!A little background Ulixes.io is a unified solution for all your Gamification and Marketing Automation needs, and the best thing about it: it’s open source! !Ulixes.io is built for marketers, product managers and growth hackers, and allows you to easily respond to user actions without having to wait for the lazy developers to finally implement your genius ideas. !Ulixes.io allows you to: •Cluster users and prospects based on user behaviour •Define rules of engagement for users •Set up personalised Messaging •Personalised call-to-action •Grant and revoke Badges •Move users between Levels •Grant specific permissions per Level !

The Ulixes.io project is Open Source under MIT license. !How you can use it Potential Use Cases: •Loyalty & Partner plans •Gamification •Improve User Engagement •Churn Identification and counter-actions •ARPU-optimisation •Marketing Automation and bypassing IT response time !

Potential results: •Personalise user experience •Fine tune segmented offerings •React in real time •Identify high-potential users •Improve your engagement KPI’s !

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ULIXES.io adaptive rule engine

Some very detailed information Operation is two sided: 1. Integrating the sensory array of the system into the hosting implementation, done easily via JavaScript embedding. This is performed just like embedding of Google Analytics code where events are recorded and resent to the server

2. Managing and operating the system assets to create a meaningful flow and appropriate responses to the users interactions. !

The basic sequence flow of the system is as following: 1. User performs an action on the hosting implementation 2. Events are grabbed by the embedded client code and sent as an identified message to the server

3. The server processes the message by activating a list of rules that are relevant to the particular user and generates a response of asset change for that user

4. The asset change is communicated back to the hosting application that displays it to the user. !

Some technical information Unsupervised clustering machine learning algorithm: The data collected on each user is accumulated to create a behavioural footprint which describes the user in the system. The machine learning algorithm uses these n-dimensional vectors to group users with similar behaviour characteristics and reveals the true nature of the customer base, this image is projected on the current marketing flow to allow corrections and assist in fine-tuning the personalised experience. !The goodies you get out of the box Ulixes.io ships with the following: Managed Assets: •Badges: image assets that hold specific meaning •Points: an array of scale indicators •Notifications: any type of communication to display back to the user •Call-To-Actions: interactive notifications that can trigger the user to perform

another action Created a Marketing Flow •Non linear level graph •Rules per level & Transition •Control changes in user assets via Rules

Track & Measure Everything •track all the actions each of your users does •Analyse user behaviour & habits !