By Dan Grant

Uk Film Magazine Research

Published by Bauer Media (powerful publishing group) Costs £3.99 per issue Published Monthly Mass market – not too genre specific. Empire describes their audience as “76% male, affluent

movie fans and cinema hounds”, so they would target their magazine at Males interested in the movie industry.

Empire reviews lots of different genres of film, meaning it aims itself at a mass target audience instead of a niche.

Name and logo – ‘Empire’ suggests it’s dominant and powerful, font style is sans serif and all in capital letters, helps it to stand out and could be aimed towards a younger target audience.

Empire

Published by BFI Governed by a royal charter (they are a charity)Costs £3.95Published MonthlyNiche Market – tends to be for people with a

specialist interest in film theory and the academic side of film.

Name & font: ‘Sight and sound’ relates to film, shows it’s genre. The font is simple and easy to read – could be tailored towards an older target audience.

Formal layout – again could be towards an older TAAcademic magazine

Sight & Sound

Published by Future Publishing (big company)

Costs £3.99 per issue Published MonthlyTarget audience: 15-40 year olds interested in

film – Their slogan is ‘The Modern Guide To Movies’

Mainly a male readership‘Total Film’ suggests it’s obtains lots of

information about film and is exclusively about film.

Sans serif font helps it to stand out and make it seem powerful.

Total Film

Published by IPC Media (big global company)

Monthly magazineAimed at 25-45 year old men, focused

predominantly on Music and Movies

Uncut

Published by Future PublishingPublished MonthlyGenre specific – covers Science fiction and

fantasy films. Suggests the target audience may be older (perhaps 25-50)

The name ‘SFX’ and the font and colours used make the magazine seem futuristic – links in with the fact that it reviews Science fiction and fantasy films.

SFX

£5.99 (expensive)Published by the church of LondonPublished once every 2 monthsNiche audience – alternative and specific in

taste – reviews British independent films, artistically designed. May tailor towards 25-50 year olds with a specific taste.

Could be aimed towards people interested in the design and graphics side of film.

Little White Lies