ugh! 11 seo mistakes i am tired of seeing

27
11 SEO MISTAKES I'M TIRED OF SEEING

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Page 1: Ugh! 11 SEO Mistakes I am Tired of Seeing

11 SEO MISTAKESI'M TIRED OF SEEING

UGH!

Page 2: Ugh! 11 SEO Mistakes I am Tired of Seeing

I love SEO and enjoy helpingbrands adjust their strategies.

But sometimes when I auditthe websites, I am like... 

Page 3: Ugh! 11 SEO Mistakes I am Tired of Seeing
Page 4: Ugh! 11 SEO Mistakes I am Tired of Seeing

And the previous "SEO"marketers are like...

IF you consider it still SEO

Page 5: Ugh! 11 SEO Mistakes I am Tired of Seeing
Page 6: Ugh! 11 SEO Mistakes I am Tired of Seeing

So i decided to list someshameful SEO mistakes tohelp easily prevent them.

Page 7: Ugh! 11 SEO Mistakes I am Tired of Seeing
Page 8: Ugh! 11 SEO Mistakes I am Tired of Seeing

1. KeywordStuffing

https://www.linkedin.com/pulse/20140623141130-155378-are-outdated-keyword-stuffing-techniques-holding-you-back

Me

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2. Ranking isEVERYTHING

Page 10: Ugh! 11 SEO Mistakes I am Tired of Seeing

Ranking is important butit's hard to measure andmakes less sense when

Google customizessearch results for every

user based on theirinterests, location,visited sites, search

history, etc.

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3. Slow Speed Page

Page 12: Ugh! 11 SEO Mistakes I am Tired of Seeing

Do a website audit.

Talk to your IT guys.

Reduce your web file size.

Speed up your site.

Don't drive your potential customers crazy...

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4. Too Many 404404 error is like thedead end sign online.

Checkout the Webmaster Tooland fix the broken links.

Design a fun 404 pagethat guides the visitorsto another page .

CHECK OUT SOMEAWESOME DESIGN>>

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5. Duplicate ContentIdentical content

can tear yourranking strategy

apart.

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6. Not Mobile FriendlyWhen I see something like this...

https://www.portent.com/blog/seo/dont-fail-googles-mobile-friendly-test.htm

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I just want to...

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Don't make your mobile site like an eyeexam. Talk to your web developer and

improve its mobile-friendliness.

http://lonelybrand.com/blog/opentable-introduces-free-mobile-friendly-sites-for-restaurants/

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7. Ignore LocalAudience

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People love to shop at local stores.

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So understand their interests, get into thecommunity ... and show them you are local.

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8. Only Talk AboutYour Products

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9. Identical MetaTitle/Description

Every page exists for areason. They are all special.

So give them differenttitles and descriptions.

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10. Strategy with noData Support

is not called strategy.

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11. Never Update/SubmitYour sitemap

Wonder why users never find you?

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It's probably time to stop playing 'Where's Waldo'with the search engine.

Page 27: Ugh! 11 SEO Mistakes I am Tired of Seeing

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