ultimate online shopping @mjdaras.com
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Through One-to-One Marketing, Market America combines the Internet with the power of people, creating the ultimate online destination. As a result, we have revolutionized a brand-new industry, setting a standard by which all other businesses are measured: Built on Product. Powered by People.TRANSCRIPT
“Marketing the right merchandise or service at the right time, in the right quantities and in the right place” via the internet.
In an online survey of nearly 1,000 shoppers: 81% ability to shop anytime 77% save time 61% ability to comparison shop 56% find merchandise easily
eMarketer.com – Do Customers Come for Price or Convenience? – Nov 27, 2007
Convenience keeps people coming back to the Internet
Quality Search Features
Customer Comments & Ratings
Comparison ShoppingAvenue A | Razorfish – Digital Consumer Behavior Study, Oct 2, 2007
• Hot Deals• ma|travel• ma|tv• Comparison Shopping• Enhanced Shop Partners• New product categories• Google Search• New page layouts• Customer Reviews• Blogs• maChatterbox• maMyWorld
Exclusive deals from our partners for marketamerica.com customers.
Check this section first before you shop to save money on your purchases!
Deals from partners on the lower half of the page that update daily.
Product demos The latest Market
America news and events
ma commercials
Discover the thousands of partner stores that are part of Market America’s universal shopping experience.
Search for a store name
Look under your favorite categories
Select the letter of the store you’re looking for
Click on the store logo to buy
New category structure allows for easy navigation to find millions of products.
Search for the product or use the departments to drill down to find exactly what you are looking for in just a few clicks
Research shows that approximately 30% of online shoppers expect to use a search box to interact with a website
Companies have increased sales on average 50% when the search feature was updated and returned relevant results
E-tailer’s odds of making a sale depends heavily on the quality of search and navigation experiences
electronicRETAILER – Searching for Sales – Jan 2008
Type in what you are looking for and quickly find the product
New design makes it easy to see who offers the product at the best price
65% of online shoppers conduct product research using comparison sites.
InternetRetailer.com - 39% of online adults make at least one monthly purchase on the web – Sep 25, 2007
Comparison shopping sites have grown 150% over the past two years
Comparison shopping makes it easy to find special offers and compare products that best fit you
“Traffic to comparison shopping engines increased 13% year over year.”
Hitwise – BizReport.com, US Shoppers Turn to Comparison Shopping Engines – Nov 8, 2007
Find the best deals on your favorite products at marketamerica.com
the
ONE STOP SHOP
Select the product and find detailed information – including Customer Reviews for Market America products
User reviews are all over the web making it a lot easier to see what other people think about a product.
ConsumerReports.org – Online Shopping Trends - October/November 2007 issue of ShopSmart
Customer that read reviews reported average spending 20% higher than other online shoppers
55% of US internet users surveyed reported reading customer reviews and ratings on websites
eMarketer.com – Cashing In on Consumer Product Reviews – Dec 10, 2007
• Keep informed of the latest information and trends• Daily posting• Increases exposure on the internet• Market America’s journal
Market America’s social shopping network
1 out of every 4 people online visits social networking sites
About half of social networkers visit these sites on a daily basisThe conference board – Consumer Internet
Barometer - June 13, 2008
63% of internet users research health & beauty products online
Prospectiv – 2007 Consumer Packaged Goods Survey – Jan 8, 2008
“Automotive, financial services, and pharmaceutical advertisers are all cutting ad budgets for traditional channels in favor of digital communications with consumers”
eMarketer.com – Consumers Go Online for CPG info – Jan 15, 2008
39% of online adults make at least one monthly purchase on the web
50 million households purchased a product or service online in 2007
E-tailers are achieving $300+ billion in sales annually
Internet sales are expected to gross $1.1 trillion in 2009
Gap reported an 11% decrease in store sales, but an increase of 21% in online sales
The New York Times – To save gas, shoppers stay at home and click – Jul 19, 2008
Convenience, convenience, convenience Widest selection of products Fast searches Easy navigation Compelling promotions
High oil prices + credit crunch + housing crisis = More People
Shopping on the Internet!
BUY AT
The largestonline retailer