uk guardian...
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![Page 1: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/1.jpg)
UK Guardian Channels
![Page 2: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/2.jpg)
2m Monthly Unique Browsers
1.7m Monthly Unique Users
666k Daily Unique Users
5m Monthly Page Views
UK Guardian Channel:Guardian News
Source: Comscore (UK), Adobe Omniture, TGI Clickstream
UK Average GuardianNews User
50:50 47:53Gender (Female:Male)
51% 59%Age (25-54)
55% ABC1 65% ABC1Social demographic
32% 49%Household income > £50k
35% - London
Location:
8% - South
9% - North West
14% - Midlands
Statements Index Index
Advertising on internet more relevant than other advertising
Banner Ads Help Me Find Interesting Things On The Web
100
I Am Interested In Other Cultures
100
100
190
156
122
Twitter followers: 553k+
Twitter followers: 553k+
![Page 3: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/3.jpg)
904k Monthly Unique Browsers
682k Monthly Unique Users
39k Daily Unique Users
2.23m Monthly Page Views
UK Guardian Channel:Guardian Travel
Source: Comscore (UK), Adobe Omniture, TGI Clickstream
UK Average GuardianNews User
50:50 50:50Gender (Female:Male)
51% 64%Age (25-54)
55% ABC1 67% ABC1Social demographic
32% 50%Household income > £50k
26% - London
Location:
8% - Yorkshire
9% - South East
11% - North West
17% - Midlands
Statements Index Index
I enjoy planning holidays
I try to go somewhere different on holiday every time
100
I prefer to take holidays off the beaten track
100
100
225
212
187
Twitter followers: 271k+
Twitter followers: 271k+
![Page 4: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/4.jpg)
1.2m Monthly Unique Browsers
880k Monthly Unique Users
62k Daily Unique Users
3.2m Monthly Page Views
UK Guardian Channel:Guardian Business
Source: Comscore (UK), Adobe Omniture, TGI Clickstream
UK Average GuardianNews User
50:50 40:60Gender (Female:Male)
51% 56%Age (25-54)
55% ABC1 67% ABC1Social demographic
32% 46%Household income > £50k
37% - London
Location:
8% - Central Scotland
10% - North West
17% - Midlands
Statements Index Index
It Is Important To Be Well Insured For Everything
Am Usually The First Amongst Friends To Know What's Going On
100
I Look On The Work I Do As A Career Rather Than Just A Job
100
100
135
130
120
![Page 5: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/5.jpg)
888k Monthly Unique Browsers
670k Monthly Unique Users
25k Daily Unique Users
2.1m Monthly Page Views
UK Guardian Channel:Guardian Environment
Source: Comscore (UK), Adobe Omniture, TGI Clickstream
UK Average GuardianNews User
50:50 48:52Gender (Female:Male)
51% 70%Age (25-54)
55% ABC1 65% ABC1Social demographic
32% 74%Household income > £50k
Location:
13% - Midlands
15% - Central Scotland
21% - North West
15% - London
Statements Index Index
It Is Important To Be Well Informed About Things
I Would Be Willing To Volunteer My Time For A Good Cause
100
When I Need Information The First Place I Look Is The Net
100
100
128
127
112
![Page 6: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/6.jpg)
1.7m Monthly Unique Browsers
1.3m Monthly Unique Users
61k Daily Unique Users
4m Monthly Page Views
UK Guardian Channel:Guardian Technology
Source: Comscore (UK), Adobe Omniture, TGI Clickstream
UK Average GuardianNews User
50:50 38:62Gender (Female:Male)
51% 62%Age (25-54)
55% ABC1 69% ABC1Social demographic
32% 46%Household income > £50k
36% - London
Location:
9% - Central Scotland
11% - North West
12% - Midlands
Statements Index Index
Advertising Helps Me Choose What I Buy
When I Need Information The First Place I Look Is The Net
100
Am Influenced By Comments/Reviews Posted Online By Others
100
100
161
187
149
Twitter followers: 1.9m+
Twitter followers: 1.9m+
![Page 7: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/7.jpg)
1.4m Monthly Unique Browsers
1.04m Monthly Unique Users
69k Daily Unique Users
3m Monthly Page Views
UK Guardian Channel:Guardian Money
Source: Comscore (UK), Adobe Omniture, TGI Clickstream
UK Average GuardianNews User
50:50 52:48Gender (Female:Male)
51% 68%Age (25-54)
55% ABC1 68% ABC1Social demographic
32% 44%Household income > £50k
32% - London
Location:
9% - Yorkshire
9% - South
21% - Midlands
Statements Index Index
I'm Interested In Financial Services Advertising
I am more aware of my personal finance than I used to be
100
I Look For Profitable Ways To Invest My Money
100
100
176
164
139
![Page 8: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/8.jpg)
2.1m Monthly Unique Browsers
1.3m Monthly Unique Users
126k Daily Unique Users
10m Monthly Page Views
UK Guardian Channel:Guardian Comment is Free
UK Average GuardianNews User
50:50 62:38Gender (Female:Male)
51% 57%Age (25-54)
55% ABC1 70% ABC1Social demographic
32% 48%Household income > £50k
39% - London
Location:
7% - Yorkshire
9% - North West
13% - Midlands
Statements Index Index
I Am Interested In Other Cultures
I Am Interested In International Events
100
I Am An Optimist
100
100
195
126
119
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
![Page 9: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/9.jpg)
2.43m Monthly Unique Browsers
2.4m Monthly Unique Users
255k Daily Unique Users
11.4m Monthly Page Views
UK Guardian Channel:Guardian Sport
UK Average GuardianNews User
50:50 32:68Gender (Female:Male)
51% 57%Age (25-54)
55% ABC1 64% ABC1Social demographic
32% 47%Household income > £50k
36% - London
Location:
8% - South
11% - North West
13% - Midlands
Statements Index Index
I Really Trust The Guardian
Find Online Advertising More Entertaining Than Other Ads
100
I Usually Watch Sports Coverage
100
100
275
145
140
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
Twitter followers: 247k+
Twitter followers: 247k+
![Page 10: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/10.jpg)
740k Monthly Unique Browsers
562k Monthly Unique Users
58k Daily Unique Users
2.2m Monthly Page Views
UK Guardian Channel:Guardian Culture
UK Average GuardianNews User
50:50 46:54Gender (Female:Male)
51% 58%Age (25-54)
55% ABC1 65% ABC1Social demographic
32% 57%Household income > £50k
38% - London
Location:
9% - South
11% - North West
15% - Midlands
Statements Index Index
Heavy Cinema Goers
I Am Interested In The Arts
100
Music Is An Important Part Of My Life
100
100
145
136
131
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
![Page 11: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/11.jpg)
2.5m Monthly Unique Browsers
1.6m Monthly Unique Users
115k Daily Unique Users
9.1m Monthly Page Views
UK Guardian Channel:Guardian Life & Style
UK Average GuardianNews User
50:50 56:44Gender (Female:Male)
51% 63%Age (25-54)
55% ABC1 67% ABC1Social demographic
32% 47%Household income > £50k
47% - London
Location:
6% - South
9% - North West
11% - Midlands
Statements Index Index
I Have A Practical Outlook On Life
I Like To Keep Up With The Latest Fashions
100
I Am Interested In Other Cultures
100
100
140
139
132
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
![Page 12: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/12.jpg)
Guardian Verticals
![Page 13: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/13.jpg)
4.5m Monthly Unique Browsers
1.4m Monthly Unique Users
170k Daily Unique Users
29m Monthly Page Views
UK Guardian Channel:Guardian Football
Sources: Comscore (UK), Adobe Omniture, Experian Mosaic Profiles
UK Average GuardianNews User
50:50 28:72Gender (Female:Male)
51% 63%Age (25-54)
55% ABC1 68% ABC1Social demographic
32% 49%Household income > £50k
Top three Mosaic types using Guardian Football:
Liberal opinions 19.09%
Suburban mindsets 11.01%
Professional rewards 8.46%
33% - London
Location:
6% - Yorkshire
11% - North West
22% - Midlands
![Page 14: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/14.jpg)
2.1m Monthly Unique Browsers
869k Monthly Unique Users
84k Daily Unique Users
6.3m Monthly Page Views
UK Guardian Channel:Guardian Politics
UK Average GuardianNews User
50:50 34:66Gender (Female:Male)
51% 51%Age (25-54)
55% ABC1 70% ABC1Social demographic
32% 52%Household income > £50k
Statements
44% - London
Location:
7% - Yorkshire
9% - North West
12% - Midlands
Index Index
I'm Interested In Financial Services Advertising
I Am Interested In Other Cultures
100
I Would Like To Set Up My Own Business One Day
100
100
204
168
133
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
![Page 15: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/15.jpg)
4m Monthly Unique Browsers
887k Monthly Unique Users
60k Daily Unique Users
8m Monthly Page Views
UK Guardian Channel:Guardian Film
UK Average GuardianNews User
50:50 45:55Gender (Female:Male)
51% 58%Age (25-54)
55% ABC1 69% ABC1Social demographic
32% 43%Household income > £50k
34% - London
Location:
7% - Yorkshire
13% - North West
20% - Midlands
Statements Index Index
Am Usually The First Amongst Friends To Know What's Going On
I Am Interested In Other Cultures
100
The Qual.Of Human Contact Been Improved Through Technology
100
100
226
150
144
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
![Page 16: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/16.jpg)
4m Monthly Unique Browsers
943k Monthly Unique Users
52k Daily Unique Users
8m Monthly Page Views
UK Guardian Channel:Guardian Music
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
UK Average GuardianNews User
50:50 40:60Gender (Female:Male)
51% 63%Age (25-54)
55% ABC1 70% ABC1Social demographic
32% 56%Household income > £50k
32% - London
Location:
8% - Central Scotland
11% - North West
20% - Midlands
Statements Index Index
The Qual.Of Human Contact Been Improved Through Technology
Music Is An Important Part Of My Life
100
I Am Interested In The Arts
100
100
188
162
154
![Page 17: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/17.jpg)
Guardian Channels Worldwide
![Page 18: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/18.jpg)
9m Monthly Unique Browsers
7m Monthly Unique Users
434k Daily Unique Users
26m Monthly Page Views
UK Guardian Channel:Guardian World News
UK Average GuardianNews User
50:50 47:53Gender (Female:Male)
51% 59%Age (25-54)
Top countries consuming Guardian Technology around the world…
UK US Canada Australia Germany
Sources: Comscore (Worldwide), Adobe Omniture
![Page 19: UK Guardian Channelsimage.guardian.co.uk/sys-files/Guardian/documents/2013/01/24/Guardianwebsiteprofiles.pdfTwitter followers: 271k+ 1.2m Monthly Unique Browsers 880k Monthly Unique](https://reader033.vdocuments.site/reader033/viewer/2022060317/5f0c5bca7e708231d43501e3/html5/thumbnails/19.jpg)
5m Monthly Unique Browsers
3.2m Monthly Unique Users
168k Daily Unique Users
8.3m Monthly Page Views
UK Guardian Channel:Guardian Technology (Global)
Sources: Comscore (Worldwide), Adobe Omniture
UK Average GuardianNews User
50:50 30:70Gender (Female:Male)
51% 63%Age (25-54)
Top countries consuming Guardian Technology around the world…
UK US Canada India Australia