization and digital intelligence
BlueVenn’s integrated digital intelligence
and real-time marketing module can be
deployed quickly to start tracking known and
anonymous online users. It can then start
interacting with these users and customize
their digital experience in real-time.
With BlueVenn’s real-time tools, you can
better engage with customers at appropriate
touchpoints, using contextual,
personalized content,
recommendations and
offers, or trigger
real-time actions
to change
behaviors
through
abandonment emails, welcome messages,
pop-overs and countdown timers.
By collecting and storing the clickstream data
about every page, product or piece of content
viewed, every conversion or abandoned cart
and every device, browser or location, the
module gives you digital intelligence that is
fed directly into the BlueVenn Customer Data
Platform. This is then unified with all your
other offline, CRM and channel-specific data.
The combination of 150+ data connectors,
digital intelligence gathering, customer
analytics, multi-touch attribution and
omnichannel customer journeys, makes
BlueVenn the most complete Customer
Data Platform on the market today!
We can now identify and analyze thousands of website users which helps us to better target prospective customers with content tailored specifically to the interest they have shown. CRM Director, Subaru (UK)
A sample of our 300 customers
Cheltenham (UK) St George’s Business Park Cheltenham GL51 8HF
Nîmes (France) 442 Avenue Jean Prouvé
Nîmes 30900
Raleigh (US) 555 Fayetteville Street
Raleigh NC 27601
Bristol (UK) One Redcliff Street
Bristol BS1 6NP
© BlueVenn 2019
Request a demo at www.bluevenn.com/demo
Connecting Marketers with Customers
US: 1-617-207-8685 UK: +44 (0)117 943 5800