ugam research services
TRANSCRIPT
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Introduction Introduction
Ugam Research Solutions is a leading provider of onshoreoffshore market research and advanced analytics to global organizations around the world
We provide our clients with the scale and efficiency of an offshore operations combined with local client service and market research industry expertise
We provide Research Operation services across the survey research value chain language skills across more than 45 international languages and expertise across all modes of research - telephone internet mobile and face-to-face
We are our clientrsquos operations ndash behind the scenes support to ensure a seamless experience from start to finish
We provide our clients with a flexible and scalable engagement model customized to meet their specific business needs
2
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential3
Continuous Growth and ScaleContinuous Growth and Scale
Over 900 employees across Mumbai London New York and Texas
Grown at a CAGR of 75 in the last 6 years (2002-03 to 2008-09)
MANPOWER GROWTH
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential4
Platform Expertise and OfferingsPlatform Expertise and Offerings
Data Data CollectionCollection
Report Report WritingWriting
Data Processing Data Processing amp amp
AnalysisAnalysis
Ugam provides cost effective end to end market research services from Data Collection to Report Writing
Platform Expertise
Research Design
Presentation
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Supported by a Global Delivery Model
5
Ugam has two state-of-the-art delivery centers and corporate headquarters in Mumbai India
A new 44000 square feet facility at an IT SEZ at Coimbatore India to be fully operational by April 2009
A 80 seat International Data collection center is in London along with 80 seats in Mumbai
Sales Marketing Account management and Project Management across all regional offices
NYC New York USARochester New York
USA
Dallas Texas USA
London UKMumbai India
Mumbai India
Coimbatore India
CURRENT FACILITIES
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential6
Internal Data Internal Data CollectionCollection
PreferredPreferred
Partner Partner
NetworkNetwork
AdvancedAdvanced
AnalyticsAnalytics
ReportReport
WritingWriting
SurveySurvey
ProgrammingProgramming
CLIENTCLIENT
DataData ProcessingProcessing
CodingCoding
End to End Project Management End to End Project Management
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Our Experience is Deep
bull Report Development The team developed over 2000 reports people partnering clients in data
interpretation report automation and have a keen eye for detail
bull Survey Programming Rich and varied experience of executing gt25000 projects (including conjoint studies) across 8 survey programming platforms capacity 200 script writers across Web and CATI
bull Coding Currently coding over 1 million responses per month experience across several domains such as IT and Telecoms Food and Beverage Medical Consumer Goods Cosmetics Automotive capacity 90 full time well trained coders
bull Data Processing (Tabulations) Currently manage over 500 projects each month which include a mix
of Ad hoc Omnibus and Tracker studies capacity 200 programmers
bull Multivariate Analysis 50 persons (PhD MSC etc) rich statisticaldata mining experience factor
analysis regression analysis etc for product pricing market segmentation product positioning etc
bull End to End Project Management From questionnaire review to field management we ensure projects
are completed on time on budget and on spec We successfully manage projects across US EU and
Asia Pacific
7
bull International Research CATIonline interviewing in 45 languages 55 countries with a focus on
complex multi-country research among hard to reach respondents (Healthcare IT amp Telco Financial
B2B C level etc) London (80 seats) and India (80 seats) work seamlessly centrally managed from
London
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Our Support Model is Flexible
We Can Manage The complete project Portions of the project
We Can Work On an Ad hoc basis Dedicated team environment lsquoSplitrdquo model with onshoreoffshore staff
We Can Act As A firms complete operations An extension of a firms operations
8
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential9
The Value We Provide To Our Clients
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential10
Diverse Experienced and Global Management Team
Raj Nair brings to the table over 30 years of very rich experience He has spent over 15 years in Strategy Consulting 9 years in Marketing Research and about 6 years in Investment banking He is also the Chairman of Avalon Consulting ndash a leading strategy consulting firm based in India
Sunil Mirani brings with him a rich and varied 17 years of experience in Indian and international business Sunilrsquos immediate past assignment was establishing Sakura Capital India Limited a JV with the Sakura Bank Japan He was Head of Corporate Advisory Services
Mihir Kittur is responsible for day-to-day operations He has about 10 years of experience with 3 years in management consulting with Avalon Consulting a leading strategy consulting company in India His engagements have largely been in performance improvement and e-business practice areas
RAJ NAIR CHAIRMAN
SUNIL MIRANI CHIEF EXECUTIVE OFFICER
MIHIR KITTUR CHIEF OPERATING OFFICER
Madhav Mirani Chief Marketing Officer oversees the sales and marketing functions He brings with him a solid 13 years of experience in Finance and Business Development Madhav was the co-founder and Head of Treasury amp Administration Sakura Capital India Limited where his main responsibility was managing the treasury accounting and administration functions of the company
MADHAV MIRANI CHIEF MARKETING OFFICER
Simon Glanville served as the General Manager of RONIN Corporation from 1995 to 2005 and has 17 years experience in MR including previous positions at GfK and Harris Research (TNS) He is responsible for Ugamrsquos Telephone Data Collection Services
Rafal Gajdamowicz has over 12 years of MR industry experience As Research Director Rafal headed up the research department at RONIN Corporation for 7 years The team specialized in Medical and ITHigh Technology research Most recently he served as the General Manager at RONIN from 2006 to 2007 He is responsible for research and methodology at Ugam
SIMON GLANVILLE MANAGING DIRECTOR - UK
RAFAL GAJDAMOWICZ EXECUTIVE VICE PRESIDENT - UK
Russell Britt is based out of Texas and is responsible for Sales and Marketing at Ugam He has wide Sales and Business Development experience and has held senior positions in some of the worlds most respected MR firms like IRI and Nielsen among others
RUSSELL BRITT SENIOR VICE PRESIDENT - SALES amp MARKETING
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Client Profile MR Firms Sample Companies Software Providers
11
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Why Ugam
Designed to handle the simplest of projects on up to the most complex of international amp multi-country methodologiesQuick turn-around on costs proposals and executionCommitment to quality and excellent client service Assistance with sampling appropriate methodology and best practice guidance
12
Market advice and country insight expertise
Sterling standard of superior quality based on ESOMAR and MRS guidelines
Single point of contact from start to finish
Experienced London US and Mumbai teams combine a dedication to quality with cost effective solutions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
How Can Ugam Help Your Organization
Today
13
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management
Ugamrsquos project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey
14
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential3
Continuous Growth and ScaleContinuous Growth and Scale
Over 900 employees across Mumbai London New York and Texas
Grown at a CAGR of 75 in the last 6 years (2002-03 to 2008-09)
MANPOWER GROWTH
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential4
Platform Expertise and OfferingsPlatform Expertise and Offerings
Data Data CollectionCollection
Report Report WritingWriting
Data Processing Data Processing amp amp
AnalysisAnalysis
Ugam provides cost effective end to end market research services from Data Collection to Report Writing
Platform Expertise
Research Design
Presentation
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Supported by a Global Delivery Model
5
Ugam has two state-of-the-art delivery centers and corporate headquarters in Mumbai India
A new 44000 square feet facility at an IT SEZ at Coimbatore India to be fully operational by April 2009
A 80 seat International Data collection center is in London along with 80 seats in Mumbai
Sales Marketing Account management and Project Management across all regional offices
NYC New York USARochester New York
USA
Dallas Texas USA
London UKMumbai India
Mumbai India
Coimbatore India
CURRENT FACILITIES
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential6
Internal Data Internal Data CollectionCollection
PreferredPreferred
Partner Partner
NetworkNetwork
AdvancedAdvanced
AnalyticsAnalytics
ReportReport
WritingWriting
SurveySurvey
ProgrammingProgramming
CLIENTCLIENT
DataData ProcessingProcessing
CodingCoding
End to End Project Management End to End Project Management
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Our Experience is Deep
bull Report Development The team developed over 2000 reports people partnering clients in data
interpretation report automation and have a keen eye for detail
bull Survey Programming Rich and varied experience of executing gt25000 projects (including conjoint studies) across 8 survey programming platforms capacity 200 script writers across Web and CATI
bull Coding Currently coding over 1 million responses per month experience across several domains such as IT and Telecoms Food and Beverage Medical Consumer Goods Cosmetics Automotive capacity 90 full time well trained coders
bull Data Processing (Tabulations) Currently manage over 500 projects each month which include a mix
of Ad hoc Omnibus and Tracker studies capacity 200 programmers
bull Multivariate Analysis 50 persons (PhD MSC etc) rich statisticaldata mining experience factor
analysis regression analysis etc for product pricing market segmentation product positioning etc
bull End to End Project Management From questionnaire review to field management we ensure projects
are completed on time on budget and on spec We successfully manage projects across US EU and
Asia Pacific
7
bull International Research CATIonline interviewing in 45 languages 55 countries with a focus on
complex multi-country research among hard to reach respondents (Healthcare IT amp Telco Financial
B2B C level etc) London (80 seats) and India (80 seats) work seamlessly centrally managed from
London
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Our Support Model is Flexible
We Can Manage The complete project Portions of the project
We Can Work On an Ad hoc basis Dedicated team environment lsquoSplitrdquo model with onshoreoffshore staff
We Can Act As A firms complete operations An extension of a firms operations
8
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential9
The Value We Provide To Our Clients
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential10
Diverse Experienced and Global Management Team
Raj Nair brings to the table over 30 years of very rich experience He has spent over 15 years in Strategy Consulting 9 years in Marketing Research and about 6 years in Investment banking He is also the Chairman of Avalon Consulting ndash a leading strategy consulting firm based in India
Sunil Mirani brings with him a rich and varied 17 years of experience in Indian and international business Sunilrsquos immediate past assignment was establishing Sakura Capital India Limited a JV with the Sakura Bank Japan He was Head of Corporate Advisory Services
Mihir Kittur is responsible for day-to-day operations He has about 10 years of experience with 3 years in management consulting with Avalon Consulting a leading strategy consulting company in India His engagements have largely been in performance improvement and e-business practice areas
RAJ NAIR CHAIRMAN
SUNIL MIRANI CHIEF EXECUTIVE OFFICER
MIHIR KITTUR CHIEF OPERATING OFFICER
Madhav Mirani Chief Marketing Officer oversees the sales and marketing functions He brings with him a solid 13 years of experience in Finance and Business Development Madhav was the co-founder and Head of Treasury amp Administration Sakura Capital India Limited where his main responsibility was managing the treasury accounting and administration functions of the company
MADHAV MIRANI CHIEF MARKETING OFFICER
Simon Glanville served as the General Manager of RONIN Corporation from 1995 to 2005 and has 17 years experience in MR including previous positions at GfK and Harris Research (TNS) He is responsible for Ugamrsquos Telephone Data Collection Services
Rafal Gajdamowicz has over 12 years of MR industry experience As Research Director Rafal headed up the research department at RONIN Corporation for 7 years The team specialized in Medical and ITHigh Technology research Most recently he served as the General Manager at RONIN from 2006 to 2007 He is responsible for research and methodology at Ugam
SIMON GLANVILLE MANAGING DIRECTOR - UK
RAFAL GAJDAMOWICZ EXECUTIVE VICE PRESIDENT - UK
Russell Britt is based out of Texas and is responsible for Sales and Marketing at Ugam He has wide Sales and Business Development experience and has held senior positions in some of the worlds most respected MR firms like IRI and Nielsen among others
RUSSELL BRITT SENIOR VICE PRESIDENT - SALES amp MARKETING
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Client Profile MR Firms Sample Companies Software Providers
11
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Why Ugam
Designed to handle the simplest of projects on up to the most complex of international amp multi-country methodologiesQuick turn-around on costs proposals and executionCommitment to quality and excellent client service Assistance with sampling appropriate methodology and best practice guidance
12
Market advice and country insight expertise
Sterling standard of superior quality based on ESOMAR and MRS guidelines
Single point of contact from start to finish
Experienced London US and Mumbai teams combine a dedication to quality with cost effective solutions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
How Can Ugam Help Your Organization
Today
13
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management
Ugamrsquos project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey
14
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential4
Platform Expertise and OfferingsPlatform Expertise and Offerings
Data Data CollectionCollection
Report Report WritingWriting
Data Processing Data Processing amp amp
AnalysisAnalysis
Ugam provides cost effective end to end market research services from Data Collection to Report Writing
Platform Expertise
Research Design
Presentation
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Supported by a Global Delivery Model
5
Ugam has two state-of-the-art delivery centers and corporate headquarters in Mumbai India
A new 44000 square feet facility at an IT SEZ at Coimbatore India to be fully operational by April 2009
A 80 seat International Data collection center is in London along with 80 seats in Mumbai
Sales Marketing Account management and Project Management across all regional offices
NYC New York USARochester New York
USA
Dallas Texas USA
London UKMumbai India
Mumbai India
Coimbatore India
CURRENT FACILITIES
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential6
Internal Data Internal Data CollectionCollection
PreferredPreferred
Partner Partner
NetworkNetwork
AdvancedAdvanced
AnalyticsAnalytics
ReportReport
WritingWriting
SurveySurvey
ProgrammingProgramming
CLIENTCLIENT
DataData ProcessingProcessing
CodingCoding
End to End Project Management End to End Project Management
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Our Experience is Deep
bull Report Development The team developed over 2000 reports people partnering clients in data
interpretation report automation and have a keen eye for detail
bull Survey Programming Rich and varied experience of executing gt25000 projects (including conjoint studies) across 8 survey programming platforms capacity 200 script writers across Web and CATI
bull Coding Currently coding over 1 million responses per month experience across several domains such as IT and Telecoms Food and Beverage Medical Consumer Goods Cosmetics Automotive capacity 90 full time well trained coders
bull Data Processing (Tabulations) Currently manage over 500 projects each month which include a mix
of Ad hoc Omnibus and Tracker studies capacity 200 programmers
bull Multivariate Analysis 50 persons (PhD MSC etc) rich statisticaldata mining experience factor
analysis regression analysis etc for product pricing market segmentation product positioning etc
bull End to End Project Management From questionnaire review to field management we ensure projects
are completed on time on budget and on spec We successfully manage projects across US EU and
Asia Pacific
7
bull International Research CATIonline interviewing in 45 languages 55 countries with a focus on
complex multi-country research among hard to reach respondents (Healthcare IT amp Telco Financial
B2B C level etc) London (80 seats) and India (80 seats) work seamlessly centrally managed from
London
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Our Support Model is Flexible
We Can Manage The complete project Portions of the project
We Can Work On an Ad hoc basis Dedicated team environment lsquoSplitrdquo model with onshoreoffshore staff
We Can Act As A firms complete operations An extension of a firms operations
8
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential9
The Value We Provide To Our Clients
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential10
Diverse Experienced and Global Management Team
Raj Nair brings to the table over 30 years of very rich experience He has spent over 15 years in Strategy Consulting 9 years in Marketing Research and about 6 years in Investment banking He is also the Chairman of Avalon Consulting ndash a leading strategy consulting firm based in India
Sunil Mirani brings with him a rich and varied 17 years of experience in Indian and international business Sunilrsquos immediate past assignment was establishing Sakura Capital India Limited a JV with the Sakura Bank Japan He was Head of Corporate Advisory Services
Mihir Kittur is responsible for day-to-day operations He has about 10 years of experience with 3 years in management consulting with Avalon Consulting a leading strategy consulting company in India His engagements have largely been in performance improvement and e-business practice areas
RAJ NAIR CHAIRMAN
SUNIL MIRANI CHIEF EXECUTIVE OFFICER
MIHIR KITTUR CHIEF OPERATING OFFICER
Madhav Mirani Chief Marketing Officer oversees the sales and marketing functions He brings with him a solid 13 years of experience in Finance and Business Development Madhav was the co-founder and Head of Treasury amp Administration Sakura Capital India Limited where his main responsibility was managing the treasury accounting and administration functions of the company
MADHAV MIRANI CHIEF MARKETING OFFICER
Simon Glanville served as the General Manager of RONIN Corporation from 1995 to 2005 and has 17 years experience in MR including previous positions at GfK and Harris Research (TNS) He is responsible for Ugamrsquos Telephone Data Collection Services
Rafal Gajdamowicz has over 12 years of MR industry experience As Research Director Rafal headed up the research department at RONIN Corporation for 7 years The team specialized in Medical and ITHigh Technology research Most recently he served as the General Manager at RONIN from 2006 to 2007 He is responsible for research and methodology at Ugam
SIMON GLANVILLE MANAGING DIRECTOR - UK
RAFAL GAJDAMOWICZ EXECUTIVE VICE PRESIDENT - UK
Russell Britt is based out of Texas and is responsible for Sales and Marketing at Ugam He has wide Sales and Business Development experience and has held senior positions in some of the worlds most respected MR firms like IRI and Nielsen among others
RUSSELL BRITT SENIOR VICE PRESIDENT - SALES amp MARKETING
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Client Profile MR Firms Sample Companies Software Providers
11
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Why Ugam
Designed to handle the simplest of projects on up to the most complex of international amp multi-country methodologiesQuick turn-around on costs proposals and executionCommitment to quality and excellent client service Assistance with sampling appropriate methodology and best practice guidance
12
Market advice and country insight expertise
Sterling standard of superior quality based on ESOMAR and MRS guidelines
Single point of contact from start to finish
Experienced London US and Mumbai teams combine a dedication to quality with cost effective solutions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
How Can Ugam Help Your Organization
Today
13
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management
Ugamrsquos project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey
14
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Supported by a Global Delivery Model
5
Ugam has two state-of-the-art delivery centers and corporate headquarters in Mumbai India
A new 44000 square feet facility at an IT SEZ at Coimbatore India to be fully operational by April 2009
A 80 seat International Data collection center is in London along with 80 seats in Mumbai
Sales Marketing Account management and Project Management across all regional offices
NYC New York USARochester New York
USA
Dallas Texas USA
London UKMumbai India
Mumbai India
Coimbatore India
CURRENT FACILITIES
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential6
Internal Data Internal Data CollectionCollection
PreferredPreferred
Partner Partner
NetworkNetwork
AdvancedAdvanced
AnalyticsAnalytics
ReportReport
WritingWriting
SurveySurvey
ProgrammingProgramming
CLIENTCLIENT
DataData ProcessingProcessing
CodingCoding
End to End Project Management End to End Project Management
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Our Experience is Deep
bull Report Development The team developed over 2000 reports people partnering clients in data
interpretation report automation and have a keen eye for detail
bull Survey Programming Rich and varied experience of executing gt25000 projects (including conjoint studies) across 8 survey programming platforms capacity 200 script writers across Web and CATI
bull Coding Currently coding over 1 million responses per month experience across several domains such as IT and Telecoms Food and Beverage Medical Consumer Goods Cosmetics Automotive capacity 90 full time well trained coders
bull Data Processing (Tabulations) Currently manage over 500 projects each month which include a mix
of Ad hoc Omnibus and Tracker studies capacity 200 programmers
bull Multivariate Analysis 50 persons (PhD MSC etc) rich statisticaldata mining experience factor
analysis regression analysis etc for product pricing market segmentation product positioning etc
bull End to End Project Management From questionnaire review to field management we ensure projects
are completed on time on budget and on spec We successfully manage projects across US EU and
Asia Pacific
7
bull International Research CATIonline interviewing in 45 languages 55 countries with a focus on
complex multi-country research among hard to reach respondents (Healthcare IT amp Telco Financial
B2B C level etc) London (80 seats) and India (80 seats) work seamlessly centrally managed from
London
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Our Support Model is Flexible
We Can Manage The complete project Portions of the project
We Can Work On an Ad hoc basis Dedicated team environment lsquoSplitrdquo model with onshoreoffshore staff
We Can Act As A firms complete operations An extension of a firms operations
8
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential9
The Value We Provide To Our Clients
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential10
Diverse Experienced and Global Management Team
Raj Nair brings to the table over 30 years of very rich experience He has spent over 15 years in Strategy Consulting 9 years in Marketing Research and about 6 years in Investment banking He is also the Chairman of Avalon Consulting ndash a leading strategy consulting firm based in India
Sunil Mirani brings with him a rich and varied 17 years of experience in Indian and international business Sunilrsquos immediate past assignment was establishing Sakura Capital India Limited a JV with the Sakura Bank Japan He was Head of Corporate Advisory Services
Mihir Kittur is responsible for day-to-day operations He has about 10 years of experience with 3 years in management consulting with Avalon Consulting a leading strategy consulting company in India His engagements have largely been in performance improvement and e-business practice areas
RAJ NAIR CHAIRMAN
SUNIL MIRANI CHIEF EXECUTIVE OFFICER
MIHIR KITTUR CHIEF OPERATING OFFICER
Madhav Mirani Chief Marketing Officer oversees the sales and marketing functions He brings with him a solid 13 years of experience in Finance and Business Development Madhav was the co-founder and Head of Treasury amp Administration Sakura Capital India Limited where his main responsibility was managing the treasury accounting and administration functions of the company
MADHAV MIRANI CHIEF MARKETING OFFICER
Simon Glanville served as the General Manager of RONIN Corporation from 1995 to 2005 and has 17 years experience in MR including previous positions at GfK and Harris Research (TNS) He is responsible for Ugamrsquos Telephone Data Collection Services
Rafal Gajdamowicz has over 12 years of MR industry experience As Research Director Rafal headed up the research department at RONIN Corporation for 7 years The team specialized in Medical and ITHigh Technology research Most recently he served as the General Manager at RONIN from 2006 to 2007 He is responsible for research and methodology at Ugam
SIMON GLANVILLE MANAGING DIRECTOR - UK
RAFAL GAJDAMOWICZ EXECUTIVE VICE PRESIDENT - UK
Russell Britt is based out of Texas and is responsible for Sales and Marketing at Ugam He has wide Sales and Business Development experience and has held senior positions in some of the worlds most respected MR firms like IRI and Nielsen among others
RUSSELL BRITT SENIOR VICE PRESIDENT - SALES amp MARKETING
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Client Profile MR Firms Sample Companies Software Providers
11
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Why Ugam
Designed to handle the simplest of projects on up to the most complex of international amp multi-country methodologiesQuick turn-around on costs proposals and executionCommitment to quality and excellent client service Assistance with sampling appropriate methodology and best practice guidance
12
Market advice and country insight expertise
Sterling standard of superior quality based on ESOMAR and MRS guidelines
Single point of contact from start to finish
Experienced London US and Mumbai teams combine a dedication to quality with cost effective solutions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
How Can Ugam Help Your Organization
Today
13
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management
Ugamrsquos project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey
14
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential6
Internal Data Internal Data CollectionCollection
PreferredPreferred
Partner Partner
NetworkNetwork
AdvancedAdvanced
AnalyticsAnalytics
ReportReport
WritingWriting
SurveySurvey
ProgrammingProgramming
CLIENTCLIENT
DataData ProcessingProcessing
CodingCoding
End to End Project Management End to End Project Management
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Our Experience is Deep
bull Report Development The team developed over 2000 reports people partnering clients in data
interpretation report automation and have a keen eye for detail
bull Survey Programming Rich and varied experience of executing gt25000 projects (including conjoint studies) across 8 survey programming platforms capacity 200 script writers across Web and CATI
bull Coding Currently coding over 1 million responses per month experience across several domains such as IT and Telecoms Food and Beverage Medical Consumer Goods Cosmetics Automotive capacity 90 full time well trained coders
bull Data Processing (Tabulations) Currently manage over 500 projects each month which include a mix
of Ad hoc Omnibus and Tracker studies capacity 200 programmers
bull Multivariate Analysis 50 persons (PhD MSC etc) rich statisticaldata mining experience factor
analysis regression analysis etc for product pricing market segmentation product positioning etc
bull End to End Project Management From questionnaire review to field management we ensure projects
are completed on time on budget and on spec We successfully manage projects across US EU and
Asia Pacific
7
bull International Research CATIonline interviewing in 45 languages 55 countries with a focus on
complex multi-country research among hard to reach respondents (Healthcare IT amp Telco Financial
B2B C level etc) London (80 seats) and India (80 seats) work seamlessly centrally managed from
London
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Our Support Model is Flexible
We Can Manage The complete project Portions of the project
We Can Work On an Ad hoc basis Dedicated team environment lsquoSplitrdquo model with onshoreoffshore staff
We Can Act As A firms complete operations An extension of a firms operations
8
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential9
The Value We Provide To Our Clients
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential10
Diverse Experienced and Global Management Team
Raj Nair brings to the table over 30 years of very rich experience He has spent over 15 years in Strategy Consulting 9 years in Marketing Research and about 6 years in Investment banking He is also the Chairman of Avalon Consulting ndash a leading strategy consulting firm based in India
Sunil Mirani brings with him a rich and varied 17 years of experience in Indian and international business Sunilrsquos immediate past assignment was establishing Sakura Capital India Limited a JV with the Sakura Bank Japan He was Head of Corporate Advisory Services
Mihir Kittur is responsible for day-to-day operations He has about 10 years of experience with 3 years in management consulting with Avalon Consulting a leading strategy consulting company in India His engagements have largely been in performance improvement and e-business practice areas
RAJ NAIR CHAIRMAN
SUNIL MIRANI CHIEF EXECUTIVE OFFICER
MIHIR KITTUR CHIEF OPERATING OFFICER
Madhav Mirani Chief Marketing Officer oversees the sales and marketing functions He brings with him a solid 13 years of experience in Finance and Business Development Madhav was the co-founder and Head of Treasury amp Administration Sakura Capital India Limited where his main responsibility was managing the treasury accounting and administration functions of the company
MADHAV MIRANI CHIEF MARKETING OFFICER
Simon Glanville served as the General Manager of RONIN Corporation from 1995 to 2005 and has 17 years experience in MR including previous positions at GfK and Harris Research (TNS) He is responsible for Ugamrsquos Telephone Data Collection Services
Rafal Gajdamowicz has over 12 years of MR industry experience As Research Director Rafal headed up the research department at RONIN Corporation for 7 years The team specialized in Medical and ITHigh Technology research Most recently he served as the General Manager at RONIN from 2006 to 2007 He is responsible for research and methodology at Ugam
SIMON GLANVILLE MANAGING DIRECTOR - UK
RAFAL GAJDAMOWICZ EXECUTIVE VICE PRESIDENT - UK
Russell Britt is based out of Texas and is responsible for Sales and Marketing at Ugam He has wide Sales and Business Development experience and has held senior positions in some of the worlds most respected MR firms like IRI and Nielsen among others
RUSSELL BRITT SENIOR VICE PRESIDENT - SALES amp MARKETING
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Client Profile MR Firms Sample Companies Software Providers
11
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Why Ugam
Designed to handle the simplest of projects on up to the most complex of international amp multi-country methodologiesQuick turn-around on costs proposals and executionCommitment to quality and excellent client service Assistance with sampling appropriate methodology and best practice guidance
12
Market advice and country insight expertise
Sterling standard of superior quality based on ESOMAR and MRS guidelines
Single point of contact from start to finish
Experienced London US and Mumbai teams combine a dedication to quality with cost effective solutions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
How Can Ugam Help Your Organization
Today
13
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management
Ugamrsquos project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey
14
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Our Experience is Deep
bull Report Development The team developed over 2000 reports people partnering clients in data
interpretation report automation and have a keen eye for detail
bull Survey Programming Rich and varied experience of executing gt25000 projects (including conjoint studies) across 8 survey programming platforms capacity 200 script writers across Web and CATI
bull Coding Currently coding over 1 million responses per month experience across several domains such as IT and Telecoms Food and Beverage Medical Consumer Goods Cosmetics Automotive capacity 90 full time well trained coders
bull Data Processing (Tabulations) Currently manage over 500 projects each month which include a mix
of Ad hoc Omnibus and Tracker studies capacity 200 programmers
bull Multivariate Analysis 50 persons (PhD MSC etc) rich statisticaldata mining experience factor
analysis regression analysis etc for product pricing market segmentation product positioning etc
bull End to End Project Management From questionnaire review to field management we ensure projects
are completed on time on budget and on spec We successfully manage projects across US EU and
Asia Pacific
7
bull International Research CATIonline interviewing in 45 languages 55 countries with a focus on
complex multi-country research among hard to reach respondents (Healthcare IT amp Telco Financial
B2B C level etc) London (80 seats) and India (80 seats) work seamlessly centrally managed from
London
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Our Support Model is Flexible
We Can Manage The complete project Portions of the project
We Can Work On an Ad hoc basis Dedicated team environment lsquoSplitrdquo model with onshoreoffshore staff
We Can Act As A firms complete operations An extension of a firms operations
8
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential9
The Value We Provide To Our Clients
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential10
Diverse Experienced and Global Management Team
Raj Nair brings to the table over 30 years of very rich experience He has spent over 15 years in Strategy Consulting 9 years in Marketing Research and about 6 years in Investment banking He is also the Chairman of Avalon Consulting ndash a leading strategy consulting firm based in India
Sunil Mirani brings with him a rich and varied 17 years of experience in Indian and international business Sunilrsquos immediate past assignment was establishing Sakura Capital India Limited a JV with the Sakura Bank Japan He was Head of Corporate Advisory Services
Mihir Kittur is responsible for day-to-day operations He has about 10 years of experience with 3 years in management consulting with Avalon Consulting a leading strategy consulting company in India His engagements have largely been in performance improvement and e-business practice areas
RAJ NAIR CHAIRMAN
SUNIL MIRANI CHIEF EXECUTIVE OFFICER
MIHIR KITTUR CHIEF OPERATING OFFICER
Madhav Mirani Chief Marketing Officer oversees the sales and marketing functions He brings with him a solid 13 years of experience in Finance and Business Development Madhav was the co-founder and Head of Treasury amp Administration Sakura Capital India Limited where his main responsibility was managing the treasury accounting and administration functions of the company
MADHAV MIRANI CHIEF MARKETING OFFICER
Simon Glanville served as the General Manager of RONIN Corporation from 1995 to 2005 and has 17 years experience in MR including previous positions at GfK and Harris Research (TNS) He is responsible for Ugamrsquos Telephone Data Collection Services
Rafal Gajdamowicz has over 12 years of MR industry experience As Research Director Rafal headed up the research department at RONIN Corporation for 7 years The team specialized in Medical and ITHigh Technology research Most recently he served as the General Manager at RONIN from 2006 to 2007 He is responsible for research and methodology at Ugam
SIMON GLANVILLE MANAGING DIRECTOR - UK
RAFAL GAJDAMOWICZ EXECUTIVE VICE PRESIDENT - UK
Russell Britt is based out of Texas and is responsible for Sales and Marketing at Ugam He has wide Sales and Business Development experience and has held senior positions in some of the worlds most respected MR firms like IRI and Nielsen among others
RUSSELL BRITT SENIOR VICE PRESIDENT - SALES amp MARKETING
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Client Profile MR Firms Sample Companies Software Providers
11
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Why Ugam
Designed to handle the simplest of projects on up to the most complex of international amp multi-country methodologiesQuick turn-around on costs proposals and executionCommitment to quality and excellent client service Assistance with sampling appropriate methodology and best practice guidance
12
Market advice and country insight expertise
Sterling standard of superior quality based on ESOMAR and MRS guidelines
Single point of contact from start to finish
Experienced London US and Mumbai teams combine a dedication to quality with cost effective solutions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
How Can Ugam Help Your Organization
Today
13
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management
Ugamrsquos project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey
14
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Our Support Model is Flexible
We Can Manage The complete project Portions of the project
We Can Work On an Ad hoc basis Dedicated team environment lsquoSplitrdquo model with onshoreoffshore staff
We Can Act As A firms complete operations An extension of a firms operations
8
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential9
The Value We Provide To Our Clients
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential10
Diverse Experienced and Global Management Team
Raj Nair brings to the table over 30 years of very rich experience He has spent over 15 years in Strategy Consulting 9 years in Marketing Research and about 6 years in Investment banking He is also the Chairman of Avalon Consulting ndash a leading strategy consulting firm based in India
Sunil Mirani brings with him a rich and varied 17 years of experience in Indian and international business Sunilrsquos immediate past assignment was establishing Sakura Capital India Limited a JV with the Sakura Bank Japan He was Head of Corporate Advisory Services
Mihir Kittur is responsible for day-to-day operations He has about 10 years of experience with 3 years in management consulting with Avalon Consulting a leading strategy consulting company in India His engagements have largely been in performance improvement and e-business practice areas
RAJ NAIR CHAIRMAN
SUNIL MIRANI CHIEF EXECUTIVE OFFICER
MIHIR KITTUR CHIEF OPERATING OFFICER
Madhav Mirani Chief Marketing Officer oversees the sales and marketing functions He brings with him a solid 13 years of experience in Finance and Business Development Madhav was the co-founder and Head of Treasury amp Administration Sakura Capital India Limited where his main responsibility was managing the treasury accounting and administration functions of the company
MADHAV MIRANI CHIEF MARKETING OFFICER
Simon Glanville served as the General Manager of RONIN Corporation from 1995 to 2005 and has 17 years experience in MR including previous positions at GfK and Harris Research (TNS) He is responsible for Ugamrsquos Telephone Data Collection Services
Rafal Gajdamowicz has over 12 years of MR industry experience As Research Director Rafal headed up the research department at RONIN Corporation for 7 years The team specialized in Medical and ITHigh Technology research Most recently he served as the General Manager at RONIN from 2006 to 2007 He is responsible for research and methodology at Ugam
SIMON GLANVILLE MANAGING DIRECTOR - UK
RAFAL GAJDAMOWICZ EXECUTIVE VICE PRESIDENT - UK
Russell Britt is based out of Texas and is responsible for Sales and Marketing at Ugam He has wide Sales and Business Development experience and has held senior positions in some of the worlds most respected MR firms like IRI and Nielsen among others
RUSSELL BRITT SENIOR VICE PRESIDENT - SALES amp MARKETING
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Client Profile MR Firms Sample Companies Software Providers
11
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Why Ugam
Designed to handle the simplest of projects on up to the most complex of international amp multi-country methodologiesQuick turn-around on costs proposals and executionCommitment to quality and excellent client service Assistance with sampling appropriate methodology and best practice guidance
12
Market advice and country insight expertise
Sterling standard of superior quality based on ESOMAR and MRS guidelines
Single point of contact from start to finish
Experienced London US and Mumbai teams combine a dedication to quality with cost effective solutions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
How Can Ugam Help Your Organization
Today
13
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management
Ugamrsquos project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey
14
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential9
The Value We Provide To Our Clients
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential10
Diverse Experienced and Global Management Team
Raj Nair brings to the table over 30 years of very rich experience He has spent over 15 years in Strategy Consulting 9 years in Marketing Research and about 6 years in Investment banking He is also the Chairman of Avalon Consulting ndash a leading strategy consulting firm based in India
Sunil Mirani brings with him a rich and varied 17 years of experience in Indian and international business Sunilrsquos immediate past assignment was establishing Sakura Capital India Limited a JV with the Sakura Bank Japan He was Head of Corporate Advisory Services
Mihir Kittur is responsible for day-to-day operations He has about 10 years of experience with 3 years in management consulting with Avalon Consulting a leading strategy consulting company in India His engagements have largely been in performance improvement and e-business practice areas
RAJ NAIR CHAIRMAN
SUNIL MIRANI CHIEF EXECUTIVE OFFICER
MIHIR KITTUR CHIEF OPERATING OFFICER
Madhav Mirani Chief Marketing Officer oversees the sales and marketing functions He brings with him a solid 13 years of experience in Finance and Business Development Madhav was the co-founder and Head of Treasury amp Administration Sakura Capital India Limited where his main responsibility was managing the treasury accounting and administration functions of the company
MADHAV MIRANI CHIEF MARKETING OFFICER
Simon Glanville served as the General Manager of RONIN Corporation from 1995 to 2005 and has 17 years experience in MR including previous positions at GfK and Harris Research (TNS) He is responsible for Ugamrsquos Telephone Data Collection Services
Rafal Gajdamowicz has over 12 years of MR industry experience As Research Director Rafal headed up the research department at RONIN Corporation for 7 years The team specialized in Medical and ITHigh Technology research Most recently he served as the General Manager at RONIN from 2006 to 2007 He is responsible for research and methodology at Ugam
SIMON GLANVILLE MANAGING DIRECTOR - UK
RAFAL GAJDAMOWICZ EXECUTIVE VICE PRESIDENT - UK
Russell Britt is based out of Texas and is responsible for Sales and Marketing at Ugam He has wide Sales and Business Development experience and has held senior positions in some of the worlds most respected MR firms like IRI and Nielsen among others
RUSSELL BRITT SENIOR VICE PRESIDENT - SALES amp MARKETING
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Client Profile MR Firms Sample Companies Software Providers
11
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Why Ugam
Designed to handle the simplest of projects on up to the most complex of international amp multi-country methodologiesQuick turn-around on costs proposals and executionCommitment to quality and excellent client service Assistance with sampling appropriate methodology and best practice guidance
12
Market advice and country insight expertise
Sterling standard of superior quality based on ESOMAR and MRS guidelines
Single point of contact from start to finish
Experienced London US and Mumbai teams combine a dedication to quality with cost effective solutions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
How Can Ugam Help Your Organization
Today
13
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management
Ugamrsquos project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey
14
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential10
Diverse Experienced and Global Management Team
Raj Nair brings to the table over 30 years of very rich experience He has spent over 15 years in Strategy Consulting 9 years in Marketing Research and about 6 years in Investment banking He is also the Chairman of Avalon Consulting ndash a leading strategy consulting firm based in India
Sunil Mirani brings with him a rich and varied 17 years of experience in Indian and international business Sunilrsquos immediate past assignment was establishing Sakura Capital India Limited a JV with the Sakura Bank Japan He was Head of Corporate Advisory Services
Mihir Kittur is responsible for day-to-day operations He has about 10 years of experience with 3 years in management consulting with Avalon Consulting a leading strategy consulting company in India His engagements have largely been in performance improvement and e-business practice areas
RAJ NAIR CHAIRMAN
SUNIL MIRANI CHIEF EXECUTIVE OFFICER
MIHIR KITTUR CHIEF OPERATING OFFICER
Madhav Mirani Chief Marketing Officer oversees the sales and marketing functions He brings with him a solid 13 years of experience in Finance and Business Development Madhav was the co-founder and Head of Treasury amp Administration Sakura Capital India Limited where his main responsibility was managing the treasury accounting and administration functions of the company
MADHAV MIRANI CHIEF MARKETING OFFICER
Simon Glanville served as the General Manager of RONIN Corporation from 1995 to 2005 and has 17 years experience in MR including previous positions at GfK and Harris Research (TNS) He is responsible for Ugamrsquos Telephone Data Collection Services
Rafal Gajdamowicz has over 12 years of MR industry experience As Research Director Rafal headed up the research department at RONIN Corporation for 7 years The team specialized in Medical and ITHigh Technology research Most recently he served as the General Manager at RONIN from 2006 to 2007 He is responsible for research and methodology at Ugam
SIMON GLANVILLE MANAGING DIRECTOR - UK
RAFAL GAJDAMOWICZ EXECUTIVE VICE PRESIDENT - UK
Russell Britt is based out of Texas and is responsible for Sales and Marketing at Ugam He has wide Sales and Business Development experience and has held senior positions in some of the worlds most respected MR firms like IRI and Nielsen among others
RUSSELL BRITT SENIOR VICE PRESIDENT - SALES amp MARKETING
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Client Profile MR Firms Sample Companies Software Providers
11
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Why Ugam
Designed to handle the simplest of projects on up to the most complex of international amp multi-country methodologiesQuick turn-around on costs proposals and executionCommitment to quality and excellent client service Assistance with sampling appropriate methodology and best practice guidance
12
Market advice and country insight expertise
Sterling standard of superior quality based on ESOMAR and MRS guidelines
Single point of contact from start to finish
Experienced London US and Mumbai teams combine a dedication to quality with cost effective solutions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
How Can Ugam Help Your Organization
Today
13
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management
Ugamrsquos project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey
14
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Client Profile MR Firms Sample Companies Software Providers
11
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Why Ugam
Designed to handle the simplest of projects on up to the most complex of international amp multi-country methodologiesQuick turn-around on costs proposals and executionCommitment to quality and excellent client service Assistance with sampling appropriate methodology and best practice guidance
12
Market advice and country insight expertise
Sterling standard of superior quality based on ESOMAR and MRS guidelines
Single point of contact from start to finish
Experienced London US and Mumbai teams combine a dedication to quality with cost effective solutions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
How Can Ugam Help Your Organization
Today
13
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management
Ugamrsquos project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey
14
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Why Ugam
Designed to handle the simplest of projects on up to the most complex of international amp multi-country methodologiesQuick turn-around on costs proposals and executionCommitment to quality and excellent client service Assistance with sampling appropriate methodology and best practice guidance
12
Market advice and country insight expertise
Sterling standard of superior quality based on ESOMAR and MRS guidelines
Single point of contact from start to finish
Experienced London US and Mumbai teams combine a dedication to quality with cost effective solutions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
How Can Ugam Help Your Organization
Today
13
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management
Ugamrsquos project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey
14
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
How Can Ugam Help Your Organization
Today
13
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management
Ugamrsquos project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey
14
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management
Ugamrsquos project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey
14
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Report DevelopmentCharting
Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data
bull We undertake the interpretation of data to generate a graphical representation of the data
bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
15
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Survey Programming
16
We possess rich and varied experience of executing projects across many different
survey programming platforms
We possess functional capabilities across client proprietary survey programming
tools
Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and
Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting
Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Data Processing
17
Ugamrsquos data processing team has experience handling projects of all levels of complexity
bull We currently manage clients across all time zones worldwide
bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones
bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time
bull DP Services Offered
bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix - Coding
Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe
The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
18
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Project Management Software Solutions
19
Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery
FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team
Currently FLOW consists of four key functionalities
Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions
Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions
Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines
Collaborationbull Collaborate across your client internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential20
Telephone research engagements are conducted
from 80-seat International Research Center in
London and 80-seat center in Mumbai
Ugamrsquos international research center in London
is serving as a center of excellence for CC in
Mumbai to help further train and mentor the
Indian team Both CC operate to the same
standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project
contact and responsibility for all countries under research
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential21
International research capabilities enable us to provide
247 service across the globe
bull Quantitative telephone interviewsbull CATI bull Pen and Paper
bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world
strategic relationships with panel providers (IT Med Consumer)
bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research
bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups
Appendix ndash International Data Collection
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
MASTER STAMP
Unit of Measure
Subject Title
Private amp Confidential
Appendix ndash Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
22
Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation
Analytical Tools SPSS SAS Answer Tree Sawtooth
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-
Global Headquarters
C-101 Modern Centre
Sane Guruji Marg
Mahalaxmi
Mumbai 400011 India
Tel +91 (22) 6652 7300
Fax +91 (22) 6652 7400
Research and Analytics Center
Prism Tower B Wing
6th Floor Malad Link Road
Goregaon (W)
Mumbai 400062 India
Tel +91 (22) 6742 8300
Fax +91 (22) 6742 8399
New York Office
333 E 56th ST 5G
New York
NY 10022 USA
Tel +1 (212) 751 1036
Fax +1 (917) 591 3327
Ugam International
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
wwwugamresearchcom
Texas Office
5820 Kings brook Drive
Plano
TX 75093 USA
Tel +1 (972) 403 3145
Rochester Office
9th Floor Tower
11 York Road
London SE1 7NX
Tel (+44) 207 261 9584
Thank you For Queries Anup Singh
Anupsinghugamsolutionscom
- Slide 1
- Introduction
- Continuous Growth and Scale
- Slide 4
- Supported by a Global Delivery Model
- Slide 6
- Slide 7
- Our Support Model is Flexible
- Slide 9
- Diverse Experienced and Global Management Team
- Slide 11
- Why Ugam
- Slide 13
- Appendix ndash Project Management
- Appendix ndash Report DevelopmentCharting
- Appendix ndash Survey Programming
- Appendix - Data Processing
- Appendix - Coding
- Appendix ndash Project Management Software Solutions
- Slide 20
- Slide 21
- Appendix ndash Marketing Analytics
- Slide 23
-