UCDSU SURVIVAL GUIDE 09/10

When other markets are shrinking the student market remains robust and is in fact growing. UCD Students’ Union offers your business a genuine opportunity to target and penetrate the student market, in a cost effective manner.

UCDSU is the largest Union body of students in Ireland. Our Union serves the 22,000 students of University College Dublin. Our main goals are to represent students before the University Authorities, provide relevant information to students on every aspect of student life and finally ensure that each student gets the most out of their University experience.

This year we will be producing and distributing 6,000 150-page full-colour B5 Survival Guides. Distribution will take place during the orientation process, meaning that EVERY incoming student will receive a copy.

This Survival Guide contains all the information students will need on a wide variety of topics, in areas such as Accommodation, Entertainment, Education, Health, Travel, Food, Leisure and Finance.

The breadth and depth of information contained within this guide guarantees that it will be retained by students throughout the year. Unlike other flyers or publications, this guide serves as a point of reference for students and will not be thrown away after Freshers’ Week. No other medium will offer you such sustained exposure to UCD Students.

In these uncertain times, one thing that is guaranteed is that 22,000 students will hit University College Dublin this September.

No other medium will offer such sustained exposure to UCD Students.

the UCD StUDentS’ Union SUrvival GUiDe

aDvertiSinG rateS

Advertising is strictly limited to offer each advertiser premium placement, therefore all sponsors will be dealt with on a first-come first-served basis.

other opportUnitieS

In order to maximise the effectiveness of an advertisement, sponsors can choose to take advantage of other advertising media offered by UCD Students’ Union. Other opportunities are offered at a substantial discount to sponsors who choose to advertise in the Survival Guide, and include:

“What’s On” Ents Magazine• Title sponsorship of Freshers’ Tent• Banner advertisement on 10,000 Wallplanners• Banner advertisement on UCDSU.ie Website• Product Placement in 10,000 Freshers’ Packs • Stand in Freshers Tent• Logo on 10,000 Ents Discount Cards• Flyer Distribution on Campus• Product Distribution on Campus •

Back page €3,000Centre Spread €2,000Inside Cover €2,000Full Page €1,200Half Page €750

Access to one of the largest • markets in Dublin with over 22,000 students currently enrolled in UCD, all within your target market or will be in the near future.

With advertising space being limited • this year this will guarantee that your advertisement gets premium placement in the diary.

Prolonged exposure• to UCD Students, as the Survival Guide will be referred to on a continuous basis through the year.

An opportunity for your business • to have a good working relationship with UCD.

An opportunity for your business to • have direct involvment with UCD Students’ Union, Ireland’s largest student run organisation.

An opportunity for your business • to be known as a business that cares for the needs of students and aids them in a practical way.

We guarantee value for money. • Be safe in the knowledge that you will see substantial return on investment.

Why aDvertiSe With UCD StUDentS’ Union?By advertising with us you will reach a target market of age 17 to 25 years old.

50% of the students are from County Dublin and 50% from other cities and towns outside Dublin. All the students live in close proximity to UCD. 55% are female and 45% are male.

Survival Guides are distributed as part of the orientation process, guaranteeing 100% distribution to all incoming Freshman and Overseas students.

Final WorD

The UCD Survival Guide has become a must-have for all incoming students. It’s reputation has grown year after year as both an effective advertising medium and a vital resource for students. This year more than ever, we are striving to give advertisers value for money and accommodate those with a genuine commitment to advertising to the student market.

We hope we have conveyed to you the potential of advertising in our publication. If you would like a copy of last year’s publication we would be delighted to provide you with one. Just email your address to marketing@ucdsu.ie and one will be dispatched.

ContaCt DetailS

Address: UCD Students’ Union, Student Centre Belfield, Dublin 4.

It’s reputation has grown year after year as both an effective advertising medium and a vital resource for students

Paddy Rath Marketing Executive, UCD Students Union. M: 086 0598268 E: marketing@ucdsu.ie

Séamus ConboyMarketing Executive,UCD Students Union.M: 086 4038726 E: marketing@ucdsu.ie