um credentials digital v00 07-07-2014
TRANSCRIPT
UM Cairo Credentials
We are majority owned by IPG
80 operating units globally
4000 clients globally
41,800 employees globally
Revenue of US$ 7+ Billion in 2011.
20 business units
6,440 marketing professionals
US$ 34.2 Global Billings
300+ employees
14 offices
13 countries
We are part of the MCN network
in the MENA region
54 agency offices in MENA
1350+ employees in MENA
14 markets
16 cities
We are part of MCN and majority owned by the
global communications giant - Inter Public Group
UAE (2)
KSA
Qatar
Bahrain
Oman
Kuwait
Syria
Lebanon
Jordan
Egypt
Algeria
Tunisia
Morocco
Cyprus*
Iraq*
Yemen*
Iran*
GCC Levant North Africa Others
* Coverage through Markets partners
300+ employees
14 offices
13 countries
UM’s Footprint - Most extensive network in the MENA
access to on ground support across the region
AlgeriaMorocco
Tunisia
Egypt
KSA
Syria
Jordan
Lebanon
Qatar
Bahrain
Kuwait
Oman
Dubai
(UAE)
Abu Dhabi
(UAE)
UM Egypt clients 420M+ EGP real media billings –
leading the media of more than 30 brands
We have broken several global alignments
OMDZenithVivaki
We Believe in Long Term Relationships and we
work on building them
2001
2000 2006
2007
2008
And We Are Known to be the 1st
in doing so many things
1st Agency to Advertise on Facebook
1st Agency to Create A Youtube
Channel
1st Agency in Egypt to achieve 1 Million YT Views in 6 days
1st Agency in Egypt to achieve 1 Million YT Views in 3 days
1st Agency in Egypt to achieve 1 Million YT Views in 1 day
1st media agency to create a dedicated web portal for Ramadan Content Guide
Including
• Serials
• Programs
• Grids
• Places to go during Ramadan (
with all contact details )
11,187 Visits since the start
of its official launch on the 11th of
July
1st Agency in Egypt to initiate & organize an industry digital conference
We Won 4 Awards in the 2014 MENA Digital Awards
GRAND PRIX– Coca-Cola (Etganen) – Best integrated digital campaign
GOLD– Coca-Cola (Etganen) – Best Integrated Digital Campaign
SILVER – Coca-Cola (Trophy tour) – Best integrated Media Camapaign
BRONZE - Mobinil (Always Together) – Best Integrated Media Campaign
So What Do We Do on Digital??
UM Digital
Strategy & Planning
Effective BuyingCreative Design
& ProductionSocial Media management
Performance optimization
Thank You