understanding microsoft partner programs for designers, developers, and agencies

Understanding Microsoft Partner Programs for Designers, Developers,

and AgenciesBill Vlandis / Håkan SöderbomMicrosoft Corporation

Understanding Microsoft’s ProgramsAgenda

Engaging with Microsoft

Microsoft Partner Program, MSPP

Silverlight Partner Initiative

Mercury

Microsoft Hosting Community

Visual Studio Industry Program,

VSIP

Artists in Residency, AiR

Microsoft Partner Program“Microsoft…with the largest and one of the oldest channel programs in the business…topped the list of vendors driving partner profitability. Nearly 65 percent of the VAR Business 500 said the software giant helps improve their bottom lines.” (Profit driving vendor partners, CRN.com, June 11 2007)

Certified

Registered

CDS compete

ncy

for Web

Development

Action Pa

ck w

ith

Web Solutions

Toolki

t

The OFFICIAL

MICROSOFT

PROGRAM for

PARTNERS

Target Audience

Microsoft Partner Program

Benefits

Requirements• $0 cost• Online registration which includes individual and company profile

• Yearly re-profiling requirement

Next Steps• Go to www.partner.microsoft.com/web

Products and Tools

Market Support

Partner Ecosyste

m

Product Training

Business Training

Technical Support


Benefits

• Campaigns• Solution Profiler• S & M Collateral

Market Support

Solution ProfilerBecome part of a large online referral community for prospective customers

Campaigns• Leverage Campaign Materials• Align to customer campaigns





Benefits

Products and Tools

Action Pack• $’000’s worth of software• UD$299 per year!

MAPS includes:• Desktop software

• Servers

Web Solution Toolkit…no additional cost. Contains:• Visual Studio Standard 2008• Expression Studio





Benefits

• S & M Training• Whitepapers• ROI Guidance

Online ROI Training• How to define ROI?• Why is it important to your clients?

S&M Training and Resources• Marketing for Leads Guide• Partner Insights and Sales Resources• Expert columns• Marketing Training



Business Training

Measuring Success

E-Commerce - Effect on improving the Start Trial Sign-Up



Benefits

• Channel Builder• MS Events• Find a Partner

Channel Builder• By Solution• By Opportunities• By Partner Type

Solutions Directory• Search for other partner solutions from: - BI Partners - Small and Large SI’s - Infra Partners- Mobility Partners



Partner Ecosyste

m



BenefitsStaffed Community Newsgroups

Business Critical Phone Support

8 hr SLA Managed Newsgroup launching 21 April 08

Online Self Help• MSPP Support extended to all Dev & Design tools• Comprehensive Online Knowledge Base • Technet online• MSDN online



Technical Support





Mercury

Breadth Hosting Community


VSIP


Mercury

…Agencies, primarily early adopters of

UX/Design technologies.

Bill

Design and development benefits

for…

Mercury

Benefits•Expression Studio •Local Instructor Led Workshops (40 events, subject to availability) & Online Training

•Demos/Samples/Access to ‘How-to Content’

•Free Design & Web Developer Support

•Stay connected to the latest software and the latest content

Requirements

•Invitation Only

•Participate via Field User Experience Evangelists

Next StepsVisit http://mercury.visitmix.com/ Request membership: “Mercury Program Information” Form

Bill

http://mercury.visitmix.com/




Mercury



VSIP


About xxx agenciesThree levels of membership

“Silverlight Partner Initiative”

ISVs/IHVs(Encoding,

Editing)

Service Providers(CDNs, ASPs, Syndication, Advertising,

DRM)

Agencies(Design,

Development)

Standard Alliance Premier

Marketing, technical

and deployment

benefits for…

"Silverlight Partner Initiative"Benefits

Standard Alliance Premier .

Partner directory

Secure partner portal

Training

Microsoft press releases

Microsoft quotes

Showcase your customers

Microsoft Silverlight mixers

Microsoft Silverlight partner event

Trade-show activity

Third-party case studies

Training at your office

Early Adopter Program (EAP)

MSFT executive quotes

Business development

contact

“Powered by Microsoft

Silverlight” logo

"Silverlight Partner Initiative"Benefits


Partner directory

Secure partner portal

Training

Microsoft press releases

Microsoft quotes

Showcase your customers

Microsoft Silverlight mixers

Microsoft Silverlight partner event

Trade-show activity

Third-party case studies

Training at your office

Early Adopter Program (EAP)

MSFT executive quotes

Business development

contact

“Powered by Microsoft

Silverlight” logo

(mos

tly)

Sel

f se

rvic

e

(mos

tly)

Pro

active

"Silverlight Partner Initiative"Requirements


1 new customer each year

Create Microsoft Silverlight-based landing page on your company web site

10 new customers each year

30 new customers each year

Feature “Powered by Microsoft Silverlight” logo on your company web site Silverlight landing page

Feature Microsoft Silverlight-based video and/or customer testimonial on your web site




Mercury



VSIP


Artists in Residency (AiR)

10 partners teamsInvitation only

One designer One developer

Rigorous, 10-day deep-diveExpression & Silverlight

real-world lab environmentcovering

design and development...

…for Agencies driving business and leading with

Silverlight

Barbara

Artists in Residency (AiR)

Benefits Access to pre-release bits Training delivered by product team members Personalized technical support, including

Microsoft mentors Opportunity to deliver real-world application that

is marketed by Microsoft Provide actionable feedback to product teams Superb infrastructure: Team offices, laptops, 24/7

lab access, catered meals… Network, Network, Network – product, marketing,

customer teams Requirements• Invitation-only

• 1 Designer + 1 Developer per team

• Create a cutting-edge application in 10 days

Next Steps• Learn more @ the MIX Sandbox

The ProgramTrai

ni

ng

- xStudio & Silverlight Training

- Delivered by Program Managers, Product Groups, Technical Evangelists

Real-

Worl

d

Applicati

on

- Brainstorm & Finalize

- Design &

Development

- Technical Support

Feedback

- Product Group Brainstorming

Sessions

- Feedback on Alias

- Formalized Feedback

Reports

~ 2 days ~ 7 days including weekend

Artists in Residency

Next StepsFor additional information, contact Barbara Lovelace ([email protected]) or Nishant Kothary ([email protected])




Mercury



VSIP



New program that extends MSPP with tools and resources

to lower operational costs while increasing revenue …

…for all hosters, hosting

resellers and potential hosters

Brad

Three levels of membership

(based on MSPP)

Registered Certified Gold


Benefits Marketing resources:

Marketing playbooks End-customer targeted offer catalogs and

marketplace Exclusive event invitations Monthly hosting industry newsletter

Technical resources Deployment guidance Access to TAP programs Technical training invites and vouchers

Requirements(Certified and Gold Only)•2 x MCTS (Exam 70-501)•3 x Customer References•75 processor licenses or 3,000 SALs reported via the Service Provider Licenses Agreement (SPLA) in the last 12 months

Next Steps• Launching Mid April at http://partner.microsoft.com • contact Brad Jarocki ([email protected] for more info

http://partner.microsoft.com/

mailto:[email protected]




Mercury



VSIP


Visual Studio Industry Partner Program

Technical and marketing support …

…for companies developing or distributing an

approved product that integrates with or extends Visual Studio or

Visual Studio Team System.

DS

Three levels of membership

Affiliate Alliance Premier

Visual Studio Industry ProgramBenefitsBusiness Insight Affiliate Alliance Premier

Access to Market Research

Exclusive VSIP Portal

VSIP Summit and Dev.Conf

Newsletter

Technical Enablement Affiliate Alliance Premier

Tools and Support

Training

Developer Clinics

Access to Early Technologies

Next Steps• Visit www.vsipmembers.com• For more information, contact [email protected].

RequirementsAffiliate Membership• $0• enables developers to

generate PLKs and SLKs

Alliance Membership• Annual fee:

$3,000/year• 3 year contract

Premier Marketing Membership• Annual fee:

$10,000/year• 3 year contract

Marketing Benefits Affiliate Alliance Premier

Featured Partner on MSDN

Internal Microsoft promotion

Optimized for Visual Studio Logo

Press Activities

http://www.vsipmembers.com/

mailto:[email protected]




Mercury

Breadth Hosting Community


VSIP


© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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