udemy online course development - video production and course promotion

MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 1

How to Produce eLearning Programs

Udemy Course Development


Tech Media Marketing Expert

Lawrence [email protected]: @LJHartelinkedin.com/in/lharte

Tech Media Marketing Expert Specializing in Inbound Marketing for TV Tech, Wireless, and Digital Media.

- Author 112+ Tech and Business Books

- Publisher of TV and Marketing Magazines

- Co-Founder of Digital Marketing for Business

- Organizer – Video Production & Marketing Meetup Group

- Founder QIC Learning Marketing School

Key Clients – Google, Samsung, Nokia, HTC, Centurylink, and others.

***

https://www.linkedin.com/in/lharte


Udemy Platform

� Learning Management System (LMS)

� Online Training Marketplace

� Course Approvals� Revenue Sharing


Online Course Objectives

� Publicity� Credibility� List Building� Influence� Revenue

- Product Sales- Course Sales


Course Planning

� Topic� Description� Outline� Storyboard

- Formats� Develop

- Research- Write Script

� Record� Edit� Polishing� Submission� Promotion


Competitive Analysis

� Titles� Descriptions� Outlines� Prices� Number of

Students� Reviews� Date Released� Author Bio� Other

- Books- White Papers


Udemy Course Worksheet

� Title� Project Code� Objectives� Plan� Contacts� Student Profiles� Outline� Descriptions� Media Items� Resources� URLs


Course Development Task List

� Activity Name� Priority� Responsibility� Date(s)� Status� Notes


Question List

� Student Objectives

� Question Sources:- Students- Experts

� Question Answers

� Related Resources

� Discovery Promotion


Course Production

� Description� Outline:

- Sessions- Lessons

� Writing� Media List� Scripting� Recording� Editing� Reviews� Final

Updates


Equipment and Software

� Digital Camera� Microphone� Lighting� Teleprompter� Video Editing

Software� Audio

Software


Course Content

� Dynamic & Interactive

� Slides- Topics (outline)- Key Points- Questions (1-3)

� Interview & Review Requests

� Re-Organization


Media Production

� Solo Production

� Location� Format

- Scripted- Unscripted- PIP

� Video Recording

� Video Editing


Course Submission and Approval

� Guidelines� Differentiate� Media Quality� Expectations� Quality

Checklist


Course Publishing

� Title� Price� Image� Description� Author Bio� Promotion

Options


Promotional Video

� Length- Less Than 2 Min

� Attention- Problem

� Interest- Shocking Fact- Pain Points

� Conviction- Solution Promise- Qualifications

� Desire- Benefit Example

� Action- Passion


Course Promotion

� Organic� Discounts

- Direct- Partners- Coupon Sites

� Public Relations� Social Media

- Owned- Contributed

� Advertising� Direct Marketing

- Lists


Course Reviewers

� Ratings� Number of

Reviews� Number of

Students� Coupons� Discount

Promotion� Comments


Udemy Development Resources

� Udemy Courses- Official Course- Successful Instructor Courses

� Udemy Tech Hub- Article & Tutorials- Official Support- Instructor Reviews

� Mastermind Group

� Samples� Templates� Tools


Udemy“Success To-Do” List

� Udemy Courses� Competitive

Analysis� Worksheet� Task List� Test Video

Udemy CoursesCompetitive AnalysisWorksheetTask ListTest Video

udemy online course development - video production and course promotion

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