understanding the power of search engine optimization
DESCRIPTION
Nikko Marasigan's Presentation for IT Students of Batangas State University on June 2012TRANSCRIPT
Search Engine OptimizationUnderstanding The Power of Search
NIKKO MARASIGAN #batstateuSEO
What is Search?
Nikko Marasigan
Search is the organized pursuit of information. Somewhere in a collection of documents, Web pages, and other sources, there is information that you want to find.
NIKKO MARASIGAN #batstateuSEO
Why Do People Search?
People want to find a specific site
Why Do People Search?
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People want to find information
Why Do People Search?
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People want to make a transaction
Why Do People Search?
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Now what is a Search Engine?
Nikko Marasigan
Y U NO KNOW SEARCH ENGINE?!
Search Engine is a tool that helps to retrieve information for a user when a query is typed into the search box.
What is Search Engine?
NIKKO MARASIGAN #batstateuSEO
What is Search Engine?
For the longest time, the almighty Google dominates the search engine landscape. So much so, in fact, that Google’s popularity garnered it an official entry in the Merriam-Webster and Oxford dictionaries in 2006. None of the other search engines have that feather to decorate their caps.
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Bing
What is Search Engine?
Microsoft settled on the name “Bing” for pragmatic purposes: it is memorable, short, easy to spell, and would function well as a URL. Also, the name reminds users of that familiar Bing! sound made during times of discovery and decision making.
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Yahoo!
What is Search Engine?
The word “Yahoo” is an acronym for “Yet Another Hierarchical Officious Oracle.” The founders, however, insisted that they picked the name based on the slang term made famous during the late ‘80’s and early ‘90’s, referring to an unsophisticated, rural Southerner.
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Understanding Google Search Engine Results Page
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Paid vs Organic: Positioning
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Paid
Organic
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Paid vs Organic: Percent of Clicks
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12% of Clicks
88% of Clicks
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What is Search Engine Optimization?
NIKKO MARASIGAN #batstateuSEO
Search Engine Optimization (SEO) is a process to maximize web page visibility in Search Engines for users search queries (Keyword or Key phrase).
What is Search Engine Optimization?
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How Important is SEO?
Global Volume Search Growth
Source: http://bit.ly/comscore-may2012-searchrank
NIKKO MARASIGAN #batstateuSEO
17.5 billion explicit core searches were conducted in May 2012
How Important is SEO?
NIKKO MARASIGAN #batstateuSEO
Google Sites ranking first with 11.7 billion
How Important is SEO?
NIKKO MARASIGAN #batstateuSEO
Microsoft Sites ranked second with 2.7 billion searches
How Important is SEO?
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Followed by Yahoo! Sites with 2.3 billion
How Important is SEO?
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Ask Network with 521 million
How Important is SEO?
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AOL, Inc. with 268 million
How Important is SEO?
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Importance of SEO
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To increase targeted organic traffic
Importance of SEO
NIKKO MARASIGAN #batstateuSEO
To create brand identity
Importance of SEO
NIKKO MARASIGAN #batstateuSEO
To increase web visibility
Importance of SEO
NIKKO MARASIGAN #batstateuSEO
To get ahead of competitors
Importance of SEO
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For long-term sales conversion
Importance of SEO
NIKKO MARASIGAN #batstateuSEO
To reach potential customers
Importance of SEO
NIKKO MARASIGAN #batstateuSEO
To increase ROI
Importance of SEO
NIKKO MARASIGAN #batstateuSEO
12% of Clicks
88% of Clicks
NIKKO MARASIGAN #batstateuSEO
Major SEO Factors
On Page Optimization
NIKKO MARASIGAN #batstateuSEO
On Page Optimization:Title Tag
Major SEO Factors
A title tag is the main text that describes an online document. It is the single most important on-page SEO element.
Code Sample: <head><title>Example Title</title></head>
NIKKO MARASIGAN #batstateuSEO
On Page Optimization:Meta Tags
Major SEO Factors
HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.
Tells the browsers specific information about the page. Simply, it “explains” the page so a browser can understand it.
NIKKO MARASIGAN #batstateuSEO
On Page Optimization:Meta Tags
Major SEO Factors
NIKKO MARASIGAN #batstateuSEO
On Page Optimization:Keywords
Major SEO Factors
Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.
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On Page Optimization:Keywords
Major SEO Factors
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On Page Optimization:Links
Major SEO Factors
It is important to optimize your internal links for search engines as well as to give your visitors a better navigation.
Code Sample:<a href=“domain.com”>Anchor Text</a>
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On Page Optimization:Image
Major SEO Factors
It’s very easy for people to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.
NIKKO MARASIGAN #batstateuSEO
Major SEO Factors
Off Page Optimization
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Off Page Optimization:Anchor Text
Major SEO Factors
An anchor text link holds a lot of weight in SEO. These links are an important part of on-page and off-page optimization. It can give your internal pages a boost. They can be especially helpful in assisting with increasing rankings for a page that otherwise may not be performing as well as it should.
NIKKO MARASIGAN #batstateuSEO
Off Page Optimization:Social Shares
Major SEO Factors
Social signals is one of the most notable search ranking factors, as it is a strong indication of user activity on pages all across the web. These signals are basically retrieved from popular social networks such as Facebook, Twitter and Google Plus, determining pages that receive a lot of attention and social popularity in order to be returned as results to relevant search queries.
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Off Page Optimization:White Hat
Major SEO Factors
White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP)while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google.
NIKKO MARASIGAN #batstateuSEO
Off Page Optimization:Black Hat
Major SEO Factors
Black Hat SEO is most commonly defined as a disapproved practice that increases a page's ranking in a search engine result page (SERP). These practices are against the search engine's terms of service and can result in the site being banned from the search engines.
NIKKO MARASIGAN #batstateuSEO
What does SEO have to do with a Student like me?
NIKKO MARASIGAN
Knows SEO
Doesn’t MatterNIKKO MARASIGAN #batstateuSEO
Start Early - Create a Blog!
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Apply Basic knowledge of SEO
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Start Earning Money
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NIKKO MARASIGAN #batstateuSEO
Where Do I Start?
Nikko Marasigan
Recommendation
http://www.seomoz.org/beginners-guide-to-seo #batstateuSEO
What Do I Need?
NIKKO MARASIGAN #batstateuSEO
Laptop / Desktop
Nikko Marasigan
Internet Connectivity
Nikko Marasigan
Patience
Thank You!
Find Me On The WebTwitter: @nikkomarasigan
Google+: gplus.to/iamnikkonikkomachine.blogspot.com
#batstateuSEONIKKO MARASIGAN