ukos corporate identity

UKOS IDENTITY AND COMMUNICATION

A Professional Image

Contents

1.0 Introduction 2.0 UKOS Logo 2.1 Primary Format

2.2 Secondary Format 2.3 Measuring the Logo 2.4 Strapline

3.0 Colour

3.1 Colour Specification 3.2 Single Colour Logo 3.3 Application to background

4.0 Improper Usage 5.0 Typography 6.0 UKOS Stationery 6.1 Business Cards 6.2 Compliment Slips 6.3 Letterheads 6,4 Continuation Paper 6.5 Sales Letter 6.6 Invoice Paper 6.7 Statement Paper 6.8 Letter and Sales Letter Typing Guide 6.9 E-mail Signature

UKOS Identity and Communication

1.0 Introduction These guidelines are designed to help apply the UKOS branding consistently across all activities. The aim is to ensure that customers and prospects will recognise and value the UKOS identity wherever used. The guidelines also allow for locally produced material in the form of sales presentations, quotes, prospecting activities.


2.0 UKOS Logo’s 2.1 Primary Format The UKOS logo comprises the UKOS letters, the shadow, and the www.ukosplc.com web address. This logo should be used on all material for UKOS and should not be altered, redrawn, or modified in any way. 2.2 Secondary Format To allow the logo to be used on the internet, where a web address is already known. The secondary format should be used. Again this logo should not be altered, redrawn, or modi-fied in any way. 2.3 Other Uses In some instances it may be necessary to use a logo which shows us as a PLC. Again this logo should not be altered, redrawn, or modified in any way.


2.3 Measuring the Logo Small use logo: For use up to 55mm x 35mm Large use logo: For use up to 85mm x 140mm For any other required sizing please contact marketing. 2.4 Strapline The UKOS Corporate Strapline should be used in its entirety in the following format. First time, on time, the right product, in good condition, at the right price. Every time.

3.0 Colour 3.1 Colour Specification RGB can be set in both word, powerpoint, publisher. R: 1 G: 60 B: 104 3.2 Single Colour Logo These versions of the logo are intended for use in circumstances where is is not practical to repro-duce the logo in its full colour version. 3.3 Application to backgrounds Wherever possible, the logo should be placed on a white background. Or on a UKOS Blue (R: 1 G: 60 B: 104) In situations where the logo needs to be placed on a pictured background, the white logo can be used to show through the picture detail at the back.


4.0 Improper usage The UKOS logo must be scaled to size (using a corner) and not stretched or squashed in any way.


5.0 Typography UKOS font is Arial. This should be used in all communication from UKOS.

Heading Size: 12. Bold Standard size : 10.


6.0 UKOS Stationery 6.1 Business Cards Business cards must be ordered through your director on the business card order form. A minimum of 4 weeks notice must be given in order to ensure cost effective printing. Business cards are printed on FSC accredited material. 6.2 Compliments Slips Compliment slips are available for both branches. Printed on 100% recycled material with FSC accreditation. UKOS008 – Compliment Slip Knutsford UKOS002 – Complement Slip Hemel 6.3 Letterheads Letterheads are available for both branches. Printed on 100% recycled material with FSC accreditation. For printing on Letterheads use Letter Template.doc UKOS007 – Letterhead Knusford UKOS001 – Letterhead Hemel


6.4 Continuation Paper Continuation paper is common over both branches. Printed on 100% recycled material with FSC accreditation. UKOS011 Continuation Paper 6.5 Sales Letter Sales letters are available for both branches for the main use of prospecting, introductions. This has a coloured back page with product listings for awareness. Printed on 100% recycled material with FSC accreditation. For printing on Letterheads use Letter Template.doc UKOS009 Sales Letter Knutsford UKOS010 Sales Letter Hemel


6.6 Invoice Paper Invoice paper is PEFC Certified. UKOS003 Invoice Paper 6.7 Statement Paper Statement paper is PEFC Certified. UKOS004 Statement Paper


6.8 Letterhead and Sales Letter Typing Guide Typing Style: 10pt Arial upper and lower case with single line spacing. All copy ranged justified. Margins: Top Margin 5.5cm / Left Margin 3cm / Right Margin 3cm / Bottom Margin 4cm Name and Address: Details begin on line 1 with the company name in Arial bold over a maximum of six lines Date: on line 8 Salutation: on line 12 Subject heading: on line 14 in bold Opening Paragraph: begins on line 14 with a single line space between paragraphs Closure: appears two lines below the last paragraph Senders name: appears six lines below the closure Please note typing on continuation paper would begin on line 1.


6.9 E-mail Signature E-mail signatures should be in the following format for new e-mails. Emma Halldearn Marketing Manager UKOS PLC

------------------------------------------------ � +44 (0) 07875 025006 � +44 (0) 01442 288399 � http://www.ukosplc.com � [email protected]

------------------------------------------------

The information contained in this e-mail is strictly confidential and is intended solely for the individual/s to whom it is ad-dressed. If you are not the intended recipient or have received this e-mail in error please delete it immediately. Any disclosure including but not withstanding reading copying or distribution of all or part of the information contained herein is strictly prohib-ited and may be unlawful. Although this email and any attachments are believed to be free of any virus or any other defect which might affect any computer or system on which they are received and/or opened it is the responsibility of the recipient to ensure that they are virus free and no responsibility is accepted by UKOS PLC for any loss or damage arising in any way from receipt or use thereof. Any opinions or advice contained in this email are not necessarily those of UKOS PLC.

� Please don't print this e-mail unless you really need to.


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