ukpvc 2010 - ben hill - why crystalline technology is the right solution for the uk solar market
DESCRIPTION
Why crystalline technology is the right solution for the UK solar marketBen Hill - VP marketing and sales Europe Trina SolarTRANSCRIPT
Why crystalline technology is the right solution for the UK solar market
UK PV Conference by Solarplaza
22 June 2010 London, UK
Ben Hill, Vice-‐President Europe
Company Snapshot
● Founded in 1997, in Changzhou, China
● $845.1 millions of Revenue in FY09
● 8,000 employees worldwide1
● Listed on the NYSE (under TSL Qcker)
● One single manufacturing campus
Our Advantage: Ver0cally Integrated Business Model
Ingot Wafer Cell Module System
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Over 700MW modules shipped since 2006
1_As of March 2010 2
2010E 750-800MW
Germany 29-31%
Spain 10-12% Italy
19-21% Belgium 7-10%
USA 13-15%
ROW 2-3%
France 4-6%
China 3-5%
Czech Rep. 4-6%
Spain 12%
Global Market Share: ~ 9%
Our CompeQQve Advantage
> Modules ranked by TUV Rheinland (GER)1 and Desert Knowledge Center (AUS)2 tests as one of the best performing module versus leading internaQonal brands > Center of excellence: world class in-‐house tes0ng center
> A single campus to ensure op0mal yield and quality throughout the whole manufacturing process > Efficient management of supply chain – just-‐in-‐Qme management
> Cell efficiency: Achieved 18.8% for mono & 17.5% for mulQcrystalline end of 20093 > Goal: reach up to 19.5% mono and 18.0% mulQ by end of 2010
> Maintained healthy financials all year round, for a FY09 Gross Margin of 28.1% > As of December 31, 2009, the Company had $478.1 million in cash and cash equivalents and restricted cash
The Best $/kWh Value
3 1_ TUV Reinland's Energy Yield 2008” (period from June 1 to September 30, 2008) 2_ see slide 12 for more details
3_ Test producMon line basis
Quality
Ver0cal Integra0on
Efficient Technology
Good Financial Posi0on
The Best $/kWh Under The Sun
4
Result for the Photon Test, September 2009 (in kWh/kWp)
95,9 94,2 94,1
91,1 90,5 90,2 88,4 88,1 87,8 87,7
86,9
83
Trina Solar panels offer one of the highest electricity generaQon
The Best $/kWh Under The Sun
5
Even under the harsh summer condiQons of the Australian summer, Trina Solar recorded one of the best performance
4,3
4,5
4,7
4,9
5,1
BP Poly BP Mono Sunpower Trina Solar Kyocera
4,69
4,86 4,89
5,07 5,16
Average Daily output, 2009 (Jan-‐Dec), in kWh/kWp
How much more electricity do you get by using Trina Solar module?
Trina vs.
BP Mono +8.0%
SPWR +4.7%
BP Poly +4.5%
Kyocera -‐1.3%
Source: Data collected by the Desert Knowledge Australia, a public iniMaMve supported by the Australia Energy Ministry
Alice Spring
STEADY growth to becoming a leader,
while maintaining HEALTHY financials
1_Source: company data 2_Source: Company releases
The Roadmap to Leadership – Module Shipments
2006 shipment MW1 2007 shipment MW1 2008 shipment MW1 2009 shipment MW2 2010 shipment MW2
435
180
363
309
498
458
1,112
704
27
76
201
399
6
750-‐800
# 5
Top 10
Top 15
Top 20
On track to be among the largest producer
of PV modules
Long-‐Term Expansion Plans
Integrated manufacturing capabiliQes allows bener control of
cost quality yield product development � � � � cycle 0me �
Trina Photovoltaic Park Facility Site
Strategic locaQon of key suppliers
Suppliers bring benefits like cost savings
East Campus (Phases 2 and 3)�
500+MW producQon facility
Single manufacturing campus
Increased degree of verQcal integraQon and automaQon
Phase 1 -‐ Finished� -‐ �
Trina PV Park Facility Site
Phase 2 (Current)
Phase 3
7
7
R&D and manufacturing cluster
Cluster effect
Sharing research/test lab capabiliQes
Module Capacity Expansion
Module Shipments (MW) Main facts
170 – 290Wp Module Power Range
Wafer Thickness
Cell Efficiency1
Polysilicon Usage
180 µm
Up to 19.5% mono Up to 18.0% mulQ
6.0g/W in 1Q 2010
1_Test producMon line basis 2_ Cell and Module Capacity�
8
Module Capacity (MW)
75 150
350
6002
850-‐9502
2006 2007 2008 2009 2010
27 75
201
399
750-‐800
2006 2007 2008 2009 2010
Global PV Supply Demand �
Most major financial insQtuQons est. 2010 Demand = Min. 10 GW
Sources: Various Company Reports
PV Demand Future DiversificaQon By Region, 2010-‐2012
10
Europe to conQnue steady growth, but lose in overall global market share APAC markets, parQcularly China, India, and Japan, will grow dramaQcally in coming years North American markets (US & Canada) poised for rapid growth in next 3 years
Global PV demand is quickly shiiing from Europe to other emerging regional markets
Europe 62%
NA 16%
Asia 20%
ROW 2%
2011 Global PV Demand (Est)
Europe 78%
NA 9%
Asia 12%
ROW 1%
2010 Global PV Demand (Est) Europe 54% NA
18%
Asia 24%
ROW 3%
2012 Global PV Demand (Est)
Source: Internal EsQmates based on various reports
11
UK SituaQon: Policy Update Approved For 2010-‐2013
Good Reasons To Supply The UK Market
12
A New Clean Energy Cash Back Scheme for PV was launched last April. As a
global PV leader, Trina Solar strategy is to diversify markets and to be present in every country where PV exists
Other reasons:
• The tariffs have been formulated to deliver an IRR of 5% to 8% • Householders who install small-‐scale systems are eligible to receive up to
£1,000 a year, tax free for 25 years • The Department of Energy and Climate Change (DECC) has targeted seven
million households -‐ owner-‐occupied and rented -‐ to benefit from the FiT scheme by 2020
• We see these incenQves sQmulaQng demand mainly in the residenQal sector • This market could see new installaQons in 2011 reach 200 MW. • Managed correctly, UK could grow as the German market did 10 years ago!
Trina Solar Strategy in the UK market
-‐ Expand product line to serve more customer segments and markets worldwide -‐ Large product line from 175Wp to 290Wp -‐ New products tailored for residenQal and uQlity systems
-‐ Internal reliability tesQng on module & materials -‐ Accelerated Life TesQng reliability tests – 25yr warranty -‐ Working closely with UL, ICIM, TUV and customers
-‐ Offering top quality products with all cerQficates, including MCS-‐cer0fied modules -‐-‐ the only ones eligible for FiT in UK! -‐ Full verQcal integraQon to ensure top quality at each step
-‐ By choosing the best partners: prominent distributors & integrators for residenQal & commercial segments & building alliances with PV developers
-‐ Local sales & technical team to support sales -‐ On-‐line aser sales service launched -‐ Develop global & diversified customer base to miQgate risk and reduce currency exposure
DELIVER THE BEST VALUE TO CUSTOMERS & INVESTORS
13
13
PV SoluQons for UK market: The AestheQc SoluQon
14
56%
37%
6%
ResidenQal
Commerical
UQlity Scale
Germany
20%
50%
30%
ResidenQal
Commerical
UQlity Scale
Italy
Growing residenQal segment,
requires Special soluQon
BIPV
AestheQc soluQons
Basic Data &Technology of the AestheQc SoluQon TSM-‐DC01 Black module
15
-‐ AestheQc Appearance through Black Design
-‐ AnracQve appearance on residenQal and commercial roofs
-‐ Robust anodic oxidaQon aluminum frame for none fading black look and feel
-‐ PosiQve tolerance (0/+3)
-‐ Module bears pressure up to 5400 PA
-‐ Manufactured according to InternaQonal Quality and Environmental Management System (ISO9001, ISO14001)
-‐ Independently cerQfied by internaQonal cerQficaQon body (TÜV, UL, ICIM, VDE, JET, CSA and SGS)
PV SoluQons for UK market: Higher efficiency QuadMax module
16
TradiQonal/old shape of MONO crystalline cells
UQlizaQon of space is subopQmal
New cell technology has opQmized the usage of space
TradiQonal MONO Cell Layout of tradiQonal
MONO cell OpQmized usage of
space
Trina Square MONO cell – Normal manufacturing process
New manufacturing process has been developed to produce
square MONO cells.
QuadMAX– High Efficiency manufacturing process 1. Two high temperature thermal processes
2. AddiQonal prinQng and cleaning step
3. Usage of special paste for cell surface
→ Conversion efficiency: up to 18.8% → Average efficiency: 18.2%
Cell type 1:Trina Square MONO cell-‐Normal
Cell 2:Trina Square MONO cell-‐High Efficiency
1. Technology – Basic Idea
Technology – Basic Idea -‐ Square MONO module
18
72cells MONO module = 180-‐185W 72cells MONO module = 200-‐205W
ImplemenQng this new technology in a module the unuQlized surface which would be able to produce energy sums up.
Power output W [%}
Quad MAX W[%]
TradiQonal octagonal cell W
[%]
+ 8%
Crystalline VS. Thin Film: Shipments per Technology 2008 & 2009
19
Shipments per technology in 2008 & 2009 (source: Navigant Consul0ng)
Forecast: Thin film versus Crystalline Shipments 2013
20
Shipments per technology 2010-‐2013 (source: Navigant Consul0ng)
18%
82%
EvoluQon of c-‐Si versus Thin-‐Film
21
(source: EPIA)
www.trinasolar.com
CHINA
JAPAN
KOREA
U.S.A.
SWITZERLAND
GERMANY
ITALY
SPAIN