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Ultrafreshness

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The new standard of quality and presentation

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Cutflowers

Fresh saladsFresh cut fruit

Smoothies

SushiSandwiches

Ready-to-eat-meals

Fresh Pizza & Pasta, Sauces

Fruits & Vegetables

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Shopping pleasure

Cleanliness and hygiene

Customer attraction

Fresh

from farm

to fork

An engaging approach to freshnessFresh fruit and vegetables, ready-to-eat salads, sushi, smoothies

and cut flowers are a few of the dynamic products that make up

the ultra-fresh segment. One of the biggest challenges retailers

face is offering customers the best in freshness and quality in a

cost-effective manner. The efficient and attractive presentation

of these items provides valued opportunities in the food trade,

helping to create additional turnover.

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Presenting Communicating Preserving ...Ultrafreshness

Create your own floral shop

Mar

ket

imp

ress

ions

Welcome to UltrafreshnessPerishable and ready-to-eat products have a very short shelf

life, usually less than five days. These goods put high demands

on temperature, relative humidity and air velocity. The Carrier

Ultrafreshness family meets these requirements and can help

provide retailers and customers the best in freshness and quality.

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Continuous freshness through an uninterrupted cold chain

In many cases, the vital refrigeration of ultra-fresh products

ceases when the merchandise hits the shelves. In fact, this

dry merchandising approach is still being used 90 percent

of the time.

At Carrier, we recognize that in addition to a fast and efficient

supply chain, temperature-sensitive products must also be

presented in a professional and quality-preserving manner at

the point of sale to ensure successful retail. We meet these

demands with an innovative series of refrigerated multidecks

called Ultrafreshness. Characterized by great flexibility in the

interior fittings, Ultrafreshness technology allows products to

remain on display longer. The result increased sales and

better product availability.

The Ultrafreshness

family can significantly

influence the shelf

life of fresh products

at the point of sale

(POS) and extend

the use-by date for

customers.

Only ~63% of the

original harvest weight

reaches customers,

and only ~44% is

actually consumed.

Much of the product

spoils, often due

to poor climate

conditions at POS.

Grocery retail distribution / POS

= refrigerated = humidified where necessary = controlled atmosphere

100%

80%

60%

40%

20%

0

100%

80%

60%

40%

20%

0

Weight

Source: Gustavsson et al. Global foodlosses and food waste. FA0 2011

Data are valid for Europe and Russia

~20% loss ~5% loss ~2% loss ~ 10% loss

~ 63%

~44%

96% displayed dry!

Only 3% of this is refrigerated;1% refrigerated & misted!

Ultrafreshness family benefits:

Sales and ROI

Freshness

Cleanliness & Hygiene

Write-Offs for Spoilage

Staffing Costs

Fruit Flies

-

+

~ 19% loss

Growers ConsumerPost-harvest & storageTransportationConditioningPackaging

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Prolonged freshness through optimal humidificationRegardless of the ultra-fresh product, the perfect balance of

refrigeration and humidification is needed to ensure a quality

product and optimized freshness. While refrigeration alone slows

down the ripening process, reducing wilt and product weight

losses depend on other ambient conditions.

Product-specific

temperatures

1 C

10 C

1,4 m/s

1,4 m/s 0,4 m/s

10 C

80%

80%98%

High relative humidity

Low air circulation rates

Temperature, humidity and airflow rate must be matched to the

sensitive product. The ability to pair these parameters with such

fragile items requires a vast and professional knowledge of both

the technology and the produce something we at Carrier have

built into every Ultrafreshness cabinet.

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Quality and Freshness TriangleThis diagram illustrates the specific

needs of fresh produce, such as lower

air speed and high humidity.

Experts* say: In the refrigeration of packaged fresh food lines:

Cooling slows the life processes and the ripening of

the goods.

In the refrigeration of unpacked fresh food lines:

Cooling slows the life processes and the ripening of

the goods.

Professional humidification significantly reduces

the wilting symptoms and weight loss.

Summary:

Cooling and humidification (based on products

presented) can significantly reduce write-offs and

spoilage of the predominant part of the fresh produce.

Customers profit from the prolonged freshness of the

purchased goods.

* Max Rubner-Institut (MRI), Federal Research Institute of Nutrition and Food, Germany; Leibniz Institute for Agricultural Engineering Potsdam-Bornim (ATB), Germany; United States Department of Agriculture / Agriculture Handbook Number 66

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Gold Standard Technology: The Ultrafreshness Family

Freshness through humidificationThe new ultrasonic humidifying system offers many advantages.

High quality performance is achieved through the use of an

aerosol mist comprised of tiny water droplets captured by a

current of cold air. This creates airflow with nearly 100 percent

relative humidity. The mist drifts around and through the fresh

produce, preserving its quality.

The Ultrafreshness family also sets elevated hygiene standards.

By separating cold air from the humidified air outlet in design,

cleanliness can be maintained. Filters, UV-lamp disinfection, and

periodically controlled ozonization of the aerosol supply pipes

and distribution lances, supply reliably clean water.

Aerosol distribution lances

Honeycomb air outlet

Aerosol outlet: ~ 10C, 99% RH Ambient air:

~ 20C, 40% RH

Outlet honeycomb: 0C, 38% RH

Legend:Air Temperature t [C]Relative Humidity RH [%]

~ 1C 98% RH

~ 3C 95% RH

~ 6C90% RH

~ 7C86% RH

~ 8C78% RH

Evaporator

Ultrasonic humidifier

Fan

Return air: 12C, 60% RH

Here the cold air and aerosol combineto provide optimal freshness.

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Our new trolley conceptThe innovative push-in container trolley concept simplifies the

task of stocking and maintaining produce. In the mobile display

units, the open floor area in the cabinet makes cleaning easy,

satisfying the highest standards of hygiene. These robust trolleys,

crafted from high quality stainless steel, are designed to match

other Carrier refrigerated merchandisers.

And many moreAt Carrier, improvement is all-encompassing with the complete

Ultrafreshness solution. Any of the Ultrafreshness features can

easily be combined to create a customized, uniform set-up of

your market.

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Panorama / Mirrored endwalls

Easy to move stainless steel trolleys with optimized dimensions for crates

Easy to clean design Stainless steel round bumper (optionally multidecks front design)

Cabinet control, including fan adjustment (airflow rate)

Water filter, ozonization and ultrasonic nebulizer

A better-balanced ergonomic design allows shoppers to reach the top display level with ease.

Ambient air:~ 20C, 40% RH

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A fresh solution for every store

With panorama thermopane intermediate walls, Ultrafreshness

display cabinets allow retailers to provide a fresh assortment of

products that require various temperature zones, side-by-side

in the uniform style. The diagram below illustrates dry shelving

Monaxis 82-NC multiplexed with Monaxis 80-NCH

Mirrored top

Dry shelving RefrigeratedRefrigerated and humidified

External lighting

on the far left case, refrigerated and humidified (moderate

temperature and high relative humidity) in the middle case,

and refrigerated only (low temperature for fresh-cut salads

or smoothies) in the far right case.

Complete concept for Fruit & Vegetable department

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Type CodeName of product lineDepth of bottom shelf6 ~ 60 cm8 ~ 80 cm10 ~ 100 cmFront height 0 ~ 0 cm3 ~ 30 cm4 ~ 40 cm6 ~ 60 cm8 ~ 80 cmCabinet designFV - Fruit & Vegetable (with canopy)NC - No CanopySpecial accessories - no special featuresH - humidificationLenght of cabinet in cm (125, 188, 250, 375)C - revision indexTemperature range2 ~ 1/10C4 ~ 0/2C - 2/4C5 ~ -1/1C6 ~ -2/0CCabinet height - standard height (1420 - 2045 mm, based on cabinet type)L - L-height (~ 2220 mm)

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Ultrafreshness is an elaborate and comprehensive line

of merchandisers.

Round trolleys, adapted for the presentation of fresh fruit and smoothies on crushed ice, are also available.

Morea

Mirado

Marena

Monaxis 83 C2 L375NCH

The righ