UK GRADUATEPACK 2016

Life is about choices

UK graduate pack 2016

3

Knowing and understanding customers, their opinions and what influences their thinking and behaviour, is at the heart of all business and government decisions today – and is what drives change. With this knowledge we can draw meaningful conclusions and actions to present to our clients – some of the world’s best-known brands.

With technology changing the way we live, think and shop, GfK uses a mixture of traditional and digital research techniques to provide clients with unique insights and expert consultancy.

GfK’s future-focused model reflects the different facets of client needs by focusing on two major solution groups; Brand & Customer Experience (BaCE) and Market Opportunities & Innovation (MOI), as well as to a lesser, but ever growing extent, Shopper and Digital.

Our BaCE department fuses brand and customer experience to give clients more relevant insights in order to develop more effective strategies. BaCE tools measure these experiences and the effect they have on consumers and customers, as well as the nature of the relationship these experiences create between the consumer and the brand.

WHY MARKET RESEARCH?Within MOI, we have a comprehensive portfolio of solutions and capabilities that cover the entire innovation journey. We know the importance of understanding trends, including what is changing in the marketplace and how consumer needs are evolving. From strategy to creation, evaluation to forecasting, MOI brings proven foresight to the when, where and how of innovation success with quantitative and qualitative techniques.

Finally, it is the Operations department that is the backbone of our organisation, responsible for project coordination and delivery. An expert team of fieldwork coordinators and project managers, they look at ways to improve the quality and productivity of operational activities and ensure that projects run as smoothly as possible.

Our experts across all of our teams combine passion and creativity with world-class industry and product knowledge. This allows us to deliver the insights needed to empower our clients to make smart business decisions.

UK graduate pack 2016

4

But that’s just the beginning: we offer career-long training supported by some of the best mentoring, internal training and professional development programmes available in market research. You will continually be adding valuable experience.

Business exposureWe give you the opportunity to gain experience and skills in different types of research. This ranges from market opportunity and brand and customer experience, to research operations, logistics and project management. You will be exposed to a breadth of skills, technically-advanced and creative solutions, as well as learning from some of the best in the business.

Having choices is what makes life exciting. Make your choice today and take your future into your own hands. We value skills and talents, and will support your development within our international teams.

GfK makes your choice easy as we offer an exciting work environment that brings people together and encourages an entrepreneurial and innovative spirit. As a trusted leader in market research present in over 100 countries, we know what makes consumers’ hearts beat – globally and locally. We work on projects for successful companies in virtually every major industry.

Train with the bestDuring the graduate programme, we actively support you to complete the Market Research Society (MRS) Advanced Certificate, which is the recognised standard in the industry.

WHY GfK?

UK graduate pack 2016

5

Great locationWe are situated in the capital and have good transport links as well as an amazing choice of restaurants, coffee shops and pubs for lunch and after-work socialising.

Competitive salary and promotionWe offer a competitive starting salary as well as great additional benefits, including an annual performance-based bonus. Your salary will be regularly reviewed over your first two years and annually thereafter. These frequent reviews mean that, in line with your performance, your starting salary can grow considerably over a short space of time.

The best of both worldsWith over 13,000 experts working to discover new insights in over 100 markets, our big-company resources give you endless scope to develop your career. However, because we work in specialist teams, you will also have the benefit of a global network within the comfort of a friendly, responsive and supportive team environment. Both big and small, we give you the best of both worlds.

Social funWe know that life isn’t just about work. Our Sports and Social Committee organise regular all company events and we also have departmental representatives who help to look after smaller scale evenings out and social get togethers.

UK graduate pack 2016

6

This includes: ▪ obtaining client briefs and designing

research programmes to best meet the client’s need

▪ writing the research programme ▪ designing the interview materials ▪ managing the survey administration ▪ operational logistics/project

management ▪ analysing findings, developing insights

and recommending actions ▪ presenting our insights to clients

We are looking for graduates to train as Research Executives. Our rotation programme lasts two years and during this time you will rotate around our solutions and operations teams. This rotation scheme is designed to give you unique exposure to the research methodologies we use and consultancy we provide our clients.

Ultimately, you will develop your skills to cover the selling, design, management, execution and interpretation of commercial market research surveys.

THE GRADUATE POSITION

UK graduate pack 2016

7

We look for graduates who are confident and can show the following attributes: ▪ Strong interpersonal skills: People who

have the ability to instil confidence and build trust when working with clients and colleagues.

▪ Creativity: Resourceful and adaptable people who are inventive and can come up with creative solutions to problems.

▪ Adaptable: Agile people who can succeed whilst dealing with ambiguity and changing client needs.

▪ Independent thinker: Innovative and proactive people who can make logical decisions and believe in their own ability to make judgements.

We expect our graduates to achieve a good 2nd Class Honours degree (or equivalent) or above. We have no fixed rules on what subject we look for, but we look for graduates who have excellent written and spoken English skills, are highly organised and have great attention to detail.

SKILLS AND QUALIFICATIONS

8

UK graduate pack 2016

Please fill in our online application form and then follow the instructions for submitting a supporting “Showcase Me” CV.

All applications must be submitted online by 31st January 2016. Interviews will take place in our London offices during February and March. This date is subject to change depending on the number of applicants.

HOW TO APPLYCandidates’ application forms will be acknowledged on receipt.

We are an equal opportunities employer: GfK welcomes applications from suitably qualified candidates irrespective of sex, sexual orientation, marital status, age, race, colour, nationality, national or ethnic origin, disability, religion or belief or gender re-assignment.

© GfK 2015

www.gfk.com GfK. Growth from Knowledge

About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative tech-nologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

GLOBALIZE YOUR CAREERWe are excited to get to know you.Make your choice and apply now!

For more information, please visitwww.gfk.com/careers

and follow GfK on