umass amherst public lecture about the @itweetmuseums initiative

@ITweetMuseumsPublic Lecture #ITMUMAUMass Amherst01 February 2016

Mark B. SchlemmerAssociate Registrar for CollectionsNew-York Historical Society@MarkBSchlemmer

#ITMUMA@ITweetMuseums / @MarkBSchlemmer

@ITweetMuseums / @MarkBSchlemmer #ITMUMA

@ITweetMuseumsWhat?Who?Why?How?


What?Non-affiliated, independent initiative to encourage & support all museum staff to tweet museo-relevant content from their personal accounts.


What?

#MetDetails#GuggDetails

#UNdetails

#WAMAdetails


What?

#MJMdetails

Upcoming


What?


What?Tweeting from exhibitions #ITM_exhibit What to tweet about work

#ITM_worktweet

Live-Tweeting conferences/events Tweeting about your

internship #ITM_intern

www.Storify.com/ITweetMuseums


What?

#ARCSchat

Upcoming


Who?


Who?

Follower statistics from www.tweepsmap.com 31 JAN 2016

10.3K followers113 countries

http://www.tweepsmap.com/


Who?44%

21%

5%

5%

4%3%2%2%1%1%1%1%1%1%

8%

@ITweetMuseum Followers

USA UK Canada Italy FranceAustralia Germany Spain Netherlands MexicoArgentina Russia Belgium Brazil Other

44% USA21% UK 5% Canada 5% Italy 4% France

Follower statistics from www.tweepsmap.com 31 JAN 2016

http://www.tweepsmap.com/


Why?

Professional development

Relevant job skills

Peer networking

Increased visibility

Culture sharing


Why?I love updates from museums, but prefer hearing from the professionals inside! Get museum people on Twitter!

Laura Bullivant@LauraBuillivant

@JamesDoyleMET@HelenConnorBOS @APAcurator


Why? Thank you for taking part in #AskACurator!

Museums 1,079Countries 51Tweets 44,069Timeline Deliveries 1,026,091,963Reach 63,276,884

#AskACurator Day 16 September 2015

For more info, see: @MarDixon & @AskACurator


Why?#MuseumWeek 23-29 March 20152825 participants in 77 countries

For more info, see: @MuseumWeek

Delivering official hashtags for #MuseumWeek 2016, here is the sum-up!


Why?#MuseumSelfie Day 20 January 201634,243 tweets287,538,939 timeline deliveries16,510 contributors95,725,123 reach

@MarkBSchlemmer @Doodleology@heyshaelyn

For more info, see: @MarDixon & @MuseumSelfieDay


How?

For culture pros:

To hone tweeting skills

To experiment

To network

To have fun

Tweet-ups#GuggDetails


How?Tweet-ups

Leather stripped from Kennedy administration office chairs hang from the wall like flayed skin #GuggDetails

This reminds me of the Greek myth of Marsyas who was flayed for his act of hubris in challenging a god #GuggDetails

@RobertsJen1

@MayaJeffereis

#GuggDetails


How?Tweet-ups

“My brother’s dead,” she says. Cool as ice. She takes a drag on a long cigarette. “Find out who did it.” #GuggDetails

@lhipreed

#GuggDetails


How?Tweet-ups

Pawel Althamer’s portrait subjects included Deutsche Guggenheim museum staff & visitors #GuggDetails

As a behind-the-scenes museum pro, I want to know their motivations, hang ups, & experiences becoming subjects #GuggDetails @RobertsJen1

#GuggDetails


How?Tweet-ups

325 66 3,935,917 4,573,776 posts users reach impressions

#GuggDetails


How?Tweet-ups

#UNdetails

Co-collaborator@neysela


How?Tweet-ups

#UNdetails

Get that pic, @JamesDoyleMET! #UNdetails

China gave the @UN the Great Wall Tapestry in 1974. Made with like a million feet of yarn #Undetails #ITweetMuseums

@yo_essie

@JamesDoyleMET


How?Tweet-ups

#UNdetails

OK, Poseidon. Stop it with the nude selfies. They will end up on the internet! #UNdetails

@JamesDoyleMET


How?Tweet-ups

#UNdetails

253 original tweets 37 @ messages512 RTs A total of 802 tweets

#Undetails is beating the @onedirection trending topic in #NYC! Good job guys! #ITweetMuseums

@BlaireMoskowitz


How?Chats

For culture pros:

To probe specific topics

To encourage dialogue

To create resources

To have fun

#ITMcllxn


How?Chats

#ITMcllxn Q3: If you share museum collections on Twitter, what’s more important for you to share?

Co-collaborator@nealstimler

#ITMcllxn


How?Chats

A3: I know images are what attract attention on Twitter, but usually it’s a story or insight I want to share with the tweet #ITMcllxn

Diane Shaw@Museocat

A3: It’s important for collection sites to support Twitter Cards metadata. Twitter then auto includes image+text w/ the link #ITMcllxn

Paul Rowe@armchair_caver

A3: It depends on whether I’m more in a learning/teaching mood or just a “THIS IS RAD” mood. Always try to give some info though #ITMcllxn

Mell Scalzi@Doodleology

A3: I think images & description are important. Been thinking lots on accessibility lately, trying to do more descriptive tweets #ITMcllxn

Tracey Berg-Fulton@BergFulton

#ITMcllxn


How?Chats

686 tweets 2,214.908 timeline deliveries119 contributors851,445 reach

#ITMcllxn


How?Exhibit tweets

Seek out the verso of art for a glimpse into the history of its documentation as a collected object #ITweetMuseumsThese objects seem precariously balanced, but look again, the

armature mounts are skillfully camouflaged! #MetDetails


How?Exhibit tweets

Nothin’ like a good old utilitarian 15th century spanking (accession #64.101.1499) @metmuseum #ITweetMuseums

@markatthemuseums


How?Exhibit tweets

I so want #hipsters to revive the fashionable 15th century Venetian zazzera hairstyle! #ITweetMuseums

Jacometto, Portrait of a Young Man, late 1400s


How?Exhibit tweets

Is this visitor perplexed by the intricate mount? See it being installed here: bit.ly/MetDetails1 #MetDetails


How?Lecture tweets

I’m live-tweeting Politics, Money, & Anarchy: Historic House Museums @MuseumofCityNY. Follow via #SavingPlace. mcny.org/event/politics…

Reality check: most ppl don’t find HHMs very interesting. So how do you invite ppl in? Best source: @Meetup groups. @DERideas #SavingPlace


How?Lecture tweets

I’d welcome that these panelists talk for hours…but, it’s wrapping up. Good event & shared ideas. #SavingPlace

.@Their_Child is a Millennial in HHM working to bring missing stories of early African American history to the public. #SavingPlace

mailto:.@Their_Child

mailto:.@Their_Child


How?#ITweetMuseums

Vine

Instagram

Twitter


How?Hashtags

#ITweetMuseums#MuseumEdChat#MuseumWorkersSpeak#MuseumsRespondToFerguson#Twitterstorians#BlkTwitterstorians#PublicHistory#Histcomm


@ITweetMuseumsWhat?Who?Why?How?

@ITweetMuseumsThank You UMass Amherst01 February 2016

Mark B. SchlemmerAssociate Registrar for CollectionsNew-York Historical Society@MarkBSchlemmer

#ITMUMA

umass amherst public lecture about the @itweetmuseums initiative

Social Media