UNESCO- Young Leaders Forum Helsinki 2012

FROM LONDON 1948 TO LONDON 2012

PLAN1. Born and goals

2. Actors

3. How

4. What

5. Press

6. Financial partners

7. Budget

8. Results

9. Conclusion

Lien cliquable

1) BORN AND GOALS• September 2010: a fortuitous meeting between Jacques Borlée

and a former athlete (88 yo)

• Talking about memories of the past

• Link with OG London 1948 and 2012

• Idea of gather all former Belgian champions

Main goal

GOALS

Express our gratitude

Put them in the spotlight

Encourage the sharing of memories

Gather all former Belgian Champions

GOALSMix Generations

Transition between the old and the new generation

Be an example for our young athletes

Share experiences

Build a dream

GOALSSupport our athletes to outstanding performances

Bring additional public to the athletes

(spectacle performances)

Build momentum around our athletes

2) ACTORS Jacques BorléeProject’s founder

Belgian AthleticsOrganizer of the Belgian National Championships

Belgian Olympic CommitteeSupports the Belgian Olympic Athletes

Brussels AthleticsLogistics support

Ligue Belge Francophone d’AthlétismeVlaamse Atletiekliga

ACTORS Ambassadors of the project- Gaston Roelants (Gold Medal 3000m steeple - OG Tokyo 1964)

- Roger Moens (Silver Medal 800m - OGRome 1960)

3) HOWPromotion

Posters- 500 copies

Published in newspapers-

5 publications before the event

Promotional cards/contest -

5000 copies

3) HOWPromotionOn the leagues’ websites: -LBFA-VAL-Brussels Athletics AprilJune 4201 visits

3) HOWPromotion

Publication on Facebook –

2940 friends of Atletix Brussels

Press

HOWRegistrations

Registrations online (or telephone)

Personal data and sports record

Personal Data and online registration

HOWRegistrations

Personal invitation via mail or e-mail

4) WHAT VIP Parking Red Carpet VIP shuttles (BMW) Hall of Fame - Museum/ souvenirs - Giant billboard with autographs - Photo montages - Video montages on big screen - Meet and greet - Catering

WHAT

Opening off one stand with free entrance for the audience.A capella interpretation of the national anthem Interpretation of Tom Dice (Belgium’s representative at the Eurovision Song Contest)Quiz: meeting with Jacques Borlée + participation during the press conferenceSymbolic passing of the baton’s relay between generations of athletes

5) PRESSBefore the event

Press conference on the 05/25/2012 at the British EmbassyLots of promotional articles in newspapers 12 pages big special in «La Dernière Heure »

PRESSAfter the event

Free distribution of DH’s special about the eventPress acreditationsPress corner on the trackPositive reactions

- Newspapers

- Television RTL TVI (lien)

RTBF (lien)

SPORZA

6) FINANCIAL PARTNERS

LampirisRégion Bruxelles CapitaleVille de Bruxelles

BMW Recticel Coca cola

7) BUDGET

VOIR JH

CHARGES PRODUITS

Administration 7.800 State founds 15.500

Logistics 9.660 Sponsoring 11.000

Personnal 1.370 Media sponsoring 17.500

Communication/ Advertising 20.300

TOTAL 39.130 TOTAL 44.000

Benefits: 4.870

8) RESULTS

722 Belgian Champions all catergories (Cad Mas)380 Belgian Champions seniors (52%)20113000 spectators

20125500 spectators (nevertheless the bad timing of the event)2 Belgian Records16 minima reached for EC Helsinki 2012, 3 news 2 minima reached for the Olympics Game 2012, 2 very close

9) CONCLUSION Gather all former Belgian Champions 722 Champions were present Mix generations from 13 to 88 years old Build momentum around our athletes 2 times more spectators then the year before Organize the concert Support our athletes to outstanding performances 16 minima reached for EC Helsinki 2012 2 for the Olympics Games 2 Belgian records (3rd word best performance of the year.)

CONCLUSION

Build a dream

THANKS TO Jacques Borlée

Ludwig De Clercq

Alexandre Charlier

Willy Pennoit

Eddy Devogelaer

Jean-Claude Thill

Jean Halewyck (B.A)