ugc as a service for users
DESCRIPTION
A presentation by Kevin Anderson, Guardian blogs editor, how 'user-generated' content must become a service that creates value for users not just news organisations.TRANSCRIPT
- 1. UGC as a service for users Ask not what users can do for you, but what you can do for your users.
- 2. Do you want to be an iReporter?
- 3. Citizen Content rip-off? To a greater or lesser degree, these networks are looking to rip-off citizen content--and not paying for it as well as keeping the rights.
- 4. Changing terms
- I dont like the term UGC
- Users them. Content creators us?
- What about community created content?
- 5. History of success
- 6. Community-staff hybrid projects
- 7. Community-staff hybrid projects
- 8. Lessons from their hybrid experiment
- Use citizen journalism to supplement not replace.
- UGC isn't free.
- Online attracts the eager, but print serves the masses.
- Give people what they want, when they want it and how they want it.
- Get rid of preconceptions of what journalism is.
- Every day people are better 'journalists' than you think.
- 9. What is the real revolution?
- Get closer to your audience. Reach out. Aggregate for your staff and other people.
- They are creating their own content, and its more important to them than yours Old Media
- Inspiration for content innovation
- 10. Milbloggers tell you about their war
- MaDeuceGunner
- 11. Podcasting from the Green Zone
- An interview via Gmail
- 12. A young activist in Saudi Arabia
- 13. Audioblogging fleeing from Katrina
- Humid City podcasts
- 14. Inspiration from media hackers
- 15. Web as content creation tool
- 16. Voicemail from Mumbai
- 17. A Kennedy-esque call to news Ask not what the community can do for you; ask what you can do for the community.
- 18. Distributed investigation
- 19. Community created calendar
- 20. Telling stories through data
- 21. The next step in the revolution
- News organisations work smarter not harder
- News develop new services, real-time, mobile and distributed
- People not only add but get back valuable information in near real time
- 22. Not only photos, video but data
- 23. Not only photos, video but data
- 24. Dodgeball meets NowPublic
- 25. Location based services
- Dodgeball tells you when your friends are near
- NowPublic flags up an event and asks if anyone knows more
- This service lets you know if news is happening near you - road traffic accidents, police cordons, cultural events and more
- 26. Whats in the way?
- But beyond the journalistic arrogance, another problem is that newspaper companies' current software and organizational setup overwhelmingly discourages any sort of "information special-casing." Just about every newspaper Web site content-management system I've ever seen is unabashedly story-centric.
- Adrian Holovaty
- 27. Development on journalists deadlines
- News organisations must resist Lord of the Rings Development - one CMS to rule them all
- Multiple CMSes that can share data
- Scalability but also flexibility
- Dont re-invent wheels. Adapt and adopt Django, Rails and Drupal
- Development cycles in months, not years
- 28.
- Kevin Anderson
- Guardian, Blogs Editor
- [email_address]
- Blogs.guardian.co.uk
- Strange Attractor
- http://strange. corante .com