unicef youngster university... · “ahhhhoooo heeee” “i was born to succeed” enrol in their...

You start learning the minute you are born. Every early learning experience lays the foundation for well-being and success in later life, but the importance of this early learning and stimulation is often underestimated.

What if there was a school to teach awareness of this importance? To help people understand young children and their needs, and to provide everyone with a head start in life from day one? Better still, what if this school was mobile and could be taken to wherever it was needed most?

UNICEF Youngster University does just that - by highlighting that interaction and learning are vital at any age, and even the simplest of experiences as an infant is as significant to driving a successful future as a university level degree. Our campaign will drive awareness of the need to understand this importance.

Through the use of a webpage and a physical travelling bus, UNICEF Youngster University will be promoted and circulated both digitally and tangibly. Resources will be created to enable caregivers to easily provide varied cognitive and social stimulation for young children, and start them on the path to a successful future.

The idea

Unite for children

Images from Getty Images and Shutterstock

unicef youngster university

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Enrol in their future now

Print The campaign will be promoted via traditional media channels. Press ads, outdoor space and posters can be utilised to drive understanding of how early stimulation has a big impact on a child’s future.

Caregivers will be encouraged to secure this future success and invest in their child’s well-being through enrolling in UNICEF Youngster University.


Unite for children

“GARBALARBOO BOO”“I was born a student”


George, 10 months


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Cognitive, social and emotional development in a child’s fi rst years has been proven to be invaluable in later life. By understanding how exposure to basic sensory experiences, such as music, reading, textures, smells, and socialising can make for a brighter future, you can help children get a head start. Visit UNICEF.org/UYU for more information and to show your support.

Im the king of the worldI’m the bestestI was born for success???

� e bus is coming to you

Unite for children

The UNICEF Uni Bus is coming to you

UNICEF.org/UYU #UNICEFUniBus

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Unite for children

“AHHHHOOOO HEEEE”“I was born to succeed”


Tia, 2 years

Cognitive, social and emotional development in a child’s fi rst years has been proven to be invaluable in later life. By understanding how exposure to basic sensory experiences, such as music, reading, textures, smells, and socialising can make for a brighter future, you can help children get a head start. Visit UNICEF.org/UYU for more information and to show your support.


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In areas where the UNICEF Uni Bus is due to visit, print materials can refer to the Pop-up Campus time, date and activity plan, encouraging caregiver and student attendance.

Learning starts at birth. Bring your child along to our Pop-up Campus to find out more about the importance of early learning, and how this can aid success in later life.

Press adverts Poster

Open on scene of blue bus driving through a remote town.

Bus continues through various different places around the globe.

We see the UNICEF Youngster University logo on the side of the bus as it pulls up at a busy stop with a group of adults and young children.

We then see a UNICEF representative exit the bus and hand out Enrolment Packs in drawstring bags.

Cut to scene of father on bus.

Father: “The UNICEF Youngster University has helped me realise how important early learning and stimulation is for little James“

Pan down to face of James.

Father: “What do you think of UNICEF Youngster University, James?“

V/O: “Enrol in their future now. Visit UNICEF.org/UYU for more infomation and to show your support“

Visual of James speaking incomprehensible baby language.

Subtitled: Well I was born to be a student and UNICEF Youngster University is giving me everything I need to get the best start in life, and daddy’s learning a lot too.

Video


Follow the #UNICEFUniBusVisit UNICEF.org/UYU for more

information and to show your support

A video will be created to promote UNICEF Youngster University and its message on digital media channels such as YouTube and Facebook. It would also feature on the website homepage.


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Super: Enrol in their future nowFollow the #UNICEFUniBusVisit UNICEF.org/UYU for more information and to show your support.

All students will receive an Enrolment Pack that promotes shared understanding through varied stimulation. It includes an activity plan, fun stimuli and learning information for caregivers.

These will be available as both physical branded bags and downloadable materials from the UNICEF Youngster University website. Caregivers will be encouraged to complete all elements of

the pack, and as an incentive their child will receive a congratulatory Graduation Pack.


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StorybookROOOOARHead Teacher hotline

MissHead TeacherTel: 0800000000Email: [email protected]

SongbookLALALA

TICK TOCK TICKActivity plan

WOOWEE

Rome

Me and my baby just enrolled in #UNICEFYoungsterUni She’s a student at 5 months!!!

Enrolment Pack


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Caregivers are encouraged to share their enrolment via social media.

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Programme information

Leo

Paul, Cathy and 16 others

UNICEF Youngster University willphysically travel in the form of theUNICEF Uni Bus, distributing resourcesand the important message of earlylearning and stimulation to caregiversacross the globe. We could even get celebrities to drive parts of the journey.

The UNICEF Uni Bus will stop indifferent towns and countries, and create Pop-up Campuses withUNICEF early learning representativesto answer queries, hand out EnrolmentPacks, take graduation photographsand run activity sessions.

The bus will be funded by donations, and could tour to gain support for the upcoming journey. People will be encouraged to visit the website and donate towards fuel or supplies. A separate text campaign can be established to attract further monetary donations.

Enrolment Pack giveaways

UNICEF representatives

TEXTUYUBUSto donate £3 to fuel the bus

GraduationPhotobooth

Graduation caps


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The UNICEF Uni Bus


The bus would be packed with a variety of sensory experiences, and would be equipped with the resources to run activity sessions on the bus itself or at designated venues, such as schools orcommunity centres.


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Unite for children

Graduate


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Digital activation

#UNICEFUniBus#UNICEFYoungsterUni

Our bus has reached Brazil Follow the #UNICEFUniBusDonate here to keep it going UNICEF.org/UYU

Uganda

Just spotted the #UNICEFUniBus @ the local market. Such a great cause


Share

Update

A digital and social media campaign will be created where supporters and caregivers can use #UNICEFUniBus to follow the bus’s progress and share photos and tweets.

UNICEF will update the bus’s location, and upload videos and messages on social media and the UNICEF Youngster University webpage, sharing the positive experience and caregiver

feedback on the Pop-up Campus in each location. This would also be used to encourage donations to fuel the bus and its resources.

Sal, Hue and 21 others

The UNICEF Youngster University webpage could sit on the existing UNICEF website. It will provide a range of resources to encourage caregivers to enrol in UNICEF Youngster University, and inspire understanding of early learning and stimulation.

Download your Enrolment Pack

Follow the busAsk Missunicef youngster university

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Who we are

We help raise awareness of future success through early learning

Caregivers’ Forum

Show your support

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Website

There will also be a section on the site that follows the UNICEF Uni Bus on its travels, where visitors can show their support through funding the purchasing of materials and fuel.

Specialists will be contactable through the “Ask Miss” section of the site, where caregivers can live chat with a UNICEF Miss.


The webpage will also serve as a communication hub between caregivers across the globe – the Caregivers’ Forum will allow visitors to share their experiences, advice and information on local resources.

All of the enrolment materials will be available for different ages, as well as online tutorials from UNICEF early learning specialists.

Click here to donate and see the difference it makes

China

My baby graduated from #UNICEFYoungsterUni - Proud Mum

Certificate

Certificate of achievement

Awarded to _________________Under the care of _________________

For partaking in UNICEF YOUNGSTER UNIVERSITY

and getting the start in life they need to secure a brighter future

Instructions - How to make the graduation cap

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Graduation Pack

Photo frame

Share

Graduation cap

As a reward for completing UNICEF Youngster University, students will recieve a Graduation Pack to congratulate them on taking the important learning steps towards securing a brighter future.

As part of the pack caregivers will receive a ‘make your own’ mini graduation cap, certificate of achievement and photo frame. Caregivers will also be encouraged to share their child’s achievement

on social media channels to drive awareness of the importance of early childhood stimulation.

AugustusKal

Unite for children

Unite for children

Graduate



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Rita, Sanj and 40 others

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unicef youngster university... · “ahhhhoooo heeee” “i was born to succeed” enrol in their...

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