ugb233 2012 assignmnet cadburry world

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UGB233 ASSIGNMENTSunderland Business School

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Level: 2 Module: UGB233 Operations Management

Assignment Code: UGB233 2010/11 Module Leader: Jayne Adams

Issue date:12thMarch 2012 Return date:30thMay 2012

Contribution tounit assessment: 70 % of overall mark

Subject: Individual analysis ofBackground: See attached case study material

Notes:1. Minimum of 1500, maximum of 2000 words. You may use tables and diagrams whichwill not be included in the word count.2. The assignment must be presented in a form that complies with the basic conventions

of a report format (see Guide to Basic Study Skills).3. An electronic copy of your assignment has to be submitted to Turn-It-In via Sunspace

also by the hand-in date.

4. You need to write down your seminar tutors name on the hand-in form!

The Questions are;Q1 Explain the difference between Micro and Macro processes as applied to thecase Cadbury World. Select 4 Micro operations and describe them in terms of aninput-transformation-output model.15 marks

Q2.Draw a process flow chart showing how customers are processed through theoperation from start to finish. What does this suggest about the process design?15 marks

Q33.1 Calculate the capacity of each of the processes in question 2 above3.2 Calculate the projected annual ,weekly and hourly demand from the data in

the case (Mid August to end of December 4.5 months). Explain the impact ofseasonality on these figures.30 marks

Q44.1 Explain how Cadbury world management has varied capacity to respond tochanges in demand4.2 Where are the bottlenecks in the process and how could service be amendedto increase bottleneck capacity?

30 marks

There are 10 marks for presentation (see attached explanation).


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Assignment presentation and assessment

The assignment should be presented in the form of a report not to exceed 2000words.

The criteria for assessing the report will be:

Report presentation (10%)

The extent to which the assignment represents an effective report. This will bejudged on:

Appearance: Is a word count included at the end of the report? is it within thespecified amount? Is the text double spaced?

Structure: Does the report follow the conventions of the format? Does is have a clearintroduction, explaining how it answer the questions? Do the sections of the reportdevelop ideas in a logical sequence? Are diagrams or other subsidiary informationshown in appendices?

Spelling and grammar: Are all words spelled correctly and is the meaning ofsentences clear?

Referencing: Have appropriate references been included in the report. Has arecognised referencing system been used for notation? (see relevant section in theGuide to Basic Study Skills)

Use of relevant theory (40%)

Has the right theoretical content been chosen as the basis for answering thequestions? Is there evidence of the use of course notes and books? Is the theory thatis selected significant to the questions?

Analysis (50%)

This measures the extent to which students develop a structured argument for thepoints they make, by combining relevant theory with the information provided in thequestions.

Any work submitted is subject to the University's rules and proceduresgoverning infringement of assessment regulations.

Moderated by: Mr Tom Cuthbertson

The criteria for grading the assignment will be:


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First (70-100%):

Authoritative grasp of the concepts, methodology and content introduced through

the module; applied all relevant theories implied by the guidance questions; all of

the main features of the case drawn out and additional original insights which addto the analysis of the case; ideas reflecting depth and confidence of understandingof case issues; clear, concise presentation of ideas making good use of the

conventions of a report format.

Upper Second (60-69%):

Sound level of understanding based on competent grasp of relevant concepts,methodology and content introduced through the module; applied most of the

relevant theories; all of the main features drawn out; coherent, well structured

report.

Lower Second (50-59%):

Applied the main frameworks; demonstrates a coherent response to the case issues;most of the key pints correctly analyzed; the underlying logic of analysis is sound

and so the report.

Third (40-49%):

Applied some of the main frameworks; some of the main features of the casebrought out correctly; some flaws in the structure of the report (e.g. re-open

analysis in conclusions; mixing up conclusions and recommendations)

Fail (0-39%):

Some knowledge of main concepts but major omission and/or misunderstanding.Structure & nature of the report is overly descriptive. Arguments poorly supported

and little or no analysis and reflection. Considerable limitations in ability toperceive the linkage between theory and practice.


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ugb233 2012 assignmnet cadburry world

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