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Page 1: Understanding the demands on modern qualitative research - Hurriyet

Qualitative 360 Europe 2014

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Page 2: Understanding the demands on modern qualitative research - Hurriyet
Page 3: Understanding the demands on modern qualitative research - Hurriyet
Page 4: Understanding the demands on modern qualitative research - Hurriyet
Page 5: Understanding the demands on modern qualitative research - Hurriyet

Any customer can have a car painted any color that he wants so long as it is black....

Page 6: Understanding the demands on modern qualitative research - Hurriyet
Page 7: Understanding the demands on modern qualitative research - Hurriyet
Page 8: Understanding the demands on modern qualitative research - Hurriyet
Page 9: Understanding the demands on modern qualitative research - Hurriyet
Page 10: Understanding the demands on modern qualitative research - Hurriyet
Page 11: Understanding the demands on modern qualitative research - Hurriyet
Page 12: Understanding the demands on modern qualitative research - Hurriyet
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Page 14: Understanding the demands on modern qualitative research - Hurriyet
Page 15: Understanding the demands on modern qualitative research - Hurriyet
Page 16: Understanding the demands on modern qualitative research - Hurriyet

SMART CUSTOMIZATION

Page 17: Understanding the demands on modern qualitative research - Hurriyet

Is there a way to eliminate the agenda impact?

News as a commodity due to internet?

How to manage the perception?

Paid content

Price sensivity

Competition analysis...

How to find the best design?

Emotional engagement?

Define the needs...

Page 18: Understanding the demands on modern qualitative research - Hurriyet

SPEED

Page 19: Understanding the demands on modern qualitative research - Hurriyet
Page 20: Understanding the demands on modern qualitative research - Hurriyet

THANK YOU

Page 21: Understanding the demands on modern qualitative research - Hurriyet

Qualitative 360 Europe 2014

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Supported by

Organised by


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