undiz social media consulting project

UNDIZ CASE STUDY

Blandine DarfeuilShiyun Ou

Agnès PeyrolAnna Poprzen

~December 2015

Current situation

Interact with Undiz to give inputs like insights for a specific theme.

Undiz Facebook team has difficulties to accurately evaluate the most expected themes and their impact on potential consumers.

Use QR code on purchase receipt to answer a survey on their experience in store and to give suggestions.

Consumers can Problem

The tool does not enable the team to obtain useful inputs for their future collections, as it is not organized and data are not quantitative.

How to use more accurately the community’s insights to develop themes and trends 9 months in advance?

Our concept

Do It Yourself

• Girls will design their own clothes all year long

• Available both on computers & mobile

• Part of the Undiz website

• Shared on Facebook & Instagram

• Data automatically sent to Undiz

• Exploiting tool very simple and fast

Facebook & Instagram

communities

Friends & families of

those communities:

snow ball effect

Everyone interested in

designing their clothes for

Undiz

Target

DIY Website

NEW SOUTIENS-GORGES CULOTTES & CO HOMEWEAR SPORT HOMME CADEAUX DIY

DIYFAIS TON PROPRE DESIGN UNDIZ!

PARTAGE LE AVEC TES AMIS!

Quelle forme?


VALIDER

COULEURS

TEXTURE/MATIERE

ACCESSOIRES

TEXTE

MOTIF&THEME

SOUTIENS-GORGES

CULOTTES

HOMEWEAR

Quoi? Comment?

DIY Website

<://www.freepik.com/free-vector/clothes-silhouettes_792589.htm'>Designed by>

COULEURS

TEXTURE/MATIERE

ACCESSOIRES

TEXTE

MOTIF&THEME

SOUTIENS-GORGES

CULOTTES

HOMEWEAR

Quoi? Comment?

Quelle forme?

MOTIF

THEME

Télécharger ma propre photo


VALIDER

DIY Website


Voilàtacréation Undiz!Partage laavectes amis …

Sauvegarder mon design dans mon compte

Je partage avec mes amis!

Bravo,tondesignaétéenvoyéauxéquipesdeUndiz avecsuccès!

DIY Website

• Data collecting period: every 2 weeks (or customized) • The website automatically send back users’ favorite elements in numbers (percentage)

Colors Patterns & Themes Accessories

• Those data are transferred to the creative team in charge of the capsules, as a source of inspiration

Exploiting data

Fans design their unique

DIY itemSnow ball

effect

Items are pre-selected by

UNDIZ. Followers vote

for their favorite item

on FB. The designers will

not be revealed

Opening game1 week

Vote by community

1 week

Event talking1 week

YouTubers and bloggers talk

about the tool & the contest

during one week

Reward

Named after the winner!

The winner receives it

for free!

The tool is indefinitely available

Launching plan & rewards

DIYFAIS TON PROPRE DESIGN UNDIZ!

Nouveau sur Undiz! Créez vos propres collections! Votez ensuite pour lemeilleur design qui sera en vente en magasin dans une des prochainescapsules. http://bit.ly/1QknxpYZUB

Google analytics and Facebook insights

• Likes• Shares• Comments +/-• Fans

• Number of friends

• Subscribers

• Number of videos about the tool and “haul” Undiz

DIY

• Number of designs that are created during defined time

• Number of designs created by one customer

Evaluation criteria

• Followers

• Number of pictures

Financial support

ü Tool creation annex fees• Visuals and drawings

~ 4 000€

ü Launching campaign of the tool• Sponsor YouTubers and bloggers

~ 6 000€

Human resources

ü Tool creation • Undiz assets are already present

(IT department and designers)

ü Launch campaign • Few hours a week during one or two

months

ü Designs analysis, data export & exploitation • Approximately 1 day a month

Support: finance & HR

THANK YOU

Accurate & continuous detection of new trends

DIY tool will strengthen the bond between consumers and

Undiz enhancing consumer

experience

Being included in the Undiz

website, it will become part of the brand DNA

Social media will have a central

leverage to attract

consumers

Conclusion

undiz social media consulting project

Marketing