PiQ Audience Report: UK Gaming Community of 30K Tweeters Data from: 3rd Oct – 3rd Nov 2014

About PiQ

Social Media Listening

Poor people insight

 

CRM Customer

interactions only

 

PiQ is built on four foundations:  1. Target audiences not keywords to track customers 24x7  2. Realtime trend detection with audiences without prior knowledge required  

3. Identify influencers within relevant audiences  

4. Deep content analytics at users fingertips  

Market Research

Slow, not addressable

 

PiQ is a simple way to action customer audiences in real-time

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UK Gaming Overview

Users tweeting about Gaming are much more likely to be male, but roughly 1 in 5 are female. They are very regular tweeters.

Male  81%  

Female  19%  

Gender   This  audience  of  30K  sends  around  

40K    

Tweets  per  day  on  average    

UK Gaming Audience Top Hashtags (3rd Oct – 3rd Nov 2014) Hashtag Cloud

WHAT this is

Shows the top hashtags used by audience

Size of word shows volume

Saturation of word shows relevance

HOW to use it

Identify key topics which audience discusses

Plan content around this

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The dashboard edition of PiQ updates this data daily and provides per-hashtag analytics for precision targeting

The battle between Xbox and Playstation for Gamers’ hearts is clear in the hashtag cloud. This audience also talks regularly about TV and sport, and some politics. And, of course, #gamergate has been a hot topic.

UK Gaming – Top Influencers!WHAT this is

Shows the top Human influencers within the community

They are ordered by their degree of influence over other people in the audience (CPI)

HOW to use it

You can use this to identify the key influencers in the Gaming community

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Well known gaming YouTubers make the cross-over to Twitter to take the top 4 spots here.

Xbox Social Marketing Manager Graeme Boyd also has considerable influence within this audience despite haivng far fewer followers than others.

CPI PI Fllwrs Bio

Tom Cassell @ProSyndicate

96 90 1.48M British Let’s Player and vlogger. First person to reach 1m followers to his Twitch channel.

Matt Craig @MattHDGamer

93 83 322K FIFA YouTuber

Ali-A @OMGitsAliA

93 85 770K YouTuber – The Call of Duty guy // Minecraft Server

Martyn Littlewood!@InTheLittleWood!

90! 84! 258K! Student Radio Award winner, Media graduate & Gameplay Commentator in YOGSCAST

Graeme Boyd!@AceyBongos!

90! 76! 38K! Social Marketing Manager, Xbox EMEA. Proud Ambassador for @SpecialEffect. All views mine and info provided with no warranty or guarantee.

UK Gaming – Top Outside Influencers!WHAT this is

Shows the top influencers who are not part of the community

These influencers influence the UK Gaming Audience although they’re not directly related to gaming

HOW to use it

You can use this to better understand what your audience are interested in

More

This audience’s tastes and hobbies can be clearly seen in this list of influencers

Swedish gaming vlogger Pewdiepie comes above actor/comedian Simon Pegg and footballer Rio Ferdinand – both of whom are fond of gaming themselves

CPI PI Fllwrs Bio

Gary Lineker!@GaryLineker!

96! 93! 3.3M! Match of the Day Host and former England Footballer

Ricky Gervais!@RickyGervais!

95! 95! 6.5M! Multi Emmy, Bafta, & Golden Globe-winning Writer, Director, Actor, Producer, Author and Stand up Comedian. Oh, and One Trick Pony :)

Felix Kjellberg @pewdiepie

94 93 4.4M YouTube Gamer/Commentator

Simon Pegg!@SimonPegg!

93! 94! 5M! Actor/writer - Spaced, Shaun of the Dead, Hot Fuzz, Paul, World's End. Also, secret agent, starship engineer and diesel weasel. GSOH. Must love dogs.

Rio Ferdinand @RioFerdy5

92 94 6M QPR and former England Footballer

UK Gaming – Top Female Influencers!WHAT this is

Shows the most influential female tweeters within the community

They are ordered by their degree of influence over other accounts in the audience (CPI)

MORE

Despite the fact that the majority of top influencers in this audience are male, there is a large community of female gamers influencing the discussions taking place here

CPI PI Fllwrs Bio

Kaeyi Dream @KaeyiDream

87 71 49K YouTuber, Gamer, Spoonie, Mother of Cats, Pegasister & One Half Of @itldream !

Hollie Bennett @HollieB

86 62 10K Part of PlayStation Access and Digital and Community Manager for PlayStation UK. Ex-BandaiNamco and ex-Destructoid.

Lucy James @LucyJamesGames

86 62 12K Doer of video things @gamespot. I can't believe it either. All views my own.

Julia Hardy @ItsJuliaHardy

84 66 15K Video Games & Tech Presenter- @SkyNews Sunrise @SBGamesGadgets @BAFTA @BBCR1 @Gfinity

Leigh Alexander @LeighAlexander

84 81 70K gaming & social media culture journo: gamasutra, edge et al. recently: slate, cjr, guardian, new statesman, atlantic. author of BREATHING MACHINE. agenda-pusher

UK Gaming – Top Non-Human Influencers!WHAT this is

Shows the most popular brands and organisations within the community

They are ordered by their degree of influence over other accounts in the audience (CPI)

HOW to use it

FIFA and Titanfall are the outstanding games with their own accounts, both have hugely popular multiplayer modes

GAME is the top games retailer

IGN is the top review site

And Scuf Gaming, creator of expert gaming controllers, takes the 5th spot

CPI PI Fllwrs Bio

EA Sports FIFA @EASportsFIFA

97 92 2.2M Rated (E) for Everyone. Official EA SPORTS account for the FIFA franchise.

Game.co.uk @GAMEdigital

96 81 168K You've found the official Twitter of GAME head office!

IGN @IGN

96 92 2M IGN is the place for video game news, game reviews and previews, guides, videos, walkthroughs, cheats, movie trailers, E3, and everything else you love.

Titanfall @Titanfallgame

93 85 283K Official Titanfall Twitter. Now Available on Xbox One, PC, and Xbox 360!

Scuf Gaming @ScufGaming

92 83 465K SCUF controllers - used by over 85% of Pro's! Play CLAW without injuring your hands. We invented Paddles & Hair Trigger mechanism. Comp approved MLG,EGL etc.

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