ukraine is safe & nice for mice

ibtm®

!

UKRAINE !

is SAFE & NICE!

for MICE!

Ivan Liptuga Tourism & Resorts Department

Ministry of Economic Development and Trade

TOURISM WILL SAVE THE WORLD!!

TOURISM = PEACE!

TOURISM GROWTH!

UKRAINE!

!

!

!

603 700 square km!

45 000 000 people!

Geographic center of Europe!

BRAND CONCEPT!

SMILE!

CONSTRUCTOR!

VARIETY OF COMBINATIONS !

Ukraine: It's all about U Ukraine: As free as U Ukraine: As young as U Ukraine: As tasteful as U Ukraine: As peaceful as U Ukraine: As witty as U Ukraine: As sharp as U Ukraine: As sheer as U Ukraine: As artistic as U Ukraine: As unique as U Ukraine: As true as U Ukraine: As smart as U Ukraine: As lively as U…

SLOGANS!

RATINGS OF UKRAINIAN CITIES!

KYIV # 1 Tripadvisor

CRIMEA # 1 NG

LVIV # 2 Lonely Planet

ARRIVALS DINAMIC !

ECONOMIC REFORMS!

Harmonization with EU legislation!

Deregulation and decentralization!

EU quality standards!

Satellite statistics accounts!

Marketing mix!

Easy business!

1. Infrastructure!

3. Legislation!

2. Human resources!

4. Marketing!

TOURISM STRATEGY!

CITY

TOURISM!

ECO

TOURISM!

~ As diverse as U ~

CITY TOURISM!

Cities – our most valuable brands!

Mobility and connectivity !

Accent on regional marketing!

Branding and storytelling!

Unique authenticity of cities !

Infrastructure diversity!

TARGETING!

Citizens!

Tourists!

Business!

Huge and safe distance!

Affordable destination!

Livable!

Loveable!

Profitable !

Country

Regions

Cities

Districts!

NATIONAL TOURISM BRANDS

NETWORK!

TOURISTIC REGIONS BOARD!

Single branding concept!

Cross-marketing & cross-promotion!

Coordination of events calendars!

Tourism development program!

City tourism

Eco tourism

Health tourism

НТО!

MICE / FEST

Ski and adventure tourism Food tourism

Cultural tourism

Shopping tourism

Education & knowledge

Cruise tourism

Hunting and fishing tourism

НТО!

Youth travel

LGBT Sport tourism

Families and kids

Industrial and agro tourism

MICE / FEST

Why MICE is important for us? !

Fast return on investments!

Development of businesses around events!

Attracting of knowledge and experts!

Cities branding and promotion!

Attraction of new target audience!

Infrastructure development!

Decrease of seasonality!

EVENTS CALENDAR 365!

Exhibitions!

Music and art festivals, concerts!

Congresses and conferences!

Scientific events!

Religion holidays!

Sport mega events!

Global presence!

UNWTO MINISTERS SUMMIT!

Ukrainian networking!

at IBTM!

!

S A L O !

H A P P Y H O U R!

Thursday, November 19th 6 PM – 7 PM

ГОРОДА!

~ As tasty as U ~

ukraine is safe & nice for mice

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