under armour · 5 mg2 under armour proposal mitch smith, aia, leed ap ceo, chairman of the board...

1 MG2 | UNDER ARMOUR PROPOSAL

Under Armour COMMERCIAL BRAND HOUSE AND PERFORMANCE CENTER


Ms. Michele Polanco

Director, Retail Supply

Under Armour, Inc.

1020 Hull Street

Baltimore, MD 21230

Dear Ms. Polanco,

At MG2, we design for the consumer in all of their life journeys. We understand the need for

community vs. privacy, choice vs. simplicity, spontaneity vs. focus. As consumers, we have

high expectations of each area that we decide is worth our time. We apply that understanding

and constant curiosity to retail challenges. We believe that our practice impacts all areas of

the brand and consumer life and that is what makes us unique.

Our MG2 team and our process is intentionally not “one size fits all.” We are problem solvers

who understand the consumer. Our process, whether it is creative brainstorming or detailed

programming, is tailored to each opportunity. We begin with the brand, the goals and the

marketplace to develop a process and a solution exactly for you and your customers.

Licensed in all 50 U.S. states, with internal experts in sustainable design, cost management,

program management, quality assurance, along with our retail industry leaders, designers,

and architects – we enjoy offering our clients a focused attention and dedication with the

wide-reaching expertise and resources of a large firm.

MG2 is honored to be considered as a design and architectural partner for the development

of a new Commercial Brand House and Performance Center for the Under Armour brand.

MG2 does not have any current or prior contractual relationships with other organizations that

would inhibit our ability to perform the services outlined in this proposal for Under Armour.

Thank you for this exciting opportunity. As your main point of contact at MG2, feel free

to contact me by phone at 206.962.6526 or by email at [email protected] with any

questions. We look forward to working with you!

Sincerely,

Myra Vaughn, AIA, LEED AP

Principal

MG2


TABLE OF CONTENTS

1

FIRM OVERVIEW / 4

2

OUR TEAM / 6

3

PROJECT EXPERIENCE / 14

4

SCOPE OF WORK / 28Under Armour Commercial Brand House

Under Armour Performance Center

Additional Services

Project Schedule Diagram

5

APPENDIX / 51Appendix "A" — Under Armour Commercial

Brand House | Architectural Prototype and

Implementation Scope of Services Matrix

Appendix "B" — Under Armour Performance

Center | Architectural Prototype and

Implementation Scope of Services

Appendix "C" — Digital Kitchen

Appendix "D" — WATT Lighting Design

Appendix "E" — M-Engineering (MEP)

Appendix "F" — Paul J. Ford (Structural)

MG2


Firm Overview

FIRM HISTORY AND DESCRIPTION

+ Founded in 1971 in Seattle, WA

+ 300 professionals in four offices

+ In 2015, MulvannyG2 Architecture officially became MG2 Corporation

+ MG2 is licensed in all 50 states and five Canadian provinces

+ MG2’s international reach includes projects in more than 15 countries

across Asia, Europe, Australia, the Middle East and North America

MARKETS Hospitality, Industrial, Mixed-Use, Office, Residential, Retail, Retail Centers

MG2 PERCENTAGE OF BUSINESS Retail 85% | Commercial 15%

SERVICES + Architecture

+ Brand design and development

+ Casework and fixture design

+ Cost management

+ Environmental graphic design

+ Interior design

+ Master planning

+ Program management

+ Space planning

+ Store planning

+ Visual merchandising

OFFICES

Seattle, WA + Architectural

and design:

153 employees

Irvine, CA + Architectural

and design:

19 employees

Washington, D.C. + Architectural

and design:

23 employees

Shanghai, China + Architectural

and design:

10 employees


Mitch Smith, aia, leed ap

CEO, CHAIRMAN OF THE BOARD Mitch Smith intimately understands how businesses evolve over time

and what it takes to create a successful transformation. Early in his

architecture career, Mitch joined MG2 as the firm’s 18th employee and

rose from a project manager to the role of CEO and chairman of the MG2

board of directors. Mitch applies his forward-thinking mindset to shaping

MG2’s strategic direction and continually building the firm’s design and

service capabilities, passionately fostering an environment in which

talented professionals can do their best work for MG2’s clients.

MG2 Firm Executives

Celeste LenonCHIEF OPERATING OFFICER With a background in information technology and architecture, Celeste

Lennon’s expertise lies in streamlining processes and implementing

new initiatives. As chief operating officer she draws upon her deep

experience to advance the firm’s business strategies.

She has dedicated her career to creating opportunities for people to

do their best work. At MG2, she partners with leaders and employees

at every level to identify efficiencies that support design excellence,

innovative project delivery and technical precision.

Russ Hazzard, aia

PRESIDENT For Russ, a high school summer architecture program set his career path

in motion and he’s never looked back. As President of MG2, Russ draws

upon his deep experience to provide leadership for the core practice

areas and support the continued elevation of the firm’s offering. Having

spent the past 25 years at MG2, and through leading the relationship

with longtime client partner, Costco Wholesale, Russ has developed a

reputation for being forward-thinking and delivering results. He is also

a self-professed technical geek who thrives on creating efficiencies and

transforming the ordinary into the extraordinary.


OUR TEAM


Myra Vaughn, aia, leed ap

PRINCIPAL IN CHARGE Myra will serve as MG2's

leadership representative and

client relationship ambassador,

focusing on contractual and

financial arrangements and

project performance.

MJ Munsell, iida

DESIGN PRINCIPAL IN CHARGE

MJ will work to lead the MG2

and Under Armour team through

a seamless process, providing

overall design leadership and

insight throughout all projects.

The MG2 Team for Under Armour

Janelle SchneiderDESIGN MANAGER With proven retail project

management expertise, Janelle will

be the Project Manager and main

point of contact during design for

Under Armour.

MG2

Peter StockerPRINCIPAL - BRAND STRATEGY As MG2’s lead of Brand Strategy

and Development, Peter will work

with the team in translating the

Under Armour brand into a rich

customer experience in all venues.

Lillian HancockARCHITECTURAL MANAGER Lillian's 20 plus years of experience

in architectural design allows

her to successfully project

manage and maintain daily client

communications.

Mitch PrideLEAD DESIGNER As lead designer of MG2's team

for Under Armour and a retail

expert, Mitch will drive the

efforts in the evolution of the

new stores and performance

centers for the brand.

Candon MurphyFF&E SPECIALIST As an FF&E Specialist, Candon

will play a vital role specifying the

materials and finishes for Under

Armour.

Katie MarichPROJECT DESIGNER As a project designer, Katie will

help develop ideas for Under

Armour's new stores

and concepts.


UNIQLO / Boston, MA

* Projects completed prior to joining MG2

Myra Vaughn, aia, leed apPRINCIPAL IN CHARGE

As a principal of MG2’s Retail Market practice, Myra brings thought

leadership, innovation, discipline and passion to the role. In leading

relationships with top retailers, Myra not only applies her creativity to

developing architectural design solutions but also to finding new ways to

introduce process efficiencies and opportunities for clients to cost save.

Myra inspires confidence in her clients and her colleagues, who readily

recognize the unique combination of her leadership skills, program

management experience, retail industry knowledge and

design expertise.

EDUCATION + Bachelor of Architecture / University of Kentucky

LICENSING + Registered Architect, KY

+ LEED Accredited Professional

EXPERIENCE + White Castle Restaurants / Multiple locations, U.S.

+ Allen Edmonds / Multiple locations, U.S.

+ HomeStreet Bank / Multiple locations, U.S.

+ PCC Community Markets / Multiple locations, WA

+ UNIQLO / Multiple locations, U.S.

+ Victoria’s Secret / Multiple locations, U.S. and Canada

+ Washington Federal Headquarters / Seattle, WA

+ Fred Meyer / Multiple locations, Pacific Northwest U.S.

+ Safeway / Multiple locations, Pacific Northwest U.S.

+ QFC / Multiple locations, U.S.

+ Rite-Aid* / Multiple locations, KY

+ National Corvette Museum Addition and Renovation and Motorsports

Park* / Bowling Green, KY

+ Memorial Coliseum Joe Craft Center Expansion - Men’s and Women’s

Basketball Training Facility, University of Kentucky* / Lexington, KY

UNIQLO / Boston, MA


Tommy Bahama / Disney Springs, FL


MJ Munsell, iidaDESIGN PRINCIPAL IN CHARGE

MJ Munsell is an expert at translating brands into impactful customer

moments. She has spent her career studying consumers and the

drivers that impact their decisions, whether it be in their purchases,

the workplace, or their choices for travel. As MG2’s Retail and Interiors

Market lead, MJ leads teams and clients through an innovative process

that blends brand stories, business goals and consumer insights into

memorable experiences. She has collaborated with some of the world’s

most notable brands including Nordstrom, Harrods, Anthropologie and

Hyatt, to name a few.

EDUCATION + Bachelor of Science in Interior Design / Miami University, Oxford, OH

LICENSING + International Interior Design Association Certification

AWARDS + Professional Member Honor Award – IIDA 2012

+ Retail Design Influencers of the Year - DDI Magazine 2013

+ PLACE Resorts - winner, INConcept, IIDA Northern Pacific Chapter

INAwards 2016

EXPERIENCE + Tommy Bahama / Multiple locations, U.S. and Canada

+ Soma Intimates by Chico’s FAS / Multiple locations / U.S.

+ SSP America / Sea-Tac Airport, WA and PDX Airport, OR

+ UNIQLO / Multiple locations, U.S. and Canada

+ Nordstrom Rack / Multiple locations, U.S.

+ West Marine / Multiple locations, U.S.

+ Victoria’s Secret / Multiple locations, Worldwide

+ Evereve / Multiple locations, U.S.

+ Allen Edmonds / Multiple locations, U.S.


+ Anthropologie / Multiple locations, U.S. and Canada

+ White Castle Restaurants / Multiple locations, U.S.


+ Columbia Sportswear Prototype* / U.S.

+ Microsoft Café / Redmond, WA

Tommy Bahama / Disney Springs, FL


Confidential Corp. Food Hall / Redmond, WA

Peter StockerPRINCIPAL - BRAND STRATEGY

As a brand development specialist, Peter Stocker creates memorable

experiences for consumers and patrons interacting with retail,

hospitality and mixed-use environments. Peter’s unique understanding

of every element of the branding and marketing spectrum is informed

by his ability to work with stakeholders and collaborate to find inspiring

and dynamic ideas for brands and their identities.

EDUCATION + Bachelor of General Studies / University of Kansas

EXPERIENCE + Allen Edmonds / Multiple locations, U.S.


+ White Castle Restaurants / Multiple locations, U.S.

+ Tommy Bahama / Multiple locations, U.S.


+ Microsoft Café / Redmond, WA

+ West Marine / Multiple locations, U.S.

+ Seattle Chocolates Factory Tour / Tukwila, WA

+ Alaska Airlines Customer Experience, Sea-Tac International Airport /

Sea-Tac, WA

+ UNIQLO / Multiple locations, U.S.

+ jcoco / Bellevue, WA

+ U:Don / Seattle, WA

+ Girin / Seattle, WA

+ Smith Dental / Nashville, TN

+ Seattle Premier Health / Seattle, WA

+ 13 Coins / Multiple locations, WA

+ Blue C Sushi* / Seattle, WA

+ Amazon* / Seattle, WA

+ Unionbay* / Seattle, WA

+ Swiss Army-Victorinox* / Multiple locations, U.S. and Japan

+ Cranium* / Seattle, WA

Seattle Chocolates Factory Tour / Tukwila, WA


Nordstrom Rack / Algonquin, IL


Janelle SchneiderDESIGN MANAGER

With over 15 years of experience of interior design management, Janelle

is an expert when it comes to programming, production, finishes and

fixtures. Her passion for interiors is driven by a love of problem solving,

design and operational complexities, and a dynamic team process. Her

dedication to accuracy and producing high quality results yields cost

savings for her client’s project work of various scale, size and complexity.

Janelle’s solution-oriented attitude helps her resolve problems while

balancing management of her project teams and client relationships.




+ Soma Intimates by Chico’s FAS / Multiple locations, U.S.


+ White Castle Restaurants Prototype / Multiple locations, U.S.

+ Nordstrom Rack / Multiple locations, U.S.

+ Second and Seneca / Seattle, WA


+ Nordstrom* / Multiple locations, U.S. and Canada

Nordstrom Rack / Algonquin, IL


Sperry Top-Sider* Prior Experience


Mitch PrideLEAD DESIGNER

Mitch Pride is a designer who thrives in fast-paced, detail-oriented

environments. His ideas and energy inspire creativity and collaboration

with co-workers and clients alike. Drawing upon his understanding of

the end-user and a cross-discipline approach to problem solving, Mitch

brings a fresh design perspective to MG2’s retail practice. His experience

includes designing for notable brands, such as Tommy Bahama and

Allen Edmonds.

EDUCATION + Bachelor of Architecture / Oklahoma State University

+ Master of Architecture / Cornell University

AWARDS + 40 under 40 Design:retail - 2015

+ VMSD Designer Dozen - 2013





+ Sterling Bank* / Multiple locations, U.S.

+ REI* / Multiple locations, U.S.

+ AT&T Michigan Avenue Flagship* / Chicago, IL

+ Sperry Top-Sider* / Multiple locations, U.S.

REI* Prior Experience


Staffing Plan for Under Armour

UNDER ARMOUR BRAND HOUSE

DESIGN

UNDER ARMOUR BRAND

HOUSE ARCH. PROTOTYPE AND IMPLEMENTATION

UNDER ARMOUR PERFORMANCE CENTER DESIGN

UNDER ARMOUR PERFORMANCE CENTER ARCH.

PROTOTYPE AND IMPLEMENTATION

MYRA VAUGHN PIC

MJ MUNSELL DESIGN PIC

PETER STOCKER BRAND STRATEGY

JANELLE SCHNEIDER DESIGN MANAGER

MITCH PRIDE LEAD DESIGNER

KATIE MARICH PROJECT DESIGNER

LILLIAN HANCOCK ARCHITECTURAL MANAGER

CANDON MURPHY FF&E SPECIALIST 20%10%

10%

0%

0%

5%

75%

75%

5% 5% 5%

10% 10% 0%

10% 0%

25% 10% 25% 10%

5% 75% 5%

25% 5% 25% 5%

5% 75% 5%

20% 10%


PROJECT EXPERIENCE


MG2's Retail Clients


Tommy BahamaMULTIPLE LOCATIONS, U.S. AND CANADA

Tommy Bahama is a lifestyle brand founded on the idea that life is

“one long weekend.” Known for its relaxed, sophisticated casual wear

and island-inspired cuisine and cocktails, Tommy Bahama tapped

MG2 to develop a common design language to connect the customer

experience across the brand’s numerous stores, restaurants and bar

offerings. MG2 designed three new unique store concepts, each one

inspired by the authentic spaces a couple might inhabit throughout

decades of sun-soaked and salt-water washed getaways.

From Iconic Resort, comprised of lush greenery and geometric

screens, to Family Retreat, featuring worn-in surfaces reminiscent

of a 1960s beach home, to Island Bohemia, an environment rich with

unconventional textures and abstract prints, each concept offers the

customer layers of tactile experiences to explore.

REFERENCE Frank Kennard | Director of Store Design and Development

400 Fairview Ave N., Seattle, WA 98109

[email protected] | 206.905.5674

DETAILS Size / 3,500 - 10,000 SF

Client / Tommy Bahama

Number of Years as Client / 3




+ Interior design


+ Store planning


Soma by Chico’s FASCOLUMBUS, OH

By working with all stakeholders including the brand President, Store

Planning Team, Marketing and Operations, MG2 developed a new

attitude for the Soma brand. These new creations were pulled together

through a new, flexible and scalable kit of parts as well as a series of

captured moments which evolved into a new prototype for the brick

and mortar experience.

The first prototype for Soma opened in October 2017 and features warm

woods, rose and soft golds and lacy panels creating a soft glow and

encouraging customers to feel comfortable engaging with the stylists,

their friends and the brand as a whole.

REFERENCE David Curtis | Director of Store Design

11215 Metro Parkway Fort Myers, FL 33966

[email protected]

DETAILSSize / 2,500 SF

Client / Chico’s FAS




+ Interior design

+ Store planning


+ Cost management

+ Construction administration

14 MG2 & SOMA I 03.03.17 I FINAL PHASE II

ENTRY VIEW 1

INTERIORRENDERING 01B

KEY PLAN

INTERIOR I VIEW 01


EverevePROTOTYPE DEVELOPMENT

The goal for Evereve is to create a richer, deeper, more memorable

experience for the Evereve customer and first-time guest. By adding

soul, thoughtful amenities and creative messaging throughout the store,

MG2 approaches Evereve’s store design and implementation with a

scrappy, creative and budget-maximizing mindset.

By working with Evereve’s founders Megan and Mike Tamte as well as

their Store Design and Store Planning team MG2 was able to create a

new prototype for the stylish mom. The first, new prototypical store for

Evereve is scheduled to open in March of 2018.

REFERENCE Kari Ihle | Director of Construction

4388 France Ave. S., Suite 200 Edina, MN 55410


DETAILS Size / 3,000 SF

Client / Evereve



+ Brand strategy

+ Interior design

+ Store planning

View storefront option 2

8


White CastleMULTIPLE LOCATIONS, U.S.

White Castle is a restaurant brand with a rich 100-year heritage and

millions of loyal customers throughout the U.S. The nation’s oldest

quickservice hamburger chain hired MG2 to create a new prototype that

would contemporize the dining experience to engage new customers

while remaining true to White Castle’s existing clientele.

To create a more customer-centric experience, the new prototype

included both physical and technological updates. These changes

incorporate flexible indoor-outdoor convertible dining areas as well

as a digital experience, which focuses on mobile POS ordering and an

interactive drive-thru.

REFERENCE Glen Davidson | Director of Engineering

555 W Goodale St., Columbus, OH 43215



Client / White Castle Restaurants






+ Interior design


+ Store planning



Nordstrom RackMULTIPLE LOCATIONS, U.S. AND CANADA

MG2, in partnership with Nordstrom Rack, created a new prototype

design ranging from 25,000 to 35,000 SF. The prototype focuses on

four primary customer touchpoints: store entry, the sales floor, fitting

rooms and the checkout experience. It also features an expanded

glass storefront with luminous panels to create connection with the

streetscape and draw people into the space.

The floor plan is designed for intuitive wayfinding and utilizes

concrete floors which allow for flexibility in merchandising.

Customers are drawn to self-serve fitting rooms by strategically

placed decorative lighting. Bold graphics and fixtures direct the

customer to expanded services at checkout. The MG2 team provided

individualized designs for each location to make the best use of space

and maximize flow, as well as offer customers many touchpoints and

visual stimulus to encourage browsing.

DETAILS Size / 25,000 - 35,000 SF

Client / Nordstrom, Inc.





+ Interior design


+ Store planning


Victoria’s SecretMULTIPLE LOCATIONS, U.S. AND CANADA

Victoria’s Secret is the leading specialty retailer of women’s premier

lingerie, womenswear and beauty products. Repeatedly ranked as

the most recognized apparel brand in the nation, Victoria’s Secret

stores are constantly embracing innovative design strategies to create

the unexpected.

In search of an architectural partner that provides both design and

delivery services, Victoria’s Secret has partnered with MG2 on a

multitude of retail locations throughout the U.S. and Canada. MG2’s

team works closely with Victoria’s Secret store designers to implement

brand standards and develop fixturing and merchandising strategies.

REFERENCE Matt Bosserman | AVP — Design, Store Design and Construction

Three Limited Parkway Columbus, OH 43230



Client / L Brands





TargetMULTIPLE LOCATIONS, U.S.

MG2 has partnered with Target on more than 600 projects throughout

the U.S. since we first began working together in 2002. Target has

approached MG2 about adapting its prototypical store to attract

customers in urban locations. MG2’s solutions integrate simple and

flexible ceiling designs with use of unique materials, heights and

lighting. The designs can be modified to function in a variety of existing

building conditions, provide added energy in strategic locations and

assist in wayfinding.

REFERENCE Rob Grundstrom | Director of Construction

1000 Nicollet Mall Minneapolis, MN 55403


DETAILS Size / 90,000–140,000 SF

Client / Target Brands, Inc.



+ Master planning

+ Store planning


Costco Wholesale725+ LOCATIONS WORLDWIDE

MG2 has established an uncommon business partnership with the retail

powerhouse Costco Wholesale, building its business and brand together

for the last 30-plus years. MG2 has intimate knowledge of Costco’s

processes and real estate decisions and our cost management team

has found efficiencies over the last decade that have led to savings of

approximately $20 million per year. On average, our teams take new

warehouses from site to open in 110 days. Performance at this level

requires mastery of an integrated delivery process with services across

strategy, design, documentation, construction and cost management

that are unparalleled in our industry.

REFERENCE Ali Moayeri | Senior Vice President of Construction

999 Lake Dr., Issaquah, WA 98027


DETAILS Size / Approximately 148,000 SF

Client / Costco Wholesale



+ Cost management


+ Store planning


Seattle Chocolates Factory TourTUKWILA, WA

Several years into our ongoing relationship, Seattle Chocolates came to

MG2 with an exciting project: to create an interactive tour at its chocolate

factory, which would feature chocolate tastings and a behind-the-scenes

viewing of the detailed process of chocolate creation.

Seattle Chocolates partnered with MG2 to make this vision a reality, which

lead to a new retail space, a tasting room and a classroom for visitors’

in-depth chocolate education. The resulting tour takes customers down

a bright magenta walkway to experience first-hand how the product is

made, sorted and packaged. The tour sends guests through an interactive

classroom equipped with a tasting bar comprised of custom tables, jars

and finishes. The final result is a dynamic, one-of-a kind experience for a

local leader in the chocolate industry.

REFERENCE Jean Thompson | CEO and Owner

1180 Andover Park W., Seattle, WA 98188



Client / Seattle Chocolates






+ Interior design



SSP AmericaSEA-TAC, WA AND PORTLAND, OR

MG2 designed more than four venues for SSP America’s client Sea-Tac

and Portland International Airports. These efforts included brand design

and development for concepts at Sea-Tac’s south terminal food court

including Ballard Brew Hall, Capitol Hill Food Hall and The Yard as well

as Deschutes Brewery at PDX Airport.

REFERENCE Sebaastian Rotteveel | Sr. Director, Brands and Concept

169 Euston Road, London, NW1 2AE

[email protected]

DETAILS Size / 450 - 7,000 SF

Client / SSP America






+ Interior design

+ Space planning

+ Store planning



VANSMULTIPLE LOCATIONS, NORTH AMERICA

The Vans brand celebrates individuality and the culture of outdoor

sports like skating, surfing, snowboarding and BMX biking. In expanding

in Mexico and other markets, VF Corporation needed to translate the

VANS store concept into new store designs that reinforce the iconic

brand with cultural sensitivity.

MG2 has collaborated with Vans to implement consistent architectural

design and planning programs for more than 30 stores across North

America. In each location, the design concept is effectively tailored and

efficiently implemented through MG2’s knowledge of cultural trends and

the nuances of local developmental processes.

REFERENCE Rob Groscup | Vice President — Retail Estate and Construction

6550 Katella Ave., Cypress, CA 90630



Client / VF Corporation





Global Retail Experience

As a global firm, MG2 works with more than 150 clients annually firm-wide. Within MG2's

retail studio, we work with 60 clients.

COSTCO WHOLESALE | MG2 and Costco have created an uncommonly strong partnership

that has helped build the Costco brand and more than 725 warehouse locations around the

world, with recent openings in Mexico, Australia, South Korea and Canada.

VANS | MG2 has collaborated with Vans to implement consistent architectural design

and planning programs for more than 30 stores across North America. In each location,

the design concept is effectively tailored and efficiently implemented through MG2’s

knowledge of cultural trends and the nuances of local developmental processes.

VICTORIA'S SECRET | In search of an architectural partner that provides both design

and delivery services, Victoria’s Secret has partnered with MG2 on a multitude of retail

locations throughout the U.S. and Canada. MG2’s team works closely with Victoria’s Secret

store designers to implement brand standards and develop fixturing and merchandising

strategies.

NORDSTROM RACK | MG2 partners with Nordstrom Rack to develop stores across the U.S.

and Canada.

P A C I F I C

O C E A N

P A C I F I C

O C E A N

I N D I A N

O C E A N

A R C T I C

O C E A N

A T L A N T I C

O C E A N

PROJECT DENSITY

MG2 OFFICE


SCOPE OF WORK


Under Armour Commercial Brand House

MG2 will work with Under Armour to develop a conceptual store design ranging from

3,000 to 5,000 SF in size. The final design will be a kit of parts, adaptable to a variety of

store locations and scalable across Flagship, Commercial Store, Shop-in-Shop and Factory

Houses. The new store concept design will be effective on a global scale and will embody

the next generation evolution of the Under Armour brand experience.

MG2 will assist Under Armour’s team with the project management of this scope of work by

coordinating project scheduling and milestone dates, provide frequent and accurate project

communications, outline meeting agendas, produce meeting minutes and oversee action

items from all project team members. Weekly project status updates and reporting will be

issued to Under Armour’s team throughout the entire project process. During these phases

MG2 will also assist the Under Armour team in selecting fixture fabricators and developing

all details in conjunction with the fabricator.

Phase 1: Immersion / Experience Platform

We will begin the journey with Under Armour by kicking-off the Immersion session. In this

multi-day session, we will conduct a series of stakeholder meetings, reviewing the brand,

the customer, customer experience and business goals. During this phase we will also visit a

select number of store locations to gain a better understanding of what has worked and not

worked in the most recent iterations of the Under Armour retail stores.

MG2 will summarize our findings and work directly with the Under Armour team to create the

Experience Platform document. This document will serve as our touchstone throughout the

project by establishing a clear direction for all retail formats and a guide for future

decision making.

It is essential that all stakeholders participate in the development of the Experience Platform

document and agree on the final draft and direction for the subsequent development of the

final store concept design.

DELIVERABLES

The Experience Platform document will include the following:

+ Project goals and success measures

+ Brand narrative

+ Customer profile

+ Retail strategy and positioning

+ Key attributes of the experience and implications for the design

+ Experience diagram

+ Initial thoughts on design positioning and attitude

MG2


Phase 2: Concept Design

Utilizing the approved Experience Platform, the MG2 team will develop two (2) initial

concept options applicable to a store size in range from 3,000-5,000 square feet. MG2 will

utilize discretion in the concept designs to be mindful of Under Armour’s build-out cost

budget of $200 / SF. Each option will address design approach, brand positioning, exterior

expression, interior expression, customer flow / journey, visual merchandising position,

key customer touch-points, technology integration, marketing, graphics and materials

suggestions. MG2 will work with the Under Armour team to select one (1) final concept

for development in Phase 3: Concept Development. During this phase, MG2 will begin

coordination with preferred vendors for fixtures, casework, lighting and finishes.

DELIVERABLES:

Preliminary Concept Package: Two (2) concept designs options, applicable to a store in range from 3,000-5,000 SF will include the following:

+ Concept statement and narrative

+ Customer journey map illustrating signature touch-points supporting the concept narrative

+ Design language supporting the concepts and experience map

+ Conceptual plans and diagrams

+ Imagery to show direction of interior and exterior

+ Loose selection of initial finishes and materials

Final Concept Package: One (1) final concept design, applicable to a store in range from 3,000-5,000 SF will include the following:


+ Customer journey map



+ Exterior expression

+ Customer touch-points and interactions (merchandising, fitting, check-out,

brand interactions)

+ Preliminary selection of finishes and materials

+ Visual merchandising direction

+ Signage and graphics look and feel

MG2

Meetings:

+ Immersion / kick-off: three (3) day session including local store visits (Baltimore, MD)

+ One (1) mid-phase check-in / document issue (virtual meeting)

+ One (1) presentation with all stakeholders to present the Experience Platform -

(virtual meeting)


Phase 3: Concept Development

MG2 will develop the final concept design adaptable to a store range from 3,000-5,000 SF

in size as approved in Phase 2: Concept Design. The concept will detail storefront, sales

floor, check out, BOH and fitting rooms. BOH will include stock areas, a restroom and

associate / manager office space. During this phase MG2 will continue to coordinate final

details and development with select vendors for fixtures, casework, signage, graphics,

lighting and finishes.

We will create a final Concept Development document illustrating all components of the

prototypical store experience, in detail.

DELIVERABLES:

The Concept Development Package will include the following:

+ Under Armour brand story and image board

+ Storefront renderings – one (1) each of three (3) locations (street, Class A mall,

lifestyle center)

+ Interior renderings – two (2) renderings showing overall store look and feel (fixturing,

merchandising, graphics, materiality)

+ Customer touch-point vignette renderings – two (2) to three (3) renderings highlighting

key customer touch-points (merchandise groupings and fixtures with suggested visual

merchandising and signage / graphics, try on areas, check out)

+ CAD generated and rendered finish floor plan, fixture / FF&E plan and reflected ceiling

plan (dimensions, notes, light fixture design direction, finish / materiality)

+ CAD generated and rendered interior elevations and exterior elevations (dimensions and

materials noted)

+ CAD generated and rendered sections of store and storefront (dimensions and

materials noted)

+ Fixture design package with design intent renderings, elevations and plans of all fixtures

and casework (dimensions and materials noted)

+ Key plan for signage / graphics, technology, visual merchandising.

+ Signage, graphics and technology package with design intent renderings, detail drawings

of all elements (dimensions and materials noted)

+ Visual Merchandising Package including Mannequins, propping and any other elements

per the concept

+ Material and finishes board with samples of all materials and finish specifications (hard

copy and electronic)

MG2

Meetings:

+ One (1) presentation to present two (2) initial concept options for each store size

(virtual meeting)

+ One (1) mid-phase check-in (virtual meeting)

+ One (1) presentation with all stakeholders to present one (1) final concept package

(Baltimore, MD)

MG2

Meetings:

+ One (1) mid-phase check-ins (virtual meetings)

+ One (1) presentation with all stakeholders to present the detailed Concept Development

package for review and approval for each store size (preferred location)

Information required by Under Armour Team:

+ Current Prototypical store program and construction documents

+ Typical SKU count for display on sales floor – by product type

+ Typical inventory, including required inventory to be housed in stockroom

+ List of other product types and approximate SKU count or percentage of sales for each

+ Existing graphics and marketing standards

+ List of current and / or preferred vendors for fixturing and finish materials

Phase 4: Kit-of-Parts (all channels)

MG2 will work with Under Armour team to apply the Brand House Concept to all retail

channels: Flagship, Factory House and Shop in Shop location. The final deliverable will be

a Kit of Parts document summarizing all sales floor elements (fixtures, signage / graphics,

visual merchandising, technology and FF&E) applicable to each of the retail channels.

It is recommended that this phase follow the prototyping of retail fixtures and signage,

ensuring that this package represents final selections and solutions applicable to all

retail channels.

DELIVERABLES:

Kit of Parts Package:

The Kit of Parts Package for Under Armour Brand House will include:

+ Design narrative

+ Renderings of typical environment (four (4) total) to include storefront, sales floor,

transaction, fitting room area

+ Plan layout, keyed for all elements

+ Reflected ceiling plan

+ Sales floor backwall elevations

+ Fitting room enlarged plans and elevations

+ Fixture matrix

+ Signage matrix

+ Visual merchandising matrix

+ Technology matrix

+ Renderings of typical fixture groupings – merchandise, signage and visual

merchandising included

+ Individual drawings for fixtures, casework, signage, technology / graphics, visual

merchandising elements, furnishings and lighting; each sheet to include a perspective

view, plan and elevation; dimensions, materials and capacities noted

+ Finish schedule and legends

33 MG2 | UNDER ARMOUR PROPOSAL MG2

The Kit of Parts Package for Under Armour Factory House will include:

+ Design narrative

+ Plan layout, keyed for all elements (provided by Under Armour)

+ Reflected ceiling plan (provided by Under Armour)

+ Sales floor backwall elevations (provided by Under Armour)

+ Fitting Room enlarged plans and elevations (provided by Under Armour)

+ Fixture matrix

+ Signage matrix


+ Technology matrix




merchandising elements, furnishings and lighting

+ Each sheet to include a perspective view, plan and elevation; dimensions, materials and

capacities noted


The Kit of Parts Package for Under Armour Shop-in-Shop will include:

+ Design narrative

+ Plan layout, keyed for all elements (provided by Under Armour)

+ Sales floor backwall elevations, if applicable (provided by Under Armour)

+ Fitting room enlarged plan and elevations, if applicable (provided by Under Armour)

+ Fixture matrix

+ Signage matrix


+ Technology matrix




merchandising elements, furnishings and lighting (when applicable)

+ Each sheet to include a perspective view, plan and elevation; dimensions, materials and

capacities noted


Meetings:

+ One (1) meeting to review cartoon sets (virtual meeting)

+ One (1) final meeting to review final deliverable (virtual meeting)


Program Management

At the request of Under Armour and per the RFP scope, program management services

are requested as outlined below. MG2 will provide these services as they relate to the

Under Armour Commercial Brand House and will be conducted throughout all phases of

Concept Design.

Some services outlined below have been included in the Concept Design scope of services

and are indicated as such.

CONCEPT DESIGN PHASES:

+ Schedule, lead and document all project meetings required during the design period.

This includes all reoccurring progress meetings, specific meetings with Under Armour

stakeholders. Provide real-time input for schedule and budget. Scheduling and

documentation of review meetings has been included in the scope for Concept

Design phases

+ Prepare and distribute all finish selections to select suppliers, working with each supplier

on final refinement, specification and pricing

+ Prepare and distribute fixture, signage and graphics bid documents to Under

Armour vendors

+ Conference calls with participating bidders reviewing design intent, detailing and finishes

+ Review and compile vendor bids for fixtures, signage and graphics before submitting to

Under Armour Project Manager

+ Assist Under Armour Project Manager with detail refinement and pricing negotiations

with Under Armour vendors

+ Assist with review of Under Armour vendor shop drawings for fixtures, signage / graphics

and furnishings

+ Review prototypes of selected fixture, signage, graphics and furnishings, on site, at either

the vendor location or a selected Under Armour location (one (1) site visit total)

Proposed Consultants

For the new Concept Store Design, MG2 recommends partnering with the following

consultants to bring expertise on lighting design and digital technology / in-store

experience. Resumes of representatives and information of their respective companies are

provided at the end of this proposal document in the Appendix.

+ Lighting Design: Jason Neches of WATT Lighting Design

+ Digital Tech Design: Digital Kitchen

+ Fixture Vendor: TJ Hale (we can also provide additional preferred fixture vendors)


UNDER ARMOUR COMMERCIAL BRAND HOUSE - NEW STORE CONCEPT

PROJECT PHASE DURATION*

Phase 1: Immersion / Experience Platform 4 weeks

Phase 2: Concept Design 6 weeks

Phase 3: Concept Development 6 weeks

Phase 4: Kit-of-Parts (all channels) 4 weeks

Proposed Schedule

*Proposed schedule durations are subject to change and represent approximate durations outlined by the MG2

project team for completion of services per phase.


UNDER ARMOUR COMMERCIAL BRAND HOUSE - FEE SUMMARYNEW STORE CONCEPT (MG2)

PROJECT PHASE FEE

Phase 1: Immersion / Experience Platform $45,000

Phase 2: Concept Design $70,000

Phase 3: Concept Development $90,000

Phase 4: Kit-of-Parts (all channels) $40,000

TOTAL FEE $245,000*

PROGRAM MANAGEMENT (MG2)

Program Management Services (Design phase only) $24,000*

Proposed Fee

CONSULTANTS

Lighting Design $31,042*

Digital Tech Design TBD

*Proposed fee amounts include services outlined in this proposal based on the proposed schedule timeline. Fees

are for design services only and do not include Architectural and Engineering or additional specialty consulting

services other than those outlined in this proposal.

REIMBURSABLE EXPENSES: The following are not included in the fees outlined in this proposal and shall be reimbursed at ten percent (10%)

mark-up:

+ Travel expenses (airfare, meals, transportation, lodging, internet access)

+ Printing, copying, computer plots, reproduction and photography

+ Courier services and express delivery

+ Third-party research services


Architectural Prototype and Implementation

Upon approval of the new Concept Store Design and completion of Concept Development,

MG2 will adapt the concept design elements to create a Prototypical Architectural set of

Construction Documents, along with creating Schematic Design and Design Development

packages and a Construction Document set for Permitting and Bidding for one (1) store

project location. MG2 will coordinate with selected Under Armour vendors and MG2

consultants for Structural and MEP (Mechanical, Electrical, Plumbing). The scope of services

and fee amounts are based on utilizing Under Armour’s existing master Construction

Documents as basis for development of the Architectural Prototype drawings and

specifications.

MG2 will assist Under Armour’s team with the project management of this scope of work

by coordinating project scheduling and milestone dates, providing frequent and accurate

project communications, outlining meeting agendas, producing meeting minutes and

overseeing action items from all project team members. Weekly project status updates and

reporting will be issued to Under Armour’s team through entire project process.

MG2 can provide Construction Documents for subsequent store project locations. the

fee outlined in this proposal is for one (1) location only. Required scope of services

for subsequent projects can be further negotiated with Under Armour once the initial

Architectural Prototype Documents have been finalized.

After the creation of Architectural Prototype Documents, MG2 can provide oversight and

maintenance of Prototype Standards and Criteria. The fee for these services would be

invoiced on a time and materials basis (hourly rates).

A breakdown of scope of services for the Architectural Prototype and Implementation

for the Under Armour Commercial Brand House is provided in the Appendix, listed as

“Appendix A.” This breakdown includes services provided by Architectural, Structural

and MEP.


UNDER ARMOUR COMMERCIAL BRAND HOUSE - ARCHITECTURAL PROTOTYPE AND IMPLEMENTATION


Phase 1: Due Diligence / Pre-Design 6 weeks

Phase 2: Schematic Design 4 weeks

Phase 3: Design Development 4 weeks

Phase 4: Construction Documents 6 weeks

Phase 5: Permitting / Bidding 4 weeks

Phase 6: Construction Administration 14 weeks


For the creation of new Architectural Prototype Documents and implementation of the

new Store Concept Design, MG2 recommends partnering with the following consultants

for lighting design, mechanical, electrical, plumbing and structural engineering services.

Information on these proposed consultants is provided at the end of this proposal document

in the Appendix.

+ Mechanical, Electrical, Plumbing: M-Engineering

+ Structural: Paul J. Ford

+ Lighting Design: WATT Lighting Design

Proposed Schedule

*Proposed schedule durations are subject to change and represent approximate durations outlined by the MG2

project team for completion of services per phase. Phase durations will require input from Under Armour.


UNDER ARMOUR COMMERCIAL BRAND HOUSE - FEE SUMMARYARCHITECTURAL PROTOTYPE AND IMPLEMENTATION (MG2)

PROJECT PHASE FEE

Phase 1: Due Diligence / Pre-Design $8,000

Phase 2: Schematic Design $12,000

Phase 3: Design Development $20,000

Phase 4: Construction Documents $30,000

Phase 5: Permitting / Bidding $5,000

Phase 6: Construction Administration $20,000

TOTAL FEE $95,000*

Proposed Fee

CONSULTANTS

Lighting Design $17,578

Mechanical / Electrical / Plumbing $25,440

Structural $29,590

TOTAL FEE $72,608*

*Proposed fee amounts include services outlined in this proposal based on the proposed schedule timeline.

Fees are for Architectural and Engineering services only and do not include Design services, additional specialty

consulting services, LEED certifications and / or commissioning and permitting fees.

Fees for the initial Under Armour Commercial Brand House project Architectural Prototype and Implementation

are based on the scope outlined in the RFP. The scope of services outlined are negotiable and include items

that may be eliminated for efficiency and reduction in fees (i.e. site visits). Our team fully anticipates that fees

for subsequent projects will be reduced once the initial Architectural Prototype Documents are generated – we anticipate a potential subsequent reduction in fee of up to 25%.

Fees for maintenance and distribution of Prototype Documents, Standards and Criteria will be invoiced on a time

and materials basis (hourly).


REIMBURSABLE EXPENSES: The following are not included in the fees outlined in this proposal and shall be reimbursed at a ten percent

(10%) mark-up:





Under Armour Performance Centers

New Concept Design

MG2 will work with Under Armour to develop a conceptual design for a 40,000 SF

Performance Center that will incorporate testing, workout, conference, rehabilitation and

retail space to be located within existing anchor tenant spaces in mall developments.

The goal for the Under Armour Performance Center will be to create a new traffic

generating anchor within mall developments focused on the health, wellness and athletic

performance of Under Armour brand customers. We recommend that the design phases

for the Performance Center commence after New Concept Store Design phases have been

concluded.



project communications, outlining meeting agendas, producing meeting minutes and

overseeing action items from all project team members. Weekly project status updates and

reporting will be issued to Under Armour’s team throughout the entire project process.

Phase 1: Immersion / Experience Platform

We will begin the journey with Under Armour by kicking-off the Immersion session. In this

multi-day session, we will work from the findings of the Immersion session conducted for

the new Concept Store Design and conduct a series of stakeholder meetings to identify

the brand, customer experience and business goals for the Performance Center. During

this phase we will also finalize program requirements for the Performance Center and will

research and visit an existing location at Under Armour’s Baltimore, MD campus.

MG2 will summarize our findings and work directly with the Under Armour team to create the

Experience Platform document. This document will serve as our touchstone throughout the

project by establishing a clear direction for the Performance Center format and a guide for

future decision making.

It is essential that all stakeholders participate in the development of the Experience Platform

document and agree on the final draft and direction for the subsequent development of the

final Performance Center concept design.

MG2


DELIVERABLES:

The Experience Platform document will include the following:

+ Project goals and success measures

+ Brand narrative

+ Customer profile

+ Program requirements

+ Brand strategy and positioning

+ Key attributes of the experience and implications for the design

+ Experience diagram

+ Initial thoughts on design positioning and attitude

Meetings:

+ Immersion / kick-off: three (3) day session including local Performance Center visit

(Baltimore, MD)

+ One (1) mid-phase check-in / document issue (virtual meeting)

+ One (1) presentation with all stakeholders to present the Experience Platform

(virtual meeting)

Phase 2: Concept Design

Utilizing the approved Experience Platform, the MG2 team will develop two (2) initial concept

options applicable for a 40,000 SF Performance Center. MG2 will utilize discretion in the

concept designs to be mindful of Under Armour’s build-out cost budget (not yet disclosed).

Each option will address design approach, brand positioning, exterior expression, interior

expression, customer flow / journey, program adjacencies, key customer touch-points,

technology integration, marketing, graphics and materials suggestions. MG2 will work with

the Under Armour team to select one (1) final concept for development in Phase 3: Concept

Development. During this phase, MG2 will begin coordination with preferred vendors for

fixtures, casework, lighting and finishes.

DELIVERABLES:

Preliminary Concept Package: Two (2) concept designs options, for a 40,000 SF Performance Center to include the following:


+ Customer journey map and program adjacencies illustrating signature touch-points

supporting the concept narrative



+ Imagery to show direction of interior and exterior

+ Loose selection of initial finishes and materials

MG2

43 MG2 | UNDER ARMOUR PROPOSAL MG2

UNDER ARMOUR CENTER - NEW CONCEPT

PROJECT PHASE DURATION

Phase 1: Immersion / Experience Platform 4 Weeks



Final Concept Package: One (1) final concept design to include the following:


+ Customer journey map and program adjacencies



+ Exterior expression

+ Zone diagrams and sketches for retail, assessment, personal training, gym and retail

+ Customer touch-points and interactions (gym, locker rooms, amenity spaces,

brand interactions)

+ Preliminary selection of finishes and materials

+ Signage and graphics look and feel

Meetings:

+ One (1) presentation to present two (2) initial concept options (virtual meeting)

+ One (1) mid-phase check-in (virtual meeting)

+ One (1) presentation with all stakeholders to present one (1) final concept package

(Baltimore, MD)

Phase 3: Concept Development

MG2 will develop the final concept design for a 40,000 SF Performance Center as approved

in Phase 2: Concept Design. The concept will detail storefront (interior and exterior)

and program areas. During this phase MG2 will continue to coordinate final details and

development with select vendors for fixtures, casework, signage, graphics, lighting and

finishes.

We will create a final Concept Development document illustrating all components of the

prototypical Performance Center experience, in detail.

DELIVERABLES:

The Concept Development Package will include the following:

+ Under Armour brand story and image board

+ Storefront renderings – one (1) each for interior and exterior

+ Interior renderings – two (2) renderings showing overall Performance Center look and feel

(Interior architecture and interiors illustrating retail, gym and assessment areas; fixtures,

equipment, graphics and materiality will be shown)

+ Customer touch-point vignette renderings – two (2) to three (3) highlighting key

customer touch-points (program areas / groupings and fixtures / equipment with

suggested visual signage / graphics)

+ CAD generated and rendered finish floor plan, fixture / FF&E plan and reflected ceiling

plan (dimensions, notes, light fixture design direction, finish / materiality)

+ CAD generated and rendered interior elevations and exterior elevations (dimensions and

materials noted)


+ CAD generated and rendered sections of Performance Center and storefronts (dimensions

and materials noted)

+ Fixture design package with design intent renderings, elevations and plans of all fixtures

and casework (dimensions and materials noted)

+ Key plan for signage / graphics, technology, visual merchandising

+ Signage, graphics and technology package with design intent renderings, detail drawings

of all elements (dimensions and materials noted)

+ Visual merchandising package including mannequins, propping and any other elements

per the concept

+ Material and finishes board with samples of all materials and finish specifications (hard

copy and electronic)

Meetings:

+ One (1) mid-phase check-ins (virtual meetings)

+ One (1) presentation with all stakeholders to present the detailed Concept Development

package for review and approval (Baltimore, MD)

Information required by Under Armour:

+ Current Prototypical Performance Center program and construction documents

+ Typical SKU count for display at retail area – by product type

+ Existing graphics and marketing standards

+ List of current and / or preferred vendors for fixturing and finish materials

+ List of required exercise equipment and technology for integration and placement

(product and equipment specs)


For the new Store Concept Design, MG2 recommends partnering with the following

consultants to bring expertise on lighting design and digital technology / user experience.

Resumes of representatives and information of their respective companies are provided at the

end of this proposal document in the Appendix.

+ Lighting Design: Jason Neches of WATT Lighting Design

+ Digital Tech Design: Digital Kitchen


Proposed Schedule

MG2

UNDER ARMOUR PERFORMANCE CENTER - NEW CONCEPT


Phase 1: Immersion / Experience Platform 4 weeks



*Proposed schedule durations are subject to change and represent approximate durations

outlined by the MG2 project team for completion of services per phase. Phase durations will

require input from Under Armour.

Fee Summary

UNDER ARMOUR PERFORMANCE CENTER - NEW CONCEPT (MG2)

PROJECT PHASE FEE

Phase 1: Immersion / Experience Platform $35,000

Phase 2: Concept Design $80,000

Phase 3: Concept Development $50,000

TOTAL FEE $165,000*

CONSULTANTS

Lighting Design $59,840*

Digital Tech Design TBD

*Proposed fee amounts include services outlined in this proposal based on the proposed

schedule timeline. Fees are for design services only and do not include Architectural and

Engineering or additional specialty consulting services other than those outlined in

this proposal.


REIMBURSABLE EXPENSES:

The following are not included in the fees outlined in this proposal and shall be reimbursed at

a ten percent (10%) mark-up:





Architectural Prototype and Implementation

Upon approval of the Performance Center Concept Design and completion of Concept

Development, MG2 will adapt the concept design elements to create a Architectural

Prototype set of Construction Documents, along with creating Schematic Design and Design

Development packages and a Construction Document set for Permitting and Bidding for

one (1) project location. MG2 will coordinate with selected Under Armour vendors and

MG2 consultants for Structural and MEP (Mechanical, Electrical, Plumbing). The scope of

services and fee amounts are based on utilizing Under Armour’s existing master Construction

Documents as basis for development of the Architectural Prototype drawings and

specifications.



project communications, outlining meeting agendas, producing meeting minutes and oversee

ing action items from all project team members. Weekly project status updates and reporting

will be issued to Under Armour’s team throughout the entire project process.

MG2 can provide Construction Documents for subsequent project locations. Fee outlined in

this proposal is for one (1) location only. Required scope of services for subsequent projects

can be further negotiated with Under Armour once the initial Architectural Prototype

Documents have been finalized.

After the creation of Architectural Prototype Documents, MG2 can provide oversight and

maintenance of Prototype Standards and Criteria. The fee for these services would be

invoiced on a time and materials basis (hourly rates).

A breakdown of scope of services for the Architectural Prototype and Implementation for the

Under Armour Performance Center is provided in the Appendix, listed as “Appendix B.” This

breakdown includes services provided by Architectural, Structural and MEP.



For the creation of new Architectural Prototype Documents and implementation of the

Performance Center Concept Design, MG2 recommends partnering with the following

consultants for lighting design, mechanical, electrical, plumbing and structural engineering

services. Information on these proposed consultants is provided at the end of this proposal

document in the Appendix.

+ Mechanical, Electrical, Plumbing: M-Engineering

+ Structural: Paul J. Ford

+ Lighting Design: WATT Lighting Design

Proposed ScheduleUNDER ARMOUR PERFORMANCE CENTER - ARCHITECTURAL PROTOTYPE AND IMPLEMENTATION


Phase 1: Due Diligence / Pre-Design 6 weeks

Phase 2: Schematic Design 6 weeks

Phase 3: Design Development 6 weeks

Phase 4: Construction Documents 8 weeks

Phase 5: Permitting / Bidding 4 weeks

Phase 6: Construction Administration 20 weeks

*Proposed schedule durations are subject to change and represent approximate durations

outlined by the MG2 project team for completion of services per phase. Phase durations will

require input from Under Armour.


Fee Summary

UNDER ARMOUR PERFORMANCE CENTER - ARCHITECTURAL PROTOTYPE AND IMPLEMENTATION (MG2)

PROJECT PHASE FEE

Phase 1: Due Diligence / Pre-Design $12,000

Phase 2: Schematic Design $20,000

Phase 3: Design Development $50,000

Phase 4: Construction Documents $70,000

Phase 5: Permitting / Bidding $10,000

Phase 6: Construction Administration $45,000

TOTAL FEE $207,000*

CONSULTANTS

Lighting Design $86,680

Mechanical / Electrical / Plumbing $156,750

Structural $41,250

TOTAL FEE $284,680*

*Proposed fee amounts include services outlined in this proposal (Appendix) based on the proposed schedule

timeline. Fees are for Architectural and Engineering services only and do not include Design services,

additional specialty consulting services, LEED certifications and / or commissioning, and permitting fees.

Fees for the initial Performance Center project Architectural Prototype and Implementation are based on

the scope outlined in the RFP. The scope of services outlined are negotiable and include items that may

be eliminated for efficiency and reduction in fees (i.e. site visits). Our team fully anticipates that fees for

subsequent projects will be reduced once the initial Architectural Prototype documents are generated – we anticipate a potential subsequent reduction in fee of up to 25%.

Fees for maintenance and distribution of Prototype Documents, Standards and Criteria will be invoiced on a

time and materials basis (hourly).


REIMBURSABLE EXPENSES:

The following are not included in the fees outlined in this proposal and shall be reimbursed at ten percent (10%)

mark-up:






Additional Services

The following services are not included in our scope of services but can be provided at an

hourly rate if requested by Under Armour.

+ Brand development services

+ Cost management and estimating services

+ LEED Building Certifications and Commissioning

+ Design services not specifically listed in this proposal

+ Additional rounds of design revisions other than those specified in scope

+ Consultant services not specifically listed

+ Additional trips, meetings / work sessions, and / or presentations beyond those

specifically included in the scope of services


Project Schedule Diagram

MG2 proposes the following cadence and timeline for the Concept Design and Architectural

Prototype / Implementation the Under Armour Commerical Brand House and Under

Armour Performance Center projects.

16 weeks 4 wks 30-34 weeks (TBD)

UNDER ARMOUR

BRAND HOUSE DESIGN

UNDER ARMOUR BRAND HOUSE ARCHITECTURAL


40-50 weeks (TBD)

UNDER ARMOUR

PERFORMANCE

CENTER DESIGN

UNDER ARMOUR PERFORMANCE CENTER ARCHITECTURAL


+ Begin Concept

Design for

Under Armour

Brand House

+ Begin

Architectural

Prototype and

Implementation

for Under

Armour Brand

House

+ Begin Concept

Design for

Under Armour

Performance

Center

+ Begin Architectural Prototype and

Implementation for Under Armour

Performance Center

16 weeks


APPENDIX


MG21101 Second Ave, Ste 100

Seattle, WA 98101

206 962 6500

SEATTLE / IRVINE / WASHINGTON, D.C. / SHANGHAI

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