understanding the current it landscape

Understanding the Current IT Landscape

Jon Brown Vice President, Market Intelligence

Today’s Featured Guests

2 ©TechTarget

Tom Hittner BIP Program Manager,

Texas Health and Human

Services Commission

Carla Patrolia IT Auditor,

Texas Department of

State Health Services

The IT Market in 2015

3 ©TechTarget

4

Global IT Budgets for 2015 – Up 6.7% globally

©TechTarget

8.7%

10.6% 8.4%

3.6%

8.7%

5.7%

5

Increasers: Global IT Budgets for 2015 – Up 6.7% globally

©TechTarget

8.7%

10.6% 8.4%

3.6%

8.7%

5.7%

All Marketers/All Brands Should be focusing on APAC

European Marketers Need us more than ever

Where our audience is spending their increasing budgets

31%

34%

39%

27%

18%

25%

54%

54%

40%

18%

39%

17%

47%

48%

41%

16%

21%

32%

Hardware

Software

Cloud services

Outside services

Maintenance

Staff

Europe

APAC

North America

6 ©TechTarget

In Europe, more organizations are growing cloud budgets than hardware, software, services or staff.

Let’s make this clearer. The shift is upon us.

48%

68%

33%

44%

78%

37%

59%

65%

40%

On Premise (all)

Cloud (any type)

Mobile

EMEA

APAC

Americas

7 ©TechTarget

On-Premise

-14% Budget increases to on-premise based solutions is dropping fast

Cloud

+6% More organizations planning to leverage Platform as a Service, other cloud types also grow.

Mobile

+13% More organizations planning mobile app. deployments than last year

Top Projects for 2015: Globally, mobility is rising to the fore

55%

47%

46%

46%

44%

44%

43%

42%

40%

40%

38%

Server virtualization*

Deploy mobile device management

Implement a bring your own device program for smartphones or tablets

Deploy a mobile enterprise application or application development platform

Disaster recovery/business continuity

Network management and monitoring

On premise software/hardware

Software as a service (cloud application)

Update data center infrastructure

Data center consolidation

Network-based security

8 ©TechTarget

Top Projects for 2015: Cloud/Big Data topics maturing with adoption > 25%

35%

35%

34%

32%

32%

31%

31%

31%

30%

30%

30%

29%

28%

28%

28%

28%

27%

27%

27%

27%

27%

Backup for virtual servers

Implement a corporate-issued mobile device program

Private cloud infrastructure with our software …

Identity and access Management

Deploy mobile content management

Service-oriented architecture

Data loss prevention

Business intelligence/analytics/data warehousing

Custom application development

Big data

Migrate to Windows Server 2012

Application development and lifecycle managment

Cloud backup

Continuous data protection

Cloud storage

Platform as a service

Network virtualization

Vulnerability management (patch/configuration mgmt)

Endpoint security (anti-malware, endpoint suites, etc )

Agile development methods

Implement desktop virtualization* 9 ©TechTarget

Brand New Technologies we’re following. One of these things = Next Big Thing (maybe)

10 ©TechTarget

18%

13%

10%

9%

6%

Internet of things

Converged/hyper-converged

infrastructure

Adopt wearable computers, such as

Google Glass or smartwatches

Migrate to Windows 10

Containers

Notable increasers year-over-year. Mobility, cloud, big data.

Winners

46%

47%

34%

31%

30%

Implement a bring yourown device program

for smartphones ortablets

Deploy mobile devicemanagement

Private cloudinfrastructure with our

software (packaged orcustom)

Service-orientedarchitecture

Big data

Not Winners

6%

8%

12%

17%

20%

23%

30%

31%

35%

Object storage

New tape technologies(such as LTFS)

Video conferencing

Laptop/mobile devicebackup

Migrate to Windows 7/8/8 1

Compliance

Custom applicationdevelopment

BI / BA / DW

Backup for virtualservers

11 ©TechTarget

It’s not just us who are seeing these trends – a look at macro trends

12 ©TechTarget

Top Big Technology Trends and how they’re affecting our customers

13 ©TechTarget

Software Defined everything– logical instead of physical systems management / control

● Driving change in storage & networking vendors / power balance

● New Players in storage & networking


14 ©TechTarget

Integrated Systems – Converged / Hyperconverged

● Changing the buy from “best of breed” to “best of brand”

● Higher level / non-siloed decision due to increase $$$

● New Players, new architectures, strange bedfellows

● 1 in 6 of our audience is active in this space


15 ©TechTarget

Internet of Things – This year’s hype. Ubiquitous sensor data aggregated cheaply

● Not a threat, but rather an opportunity – long term?

● We‟ve jumped on this bandwagon, a little

● Might be like „nuclear energy‟ and the thing that gets aggregators regulated

● Business Driven / Part of Big Data Push

● 18% of our audience says they‟re doing something with this in 2015. But what?

Here’s what IT buyers say about how they like to consume relevant information

For each of the following types of content, please select the stage(s) you found them to be most effective when conducting research for your last IT purchase.

17

55%

38%

47%

37%

35%

40%

29%

35%

34%

37%

34%

48%

52%

40%

40%

38%

35%

37%

33%

33%

26%

28%

25%

25%

16%

18%

17%

13%

21%

14%

12%

10%

10%

Product literature

Vendor comparisons

White papers

Customer case studies

Online vendor demos

Online videos

Trial software downloads

eBooks

Webcasts/webinars

Blog posts

Infographics

Evaluating the technology marketplace

Comparing specific technology vendors

Building a short-list and making final decision

©TechTarget, 2015 Media Consumption Report

Today’s Featured Guests

18 ©TechTarget

Tom Hittner BIP Program Manager,

Texas Health and Human

Services Commission

Carla Patrolia IT Auditor,

Texas Department of

State Health Services

Next step: Understand the IT Landscape

20 ©TechTarget

● Receive a detailed briefing of the latest IT Priorities Study from a TechTarget Publisher or Expert

● To receive, please indicate on your agenda or survey, or notify your TechTarget rep

Break Next session: Be a Publisher, By a Publisher: Building a Content Architecture Presented by: Courtney Kay

21 ©TechTarget

understanding the current it landscape

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