understanding the influence of the co-design process on well-being - vink, wetter-edman, edvardsson,...
TRANSCRIPT
Understanding the Influence of the Co-Design Process on Well-Being 1
Understanding the Influence of the Co-Design Process on Well-Being
Josina Vink, Katarina Wetter-Edman, Bård Tronvoll, & Bo Edvardsson
ServDes 2016
Understanding the Influence of the Co-Design Process on Well-Being 2
Aim of the Paper
Co-Design Well-Being
Understanding the Influence of the Co-Design Process on Well-Being 3
Aim of the Paper
Co-Design Well-Being
Contribute to co-design research
Understanding the Influence of the Co-Design Process on Well-Being 4
Rationale
Increase the value created through co-design
Enhance well-being
Legitimize the role of co-design in services
Enable transformation in service systems
Understanding the Influence of the Co-Design Process on Well-Being 5
Approach
Co-DesignTransformative
Service Research
Service-dominant logic
Understanding the Influence of the Co-Design Process on Well-Being 6
Co-Design
a process of joint inquiry and imagination where diverse actors share and combine their knowledge (Steen, Manschot & De Koning, 2011; Steen, 2013)
Understanding the Influence of the Co-Design Process on Well-Being 7
Grounding Co-Design in SDL
Service-dominant logicconceptual framework for thinking about service, focused on value co-creation and resource integration
(Vargo & Lusch, 2004; 2008)
Understanding the Influence of the Co-Design Process on Well-Being 8
Grounding Co-Design in SDL
Service-dominant logicconceptual framework for thinking about service, focused on value co-creation and resource integration
(Vargo & Lusch, 2004; 2008)
Co-Designa practical approach to collaboratively create value
(Weter-Edman et al., 2014)
aligned & complementary
Understanding the Influence of the Co-Design Process on Well-Being 9
Grounding Co-Design in SDL
value is created in-use and in-context, including the social context
(Edvardsson, Tronvoll & Gruber, 2011; Vargo & Lusch, 2004; 2008)
Service-dominant logic
Understanding the Influence of the Co-Design Process on Well-Being 10
Grounding Co-Design in SDL
value is created in-use and in-context, including the social context
(Edvardsson, Tronvoll & Gruber, 2011; Vargo & Lusch, 2004; 2008)
Service-dominant logic
value is also created in designing, when the process is participatory
(Weter-Edman et al., 2014)
Co-Design
Understanding the Influence of the Co-Design Process on Well-Being 11
Grounding Co-Design in SDL
value is created in-use and in-context, including the social context
(Edvardsson, Tronvoll & Gruber, 2011; Vargo & Lusch, 2004; 2008)
Service-dominant logic
value is also created in designing, when the process is participatory
(Weter-Edman et al., 2014)
Co-Design
Co-design is part of the value creation process.
Understanding the Influence of the Co-Design Process on Well-Being 12
Re-Positing Co-Design
Service-dominant logicservice is a process of applying skills and knowledge for the benefit of another actor
(Vargo & Lusch, 2008)
Understanding the Influence of the Co-Design Process on Well-Being 13
Re-Positing Co-Design
Service-dominant logicservice is a process of applying skills and knowledge for the benefit of another actor
(Vargo & Lusch, 2008)
Co-Designco-design is a process of joint inquiry and imagination where diverse actors share and combine their knowledge
(Steen, Manschot & De Koning, 2011; Steen, 2013)
Understanding the Influence of the Co-Design Process on Well-Being 14
Re-Positing Co-Design
Service-dominant logicservice is a process of applying skills and knowledge for the benefit of another actor
(Vargo & Lusch, 2008)
Co-Designco-design is a process of joint inquiry and imagination where diverse actors share and combine their knowledge
(Steen, Manschot & De Koning, 2011; Steen, 2013)
Co-design is a form of service.
Understanding the Influence of the Co-Design Process on Well-Being 15
Co-Design as Service
Design
Design of Servicesbased on goods-dominant logic
Service
end user
adds value
delivers value
Understanding the Influence of the Co-Design Process on Well-Being 16
Co-Design as Service
Design
Design of Servicesbased on goods-dominant logic
Service
adds value
delivers value
end user
Design as Servicebased on service-dominant logic
value in use
value in designing
value in context
Service
actor
actor actor
actorresource integration
total co-creation of value
Understanding the Influence of the Co-Design Process on Well-Being 17
Aligning Co-Design & TSR
Transformative service research is service research with the goal of creating improvements in the well-being of individuals and collectives. (Anderson et al., 2011)
Understanding the Influence of the Co-Design Process on Well-Being 18
Aligning Co-Design & TSR
Transformative service research is service research with the goal of creating improvements in the well-being of individuals and collectives. (Anderson et al., 2011)
service fundamentally affects well-being
well-being is not possible without service
(Ostrom et al., 2010)
Understanding the Influence of the Co-Design Process on Well-Being 19
Aligning Co-Design & TSR
Transformative service research is service research with the goal of creating improvements in the well-being of individuals and collectives. (Anderson et al., 2011)
service fundamentally affects well-being
well-being is not possible without service
(Ostrom et al., 2010)
If co-design is a form of service Then TSR is applicable
Understanding the Influence of the Co-Design Process on Well-Being 20
Aligning Co-Design & TSR
Co-design has transformative aims, but there are concerns about its readiness. (Sangiorgi, 2010)
Understanding the Influence of the Co-Design Process on Well-Being 21
Aligning Co-Design & TSR
Co-design has transformative aims, but there are concerns about its readiness. (Sangiorgi, 2010)
Perhaps TSR can help
Understanding the Influence of the Co-Design Process on Well-Being 22
Aligning Co-Design & TSR
Co-DesignTransformative
Service Research
Transformativeaims
Service
aligned & applicable
Understanding the Influence of the Co-Design Process on Well-Being 23
Well-Being
TSR proponents call for more attention on how service enhances or harms consumer well-being(Rosenbaum et al., 2011)
Understanding the Influence of the Co-Design Process on Well-Being 24
Dimension of Well-Being from TSR
(Anderson et al., 2011; Blocker & Barrios, 2015)
Micro to macro-levels of well-being
Positive and negative outcomes
Impacts on diverse actors and entities
Intended and unintended impacts
Eudaimonic well-being and hedonic well-being
Transformation by changing institutional arrangements
Understanding the Influence of the Co-Design Process on Well-Being 25
Comparing to Co-Design ResearchDimensions of Well-being
Description in TSR Related Discussion in Co-Design Research
Levels Micro to macro levels of well-being Focused on outcomes at the micro- & meso-levels (e.g. individuals and organizations)
Entities Impacts on diverse actors and entities inclu-ding individuals, families, consumer entities, service entities, communities, etc.
Focused on benefits for a small number of entities, mainly consumer and service entities
Types Eudaimonic well-being (human flourishing and the realization of potential) and hedonic well-being (happiness)
Does not distinguish between types of well-being, mainly highlights empowerment benefits
Outcomes Positive outcomes (uplifting value creation) and negative outcomes (destruction of value)
Describes some positive outcomes related to well-being, but ignores real and potential negative outcomes
Intentions Intended and untended impacts on well-being Issue of intention is not explicitly discussion, seemingly focuses on intended impacts
Transformation Actors using their agency to change institutio-nal arrangements
Conversation of transformative potential of co-design has been started, but lacks a systematic evaluation
Understanding the Influence of the Co-Design Process on Well-Being 26
How TSR Expands the Discussion• Enhancingunderstandingofhowco-designinfluenceswell-beingatmultiple-levels
• Consideringhowco-designimpactsabroaderrangeofactorswithinservicesystems
• Deepeningexplorationofhowco-designcontributestodifferenttypesofwell-being
• Monitoringnegativeoutcomesrelatedtowell-being
• Understandingdifferencesbetweenintendedimpactsandrealizedimpacts
• Evaluatingtheabilityofco-designchangeinstitutionalarrangements
Understanding the Influence of the Co-Design Process on Well-Being 27
Contributions• Linksco-designtowell-beingusingSDLtoreinforcetherelevanceofTSR
• Createsholisticunderstandingoftheinfluenceofco-designonwell-being
• Informsevaluationcalledforinco-designliterature
Helps designers optimize the total value created through co-design & service.
Understanding the Influence of the Co-Design Process on Well-Being 28
Future Research
Use dimensions as an interpretive framework for case studies
Investigate role of co-design in institutional change re: well-being
Analyze role of co-design in service innovation for well-being
Address specific deficits in transformative capacities
Explore contribution of co-design to SDL & TSR
Understanding the Influence of the Co-Design Process on Well-Being 29
Feedback & Questions