Business ManagementBusiness Management Learning and Coaching Learning and Coaching

Approaches – Guidance and Approaches – Guidance and Advice for PractitionersAdvice for Practitioners

Understanding Business Understanding Business

Understanding BusinessUnderstanding Business

► Business activitiesBusiness activities► Customer satisfactionCustomer satisfaction► Business objectivesBusiness objectives► Business stakeholdersBusiness stakeholders► External/internal factors External/internal factors

affecting businessesaffecting businesses

► Wealth creationWealth creation► Corporate social Corporate social

responsibility and ethicsresponsibility and ethics► Business in societyBusiness in society

The potential recommended learning and educating techniques that follow present the opportunity look around the following subjects in more detail in order to boost knowledge and knowledge of this device of study.

For most activities, a range of working methods and demonstration press remain to practitioner/learner choice. Use of ICT for some actions is suggested and web analysis will be a essential element of several suggested techniques. These suggested student techniques can be tailored to fit the needs of experts.

Starting UpStarting Up► Adolescents may consider three options for their Adolescents may consider three options for their

future: further knowledge, career or training. future: further knowledge, career or training. ► The often-forgotten 4th option is one we can The often-forgotten 4th option is one we can

analyze here: business, i.e. starting your own analyze here: business, i.e. starting your own business.business.

► Learners could use the given meaning of operator Learners could use the given meaning of operator and match it up to the information in the movie. After and match it up to the information in the movie. After viewing it video of Jonathan Levie, conversation viewing it video of Jonathan Levie, conversation subjects are recommended in the following slips for subjects are recommended in the following slips for students to further discover this subject.students to further discover this subject.

What is an Entrepreneur?What is an Entrepreneur?

Hint: Learners could use the Jonathan Levie interview

transcript to help them with the discussion topics

Students could use available sources to recommend explanations and/or explanations of an business owner. Key styles in the video could aid their research i.e. Knowledge, opportunist, qualifications, assurance, drive etc.

Enterpreneurship - 1Enterpreneurship - 1Jonathan Levie outlines several skills and qualities Jonathan Levie outlines several skills and qualities he thinks are important in an entrepreneurhe thinks are important in an entrepreneur•Students could talk about whether they believe this Students could talk about whether they believe this perspective and may build a team record of abilities perspective and may build a team record of abilities and features which they think would be essential in and features which they think would be essential in an business owner.an business owner.•It may be useful for learners to differentiate what is It may be useful for learners to differentiate what is a ‘skill’ and what is a ‘quality’ during their a ‘skill’ and what is a ‘quality’ during their conversation.conversation.•Learners could be requested to consider whether Learners could be requested to consider whether they could be an business owner or head now… or they could be an business owner or head now… or in the upcoming.in the upcoming.

Enterpreneurship - 2Enterpreneurship - 2It requests 'Why does Scotland need more It requests 'Why does Scotland need more entrepreneurs?'entrepreneurs?'Jonathan Levie describes his viewpoint here – how Jonathan Levie describes his viewpoint here – how could this immediate students to comprehend or could this immediate students to comprehend or discover where business ‘fits’ into Scotland’s economy? discover where business ‘fits’ into Scotland’s economy? How does advancement help Scotland to flourish?How does advancement help Scotland to flourish?The plan given as exemplification in the Guidance and The plan given as exemplification in the Guidance and Assistance Notices could be used either as the Assistance Notices could be used either as the groundwork for their conversation or students could groundwork for their conversation or students could generate their own plan displaying the relationships generate their own plan displaying the relationships between company and the different areas of Scotland’s between company and the different areas of Scotland’s community impacted by businesscommunity impacted by business

Enterpreneurship - 3Enterpreneurship - 3 ''Being an entrepreneur isn’t necessarily about Being an entrepreneur isn’t necessarily about

risk taking'risk taking'The above quotation from the video could be used The above quotation from the video could be used

for student conversation or conversation or to for student conversation or conversation or to immediate individual reactions from students. In immediate individual reactions from students. In addition, students could create what it really the addition, students could create what it really the range of threats that may participate in starting range of threats that may participate in starting their own corporation.their own corporation.

Could learners be guided to Could learners be guided to consider personal risks, consider personal risks, economical risks economical risks and social and social risks in this context? risks in this context?

This movie information the life and work of Mick Fitzgibbons, one of Scotland's most popular and effective business owners.It opinions Mick's concepts and values about business, marketing, management and public liability in business.

Mick explains the development and achievements of two of his significant businesses - WildDay.com and the WildHearts Base, a non-profit business – both indicating great advancement.•Students could use the meeting with the conversation subjects worksheet which gives recommended subjects for further analysis or conversation.

Enterpreneurship – 4Mick Jackson – An Inspiring Entrepreneur?

Entrepreneurship – 5 : To boldly go…..Entrepreneurship – 5 : To boldly go…..Entrepreneurs may do 1 of 2 things to start a business Entrepreneurs may do 1 of 2 things to start a business enterprise:enterprise:1.1.Create a new product to fill a gap in the market ORCreate a new product to fill a gap in the market OR2.2.Improve an existing product in a new wayImprove an existing product in a new way•These movie sources could be used to immediate student These movie sources could be used to immediate student conversation or research on local or popular business owners or conversation or research on local or popular business owners or companies. There could be particular focus on Scottish based companies. There could be particular focus on Scottish based business or business owners to contextualise this studying to business or business owners to contextualise this studying to previously conversation or research.previously conversation or research.•Students could be advised in their analysis or conversation by the Students could be advised in their analysis or conversation by the following questions:following questions:• What motivated them? What threats did they run? What motivated them? What threats did they run? • How did they increase the fund they needed? How did they increase the fund they needed? • Did they be successful easily or experience setbacks?Did they be successful easily or experience setbacks?

Use these hyperlinks for some inspiring stories from around the world!

Entrepreneurship - 6Entrepreneurship - 6► Jonathan Levie describes that while benefit is Jonathan Levie describes that while benefit is

significant, his viewpoint is that additional significant, his viewpoint is that additional aspects are equally essential to Scottish aspects are equally essential to Scottish business owners, such as customer care, business owners, such as customer care, creating new products, and ‘giving back’ to creating new products, and ‘giving back’ to Scotland as their country and community.Scotland as their country and community.

► The following strategy indicates how students The following strategy indicates how students could take consideration of these aspects into could take consideration of these aspects into consideration and is described further in the consideration and is described further in the next slide:next slide:

Students could be required to recognize a Students could be required to recognize a Scottish business (local or national) and Scottish business (local or national) and analyze their strategy to:analyze their strategy to:

• ProfitProfit• Customer SatisfactionCustomer Satisfaction• Innovation and Product Development Innovation and Product Development • Social ResponsibilitySocial Responsibility

Further conversation or analysis by Further conversation or analysis by students may examine the effect each of students may examine the effect each of these aspects would have on the company, these aspects would have on the company, its’ neighborhood, and Scotland as a whole.its’ neighborhood, and Scotland as a whole.

So – What IS an Entrepreneur?So – What IS an Entrepreneur?► This link provides a number of claims given by entrepreneurs about what This link provides a number of claims given by entrepreneurs about what

they think operator is.they think operator is.► Suggested methods for this source could be:Suggested methods for this source could be:► Learners building their own concepts using key styles from the claims given.Learners building their own concepts using key styles from the claims given.• Using the variety of claims to allow students to pick the one they recognize Using the variety of claims to allow students to pick the one they recognize

most and justifying their option.most and justifying their option.• Learners choosing one declaration and implementing it to operator (local or Learners choosing one declaration and implementing it to operator (local or

well-known nationally) that they think it based on.well-known nationally) that they think it based on.

Education Scotland

Over to you……Over to you……It’s time to put thoughts into action.It’s time to put thoughts into action.►The circulation plan offered reveals a step-by-step way of The circulation plan offered reveals a step-by-step way of building an business from an idea. This could be used to building an business from an idea. This could be used to assist students through the process of developing their own assist students through the process of developing their own business.business.►Learners could concentrate on making a remedy for an Learners could concentrate on making a remedy for an current problem impacting their team, university, team or a current problem impacting their team, university, team or a worldwide issue; or could concentrate on stuffing a gap in a worldwide issue; or could concentrate on stuffing a gap in a market with a new product.market with a new product.►Learners could work in several ways single, categories or Learners could work in several ways single, categories or sets according to their particular concepts.sets according to their particular concepts.►The Business Plan could be used to help framework The Business Plan could be used to help framework students concepts.students concepts.

Business PlanningUse the hyperlink to build a Business Plan!

Role of Business in Role of Business in SocietySociety► What goes on in a company organisation?What goes on in a company organisation?► What type of actions do companies and other What type of actions do companies and other

organizations do?organizations do?► How does company play a role, and effect on, How does company play a role, and effect on,

society?society?► Let’s look at an example of a company company Let’s look at an example of a company company

and discover how students can examine and discover how students can examine solutions to the above questions…solutions to the above questions…

From small beginnings in 2003, Oban Chocolate Co has grown steadily to become an established business with a range of products, new premises and increased number of employees.

The beginning and growth of the company is described here by Helen McKechnie who set up the business with husband Stuart – both from Oban.

They feel the business is an inspiration to young people and hope to open up more shops in the future.

Theory into Practice Theory into Practice ► Students could be forwarded to earlier work Students could be forwarded to earlier work

on abilities and features to explain operator on abilities and features to explain operator giving more importance to this research giving more importance to this research research.research.

► Learners could sum up their thoughts on Learners could sum up their thoughts on the skill-sets and features shown by the the skill-sets and features shown by the research research entrepreneurs perhaps research research entrepreneurs perhaps being asked to use illustrations from the being asked to use illustrations from the video to emphasize their points.video to emphasize their points.

► This could be done using ICT through a This could be done using ICT through a Podcast, demonstration software or similar. Podcast, demonstration software or similar.

Business Activity – 1Business Activity – 1Learners could use the case study to:Learners could use the case study to:

• Choose whether the presented Choose whether the presented company functions in the Main, company functions in the Main, Additional or Tertiary areas of industryAdditional or Tertiary areas of industry

• Discuss whether this company Discuss whether this company functions in more than one sectorfunctions in more than one sector

• Discuss/research and recommend Discuss/research and recommend explanation why they may do this?explanation why they may do this?

Business Activity – 2Business Activity – 2 Students could use the website for the company Students could use the website for the company

presented in the research research to:presented in the research research to:Summarise/discuss all of the actions that this Summarise/discuss all of the actions that this

company is associated with. This could be a company is associated with. This could be a dental conclusion or be created composing, as dental conclusion or be created composing, as an exhibition, or using a Podcast or videoan exhibition, or using a Podcast or video

For each action learners could describe what For each action learners could describe what market of market the company is working in and market of market the company is working in and how this action advantages the company.how this action advantages the company.

Oban Chocolate Co

Business Activity – 3Business Activity – 3Students could research small business owners or Students could research small business owners or entrepreneurs that may be familiar to them using the entrepreneurs that may be familiar to them using the following recommended methods:following recommended methods:

•Interviews with businessesInterviews with businesses•Inviting a business to speak to the groupInviting a business to speak to the group•Internet ResearchInternet Research•Local media articles on businessesLocal media articles on businesses•Personal knowledge/experiencePersonal knowledge/experience

Using the information they take advantage of this Using the information they take advantage of this analysis, learners could assess how the small analysis, learners could assess how the small enterprise was began with their own organization enterprise was began with their own organization technique plan developed formerly – what coaching technique plan developed formerly – what coaching could be found from this real, local business?could be found from this real, local business?

The Aim of the Game: The Aim of the Game: Business Objectives – 1Business Objectives – 1

► The following link could be used to give The following link could be used to give students initial details about company objectivesstudents initial details about company objectives

► Business Activity & ObjectivesBusiness Activity & Objectives► Learners could be forwarded to discuss the Learners could be forwarded to discuss the

details about Private Sector company goals in details about Private Sector company goals in relation to either:relation to either:

► The case study businessThe case study business• A local or national businessA local or national business► Students could produce their own plan as an Students could produce their own plan as an

instance their results here.instance their results here.

The Aim of the Game: The Aim of the Game: Business Objectives – 2Business Objectives – 2

Learners could discuss whether business objectives in the Learners could discuss whether business objectives in the Private Sector of the economy may be different from Private Sector of the economy may be different from those in the Public and/or Voluntary Sectors.those in the Public and/or Voluntary Sectors.

► One strategy may be to Use the Online to analysis a One strategy may be to Use the Online to analysis a company from the Community Industry and one from the company from the Community Industry and one from the Third Industry and examine the possible goals of each.Third Industry and examine the possible goals of each.

► Learners could then make a plan or thoughts map of the Learners could then make a plan or thoughts map of the goals for each of the investigated companies.goals for each of the investigated companies.

► A regional concentrate could be used on the companies A regional concentrate could be used on the companies used in this strategy as over the analysis by students.used in this strategy as over the analysis by students.

How does Business How does Business affect people? – 1affect people? – 1

Students could be shown the main topic of stakeholders Students could be shown the main topic of stakeholders using the following plan which signifies three possible using the following plan which signifies three possible stakeholders of the research study business – Oban stakeholders of the research study business – Oban Chocolate CoChocolate CoLearners could use the diagram to investigate and Learners could use the diagram to investigate and discuss:discuss:•Who extra stakeholders may be Who extra stakeholders may be •Why each stakeholder may have a desire for the Why each stakeholder may have a desire for the company, and How they could impact the businesscompany, and How they could impact the business

Suppliers

Any Others?

Employees

Scottish Government

How does Business affect How does Business affect people? – 2people? – 2

Learners could be focused on thinking about Learners could be focused on thinking about their own business idea or plan and considering:their own business idea or plan and considering:

• Who the stakeholders areWho the stakeholders are• What influence they could haveWhat influence they could have• What conflicts may arise What conflicts may arise

One strategy could be to ask students to develop a One strategy could be to ask students to develop a stakeholder plan for their own company concept stakeholder plan for their own company concept perhaps using appropriate ICT.perhaps using appropriate ICT.

How does Business contribute to How does Business contribute to society? – 1society? – 1

► Students could be required to discover the shocking Students could be required to discover the shocking truth research research and to consider what the truth research research and to consider what the company is leading to various areas of group and company is leading to various areas of group and what benefits may be seen by the economic system, what benefits may be seen by the economic system, group and individual stakeholders.group and individual stakeholders.

► Learners could associate this back to previously Learners could associate this back to previously conversation on how business and company ‘fits’ into conversation on how business and company ‘fits’ into Scotland – at both local and nationwide levels – and Scotland – at both local and nationwide levels – and how they might effect on group in different ways.how they might effect on group in different ways.

How does Business contribute to How does Business contribute to society? – 2:society? – 2: Creating WealthCreating Wealth

Learners could be asked to:Learners could be asked to:► Use the Online and/or other sources to get a Use the Online and/or other sources to get a

easy purpose of ‘Wealth Creation’ in business easy purpose of ‘Wealth Creation’ in business conditions.conditions.

► This could be a timed work out – perhaps This could be a timed work out – perhaps enabling 5 – 10 moments to finish.enabling 5 – 10 moments to finish.

Tip : Make sure learners understand their Tip : Make sure learners understand their definition and can explain it!definition and can explain it!

► Students could be given an example of how Students could be given an example of how prosperity can be allocated from one company to the prosperity can be allocated from one company to the next perhaps using a acquainted excellent to next perhaps using a acquainted excellent to demonstrate this concept e.g. a lf of breads – several demonstrate this concept e.g. a lf of breads – several providers will be able to promote products to one providers will be able to promote products to one another and so make revenues for their company.another and so make revenues for their company.

► Learners could need to make a plan which Learners could need to make a plan which demonstrates this submission of prosperity or demonstrates this submission of prosperity or prosperity creation? Use an excellent or support that prosperity creation? Use an excellent or support that you are acquainted with to do this.you are acquainted with to do this.

An example of a diagram is provided in Advice and An example of a diagram is provided in Advice and Guidance Notes for practitioners.Guidance Notes for practitioners.

How does Business contribute to How does Business contribute to society? – 3: Creating Wealthsociety? – 3: Creating Wealth

How does Society How does Society affect Business? – 1affect Business? – 1

A suggested approach to introduce this area of A suggested approach to introduce this area of study could be:study could be:►Students are requested to think of as many Students are requested to think of as many aspects in community which may customize the aspects in community which may customize the research research company.research research company.►This could be a timed exercise enabling up to 10 This could be a timed exercise enabling up to 10 minutes to finish.minutes to finish.►Learners could be requested to list the standards Learners could be requested to list the standards and how they may customize the company.and how they may customize the company.

Students could get requested to team their solutions under Students could get requested to team their solutions under primary titles where they consider there to be primary titles where they consider there to be resemblances in aspects.resemblances in aspects.

Main titles could be established through conversation with Main titles could be established through conversation with the team as to the most common aspects happening the team as to the most common aspects happening between multiple learners e.g. financial, stylish, legal, between multiple learners e.g. financial, stylish, legal, career etccareer etc

Students could then get requested to use Websites to Students could then get requested to use Websites to research aspects impacting Scottish business and research aspects impacting Scottish business and evaluate these to their own results.evaluate these to their own results.

How does Society affect How does Society affect Business? – 2Business? – 2

Internal & External FactorsInternal & External Factors► Students could be shown this subject by developing Students could be shown this subject by developing

through conversation the difference between Inner through conversation the difference between Inner and Exterior factors which change the businessand Exterior factors which change the business

► Learners could use the perspective of either their own Learners could use the perspective of either their own company offer, the research study company, or an company offer, the research study company, or an organization acquainted to them to evaluate:organization acquainted to them to evaluate:

• Which aspects they have recognized are inner and Which aspects they have recognized are inner and which are externalwhich are external

• How these aspects could have an effect on a How these aspects could have an effect on a company company

• How they could make sure the business’s How they could make sure the business’s achievements against these factorsachievements against these factors

Customer Satisfaction – 1Customer Satisfaction – 1The Customer is King! The Customer is King!

Client Fulfillment isn’t outlined particularly in the Oban Client Fulfillment isn’t outlined particularly in the Oban Candy movie – but this doesn’t mean it’s not essential Candy movie – but this doesn’t mean it’s not essential to this business.to this business.Learners could use the following strategy to further Learners could use the following strategy to further discover the problem of Client Fulfillment.discover the problem of Client Fulfillment.

►Students could work with a associate or in small Students could work with a associate or in small categories and use the shown Client Fulfillment exercise categories and use the shown Client Fulfillment exercise given in the support information offered.given in the support information offered.

Customer Satisfaction – 2Customer Satisfaction – 2 Following the past glide, students could talk about Following the past glide, students could talk about

their results as a team and what tips have lead their results as a team and what tips have lead from their work.from their work.

Examples of discussion points might be:Examples of discussion points might be:► Was it simple to point out a reaction to the client problem Was it simple to point out a reaction to the client problem

students were given in the worksheet? Why/why not?students were given in the worksheet? Why/why not?► What impact could it have on the company if the client What impact could it have on the company if the client

was not pleased with the reaction given?was not pleased with the reaction given?► Learners could then build a circulation plan to display the Learners could then build a circulation plan to display the

possible results of inadequate client support on the possible results of inadequate client support on the company – an example of this is given in the Guidance company – an example of this is given in the Guidance and Assistance notices.and Assistance notices.

Customer Satisfaction – 3Customer Satisfaction – 3Students could use Websites to check out a company Students could use Websites to check out a company acquainted to them – regional or nationwide – and their acquainted to them – regional or nationwide – and their way of Client Fulfillment to focus on the different way of Client Fulfillment to focus on the different concern given to this across company.concern given to this across company.Learners could be advised using the following key Learners could be advised using the following key points:points:What features do they have to connect with their What features do they have to connect with their clients, to obtain problems and feedback? clients, to obtain problems and feedback? Do they have a Client Proper care Plan or statement?Do they have a Client Proper care Plan or statement?Learners could select to summarize their results either Learners could select to summarize their results either through conversation, demonstration or using another through conversation, demonstration or using another appropriate press.appropriate press.

Customer Satisfaction – 4Customer Satisfaction – 4Learners could aim to further understand Customer Learners could aim to further understand Customer Satisfaction in business through developing their own Satisfaction in business through developing their own Customer Satisfaction Statement or policy.Customer Satisfaction Statement or policy. This could be approached in several ways:This could be approached in several ways:•Using the learners’ own company concept or enterpriseUsing the learners’ own company concept or enterprise•Using the research research company and the company Using the research research company and the company web source to help them do this web source to help them do this •Selecting a small company acquainted to students and Selecting a small company acquainted to students and information available on this company – perhaps adding to information available on this company – perhaps adding to with discussions or a associate from the company with discussions or a associate from the company conversing with students on this topic. conversing with students on this topic.

A link to a short Mission Statement is given to help support learners.

Novatech

Socially Responsible Socially Responsible Business: What does it mean?Business: What does it mean?

Learners could undertake timed research to investigate Learners could undertake timed research to investigate what what corporate social responsibility is.corporate social responsibility is.

This could support further discussion on:This could support further discussion on:

•Types of public liability in well-known companies Types of public liability in well-known companies •Examples from regional businessExamples from regional business•How students might implement this to their own How students might implement this to their own company enterprisecompany enterprise

ebay – Business with a ebay – Business with a Conscience?Conscience?► eBay has been known as one of the world's most eBay has been known as one of the world's most

moral organizations in the Sales classification based moral organizations in the Sales classification based on its values and conformity applications by the on its values and conformity applications by the Ethisphere Institution, a think container. Companies Ethisphere Institution, a think container. Companies on the list in other groups consist of Best Buy Co., on the list in other groups consist of Best Buy Co., Zappos, UPS, Search engines, United states Show, Zappos, UPS, Search engines, United states Show, and Honda Engine Company, Wi Energy and Honda Engine Company, Wi Energy Organization Organization

► EcommerceBytes-NewsFlash, Number 2501 - March 17, 2011 - ISSN 1539-5065EcommerceBytes-NewsFlash, Number 2501 - March 17, 2011 - ISSN 1539-5065

Students could use the web sources at trader.ebay.com to find some useful details to back up the above content e.g. eBay Providing Performs and to further comprehend how this kind of action may conserve the business.

And the Winner is…And the Winner is…► It source reveals a meeting with Bob Keiller – known It source reveals a meeting with Bob Keiller – known

as Company owner of the Season in 2006. 2007 and as Company owner of the Season in 2006. 2007 and 20082008

► Bob’s business, PSN, has roughly 8,500 workers Bob’s business, PSN, has roughly 8,500 workers doing everything from high- level technological doing everything from high- level technological innovation company to development and servicing for innovation company to development and servicing for oil providers in more than 20 nations around the world. oil providers in more than 20 nations around the world.

► As well as his Company owner of the Season As well as his Company owner of the Season achievements, Bob has been granted the Nationwide achievements, Bob has been granted the Nationwide Company Award’s business public liability prize for Company Award’s business public liability prize for Scotland in 2007 Scotland in 2007

► See the following slips for recommended techniques See the following slips for recommended techniques to using this source.to using this source.

Bob Keiller – Suggested Learning and Bob Keiller – Suggested Learning and Teaching ApproachesTeaching ApproachesStudents could be motivated to gather their information from across the Knowing Business Device to build a short research of Bob Keiller as a Scottish business owner and to notify and motivate prospective business owners.

Learners could use the meeting details and the PSN website to find out more to help with their research.

Wood Group PSN Learners could use the following key areas within their researchApproach to Customer Care Business ActivitiesBusiness Objectives What is an Entrepreneur Skills & Qualities of an Entrepreneur Why Scotland needs Entrepreneurs Role of Business in Society Wealth Creation

Entrepreneurial ExchangeEntrepreneurial Exchange

Micro-TycoMicro-TycoUsing the Online, students could examine the sources above to find out what each company provides and how they function.

One strategy may be to ask students to illustrate how one or both sources will help assistance business action in Scotland/UK

Learners could also analysis the possible efficiency of these projects and what they could promote Scotland’s business upcoming.

Over to You….Over to You….Students could use the Business owners Community Students could use the Business owners Community web page to perspective a variety of discussions web page to perspective a variety of discussions with entrepreneurs. This source could be used to with entrepreneurs. This source could be used to ask learners:ask learners:Which business owner motivates them and why?Which business owner motivates them and why?•Learners could generate their own review of why they Learners could generate their own review of why they find this business owner motivational and what guidance find this business owner motivational and what guidance they may give to Scotland’s upcoming business owners. they may give to Scotland’s upcoming business owners. •This conclusion could be designed to be dental, This conclusion could be designed to be dental, published or provided digitally.published or provided digitally.Entrepreneurs Forum Entrepreneurs Forum