PROGRAMMATIC ADVERTISING

UNDERSTANDING

The sheer amount of consumer data available has made manual

campaign optimization strategies costly and inefficient. Predictive

marketing and programmatic campaigns are quickly becoming the

industry standard, with programmatic ads estimated to make up 50%

of all digital ad sales by 2018.1 But what is programmatic advertising,

and what can it do for your business?

WHAT IS PROGRAMMATIC ADVERTISING?

Programmatic

advertising uses

artificial intelligence (AI)

technologies with

advanced algorithms

that analyze consumer

data and process it in

rereal time

Campaign managers

and advertisers input

campaign goals and

key performance

indicators (KPIs) into

the programmatic

system

The programmatic AI

starts off by using

predictive analysis, then

“learns” what works best

and adjusts the

campaign so its ads

reach the most profitable

tatarget markets

HOW CAN IT HELP

Letting the programmatic AI focus on your digital campaign gives you the

opportunity to work hands-off and direct your attention to other areas

The AI algorithms can be taught to detect and avoid ad fraud

Programmatic advertising uses less resources than manual campaigns, resulting

in a much higher ROI

A BRIGHT OUTLOOK2

Programmatic ad companies Criteo,

Rocket Fuel, the Rubicon Project

and AOL made a combined

$1.5 billion

in global revenue in

2013

The prices for

programmatic ads are

increasing across

multiple ad formats

To Learn More About Programmatic Advertising or to

Speak with One of Our Digital Marketing Experts,

Contact Us Today!

1http://marketingland.com/get-programmatic-primer-programmatic-advertising-94502

2http://www.businessinsider.com/the-programmatic-and-rtb-ad-report-2014-8