coursetake.com 1

Uber Analytics Test

The Complete Course to Ace The Analytics Test for General Manager, Associate General Manager,

Operations and Logistics Manager and Marketing Manager positions at Uber.

coursetake.com 2

Course Outline1. Test Details – Here we will cover what to expect on the test. 2. Theory - Here we’ll go through theory around Uber’s business

model, pricing strategy, metrics etc. 3. Quantitative Questions – First CSV - On the test you will be

presented with 2 CSVs. Questions are based on them and we’ll cover both a number of questions and answers in this section.

4. Quantitative Questions – Second CSV - We’ll go through questions and answers based on the second file in this section.

5. General Multiple Choice Questions - We’ll then look at general questions aimed at your knowledge of Uber’s business as a whole.

6. Short Answers – We’ll cover short answers that you’ll be expected to write.

7. Long Answers - We’ll then cover long answers that you’ll be expected to write.

8. Conclusion - We’ll finally conclude the course in this section with some last minute tips.

coursetake.com 3

1. Test Details

coursetake.com 4

Test Details | Uber Analytics Test Overview• The overall interview process at Uber starts with a recruiter screen about the

position that you are applying for.

• Once the recruiter is satisfied, he or she will invite you to take the Uber Analytics Test.

• This test has been reported specifically in the following positions: • General Manager• Associate General Manager• Operations and Logistics Manager• Marketing Manager

• Successful completion of this test is necessary to move forward in the interview process i.e. to Interview # 3.

coursetake.com 5

Test Details | Format of the Test• You will receive an email from the recruiter that contains a link to the

following:• A total of 32 questions divided as follows:

• 28 multiple choice questions • 4 short and long answer questions

• Additionally the link will contain 2 downloadable CSV files.

• The 28 multiple choice questions contain: • 8-10 questions based on CSV file 1• 8-10 questions based on CSV file 2• 8-10 multiple choice questions that are business, operations, logistics and

marketing based (may or may not be based on the CSVs)

coursetake.com 6

Test Details | Format of the Test (continued)• The 4 short and long answer questions contain:

• 2 short answer questions• 2 long answer questions

• You have a total of 2 hours to complete the test.

• Students have reported that a total of 70% is needed to move onto the next set of interviews.

• Do note that you can revisit any question on the test.

Important Point – You have 2 Hours To Complete

coursetake.com 7

Test Details | My Suggestion on Time Breakdown• First CSV – 30 minutes•Second CSV – 25 Minutes•General Multiple Choice Questions – 25 Minutes•Short Answers – 10 Minutes• Long Answers – 15 Minutes•Revision and Submission – 15 Minutes• Total = 120 minutes = 2 hours

Important Point - Give enough time to revise as well.

coursetake.com 8

Test Details | What do you need to succeed?• Know Excel very well.• Be fast at manipulating data.• Understand the theory behind Uber’s business.• Understand Uber’s operations, logistics and marketing.• Communicate effectively.• Be Creative.

By the end of this course, you will be well prepared to ace the test

coursetake.com 9

2. Theory

coursetake.com 10

Theory | On Demand Economy• An On-Demand Economy is defined as the economic activity created

by technology companies that fulfill consumer demand via the immediate provisioning of goods and services.• Uber is one such company that pioneered the concept of the On-

Demand Economy.• Uber is a platform that connects riders to independent drivers

(“driver partners”) who are nearby, all done via the Uber mobile app.

coursetake.com 11

Theory | Uber Business Model• Riders open the Uber app to see the availability of rides and the

price and can then choose to request a ride. If a rider chooses to request a ride, the app calculates the fare based on time and distance traveled and bills the rider electronically.

• Uber divides the fare, usually 80% to the driver and 20% to Uber.

• Payment is secure because riders pay only via credit card using Uber app.

• In the Uber context, Demand is measured via Riders or Passengers, while Supply is measured via Drivers or Driver Partners.

coursetake.com 12

Theory | Uber MetricsLets understand some basic terminology around Uber. This will help us answer some of the multiple choice answers at ease.

• App Openings (Eyeballs) – The number of customers who launch the Uber app looking for vehicles. • App openings is a good measure of demand (more later).

• Zeroes – The number of customers who open the app and see no Uber cars in the area.

• Requests – The number of customers who make requests for an Uber car.

• Completed Trip – The point from when a customer is picked up and dropped off successfully.

• Completion Rate – The percentage of requests to the completed trips.

coursetake.com 13

Theory | Uber Metrics• Driver Supply – Number of drivers on the road unoccupied.

• ETA/Wait Time – The time a customer has to wait to be picked up by a driver.

• Idle Time – The amount of time a driver has to wait between trips.

• Peak Time – When demand is extremely high.

• Working Shift/Work Day – The work shift for a driver. Usually 8 – 10 hours.

coursetake.com 14

Theory | Surge Pricing• In the event that there are relatively more riders than driver partners

such that the availability of driver partners is limited and the wait time for a ride is high or no rides are available, Uber employs a “surge pricing” algorithm to equilibrate supply and demand. • The algorithm assigns a simple “multiplier” that multiplies the standard fare in

order to derive the “surged” fare. The surge multiplier is presented to a rider in the app, and the rider must acknowledge the higher price before a request is sent to nearby drivers.

coursetake.com 15

Theory | Surge Pricing (Continued)• Why Surge Pricing?

• Driver partners are free to work whenever they want and must be incentivized to provide services. Under these conditions, economic theory tells us that using prices to signal to riders that rides are scarce and inducing driver partners to forgo other activities will close the gap between supply and demand and lead to improved outcomes for both riders (as a whole) and driver partners.

• The first beneficial effect of surge is to increase the number of driver partners in the area. Surge signals that this is a valuable time to be on the road. • This increase in driver partner supply is also a net win for riders in

the area because more of them are able to take advantage of Uber services.

coursetake.com 16

Theory | Surge Pricing – Net Effect• App openings are a good representation of those who are in the

market for Uber’s services and thus provide a nice measure of demand.• During Surge Pricing, the number of app openings increase a lot.

• The second effect of surge pricing is to allocate rides to those that value them most. • While the number of app openings increases dramatically, the number of

actual requests doesn’t increase by as much. This comes from riders who open the app, see the surge pricing is in effect and decide to take an alternate form of transportation or chose to wait for surge pricing to end.

• Most of the increase in prices was passed on to driver partners, who benefited from the increased demand.

coursetake.com 17

Theory | Surge Pricing – Net Effect• Completion Rate (percentage of requested rides that end in a

completed trip) doesn’t change. • Surge filters out those riders only who value Uber. • Surge brings out more drivers onto the road. • Both these effects equalize supply and demand.

• Wait Times/ETAs do not increase with Surge.• Not only did everybody that wanted an Uber ride (at the market clearing price)

get allocated one, but this allocation happened within a short amount of time.

coursetake.com 18

Theory | No Surge Pricing When Demand is High• What happens when Demand is high (via a number of app openings)

and NO surge kicks in.• In the absence of surge pricing, we might expect the gap between supply

and demand to be large.• Requests go up dramatically and then they drop drastically. • The ETAs increase dramatically. • Completion rates decrease dramatically.

• The entire marketplace fails from an economic perspective causing a large difference in demand and supply.

coursetake.com 19

Get the entire course• Get the entire course at coursetake.com for a very low price of

$19.99