«ukragrokom». «ukragrokom» - one of the largest companies of the ukrainian agrarian market...

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«UKRAGROKOM»

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Page 1: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

«UKRAGROKOM»

Page 2: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

«Ukragrokom» - one of the largest companies of the Ukrainian agrarian market

Products:

Crop-Protection Agents Seeds Aqueous Fertilizers Mineral Fertilizers

Services:

Agronomic Support Agrochemical Analysis of Soils

«Ukragrokom»:  Experience - 12 years Number of employees – 150 persons 9 representative offices: Kyiv, Kharkov, Cherkassy, Dnepropetrovsk, Poltava, Kherson, Henichesk, Lutsk, Ternopol 12 stores Mineral fertilizers pre-packing base in Cherkassy city Customers – 1,5 ths. of agricultural producers  

Page 3: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Mission

We care about increasing the productivity of agricultural producers, providing agronomic support in conjunction with the supply of mineral fertilizers, crops and seeds protection agents.

We strive to maintain a high level of service for our customers and partners due to the professionalism and long term trusting relations building.

Page 4: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Values

Reputation

We make honest business and always carry out our obligations. We hold the high level of business ethics and effective interaction. We base our activities on the understanding that all our efforts have to meet the public interest.

Team

The employees make our company successful and are a major asset to our business. We work as a team and for the common success. We are interested in the professional development of staff.

Professionalism

We strive to be the most professional company in the agricultural market of Ukraine. We strive to meet the expectations of customers, meet their needs in agronomic support and agrochemical products supply. We make every effort to make the relations with the new client to grow into the long-term partnership.

Page 5: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

History

19997th of September. The Company «Ukragrokom» has been set up. The main branch of activity – agricultural production in Poltava region.

2002 Development of the “Mineral Fertilizers” line. The 1st representative office in Lutsk city is opened.

2003 Obtaining the status of the general distributor of JSC "Fertilizers" (Russia, Rossosh city)

2004 Opening two own storages in Kharkov and Cherkassy cities

2005Representative offices: Kharkov city, Lutsk, CherkassyConquering share of 40% in import of NPK supplies

2006 5 representative offices: cities of Kharkov, Cherkassy, Lutsk, Poltava, Novaya Kakhovka

2007Opening the representative offices in cities of Kherson and HenicheskEntrance to the market of seeds and microfertilizers

2008Opening representative office in Ternopol cityEntrance to the market of crop-protection agents

20098 representatrive officesCompleting the base on fertilizers packaging and fertilizer mixtures production in the city of Cherkassy

2010Opening another representative office - DnepropetrovskRegistering own ТМ “Greenfort” in plants protection methods Proposing the crediting system for agricultural producers

2011

Launching own line of TM “Greenfort” crop-protection agents at the market Providing the new service of agronomic support for the customers. Purchase of the agricultural program for integrated farm managementOffering the forward contracts for agricultural producers. 

Page 6: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Crop - Protection Agents

BASF BAYER

We supply quality products, that is why we cooperate with the world’s leading suppliers

Acknowledged leader in the global agrochemical market

Seeds and crop-protection agents production of almost any crop

New technologies and innovations

Reliable partner of global agricultural producers.

Agents BASF are guaranteed to improve the quality, volume and profitability of agricultural crops harvested.

Holds leading global position in the crop protection industry.

The leader in the manufacture of insecticides, herbicides, fungicides and drugs for pre-treatment of seeds.

Page 7: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

- standard of quality and success of Ukragrokom

«Greenfort» crop-protection agents

«Greenfort Stimulus» aqueous fertilizers

«GREENFORT» = QUALITY

High-quality active ingredients and components

High level of production

Appropriate transportation and storage conditions

Quality control at every level

Page 8: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Aqueous Fertilizers

Greenfort Stimulus Nutrivant Plus Foliker Crystalon Speedfaul Bor Kelkats Yara Vita Reksolin АВС Yara Vita TesnoCocktail

Nutrivant Drip Yara Fertiker Pekasid Monopotassium Phosphate Calcinit Potassium Sulphate Potassium Nitrate Calcined Kieserite

Aminocat 30% Raikat Microkats Razormin Florone Kelik

Aqueous mineral fertilizers for foliar

spray:

Fertilizers for drip irrigation:

Fertilizers and growth stimulants containing a

mino acids, polysaccharides, phytoh

ormones,vitamins, seaweed

extract:

Page 9: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Мineral FertilizersWe come into line both with local chemical companies, and foreign producers of nitrogen, phosphorus,

potassium and complex fertilizers.

Ammonium Nitrate Calcium-ammonium Nitrate Carbamide Ammonium Sulfate Carbamide-Ammonia Mixture (CAM) Ammonia Water Potassium Chloride Ammophos Sulfoammofos Ammonium Nitrate Phosphate Fertilizer (16:16:16, 22:11:11, 24:6:12, 15:15:15 ) Diammofoska Mixtures of Fertilizers

ACHIEVEMENTS

At the second annual "Yalta Agrochemical Forum»Company "Ukragrokom" has been marked as the largest importer of mineral fertilizers in 2011.

In 2010 "Ukragrokom" was top ranked as the “Trade Company of the Year at the Ukrainian Market of Mineral Fertilizers” for high rates of realization. 

Page 10: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Seeds

The basis for sustained high yield – high-quality seeds.

About 30 corn hybrids of maturity range (for the production of grain, silage, cereals, starch, spirit, biogas) from FAO 200 to 440

About 20 high-yielding sunflower hybrids, including the technology for growing EkspresSan

About 30 corn hybrids (for the production of grain, silage, cereals, starch, spirit, biogas) from FAO 180 to 490

About 20 sunflower hybrids with high oil content and resistance to most common diseases

A range of classic and high oleic sunflower hybrids, which also include hybrids for cultivation technology Сlearfield.

About 20 high-yielding solid hybrid maize/corn with FAO from 180 to 460

Page 11: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Agronomic Support

✓ forming up a plan for production and financial management in crop production industry;

✓ development of individual protection systems and the implementation of modern growing technologies;

✓ making up a flow process chart of agricultural crops growing;

✓ development of mineral nutrition system on the basis of agro-chemical analysis of soil;

✓ running leaf analysis to determine the rate of mineral nutrition with the following recommendations;

✓ application of fertilizers, special aqueous fertilizers, with minor nutrient elements, crop-protection and seed agents.

Page 12: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Agrochemical Service

Determination of agrochemical and physico-chemical properties of soil:

plants tolerable phosphorous compounds (P) exchange potassium (K) fluent - Calcium (Ca) sulphur (S) sodium (Na) iron (Fe) manganese (Mn) copper (Cu) zinc (Zn) borium (B) olybdenum (Mo) acidity of the soil solution (pH) cation exchange capacity.

Page 13: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Why do the customers choose “Ukragrokom”?

Positive image of the Company

Quality of products

Punctuality in supply

Credit financing of agricultural producers

Agronomic support and service

Extensive network of representative offices and storages

Professionalism

Page 14: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Our Customers

“Ukragrokom” Company policy is aimed to fulfill obligations concerning terms and high quality of the products supplied and services provided, as well as to build the long-term partnership with agricultural producers.

1 500 agricultural producers

Planted Acreage

Page 15: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Ukrainian Market Trends

Planted acreage of agricultural crops Crop-protection agents Corn and sunflower seeds Aqueous fertilizers Mineral fertilizers

«UKRAGROKOM» Company Development Plan

Page 16: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Planted Acreage of Winter Crops in Ukraine, on Yield the year 2012 (ths. ha)

Page 17: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Planted Acreage of Spring Crops in Ukraine, the year 2011 (ths. hа)

Page 18: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Market Trends of Crop-Protection Agents

2009

2010

2011

50 % / 50%Generics / Original

The growth of the market share of generics from 10% to 50%

633 generic products are registered in Ukraine

Annual prices’ increase

The rate of profit drops in the industry by increasing number of the market players

15% of the market - the "black" import

Upward credit sales trends (prevailing type of crediting 30/70)

2008 $ 448 mln. US

$ 306 mln. US

$ 426 mln. US

$ 550 mln. US

Crop-Protection Agents Import,VAT not included

Page 19: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

By the year 2014 Ukragrokom plans to achieve 10% market segment of Crop-Protective Agents

* VAT not included

Page 20: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Herbicides - bulk sales turnover product of Ukragrocom in Crop-Protective Agents

Page 21: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Market Trends of Corn and Sunflower Seeds

2009

2010

2011

Sunflower and corn crops increase

Excessive demand for imported sunflower and corn seeds

The credit part rises in sales

Price increase since 2010 for 20-30%

2008

Sunflower and Corn Seeds ImportVAT not included

$ 298 mln. US

$ 276 mln. US

$ 318 mln. US

$ 450 mln. US

Page 22: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

By the year 2014 Ukragrokom plans to achieve 4% market segment of Corn and Sunflower Seeds

VAT not included

Page 23: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Ukragrokom counts on Corn and Sunflower Seeds Sales

Page 24: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Aqueous Fertilizers Market Trends

2009

2010

2011

Market potential of Ukraine – more than 500 mln. $US, VAT not included (based on the acreage of Ukraine)

The rate of profit in the industry is stable

50 producers are working at the Ukrainian market, 16 of which occupy 85% of the market

The number of importers is growing annually, with 12 companies providing 75% of imports

The rise of the fertilizer liquid import from 30% in the year 2008 to 55% in 2011

Upward trend on consumption of fertilizers based on aminoacids.

2008

Aqueous Fertilizers Import,VAT not included

$ 33,6 mln.

$ 8,2 mln.

$ 15,3 mln.

$ 30,0 mln.

Page 25: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

By the year 2014 Ukragrokom plans to achieve 5% market segment of Aqueous Fertilizers

Page 26: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

More than 50% of Sales of Aqueous Fertilizers would make ТМ «Greenfort Stimulus»

Page 27: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Market Trends of Mineral Fertilizers

2009

2010

2011

The years 2009 – 2011«UKRAGROKOM»

10% of market

Market monopolization

Control and regulation of wholesale and retail prices

Market products volume control

Monopolist’s formation of the own distribution channels

Significant fall in the industry profit ratesMF Consumption Volume

2 118 ths. tonnes

2 052 ths. tonnes

2 400 ths. tonnes

Page 28: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

By the year 2014 Ukragrokom plans to retain the level of 11% at the market segment of Mineral Fertilizers

* VAT not included

Page 29: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

More than 90% of Sales of Mineral Fertilizers would make Nitrogen and Complex Fertilizers

Page 30: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

For the period from 2011 to 2014 Ukragrokom plans to increase revenue from the sale for more than 2 times

Page 31: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Sale Revenue Structure of Ukragrokom

Year 2011 GOAL for 2014

Page 32: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

In 2014 Ukragrokom plans to increase marginal revenue up to 28 mln $US with the margin of 11%

Margin, %

Page 33: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

2011 GOAL for 2014

Marginal Revenue Structure by Product Lines

Page 34: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Targets in commodities through 2014

CROP-PROTECTION AGENTS

2011 2012P 2013P 2014P

AQUEOUS FERTILIZERS

SEEDS

MINERAL FERTILIZERS

* Sales volume, VAT not included

Page 35: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

“Ukragrokom” Company Positioning

Staff qualification

Customer-oriented approach

Agronomic support and agrochemical service

Punctual products

supply

Page 36: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Missions of «Ukragrokom» for 2012 – 2014 years

High-quality agronomic support

Further growth of the representative network with extended infrastructure

Expanding the product line of crop-protection products TM "Greenfort" and aqueous fertilizer

TM "Greenfort Stimulus"

Personnel development

Customer-oriented approach of the Company, new loyalty programs

Complex support of agricultural producers with agrochemical products and seeds

Page 37: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

“Ukragrokom” Network of Representative Offices and Storages

Page 38: «UKRAGROKOM». «Ukragrokom» - one of the largest companies of the Ukrainian agrarian market Products: Crop-Protection Agents Seeds Aqueous Fertilizers

Holosiyivska str. 7, building 2Business Center “Rent House”, of.5/1

03039, Ukraine, Kyiv cityTel. +380442514583

+380442514504