uhoko by cromeland final results presentation of the experimental work in groups
TRANSCRIPT
Uhokoby Cromeland
Final results presentation of the experimental work in groups.
About the team 9 members
4 from business track 5 from technical track
3 countries CRO ROM IRL
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Mission
To make our users aware of their surroundings thus making their evereday life easier.
Vision
Being one of the top companies in providing everyday tehnological solutions to the hearing and visually impaired.
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Concept: Existing Problem
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• crossing streets• detecting loud
noises• detecting
approaching vehicles
• difficult for vision and hearing impaired to traverse these situations
Concept: Existing Solutions
In many countries, training and supply of guide dogs relies on charity.
Hearing aids cannot restore hearing to the completely deaf. They just amplify all sound.
Walking canes only take in to account tactile information within reach of the cane.
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Concept: Our Solution: Use Case
Vehicle which approaches emits 2 important types of information for our purposes.
Engine and horn emit sound, headlights emit light.
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Sensors attached to Galileo receive information from approaching vehicle. Can be worn anywhere.
Loud noises and bright lights above a threshold are transmitted to Smart Phone.
Vibration is caused to indicate approaching vehicle.
Person can take appropriate action to avoid danger.
Concept: Our Solution: Design
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Implementation:Equipment Used
Galileo Sensor Board Grove Interface Light Sensor for front and rear of person Single sound sensor Smart Phone with wifi hotspot No internet connection required
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Implementation: System Coding 1
Galileo: Configurable connection established to hotspot. TCP socket client/server connection established
between Galileo and mobile device. “Events” reported to mobile device.
Event: Algorithm for running average. Average used to calculate threshold Exceeding threshold creates event. Events sent to mobile device
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Implementation: System Coding 2
Android: Program created to receive values from Galileo Vibration alert triggered by receiving of event. Distinctive vibration allows the user to easily tell the
difference between event types (sound, light …) TCP socket client/server connection established between
Galileo and mobile device. “Events” reported to mobile device.
Security: Some security measures applied to Galileo. User account created in order to prevent access to root. Prevention of access to the internet improves security.
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Potential Improvements
Secure connection to Internet: More data can be incorporated with our data from
outside servers, API’s and so on. For example; information about heavy traffic in
an area may allow hearing and sight impaired to avoid this situation altogether.
Equipment: Better housing for sensors. Smaller more portable/wearable board. Rechargeable battery for Galileo. More specialized sensors
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Future Work Use of Machine Learning to create more
sophisticated algorithm for accurately determining light and sound thresholds at different times of day.
Incorporate Complex Event Processing (CEP) to generate more alerts.
Use of more sophisticated image sensors to allow object recognition.
Use of speedometer to determine speed of approaching objects.
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Market analysis
Uhoko creates a whole new niche in the product for the visually and hearing impaired
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Target market and competition
primary users are visually or hearing impaired people from the age of 10 to 50 (regular smartphone users)
Croatia has approx. 12,000 deaf and 3500 blind people
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Sales and distribution
sold in pharmacy stores as a medical instrument
sold in technological stores that sell gadgets and computer equipment
sold over internet and shipped overseas
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SWOT analysis
STRENGHTSmaking getting around
easiergreat build quality
WEAKNESSESlong and extensive
marketing campaign
OPPORTUNITIESinnovative and different
creates its own niche within a market
THREATSadvancment in cybernetic
technology
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Crtical risks and assumptions
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the population will need to adapt and change their habits in order to use our product
medical equipment manufactorers can use extensive lobbying to discredit our product or they can release similar products
Marketing strategy
the product doesn’t de facto have any competition because a similar solution doesn’t exist yet
promotion is made over brochures and social networks with extensive partneship and sponsorship of the associations of the deaf and the blind
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Back office and location
in addition to 2-3 IT specialists, there are also 2 back office people one in charge of finance, also the director one in charge of sales and marketing
place of production is Croatia
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Intellectual property
IPIP TO BE
PROTECTEDHOW DO WE GET IT?
Industrial design PatentRegistration, teritory of
Croatia
Trade mark Registration (10 years)
Packaging design Registration (5 years)
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Financial analysis:Expenses
Type of expense I. II. III. IV. V.
1. Material expenses5.712.00
011.387.0
0019.980.00
0 19.980.00019.980.00
0
Basic material5.600.00
011.200.0
0019.680.00
0 19.680.00019.680.00
0
Energy costs (electricity, heating, etc.) 20.000 25.000 32.000 32.000 32.000
Packaging 70.000 140.000 246.000 246.000 246.000 Cleaning material 12.000 12.000 12.000 12.000 12.000 Office material 10.000 10.000 10.000 10.000 10.000
2. Sevices 261.000 211.000 211.000 211.000 211.000
Intelectual (accounting, legal) 5.000 5.000 5.000 5.000 5.000
Commercials and promotion 150.000 100.000 100.000 100.000 100.000 Telecomunications 50.000 50.000 50.000 50.000 50.000
Utilities 6.000 6.000 6.000 6.000 6.000
Education 50.000 50.000 50.000 50.000 50.0003. Other services 0 0 0 0 04. Cost of working - salaries 432.000 540.000 540.000 540.000 540.0005. Amortization 0 0 0 0 0
Total expenses of regular business
6.405.000
12.138.000
20.731.000 20.731.000 20.731.00
0
Financial analysis:Incomes
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I. II. III. IV. V.
1.Income from product sales
9.100.000
18.200.000
31.980.000
31.980.000
31.980.000
2. Number of sold units 7000 14000 24600 24600 24600
3. Price per unit 1300 1300 1300 1300 1300
Financial analysis:Income and cost
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Amount of HRK per years
I. II. III. IV. V.
1. Total incomes 9.100.00018.200.00
0 31.980.00031.980.00
0 31.980.000
2. Total costs 6.399.00012.082.00
0 20.675.00020.675.00
0 20.675.000
Material costs 5.712.00011.387.00
0 19.980.00019.980.00
0 19.980.000 Other material costs 0 0 0 0 0 Services costs 255.000 155.000 155.000 155.000 155.000 Other services cost 0 0 0 0 0 Cost of salaries 432.000 540.000 540.000 540.000 540.000 Other costs 0 0 0 0 0
3. EBITDA 2.701.000 6.118.000 11.305.00011.305.00
0 11.305.0004. Amortization 10.000 10.000 10.000 10.000 10.000
5.Operational income (EBIT) 2.691.000 6.108.000 11.295.000
11.295.000 11.295.000
6. Interest 0 0 0 0 0
7. Profit before taxation 2.691.000 6.108.000 11.295.00011.295.00
0 11.295.0008. Profit tax (25%) 672.750 1.527.000 2.823.750 2.823.750 2.823.7509. Profit after taxation 2.018.250 4.581.000 8.471.250 8.471.250 8.471.250
Financial analysis:Investments
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Structure of investments Total investments %
1. Basic funds 5.730.000 100 1.1. Founder invest 30.000 1
1.2.Land and costruction elements 0
1.3. Equipment 5.600.000 98 1.4. R&D 100.000 2
2.Current assets 0
Total investments in the project 5.730.000 kn 100%
Thank you for your attention.
We’ll now show you the demo.Feel free to ask any questions after.