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Connecting Marketers with Customers The Award-Winning Customer Data Platform and Omnichannel Marketing Hub Unified Data & Compliance Analytics & Attribution Omnichannel Campaigns Real-Time Marketing

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Page 1: Unified Data Analytics Omnichannel Real-Time Campaigns ... brochure.1.3.pdf · Real-time personalization and digital intelligence BlueVenn’s integrated digital intelligence and

Connecting Marketers with Customers

The Award-Winning Customer Data Platform and Omnichannel Marketing Hub

Unified Data & Compliance

Analytics & Attribution

Omnichannel Campaigns

Real-Time Marketing

Page 2: Unified Data Analytics Omnichannel Real-Time Campaigns ... brochure.1.3.pdf · Real-time personalization and digital intelligence BlueVenn’s integrated digital intelligence and

NEXT GENERATION CUSTOMER DATA PLATFORM DELIVERING A TRUE SINGLE CUSTOMER VIEW &

OMNICHANNEL, REAL-TIME CUSTOMER JOURNEYS

Award-winning customer data solutions since 2013

UNIFY every customer interaction into a clean, trustworthy and compliant Single Customer View and ENGAGE with customers with analytics, segmentation and customer journey orchestration.

Page 3: Unified Data Analytics Omnichannel Real-Time Campaigns ... brochure.1.3.pdf · Real-time personalization and digital intelligence BlueVenn’s integrated digital intelligence and

I don’t know how you

can run a business without an SCV.

It is a must have to allow traditional marketing best

practice.

Analytics Manager, LV=

BlueVenn UNIFY is the Customer Data Platform

engine that ingests data about your customers,

transactions and behaviors from across the

business to transform fragmented silos of

customer intelligence into a clean, compliant

and de-duplicated Single Customer View.

UNIFY creates a memory of every click, open,

visit, like, transaction or interaction with your

brand, all tied to a single customer record

which can then be shared with all your

CRM, marketing and reporting systems.

Easy to use data management tools and

a library of data processing rules enable

non-technical teams to manage and

maintain the Single Customer View and

ensure accurate, trustworthy marketing.

UNIFY ensures that time is never wasted

cleansing, matching or preparing data for

campaign audience selections and your

campaigns never grind to a halt because of data

access issues. In fact, customers see an average

98% reduction in data wrangling with BlueVenn!

One-click compliance tools for generating

Subject Access Requests, erasing personal data

and meeting other modern data privacy

requirements under GDPR and

CCPA help to mitigate the

costly risks of non-

compliance.

Unified data into a compliant Single Customer View

Page 4: Unified Data Analytics Omnichannel Real-Time Campaigns ... brochure.1.3.pdf · Real-time personalization and digital intelligence BlueVenn’s integrated digital intelligence and

Analytics and predictive insights at your fingertips

Move over, data scientists! BlueVenn ENGAGE is

the omnichannel customer journey engine that

puts business-changing insights into the hands

of everyday marketers and gives you the ability

to orchestrate all online and offline marketing

channels from one platform. Predictive

analytics, RFV modeling and data visualizations

bring customer intelligence to the surface for

dynamic segmentation, campaign

selection and hyper-targeted

audience creation.

Need to know

who your best

customers

are? And

segment

them by

preferred channel? Need to better understand

attribution points? Want to find out which

customers are likely to churn? And why?

Which channels work best? What is the perfect

audience for your next marketing campaign?

Every question has an answer that is just a few

clicks away. Dynamic graphs, charts, maps,

Venn diagrams, bubbles and data blocks are all

usable as visual, drag & drop tools to uncover

patterns in behavior, optimize campaigns and

better understand the customer journey.

BlueVenn’s underlying analytics engine means

there is no degradation in speed when querying

millions, or billions, of data points, and that

highly targeted segments can be immediately

transformed into audiences for acquisition,

cross-sell, up-sell and retention campaigns.

We can now produce very specific mailing campaigns – from concept to action – within 24 hours. We no longer have to wait for an agency!

Head of CRM at Space NK

Page 5: Unified Data Analytics Omnichannel Real-Time Campaigns ... brochure.1.3.pdf · Real-time personalization and digital intelligence BlueVenn’s integrated digital intelligence and

Air traffic control for your omnichannel marketing campaigns

Some of our integrations...

BlueVenn ENGAGE is the air traffic control

center for all your online and offline marketing

channels. Rather than managing campaigns

in multiple tools, BlueVenn integrates all your

channels into one drag & drop workflow,

enabling the orchestration of real-time,

personalized customer journeys across all

channels, devices and platforms. Across

email, SMS, eCommerce, direct mail, social,

call centers, POS or advertising, BlueVenn

centralizes all campaign decisions into one.

Bi-directional integrations to your marketing

channels enable you to trigger cross-

channel, real-time customer experiences and

campaigns. This enables every channel to

speak to every other channel as data flows

back and forth through BlueVenn’s real-time

engine, enabling instant triggers based on

clicks, opens, visits, views, responses, reviews,

transactions and abandonments. Plus, multi-

touch attribution reporting, a customer

journey optimizer and machine learning

enable you to ensure you maximize the

revenue potential of every campaign, optimize

lifetime value, and craft the right

message on the right

channel for each and

every customer.

With

the BlueVenn Marketing Hub, we

can visually create a journey, see how it links to

others and match our campaign planning to the journey that a

customer is taking outside of our organization. It’s a much better way to think about the conversations we are

having with our customers. Group Head of Customer Development, IPF

Page 6: Unified Data Analytics Omnichannel Real-Time Campaigns ... brochure.1.3.pdf · Real-time personalization and digital intelligence BlueVenn’s integrated digital intelligence and

Real-time personalization and digital intelligence

BlueVenn’s integrated digital intelligence

and real-time marketing module can be

deployed quickly to start tracking known and

anonymous online users. It can then start

interacting with these users and customize

their digital experience in real-time.

With BlueVenn’s real-time tools, you can

better engage with customers at appropriate

touchpoints, using contextual,

personalized content,

recommendations and

offers, or trigger

real-time actions

to change

behaviors

through

abandonment emails, welcome messages,

pop-overs and countdown timers.

By collecting and storing the clickstream data

about every page, product or piece of content

viewed, every conversion or abandoned cart

and every device, browser or location, the

module gives you digital intelligence that is

fed directly into the BlueVenn Customer Data

Platform. This is then unified with all your

other offline, CRM and channel-specific data.

The combination of 150+ data connectors,

digital intelligence gathering, customer

analytics, multi-touch attribution and

omnichannel customer journeys, makes

BlueVenn the most complete Customer

Data Platform on the market today!

We can now identify and analyze thousands of website users which helps us to better target prospective customers with content tailored specifically to the interest they have shown. CRM Director, Subaru (UK)

Page 7: Unified Data Analytics Omnichannel Real-Time Campaigns ... brochure.1.3.pdf · Real-time personalization and digital intelligence BlueVenn’s integrated digital intelligence and

A sample of our 300 customers

Page 8: Unified Data Analytics Omnichannel Real-Time Campaigns ... brochure.1.3.pdf · Real-time personalization and digital intelligence BlueVenn’s integrated digital intelligence and

Cheltenham (UK) St George’s Business Park Cheltenham GL51 8HF

Nîmes (France) 442 Avenue Jean Prouvé

Nîmes 30900

Raleigh (US) 555 Fayetteville Street

Raleigh NC 27601

Bristol (UK) One Redcliff Street

Bristol BS1 6NP

© BlueVenn 2019

Request a demo at www.bluevenn.com/demo

Connecting Marketers with Customers

US: 1-617-207-8685 UK: +44 (0)117 943 5800

[email protected]