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Page 1: UK EDITIONhearstcouk.wp.cdnds.net/tmp/wpro140791591913689/... · natalia vodianova lakshmi mittal paul mccartney anya hindmarch chris martin dasha zhukova & mick jagger jemima goldsmith

U K E D I T I O N

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The most trusted source of information, elegance and wit –

Town & Country is an insider’s view of high society, high fashion

and high culture with a uniquely British sensibility

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Founded on the legacy of US Town & Country•

Ultimate luxury lifestyle magazine with a celebratory, sophisticated and authoritative voice

• Reaching ultra high net worth individuals residing

in the UK•

Readership with a passion for philanthropy & collecting; entertaining & travel; shopping & cultural pursuits

• Print run: 60,000

• Superior print quality

• Highly targeted distribution & subscription

• Cross platform access across print, digital, social and events

U K E D I T I O N

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E D I TO R I A L E X P E RT I S EBritish origins. Global perspective

Justine PicardieEditor-in-Chief

Avril MairFashion Director

Sara Parker BowlesAssociate Editor

Julie-Anne DorffExecutive Fashion

and Jewellery Editor

Marissa BourkeCreative Director

Ajesh Patalay Associate Editor

Sasha Slater Deputy Editor

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THE TRADITIONALISTS

THE NEW ESTABLISHMENT

INTERNATIONALS TASTE MAKERS

D I S C E R N I N G AU D I E N C EThe “new establishment” – men and women of style, discernment, culture and accomplishment

SAM TAYLOR-WOOD

FRANCOIS-HENRI PINAULT & SALMA HAYEK

SRI & GOPI HINDUJA

CARRIE PERRODOERNESTO & KIRSTY BERTARELLI

STELLA McCARTNEYSHEIKHA MOZA

NATALIA VODIANOVA

LAKSHMI MITTAL PAUL McCARTNEY

ANYA HINDMARCH CHRIS MARTIN

JEMIMA GOLDSMITHMICK JAGGER DASHA ZHUKOVA &ROMAN ABRAMOVICH

EVGENY LEBEDEV

PRINCE OF WALES & DUCHESS OF CORNWALL

DUKE & DUCHESS OF CAMBRIDGE

DUKE OF WESTMINSTER

EARL CADOGAN

STELLA TENNANT

DUKE OF MARLBOROUGH

LORD MARCH THE QUEEN & DUKE OF EDINBURGH

DAVID & VICTORIA BECKHAM

NI ZHAOXING

MISAN HARRIMAN

WANG JIANLIN

RON BURKLE

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I N F LU E N T I A L & C O N N E CT E D

Target Demographics • Age: 35+ • HHI: £300k+ • Owns 2+ homes • Frequent global travellers • Decision makers and thought leaders

Interests: philanthropy, culture, travel, entertaining, country pursuits, collecting Female/male %: 70/30

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ART & CULTUREThe best of the best in the world of art, literature, entertainment,

culture and luxury living

FEATURESInteresting and accomplished personalities who exemplify

the magazine’s attitude

HOMEIllustrating elegant British living, by showing readers the homes of

leading figures in the luxury world

TRAVELA guide to the most exclusive

destinations and hideaways, from holidays to country pursuits

FASHIONBritish and international fashion

shot by some of the leading photographers in the industry

JEWELLERY & WATCHESA showcase of the finest

jewellery and watch collections in every issue

CARSA stylish and intelligent take on driving, design

and innovation

BEAUTY & WELLBEINGThe ‘Looking Glass’ section

offers the latest in beauty and wellbeing

FOOD & WINEThe best edit of where to eat

and perfect wines to enjoy in country and town locations

PROPERTYA profile and celebration

of beautiful locations around the UK

U LT I M AT E L UXU RY L I F E STYL EThe nerve, verve & heartbeat

of British society

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B RA N D VA LU E SAUTHORITATIVE & INTELLIGENT

SOPHISTICATED & DISCERNING

INDISPENSABLE & PHILANTHROPIC

WITTY & LUXURIOUS

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Town & Country * 9 1Town & Country * 9 1

TOWNberners tavern

in london

Jason Atherton’s culinary reign. Plus: where to fi nd a Royal baker; how to recreate the scent of the Serpentine; and

why we still love Nancy Mitford’s bookshop

CROWNING GLORY

PHOT

OGRA

PH: N

IKOL

AS K

OEN

IG

Out & About

C U L T U R E / D E S I G N / P E O P L E / P L A C E S / I N T E R I O R S

document5345021489400421769.indd 91 04/04/2014 17:18

Town & Country * 6 1Town & Country * 6 1

all prices on request. from top: diamond ring,

graff diamonds. rose gold watch, jaeger-lecoultre.

diamond and sapphire earrings, graff diamonds

Town & Country * 6 1

ANYONE FOR CARATS?Seek out the diamonds

in the roughPHOTOGRAPHS BY PAUL ZAK

STYLED BY EUGENIE HANMER

JEW

EL

LE

RY

FA

SH

ION

T & C

JEW

ELLE

RY

EDIT

OR

: JU

LIE-

ANN

E D

OR

FF

document9055533301805746356.indd 61 08/04/2014 16:59

Print • Web • Tablet • Mobile • Newsletter • Social • Experiences • Eventstownandcountrymag.co.uk

C RO SS P L AT F O R MMultiple access to a discerning luxury audience

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LUXU RY A DVE RT I S E RSEmbrace June Launch Issue

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Increase brand visibility to recession

proof consumers

B E N E F I TS

Create word of mouth with

‘the new establishment’

Drive in store and

online traffic

Access the influence of the

Town & Country brand

C U STO M S O LU T I O N SIntegrated marketing across print, digital, social, experiences and events

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C U STO M S O LU T I O N SCase Study: Web

Longines Takeover

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Town & Country * 8 6

7-11MAY

MITSUBISHIMOTORSBADMINTONHORSETRIALS

www.badminton-horse.co.uk16-26MAY

CHARLESTONFESTIVALwww.charleston.org.uk

17MAY

DAYLESFORDSUMMERFESTIVALONTHEFARM

www.daylesford.com17MAY–24AUGUST

GLYNDEBOURNEwww.glyndebourne.com

20–24MAY

RHSCHELSEAFLOWERSHOWwww.rhs.org.uk6–7 JUNE

EPSOMINVESTECDERBYFESTIVALwww.epsomdowns.co.uk

9–15 JUNE

THEQUEEN’SCLUBAEGONCHAMPIONSHIPS INASSOCIATIONWITHMOËT&CHANDONwww.queensclub.co.uk

9 JUNE– 17AUGUST

ROYALACADEMYOFARTSSUMMEREXHIBITIONwww.royalacademy.org.uk

12–14 JUNE

ALTHORPLITERARYFESTIVALwww.spencerofalthorp.com

12-16 JUNE

ENGLANDVSSRILANKAFIRST INVESTECTESTMATCHwww.lords.org17–21 JUNE

ROYALASCOTwww.ascot.co.uk25–29 JUNE

GLASTONBURYFESTIVALwww.glastonburyfestivals.co.uk

4–6 JULY

FORMULA 1 SANTANDERBRITISHGRANDPRIX

www.silverstone.co.uk17–21 JULY

ENGLANDVS INDIASECONDINVESTEC

TESTMATCHwww.lords.org18–20 JULY

BLENHEIMPALACECLAGAMEFAIR

www.blenheimpalace.com20 JULY

VEUVECLICQUOTGOLDCUPATCOWDRAYPARK

www.cowdraypolo.co.uk24–27 JULY

PORTELIOTFESTIVALwww.porteliotfestival.com29 JULY–2AUGUST

GLORIOUSGOODWOODwww.goodwood.co.uk

2–9AUGUST

ABERDEENASSETMANAGEMENTCOWESWEEK

www.aamcowesweek.co.uk

THE SEASON

WHAT’SONWHEN

1 JUNE

JAEGER-LECOULTREDUKEOF

SUTHERLANDCUPDon’tmiss the high-octane

collision of glamour,money and gallant steeds

at Cowdray Park.Mallets at the ready.

26 JUNE–2 JULY

MASTERPIECELONDON

www.masterpiecefair.comAtChelseaRoyalHospital,this arts and antiques fair isamust-visit for connoisseurs

and collectors.

The summer at a glance

PH

OTO

GR

APH

S:

PA,

WR

ITER

PIC

TUR

ES

23 JUNE–6 JULY

WIMBLEDONwww.wimbledon.com

Carry on last year’s victorycelebrations over Pimm’sand fresh strawberries

at CentreCourt.

20MAY–15 JUNE

CARTIERQUEEN’SCUPPOLO

www.guardspoloclub.comBetweenHollywoodactressesand elderflower cocktails,you’ll see theDuke of

Edinburgh stomping divotsandArgentine gods aplenty.

C U STO M S O LU T I O N SCase Study: High Impact Units

Jaeger-LeCoultre

Gatefold Opener: Front

Gatefold Closer: Front

Gatefold Opener: Back

Gatefold Closer: Back

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C U STO M S O LU T I O N SCase Study: Advertorials

T&C PROMOTION

chair by gongat casafina.com

FUNCTIONAND FORM

Whatever your taste, Casafina’sexclusive homewares collection has it all

It’s time to reclaim the concept of ‘everythingunder one roof ’. Proving ‘comprehensive’

can still mean ‘stylish and thoughtful’,Casafina deals in homewares, furniture, artand antiques in an array of styles. The newmembers-only online destination runs daily,

curated, trend-led sales offering up to70 per cent off designer items and one-off

pieces. Create your perfect home, onehand-picked piece at a time.Sign up now at www.casafina.com.

FUNCTION AND FORM

exclusive homewares collection has it all

above: cushionsfrom fs home.

below: bookendsfrom eclecticliving, both

at casafina.com

below: a lamp fromsearchlight. a

picture from art,culture décor, both

at casafina.com

clockwise fromleft: a phone by

weathered & woodgrain.a lampshade by nave

lighting. an armchairfrom minster giftware,

all at casafina.com

a side tableby gallery.below: a chairby gong, both atcasafina.com

The most impressive homes are a livingdocument of their owners’ lives, reflecting

both their personal history and individual style.Collections like these usually take time and

exhaustive access to the highest-quality brandsin the world. For those of us who don’t have years

to acquire such pieces, luxury-lifestyle storeAchica is like your very own home decor buyer.

The members-only online store offers anunparalleled range of handpicked designer

products, some not available in stores, includingfurniture, kitchenware, lighting, art – even

accessories and children’s wear – to suit everytaste. Best of all, exclusive shopping promotionsmean you could save up to 70 per cent on leadingbrands. The only catch: sales are time-limited,so you need to be decisive to get the best deals.Don’t miss out on unique discoveries that reflect yourpersonal style. Sign up today at www.achica.com.

DESIGNFOR LIFEDiscover the secret of stylish livingat luxury online store Achica

T&C PROMOTION

above: a derrywindow stool.right: a vintage

chess tablefrom authenticmodels, both at

achica.com

products bybloomingville

above: a derry rocococrushed-velvetchair. below: abloomingville

tea cup and saucer,both at achica.com

Achica Casafina

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C U STO M S O LU T I O N SCase Study: Events

Daylesford Organic Summer Festival 2014

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Targeted Distribution and Subscription Strategy

UK newsstandSelect independents,

retailers and exclusive postcodes

Strategic alliances and seasonal events

eg: Royal Ascot, Royal Academy Summer

Ball, Althorp Literary Festival, Glorious

Goodwood

H I G H TO U C H & B E S P O K E D I ST R I B U T I O N

Discerning placementFirst-class airline lounges/

private aviation eg: British Airways, Qatar

Airways, Emirates

5-star hotels eg: Claridge’s, Brown’s

Premium property agents eg: Knight Frank,

Savills, Hamptons, Strutt & Parker Print Run: 60,000

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L AU N C H & F R E Q U E N C Y

JUNE On Sale:

1 May

DECEMBERAd materials due: 18 september

On Sale: 4 November

2 014BIANNUAL

2 01 5QUARTERLY

MARCH AD MATERIALS DUE: 6 January

On Sale: 3 February

JUNE

AD MATERIALS DUE: 3 APRIL On Sale: 5 May

SEPTEMBER AD MATERIALS DUE: 8 JULY

On Sale: 5 August

DECEMBER

AD MATERIALS DUE: 2 OCTOBER on sale: 3 November

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2 014 RAT E SEffective: 1st January 2014

POSITION PAGE DPS TYPE AREA TRIM SIZE BLEED SIZE

The Town & Country channel can be sold on a tenancy basis. This would include all advertising slots on each page of content for the duration of the campaign.

IFC Gatefold or IFC (2x DPS) n/a £53,1551st DPS Advertiser n/a £26,5772nd Advertiser n/a £25,3123rd Advertiser n/a £24,106Other 1st Bank n/a £22,959OBC £19,250 n/aNamed site £10,436 £20,8721st 35% £9,075 £18,150Specified Editorial Section £8,250 £16,5001st 50% £7,500 £15,000ROM £6,250 £12,500Promotion £7,800 £15,600

Whole page 270 x 192 290 x 215 296 x 221Double-page spread 270 x 410 290 x 430 296 x 436DPS half-page 132 x 410 142 x 430 148 x 436Half-page vertical 270 x 93 290 x 103 296 x 109Half-page horizontal 132 x 192 142 x 215 148 x 221

P R I N T RAT E S P R I N T S P E C S

D I G I TA L S P E C S

RH Pages carry a 5% premium. Bleed/Island/Solus sites carry a 10% premium. Prices for bound- in inserts, stuck-on sachets and fragrance strips on application. 15% agency commission is payable to recognised agencies.

FORMATS CREATIVE SPEC

Leaderboard 728 x 90MPU 300 x 250 HPU 300 x 600 Billboard 970 x 250

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C O N TACTS

Publisher Jacqueline [email protected] +44 207 439 5485

Associate Publisher Antonia Wigan [email protected] +44 207 439 5306

Group Creative Solutions Director Helen [email protected] +44 207 439 5342

Advertising Manager Laura [email protected] +44 203 535 9105

Group Digital Manager Tilly Bull [email protected] +44 207 439 5059

Ad Production Manager Paul [email protected] +44 207 439 5682

Hearst Magazines Direct Cameron [email protected] +44 207 927 4699

MILAN Samantha Di Clemente [email protected] +39 02 66193141

REGIONAL Danielle Sewell [email protected] +44 161 962 9254

UK and Europe

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1. In these Conditions attaching to Advertising Contracts (‘these Conditions’): ‘Publisher’ means Hearst Magazines UK and any of its subsidiary or joint venture companies including but not limited to: NatMag-Rodale Limited as applicable and ‘Advertiser’ means the person booking the advertising space including Advertising Agents and Independent Media Buyers. Advertising Agents and Independent Media Buyers shall for the purpose of these Conditions act as principals on their own behalf for all purposes connected herewith. ‘Rate Card’ means the Publisher’s current scale of charges for advertisements, a current copy of which may be obtained from the Publisher. ‘Contract’ means a legally binding booking accepted by the Publisher in accordance with Clause 2 for publication of an Advertisement. ‘Advertisement’ includes loose ‘insert’ or other ‘insert’ where appropriate. ‘Technical Specifications’ means the technical specifications set out at http://www.natmags.co.uk/index.php/cat/Technical_Specifications. Please refer back to the Technical Specifications each time you are submitting a new advertisement to ensure that the Technical Specifications are up to date. ‘Cancellation’ of a Contract means cancellation of either all or part of the remaining unperformed part of the Contract unless the context of the relevant condition makes it clear that cancellation of only a specific insertion(s) is referred to. ‘Weekly’ means magazines published weekly by the Publisher, and ‘Monthly’ means magazines published monthly by the Publisher.

2. The issue of a Rate Card does not constitute an offer by the Publisher to contract. A Contract is made only by the Publisher’s acceptance of the Advertiser’s order as effected by the Publisher issuing an Acknowledgement of Order Form.

3. All Contracts are subject to these Conditions and no variation or addition thereto shall be effective unless specifically agreed to in writing by the Publisher. Any other terms or conditions sought to be imposed by the Advertiser are expressly excluded.

4. Advertisement rates are subject to revision at any time and the price prevailing at the time the Contract is made binds the Publisher only in respect of the agreed booking as confirmed by the Publisher’s Acknowledgement of Order Form.

5. All orders are accepted subject to acceptance of copy by the Publisher, as indicated in Clause 7, and if it is intended to include in an Advertisement a competition or a special offer of merchandise, other than that normally associated with the advertised product, full details of such competitions or special offers must be submitted by the Advertiser in writing at the time the order is negotiated.

6. It is the Advertiser’s responsibility to check the correctness of the Advertisement. The Advertiser warrants that any Advertisement submitted by it for publication shall comply with all applicable laws, legislation, regulations, codes of practice and is not an infringement of any other party’s rights. The Advertiser will indemnify the Publisher fully for all costs, expenses, damages or liability whatsoever (including legal costs and awards ordered against the Publisher) in respect of any claim made against the Publisher arising from the Advertisement or its publication or as a result of any breach or non-performance of any of the representations, warranties or other terms contained herein or implied by law.

7. The Publisher reserves the right at any time in its absolute discretion to cancel any Contract or to omit or suspend an Advertisement (for example if it is libellous, unlawful, defamatory, pornographic, socially unacceptable, insensitive or otherwise contrary to editorial policy). Should cancellation, omission or suspension be due to the act or default of the Advertiser or his servants or agents including the unsuitability of the Advertisement as indicated above, then the Advertiser shall pay for the space reserved for the Advertisement in full not withstanding that the Advertisement has not appeared. Such cancellation, omission or suspension shall be notified to the Advertiser as soon as reasonably possible.

8. All contents of Advertisements are subject to the Publisher’s approval. The Publisher does not undertake to review the contents of any Advertisements and any such review of and/ or approval by the Publisher will not be deemed to constitute an acceptance by the Publisher that such Advertisement is provided in accordance with these Advertising Terms and Conditions nor will it constitute a waiver of the Publisher’s rights hereunder. If the Publisher considers it necessary to modify space or alter the date or position of insertion or make any other alteration it shall notify the Advertiser of this as soon as it reasonably can.

9. The Publisher will exercise reasonable care and skill in the handling and publishing of the Advertisement but where the Advertisement is not published in the manner specified in the Contract, whether through any failure or negligent act or omission on the part of the Publisher or any third party, the Publisher’s maximum liability to the Advertiser shall be limited (at the option of the Publisher) to either: (a) publishing the Advertisement (or a replacement Advertisement if provided by the Advertiser) as soon as is reasonably practicable in the period following the period during which the Advertisement was scheduled to run; or (b) refund to the Advertiser the amount of any payment made for the Advertisement concerned. The Publisher shall not be liable for any indirect, special or consequential loss or damage arising from any failure to publish an Advertisement as agreed with the Advertiser, including, but without limitation, any late or incorrect publication, any non-publication or inaccurate reproduction of the Advertisement, whether caused by the Publisher’s error or negligence or by any reason whatsoever. The Publisher shall not be liable whatsoever in respect of any error or omission in respect of publishing the Advertisement which is not notified to the Publisher in writing within one calendar month of the actual publication date of the Advertisement.

10. Cancellation for Weekly: The Advertiser may cancel any Contract by 12.00 pm on the Monday of the week that is six weeks prior to the on-sale date of the issue in which the Advertisement was to be inserted. Cancellation for Monthly: The Advertiser may cancel any Contract by the first of the month, three months prior to the month stated on the cover of the issue in which the Advertisement was to be inserted. Cancellation will be effective when written notice is received by the Publisher. The Publisher may cancel any Contract by the first of the month, one month prior to the month stated on the cover of the issue in which the Advertisement was to be inserted.

11. If the Advertiser cancels any Contract in accordance with Clause 10, except in the circumstances of cancellation as set out in Clause 8 above, he relinquishes any right to that series discount (if any) to which it was previously entitled and Advertisements will be paid for at the appropriate rate. A new invoice will be issued for any surcharges relating to Advertisements that have already been invoiced at the discounted rate. The payment date for any previous invoices remains unaffected.

12. In circumstances where, at the Publisher’s discretion, the Publisher arranges to supply proofs of Advertisement copy to the Advertiser, all copy must be supplied by the Advertiser to the Publisher by the last day for receiving copy as stated by the Publisher, failing this the Publisher cannot guarantee that proofs will be supplied or corrections made. If copy instructions are not received by the last day for receiving copy the Publisher reserves the right in its absolute discretion to repeat Advertiser’s existing copy in its possession where appropriate or where the Publisher does not hold any copy to omit the Advertisement and to charge for the space reserved in accordance with Clause 7. For copy supplied via electronic means, the Advertiser must adhere to the Technical Specifications issued by the Publisher. In the event that the Advertiser does not comply with the Technical Specifications, the Publisher reserves the right in its absolute discretion to reject the copy and the Advertiser will be asked to re-supply. If, due to technical, time or other reasonable constraints, the Publisher has to repair or rectify the file, the Publisher will notify the Advertiser and shall not be liable for any inaccurate reproduction of the Advertisement or any resulting costs whether direct or indirect. In the case of loose insert or other insert advertising, if the Advertiser fails to adhere to the Insert Delivery Instructions issued by the Publisher, the Publisher reserves the right in its absolute discretion to omit the Advertisement and to charge for the Advertisement in full notwithstanding that the Advertisement has not appeared.

13. Advertiser’s property, originals, artwork, type, mechanicals, digital files and proofs, positives etc are held by the Publisher at the owner’s risk and should be insured by the Advertiser against loss or damage from whatever cause. After performance of the Contract relating to such materials, the Advertiser shall be responsible for collecting all such materials which it requires from the Publisher’s premises, failing which, the Publisher reserves the right to destroy all artwork which has been in its possession for more than three months and no liability shall be attached to the Publisher in respect of such destruction.

14. All gross advertising rates are subject to the current Advertising Standards Board of Finance surcharge payable by the Advertiser. Where orders are placed by an Advertising Agency or Independent Media Buyer, the Agency or Media Buyer will be responsible for collecting this surcharge and paying it to the Advertising Standards Board of Finance. Where the person booking the Advertisement is not an Advertising Agency or Independent Media Buyer the Publisher will calculate the appropriate surcharge at the current rate and pay this direct to the Advertising Standards Board of Finance. Without prejudice to the indemnity contained in Condition 6, the Advertiser will indemnify the Publisher for any claim made against it in respect of the non payment by the Advertiser of such surcharges to the Advertising Standards Board of Finance.

15. The Publisher reserves the right to impose a 1% surcharge on all mail order advertising and to request completion by the Advertiser of the PPA’s Application to Advertise by Mail Order form for mail order Advertisements.

16. Advertisements will be published to the representation as provided by file (or other accepted medium) by the Advertiser and the Publisher shall not be liable for any lack of clarity or other error in representation that results from the representation of the Advertisement as it was provided by the Advertiser. Reasonable standard charges will be made to the Advertiser where production work of any kind is required to put the Advertisements in a form suitable for publication for any reason and at any stage. The Publisher will notify the Advertiser of such charges in writing upon receipt of advertising copy.

17. TERMS OF PAYMENT

(a) Unless otherwise stipulated by the Publisher, payment is due to be received from the Advertiser by the end of the month following the date of invoice or, in the case of classified advertisements or advertising appearing in the classified section, the first day of the month following publication date. If the Advertiser defaults in making payment of any sums by the due date, the Publisher reserves the right to require immediate payment for all advertising space booked by the Advertiser (failing which the Publisher shall be entitled to terminate the Contract forthwith by written notice to the Advertiser) and to require payment in advance for future bookings, and pending such payment to omit or suspend all or any Advertisements due to appear under an existing Contract with the Advertiser. The Publisher reserves the right to impose a surcharge of 3% per month on overdue amounts.

(b) Advertising Agents and Independent Media Buyers not recognised by the Periodical Publishers Association and Advertisers placing business direct will be required to pre-pay the account two weeks prior to the final copy date for each Advertisement.

(c) The Publisher may in its discretion provide account facilities to a non recognised Advertising Agent, Independent Media Buyer or direct Advertiser once he has pre-paid and demonstrated a good payment record for insertions in 12 separate issues for an individual publication or publications published by the Publisher. Any credit will only be granted after obtaining satisfactory banking, trade and credit reference agency clearance and the Advertiser will be informed by the Publisher once it is ready to provide such account facilities.

(d) The Advertiser shall not set-off or claim to set-off for any reason whatsoever any sum or amount whether in dispute or agreed which may be payable by the Publisher to the Advertiser against any sum or amount whatsoever payable by the Advertiser to the Publisher.

1. Advertising Agents and Independent Media Buyers recognised by the Periodical Publishers Association are allowed agency commission at the rates quoted on the Rate Card provided payment for Advertisements is made in full by the due date.

2. The Advertiser expressly acknowledges that he has not relied on any representation made by or on behalf of the Publisher in entering the Contract.

3. No person who is not a party to this Contract has any right under the Contracts (Right of Third Parties) Act 1999 to enforce any part of this Contract.

4. These Conditions and all other terms of the Contract shall be construed in accordance with the Laws of England and the parties submit to the jurisdiction of the English courts.

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