Understanding

Social Media

Moderated by:Chris LopezChris Lopez

Hosted by:Westbank Community

Library

Putting it to Bed

Copyright Lawsuits•They are very expensive•You may never see a penny if you win•International Lawsuits are very expensive (just trying to track down the person)•Majority of lawsuits, exceptions with class action suits & others, have a poor history of making payments (TX is a state where wage garnishments are not allowed.*)•Most lawsuits are not worth the time and money•If you sue against a company, they can extend the court date multiple times, ensuring you go broke before going to court.•Lawyers work on retainers (that’s how they make most of their money) you have to pay first for their services on any case that may or may not return something•Majority of the time if you lose, you pay the other sides legal fees•Don’t sue unless you know you can get the money!

Review• Social Media looks like fun but its all business on the other side.• Those cute videos, or videos of kids playing around and making crazy

videos with huge followings, make money.• It takes a creative idea to make a social media platform work.• Social Media works on the idea of Free-Information Sharing, Sharing is

Caring, so play nice.• If you don’t like to share your work, STAY OFF of social media.• Social Media provides free publicity, which is a valid (money)

exchange, for reblogging or reposting of your work. Yes, you do get something in return for it so don’t complain.

• Don’t always expect to be paid for your work online with social media.• Not all channels are about kids trying to become famous or singing.• What is your business model, message, platform, and purpose for using

social media.• Ideas can never be patented, trademarked, or copyrighted.• Look at what other people do and mimic it.

Lets Play a Game

You tell me whether this video is an AD or a Regular video?

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Case StudySpanish Teacher

• Demographics• Older lady in her 60s• Spanish teacher for children• Has been doing this her whole teaching career• Works at one school but also moves around to different schools for extra work• Has created her own unique curriculum that she believes has value

• Wants to use Social Media to teach her Spanish work online• Wants to get paid for her work• Doesn’t want to work for free• Interested in using a site like YouTube to share her work but doesn’t know how to get

started

What should she do?What questions should you ask?

What advice do you have for her?

YouTube StarMichelle Phan

• Demographics• Started created makeup tips as a teenager (18) on her personal blog• Created a YouTube channel and made tutorial videos with voice-over

& SFX (new at the time)• Designed her work style around the famous Bob Ross painter• Talked about beauty products in her videos (free publicity marker)• Her instructional videos have earned her millions of views (equivalent

to fans/followers)

• She was offered her own beauty care line of products• Runs her own major website• Works with top leading beauty care product makers• Makes Millions of dollars a year teaching people how to look beautiful and

take care of their skin

Case Study 2Real Estate Broker

• Demographics• Passionate Career woman in her late 40s• Sells homes in the range of 100 – 300s• Work has been slow but there are tons of homes to show• She uses her facebook page to talk about homes for sale

• Wants to use Social Media to push her work but is stuck• She has created facebook pages for each home• She has a twitter account but rarely uses it• Her friends are annoyed with her pushing her work into their newsfeeds all the time

What should she do?What questions should you ask?

What advice do you have for her?

YouTube StarAustin Mahone

• Demographics• Posted silly videos with his friends on YouTube at a young age in 2010• Created his own YouTube channel in Jan of 2011 (age 16), by March he had

over 100,000 followers, by summer he was selling sold out concerts.• By March he was selling his own merchandise (clothes, necklaces, posters,

bracelets, etc)• From San Antonio• Sang at birthday parties for a fee• Set up Skype Calls with fans for a fee• Created videos of songs he covered• Created Sound clips for fans to use on their phones• Tweeted directly to his followers and made it easy to communicate with him.• Set up an online sign up system to request his services on his own• Created and managed, with the help from his mom, his own website.• Produced, wrote, and created his own pop song and sold it on iTunes. 11:11

How Companies Handle Backlash

Honey MaidCoke-ColaLife in Mexico

Navigating theWorld of Social Media