understanding keywords
DESCRIPTION
Keywords are the foundation to the majority of your SEO efforts. Spread Effect's CEO Chris Warden has put together a short breakdown of the importance and implementation of these unique SEO triggers.TRANSCRIPT
Keywords: The Basics Keywords are the foundation to the majority of your SEO efforts. Keywords are phrases or words that users type in to the search bar of a search engine. It’s important to target keywords that will not only bring you the most traffic but also the correct kind of traffic.
Let’s looks at how different types of keywords
can predict a user’s desired action.
Types of Keywords Transactional Keywords: Phrases
used when a user is looking to take
action, typically making a purchase.
Ex: “Kanye West concert tickets”
Ex: “Quote for car insurance”
Types of Keywords Informational Keywords: Phrases used when a user is looking for information to educate themselves on a future decision. Ex: “best SEO companies in San Diego”
Ex: “Top movies of 2012”
Types of Keywords Navigational Keywords: Phrases used
when a user wants to be directed to
a particular website.
Ex: “ESPN”
Ex: “Mark Cuban’s blog”
Types of Keywords
Image: searchmetrics.com
Researching Keywords Analyzing Your Company: What phrases do you believe
your target market would use when they are trying to
find you? Use Google Analytics to identify what
keywords your current traffic is using.
Analyzing Traffic: Use Google’s Keyword Tool to identify
what keywords in your industry have the most search
volume.
Analyzing Your Competition: Use SEMRush to identify
what keywords your competition is targeting for their
traffic. Is there a keyword that accounts for a good
portion of your competition’s traffic that you haven’t
thought of?
For More Info Please check out:
spreadeffect.com/blog
@ChrisWarden_SE