ucd15 talk - scott d. mcarthur - the carrot and the heuristic – the big problem with technology...
TRANSCRIPT
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The Carrot and Heuristic..the big problem with big data
Scott D. McArthur
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…reading
Magic...
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...Denmark
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Milgram
The power of authority…
…and the dangers of abstraction
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Win, Win, Win
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..bigData“The Devil hath power to assume a pleasing shape.”
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Detail…we all have, on average, 1 testicle and 1 ovary!
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The distinction between correlation
and causation
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"All models are wrong;
some models are useful".
George Box
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Why does all this happen?
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Heuristics : mental shortcuts that ease decision making
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...Denmark
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Perfect storm
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Professor Teddy HallArchaeometry
“...like being a detective, looking for clues with the hope of confirming or uncovering reality…”
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Consequences
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“Imagine how much harder physics would be
if electrons had feelings!”
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Big Data
+ Behaviour Science
=Magic
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Birhan Woldu
400,000
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”Imagine how much more effective big data would be if we remember that people have feelings!”