ANEW ULTIMATE 7 DAY TRANSFORMATION SYSTEM

CONCERNSYour skin needs an immediate boost of elasticity to improve its resilience and fight sagging skin and deep wrinkles on face, neck and chest.

BENEFITSTreat mature skin to the luxury of youth with seven daily doses of concentrated skin treatment to help fight wrinkles. It contains exclusive Pro-Sirtuin Technology, plus Elasticity Booster, formulated to help stimulate Sirtuin youth proteins and Elastin production.

CLAIMS�•�Younger-looking�skin�in�just�7�days*•��DAY�1� instantly�improves�the�look�of�skin�tone*,�boosts�moisture�by�153%**,�skin�looks�and�feels�dramatically�softer�and�smoother*�

•��DAY�3�91%�of�women�agree�skin�looks�and�feels�more�resilient*,�skin�feels�younger�and�wrinkles�look�dramatically�reduced*

•��DAY�5� dramatically�reduces�the�look�of�dark�age�spots*,�makes�your�skin�on�chest�look�and�feel�more�elastic*�

•��DAY�7� helps�transform�skin�to�look�younger*,�helps�reduce�the�look�of�the�most�prominent�age�spots�on�your�chest*,� coarse�wrinkling�and�sagging�is�improved�in�1�week***

*Consumer Study, 118 people. ** Clinical Study, 21 people. ***Clinical Study, 33 people.

USAGEUse one bottle a day for seven days - apply half a bottle in the morning and half a bottle in the evening - before applying your moisturiser. Smooth gently on to chest, neck and face in an upwards motion.

ULTIMATE 50+

All cosmetic product results are achieved with continued use.

ANEW�ULTIMATE�AGE�REPAIR�DAY�CREAM�SPF25

CONCERNSSkin is showing more advanced wrinkles and expression lines, loss of cushion and age spots become more prominent.

BENEFITSFormulated to help stimulate the skin’s production of Youth Proteins and activate Remodelling Proteins to help repair damage, slow down the ageing process, and help rebuild firmness, strength and cushion from within. Helps restore a youthful vitality to skin that lasts all day and helps protect skin from future damage.

CLAIMS•��In�2�weeks,�it�diminishes�the�appearance�of�lines�and�wrinkles�as�it�restores�firmness.*•�Over�time,�up�to�5�years�are�erased�from�the�appearance�of�skin.*

*Consumer Study, 174 women. This is not a suncare product.

USAGEMassage gently into clean, dry skin every morning.

ULTIMATE 50+

All cosmetic product results are achieved with continued use.

ANEW ULTIMATE AGE REPAIR ELIXIR

CONCERNSYour skin needs an extra boost to fight sagging skin, age spots and deep winkles.

BENEFITSHighly concentrated, age-fighting elixir with twice the active ingredients of the Ultimate Age Repair Night Cream to help reactivate and reawaken the youth in the skin. Helps repair damage and prevent future signs of ageing from appearing.

CLAIMS•�Immediately,�the�skin�on�the�face,�neck�and�under-the-chin�area�looks�and�feels�firmer.*•�In�just�2�weeks,�age�spots�begin�to�fade�and�the�appearance�of�lines�and�wrinkles�is�diminished.**�

*Consumer Perception Study,170 women. **Clinical Study, 33 women.

USAGEDirectly after cleansing, smooth on this targeted treatment every morning and evening, evenly over clean, dry skin in an upwards motion. Follow with your day or night ANEW moisturiser.

ULTIMATE 50+

All cosmetic product results are achieved with continued use.

ANEW PLATINUM SERUM

CONCERNSYour skin needs an extra boost to fight the most advanced signs of ageing, such as deep wrinkles in targeted areas, neck skin sagging, extreme dryness and lack of radiance.

BENEFITSSilky-smooth serum to enhance the benefits of your day and night creams and leave skin feeling saturated in creamy comfort. It is formulated with Patent Pending Paxillium Technology, to boost collagen production and help restore youthful cell shape. It also contains peptide technology, designed to help visibly improve the appearance of sagging skin.

CLAIMS•�Overnight,�skin�feels�lifted;�deep�wrinkles�appear�reduced*•�After�3�days,�reduces�the�look�of�sagging�skin�and�makes�you�look�dramatically�more�youthful*•��After�2�weeks,�dramatically�reduces�the�look�of�deep�wrinkles�and�makes�the�skin�on�the�neck�and�under�the�chin�look�dramatically�lifted*

•�After�4�weeks,�dramatically�reduces�the�look�of�look�of�dark�age�spots�and�sagging�skin*•�After�4�weeks,�makes�you�look�dramatically�younger*

*Consumer Study, 151 people.

USAGEFor best results, gently smooth over face and neck morning and night in an upwards motion, before applying your ANEW Platinum moisturiser.

PLATINUM 60+

All cosmetic product results are achieved with continued use.

ANEW PLATINUM NIGHT CREAM

CONCERNSMost advanced signs of ageing, such as loss of radiance, neck sagging and deep prominent wrinkles on the neck, around the mouth and between the brows.

BENEFITSSilky-smooth night cream with patent pending Paxillium Reshaping Technology, which drapes skin in a veil of softness to help restore youthful cell shape and help re-contour sagging skin.

CLAIMS•�Over�night,�reduces�the�look�of�deep�wrinkles*•�After�3�days,�makes�skin�look�and�feel�lifted�and�helps�restore�skin’s�youthful�radiance*•�After�2�weeks,�neck�and�jawline�look�more�defined�and�sculpted;�wrinkles�look�dramatically�reduced*•�After�4�weeks,�makes�you�look�dramatically�younger*•�Over�time,�helps�dramatically�reshape�the�look�of�facial�contours�for�a�more�youthful�face�definition*

*Consumer Study, 151 people.

USAGEMassage gently into skin every night after using the Platinum Serum.

PLATINUM 60+

All cosmetic product results are achieved with continued use.

ANEW�REVERSALIST�RENEWAL�DAY�CREAM�SPF25

CONCERNSSkin has started to age. A loss of firmness has started to occur and some wrinkles and discolourations caused by sun damage are visible.

BENEFITSProtective day cream, formulated with ingredients known to stimulate collagen renewal and featuring Activinol Wrinkle Reversal Technology, designed to help boost the skin’s repair process and help reduce the look of wrinkles, helping to create fresh, new-looking skin. With broad spectrum UVA/UVB protection to help prevent future sun ageing.

CLAIMS•�Skin�looks�and�feels�reborn,�all�day* •�After�4�weeks�dramatically�reduces�the�look�of�wrinkles�and�discolourations,�and�skin�looks�dramatically�tighter*

*Consumer Study, 157 people. This is not a suncare product

USAGEMassage gently into clean, dry skin every morning.

REVERSALIST 40+

All cosmetic product results are achieved with continued use.

ANEW REVERSALIST RENEWAL SERUM

CONCERNSYour skin needs an instant boost to fight loss of firmness, wrinkles and discolourations.

BENEFITSVelvety�serum�formulated�with�5x�more�Activinol�Technology�than�the�Reversalist�Renewal�Night�Cream.��Reversalist�is�the�1st�skincare�range�enriched�with�Activinol�Wrinkle�Reversal�Technology,�which�works�to��increase�the�production of skin’s own Activin and helps to reactivate the skin’s repair process to help create fresh, new skin and help dramatically reverse the look of wrinkles.

CLAIMS•�75%�of�women�felt�like�they�had�new�skin�overnight*•�Immediately�skin�feels�velvety�smooth,�and�dramatically�softer*•�Dramatically�reduces�the�look�of�wrinkles*•�77%�of�women�agree�their�skin�looks�dramatically�younger*•�up�to�100%�improvement�in�discolourations**

* Consumer Study, 161 people. **Clinical Study, 98 people.

USAGEAfter cleansing, make your regime work faster by using the Reversalist Serum before the Reversalist Night Cream. Smooth gently over your neck and face, starting from your neck and working upwards.

REVERSALIST 40+

All cosmetic product results are achieved with continued use.

ANEW�REJUVENATE�REVITALISING�DAY�CREAM�SPF25

CONCERNSYou wish to keep skin looking fresh, youthful and beautifully protected all day.

BENEFITSFeatures Exfo-Smoothing Complex designed to exfoliate and reveal fresher, younger looking skin. Also contains MiniExtraction Technology which works like a thousand mini extractions to help reduce the appearance of the size of pores. Helps protect skin from premature ageing caused by sun exposure and keeps it looking younger and revitalised all day.

CLAIMS•��In�just�3�days,�it�reduces�the�look�of�lines�and�wrinkles,�smoothes�skin,�and�refines�the�appearance�of�pore�size�and�tone.*

•�In�2�weeks,�79%�of�women�saw�younger-looking�skin.*•�Over�time,�more�than�77%�of�women�showed�an�improvement�in�skin�clarity,�texture�and�fine�wrinkling.**

*Consumer Study, 155 people. **Clinical Study, 32 women. This is not a suncare product.

USAGESmooth on to cleansed face in the morning. Apply before sun exposure and as needed.

REJUVENATE 30+

All cosmetic product results are achieved with continued use.

ANEW REJUVENATE FLASH FACIAL REVITALISING CONCENTRATE

CONCERNSYour skin needs an instant boost for a fresh, youthful look.

BENEFITSA�revitalising�concentrate,�designed�to�improve�skin�texture�and�tone,�which�gives�your�skin�a�rejuvenating�boost.��It instantly reduces the appearance of pores, providing clarity and radiance and helps to fill in the appearance of fine lines. The Exfo-Smoothing Complex helps clarify to reveal a fresher, younger look, the MiniExtraction Technology helps�to�visibly�shrink�pores,�while�the�Facial�FX�Technology�–�with�3�times�the�level�of�Rejuvenate�Night Cream - helps to make skin appear smoother, less lined and more even-toned.

CLAIMS•�Instantly�skin�looks�dramatically�revitalised.•�Texture,�tone�and�the�look�of�pores�are�visibly�improved�and�the�appearance�of�imperfections�is�blurred.*

*Consumer Study, 100 people.

USAGESmooth on to clean, dry skin morning and evening, then follow with your ANEW Moisturiser.

REJUVENATE 30+

All cosmetic product results are achieved with continued use.