uber as a platform and sustainable urban mobility rcpc april 4, 2019 - austin heyworth.pdfuber trips...
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Uber as a Platform & Sustainable Urban Mobility
April 2019
Austin Heyworth, California Public Affairs
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3MDrivers Globally
75MRiders Globally
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How do we shift movers toward more efficient, shared, & active modes?Emissions per passenger-mile comparisons across modes
SOURCES: US government agencies including BTS, DOE, EIA, ORNL and EPA
carbon per passenger-mile of driving by yourself
1.5x worse
Twice as good
Personal, driving alone
Shared, pooling
Shared, public transit
Active
1x0.5x0 1.5x
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Cities pushback on our growth has started very early“Taxis plus ride-hailing plus carsharing account for just 1.7 percent of miles travelled by urban dwellers” --CityLab, June 2018
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Efficiency by designUber’s business works best when we ENABLE MORE PEOPLE TO MOVE WITH...
FULLER MORE EFFICIENTFEWER ...VEHICLES &
TRIPS
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FULLER MORE EFFICIENTFEWER BY DESIGN
Rider Miles
Vehicle Miles
Rider Trips
Vehicle
impact
passenger-mile
Fuel
Vehicle Mile
Rider-driver GPS matching
“Forward dispatch”
Trip swap technology
Pre- & rematch technology
JUMP
Pool
Express Pool
UberXL
High-capacity Vehicles
Split-fare
Multi-destination trips
Smart routing
Aggressive driving notifications
Vehicle-to-trip right-sizing
Driver TCO optimization
Vehicle upgrade initiatives
Zero-tailpipe modes: EVs, e-bikes and e-scooters
Driving platform efficiency
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FULLER MORE EFFICIENTFEWER BY DESIGN
Rider Miles
Vehicle Miles
Rider Trips
Vehicle
impact
passenger-mile
Fuel
Vehicle Mile
What if?
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Basic Inputs: GHG emissions estimate per passenger mile
MPG
Vehicle Miles*
Fuel type Emission factor
GHG emissions per PMT
Passengers per Ride
Ride Miles
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“Cars are to us what books are to Amazon.”Uber CEO, Dara Khosrowshahi
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JUMP: 6+M trips on bikes & scooters
2018
6M+
North America
Austin, TX (+S)Chicago, IL (+S)Denver, COLos Angeles, CA (+S)New York City, NYProvidence, RISacramento, CASan Diego, CASan Francisco, CASanta Cruz, CASanta Monica, CA (+S)Seattle, WAWashington, DC
Europe
Berlin, Germany
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Case Study: SF and Santa MonicaIn San Francisco (see chart)Uber trips by car down 10%*Overall trips (jump + car) up 15%*Avg use 8-10 per dayAvg trip length 2.7 miles
In Santa Monica15% percent of all trips are now JUMP (6 weeks after launch)
In SacramentoRiders took more Jump bikes than car trips on Uber, per October 2018 study
* For sub-set of riders who use JUMP
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EV INITIATIVES
US/CAN EV Champions
Austin
Los Angeles
Montreal
Pittsburgh
Portland
Sacramento
San Diego
San Francisco
Seattle
EMEA
Amman
Amsterdam
London
Global Shared EV Experience: on 4 & 2 wheels
As of Dec 2018
UberGreen
Berlin
Bordeaux
Bucharest
Düsseldorf
Lille
Lisbon
Munich
Nice
Paris (+hybrid)
Porto
Zurich
UberOne (Tesla only)
Dubai
Madrid
JUMP
Atlanta
Austin
Berlin, Germany
Chicago
Dallas
Denver
Los Angeles
New York
Phoenix
Providence
Sacramento
San Antonio
San Diego
San Francisco
Santa Cruz
Seattle
Washington, D.C.
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ELECTRIC AUTOMATEDSHARED
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Uber drivers adopt non-plug-in hybrids 5x more than their consumer peers
Share of (non-plug-in) Hybrid sales in CA,
2017
4.4%Share of (non-plug-in) Hybrid ride-miles on
Uber in CA, 2017
22.5%
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