Licensing Massive Open Online Courses (MOOCs)

Michael HealyExecutive Director, International Relations

UKSGBournemouth 2016

Agenda

• MOOCs in context

• What are MOOCs?

• MOOCs and copyright challenges

• CCC’s MOOCs Licensing Solution

• Discussion and questions

Colleges & Universities are big business

31 million US students enrolled

820,000 international students enrolled – $24 billion

33.5% of US 25-29 years olds

have a Bachelor’s degree

In 1995, that figure was 24.7%

A big business in trouble?

• Tuition costs rose 757% since 1980

• $1.1 trillion of college debt

• 650,000 students defaulted on college loans in 2011-2013

• 1 in 10 students graduate $40,000+ in debt

• Economic downturn has been lengthy

• Enrollment & completion rates are beginning to decline

• Traditional sources of funding are shrinking

Higher Education USA & technology

• Applying new technology to the challenges of mass education is not new

– New York University opened a broadcast radio station in 1922

– University of Louisville introduced televised lectures in the 1940s

• The term MOOC was first coined in 2008

• The first MOOCs were delivered in 2012

What Are MOOCs?

• Massive Open Online Courses

• Large numbers of students enrolling

• Low completion rates

• MOOCs are global; growing in popularity

• Mission confusion; no clear business model

• Several delivery models

– Institution

– Not-for-profit MOOCs provider (e.g. edX)

– For-profit MOOCs provider (e.g. Coursera, Udacity)

Coursera

Edx

Udacity

Udemy

Stanford

Google

Blackboard

Straighterline

FutureLearn

Schoo

Many More…

Originally

MOOCs in transition

• Tuition free

• Majority non-credit

bearing

• Mostly open enrollment

• Research universities

• Limited disciplines

• Homegrown content

Today / Tomorrow

• Free & paid tuition

• Credit & non-credit

bearing

• Open & closed (SPOCs)

• All types of institutions

• Cross-discipline

• Homegrown & published

Why MOOCs?

• Increase revenue and lower costs

• Promote access to and success in higher education

• Promote institutions

• Extend reach and brand nationally & globally

College’s attitudes to MOOCs

Source: Survey of College Plans for MOOCs, Primary Research Group, Inc. September 2013

• 57% of college administrators believe MOOCs likely to have a significant impact (on costs) when improved

Source: Survey of College Plans for MOOCs, Primary Research Group, Inc. September 2013

MOOCs are global

• Japan

• Malaysia

• Indonesia

• China

• Finland

• UK

• Spain

• And many more

MOOCs example

Copyright permission challenges

• Student enrollment

– Huge fluctuations

– Non-traditional student body

• Payment and allocation of course content costs

• Piecemeal and aggregated content

• Laggard purchasers

• Publisher reporting

Majority of colleges have NOT taken measures to ensure copyright compliance for MOOCs

CCC’s MOOCs solution workflow

MOOC Instructorat Sponsoring Institution Publishers & Authors

Students Enrolled in MOOCS

CCC Course Materials Provider Partner

Content Link on Course Description Page

CCC’s MOOCs licensing solution workflow

• Content partner works with professor to price and produce course content

• Content partner provides a link to their website from MOOC platform website (or other website)

• Enrolled students order and pay for course materials through content partner with permissions via CCC

• CCC invoices content partner & distributes royalties to RHs

• Rightsholder receives reporting in RightsCentral

MOOC Description With Content Links

Partner licensing criteria

• Used for a single course (MOOC)

• Course content must be password protected and available to enrolled students only

• Not for business use

• Offered or sponsored by an Academic Institution

Solution benefits

• Users acquire rights at academic pricing established by Rightsholders

• Students, not the instructor or institution, pay for the materials

• Scalable for fluctuations in enrollment and participation

• Rightsholders receive distribution reporting via RightsCentral

www.copyright.com/moocs

Questions?

Thank you!

Michael Healy

Executive Director

mhealy@copyright.com