UKUBANG BOOKLET

MEDIA KITMEDIA KITMEDIA KITMEDIA KITM E D I A K I T

OVERSEAS

The Ukubang Booklet is a publication developed by Ukubang in association with official, tourism bureaus and travel specialists. It is themed for specific overseas travel destinations (cities or countries) to make product discounts available for visiting Chinese tourists.

The Ukubang Booklet helps Chinese FIT customers access overseas travel information and useful coupons to help them save money and have fun during their holiday.

PRODUCT DESCRIPTION

·Coupons offered by local brand vendors, including hotels, shopping outlets, restaurants, attractions, tours, performances, entertainment, car rental, outdoor activities and other services

·Introduction of the destination's history, culture and folk customs

·Introduction to travel highlights, featured tour packages, theme events, etc

·Tips for overseas travelers

·Destination photo highlights

Main Destination Detail Content

Ukubang Booklet Users

Demographics: Middle class and wealthy Chinese FIT TravelersCharacteristics: Energetic, fond of travel, adventurous, multi-lingual

Age range: 24-45

High-income

Overseas travel experience: 2-3 times each year

Online ChannelsUkubang.com and Ukubang App

Ukubang@Weibo and Wechat

Sina Weibo platform

Offline Channels FIT Departments of Domestic Tour Wholesalers

Shanghai Pudong Int'l Airport and Hongqiao Int'l Airport

Foreign Consulates

Overseas Tour Operators

Overseas Brands

Free Distribution Channels

Circulation and Publication Date

Published annually in March

Print circulation 20,000 copies

(no cover price)

Ukubang Brand Vendors are recommended by official tourist bureaus, reputable media, travel experts and specialists.

Brand Vendors are encouraged to offer exclusive coupon privileges to Ukubang users.

A wide variety of brand vendors are eligible for inclusion, including hotels, shopping outlets, restaurants, attractions, tours, performances, entertainment, car rental, outdoor activities and other services.

Destination and vendor information and coupons will be displayed at the same time on Ukubang's website and App. This strategy establishes an integrated three-dimensional online and offline marketing approach which is helpful and convenient for Ukubang users.

The target market is outbound FIT customers.

Our aim is to increase business opportunities for overseas brand vendors and improve their sales revenue.

Get Involved Now

Ukubang Booklet SampleSize: 145mm*100mm

Pages: 136p

Front and back covers: 300g card paper with matt

Inside pages: 132p, 200g coated paper

Printing: four colour printing

Bookbinding: perfect binding

Additional design services attract a 15% premium on advertising rates.

If vendors want a priority page or dedicated advertising position, an extra 10% loading is applied.

Ukubang Booklet Advertising Rates (US$)

Back Cover 145mm*100mm 7,500 per year

Inside Front 145mm*100mm 6,500 per year

Inside Back 145mm*100mm 6,350 per year

Title Page 145mm*100mm 6,500 per year

Head Page 145mm*100mm 5,840 per year

Inside Pages 145mm*100mm 6,000 per year

Ukubang Booklet project·Two general pages in Ukubang Booklet ·Translation, editing, image processing of all information provided by brand vendors·Design and typesetting of the two-page content

Brand Vendor Profile Promotion Package: US$ 9,200 per year

Ukubangwill offer the following services in this package

Ukubang.com website and Ukubang App

·Translation, editing, image processingof all information provided by brand vendors

·Uploading text and images

·Brand vendor introductions (text & images) will be displayed on the Ukubang.com website and Ukubang App for one year free of charge. (Figure 1 & 2)

·The discount offers and sales activities of brand vendors (text & images) will be displayed on Ukubang.com website and Ukubang App for one year free of charge. (Figure 3 & 4)

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Ukubangwill offer the following services in this package

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Ukubang @ Weibo and Wechat Platforms

·One week of Weibo banner promotion (Figure 5) and text promotion once or twice a year

·Wechat platform promotion once or twice a year

Brand Vendors will be featured on Ukubang's Official Strategic Partner platform and included on the Sina Travel platform of Sina.com

Ukubangwill offer the following services in this package

Ukubangwill offer the following services in this package