UAL Awarding Body

CREATIVE MEDIA PRODUCTION AND TECHNOLOGY LEVEL 3 EXTENDED DIPLOMA

Unit 13: Extended Project in Creative Media Production Date Issued 9th February 2018

Interim Deadline: 11th May 2018

Final Deadline: 25th May 2018

Marking teachers: Adam Jones (2A) Sarah Wilson (2B) James Ashford (2C)

Lead internal Verifier: Sarah Wilson (All classes)

External Verifier: UAL Senior External Moderator for subject

Brief

For your extended project you are required to produce a

visual product which meets professional standards The exam board looks favourably on students who have

found a client to work for (music artist, sports team, production company) or who are working towards a

professional competition entry (Sundance Film Festival, BBC commissioning, Aesthetica Short Film Festival) If this is not possible then a detailed brief written with an

expert in the field would be satisfactory (For example: A photography piece would be discussed with James Ashford or a photo agency, an Advertising campaign would

be discussed with an Ad company to see what they would look for in different adverts for a brand) Once you have found a company to work with you are required to stay in contact with your client in a professional nature and produce and adapt a production according to their needs / rules and target audience.

A process will need to be followed in order to meet the UAL specification.

• Context

• Research

• Problem solving and communication

• Planning and pre-production

• Technical skills and production

• Evaluation (in the form of a video blog and a written / filmed

evaluation)

• Exhibition / presentation

Each section is marked individually, and the lowest grade will become

your final grade

Rules:

• There will be no reference to drugs, no swearing and no nudity

within your productions

• All practical work must be your own

• Only 10% of your production can be found footage (downloaded) and

only if you are producing a factual programme

• No footage or written work from previous units may be used or

resubmitted for your final project

• All written work must be your own and any sourced work must be

Harvard referenced properly

• The work submitted must follow the brief created at the beginning of

your Final project

Portfolio for Extended project

You are required to create a new website for your final project. The link to this new website should be on your main Creative Media

website

Create a Unit 13 tab

• On this page upload your brief, all deadlines, marking criteria and

assessment criteria along with the link to your new final project website.

• The new website should be titled

FirstnameLastnameUAL13 For example: www.jamesashfordUAL13.weebly.com

Tabs on your new website will be

• Context

• Research

• Problem solving and communication

• Planning and pre-production

• Technical skills and production

• Evaluation

• Exhibition / presentation

All guidance and help for this unit can be found at www.thcvibe.weebly.com Unit 13

Unit 13: Extended Project in Creative Media Production

The new UAL13 website will need to be set up and decorated in a

professional way and creatively link to your final project. The look and set

up of the whole portfolio website will be one of the elements graded for

the final section of your assessment - presentation.

Provide an opportunity for you to engage in an extended activity related to your discipline of choice. The unit will enable you to take responsibility for your learning by responding positively to the greater opportunities for

individual expression and creativity afforded, and to demonstrate your achievement through proposing and realising a project, which integrates the skills, knowledge and understanding acquired throughout the course.

Learning Outcomes Assessment Criteria Context Be able to initiate and develop

a creative media production

project proposal.

1.1 Use critical and contextual perspectives to initiate a creative media production project

proposal.

1.2 Use analysis and evaluation to clarify and

develop ideas for a creative media

production project proposal .

Research Be able to use research, analysis and evaluation to

develop solutions for a creative

media production project.

2.1 Use research to support the development of

a creative media production project.

2.2 Use analytical and evaluative skills to

develop creative solutions to realise a media

production project

Problem

solving

Be able to solve practical, theoretical and technical

problems in a creative media

production project.

3.1 Solve practical and technical problems

within a creative media production project.

3.2 Solve theoretical problems within a creative

media production project.

Planning

and

production

Be able to plan, organise and

produce a creative media

production project.

4.1 Demonstrate the ability to plan, organise and produce a creative media

production project within an agreed time frame.

Practical

Skills

Be able to use practical

methods and skills in a creative media production project.

5.1 Demonstrate the exploration, adaptation

and application of

practical methods and skills in the realisation of a creative media production project.

Evaluation

and

Reflection

Be able to use evaluative and

reflective skills in the production of a creative media project.

6.1 Maintain evaluative and reflective records of

the development and production of a creative

media project.

6.2 Use evaluative and reflective skills to make decisions for a creative media production

project.

Presentation Be able to present a creative media production project.

7.1 Explore strategies to present a creative

media production project.

7.2 Present a creative media production project

to a specified audience.

Grades awarded

You will be awarded a PASS / MERIT or DISTINCTION (E / C / A) grade at the end of this accademic year.

Marking process

You will submit your final piece to your marking teachers on Friday 25th May

Your marking teachers (AJON, SARW & JASH) will mark and feedback at all stages of the assignment and will award you a FINAL grade at the end. This feedback may be verbal, emailed or written but it is down to you as the student to take this on board and change it in due time for ONE more round of marking. After this the marking teachers will submit the grades to the Lead IV. Once

these grades have been submitted students are not allowed to work on any aspect of their project.

The lead Internal verifier (SARW) will then select 50% of students work to verify to make sure marking is correct and the grades awarded reflect the work submitted.

The FINAL grade given by the Lead IV (for all aspects other than presentation/exhibition) the week of the 11th June will be submitted to the

External Verifier by the 15th June 2018.

The external verifier will then come in on the 21st June 2018 (requested) and assess 10% - 50% of the submissions (at the exhibition) and grant the final grade

(along with a grade for the presentation / exibition) ready for submission to the

exam board on Wednesday 27th June 2018.

All guidance and extra support for each section can be found on

www.thcvibe.weebly.com

Pass Distinction

Merit

It is at this stage you will be told your grade for your UAL

Extended Diploma by your tutors and when you can contact

your university.

Presentation

Exhibition In order to pass the presentation section of your extended diploma you will be holding an exhibition for the public, friends and family, the principal and

Senior Leadership Team of The Henley college and the UAL Exam board (moderator).

This year’s exhibition will be held at The Fire Station Gallery in Henley on

Thames from Wednesday 20th June to Wednesday 27th June 2018

You will be required to promote the event, staff the exhibition and exhibit your

work to the public in a professional manor. Past exhibitions have been held at the Old Fire Station and The Red Lion Hotel and have always been a successful end to two years of education at the college. This year we will be inviting the Henley Standard to attend and like past years

they will advertise your exhibition on their website and in the newspaper with a potential review at the end of the week.

Context

Be able to initiate and develop a creative media production project proposal.

In producing the project proposal, and in preparing for the project realisation you should

familiarise yourself with Unit 13 of the qualification.

In particular you should understand the assessment and grading criteria which will be used to

determine standards of achievement. (These can be found in the handout given, on THCVibe or at http://www.arts.ac.uk/media/arts/about-ual/ual-awarding-

body/documents/specs-statements-and-letters/cmpt/l3-cmpt/Digital_L3-Creative-Media-

specification-v7.pdf)

Unit 13 requires you to produce a project proposal of about 500 words, excluding the project

action plan and bibliography. Project proposals should not be so succinct that they do not

address the requirements listed below, nor should they be excessively long and unfocused.

Your project proposal should be sufficiently challenging to ensure you have the best possible

chance of meeting the grading criteria.

Your project proposal should include

• Centre name and number (The Henley College and 62441)

• Student name and number

• Project proposal title and date

• Main area of activity/pathway, (e.g. lm, TV, games design, app design).

The project proposal must be word processed and presented under the headings listed here.

Rationale (approx 150 words)

This section provides you with an opportunity to reflect on, review and summarise your progress and achievements through the first 12 units of the qualification. You should outline the knowledge, skills and

Project Concept (approx 200 words) This section provides an opportunity for you to clearly explain the concept and aims of your project, production or performance and the research and ideas that will support its development. What you

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Evaluation (approx 150 words)

This section provides an opportunity for you to explain how you will reflect on and evaluate your work, as both an

ongoing activity and at the conclusion of your project. You should describe how you intend to record your decision- making and how you will document changes to your ideas as your work progresses. The evaluation should be referenced to your stated aims and be reflective and analytical rather than a description of actions completed. When working in collaboration with others you should comment on how this may impact either positively or negatively and steps you can take to minimise disruption in your own progress.

Project action plan and

timetable This section provides you with an opportunity to outline your planning and organisation over a period of weeks and the activities you will need to carry out in order to successfully complete your project in the agreed time frame. The more time and thought you give to planning your project the more successful it is likely to be. It is important that you consider how you will balance ambition, time and realism in the realisation of the project. You should also include what you are going to do, how you will do it and by when. Remember to include: time spent sourcing materials and other resources to conduct research, seek feedback from

tutors and peers, and identify when you will carry out independent study.

Proposed research sources and

bibliography (Harvard Format)

This section provides an opportunity to record the initial

research sources, both primary and secondary, that you intend to use. Your sources of research should be as wide as possible and could include libraries, galleries, books, magazines, films, computer games, websites, blogs, social media, radio programmes, archive material etc. Where appropriate, you should use the Harvard system of referencing. The bibliography

should be continuously updated as the project progresses.

• Who is your production being commissioned for? A client or a

competition?

Competition If you are entering yourself into a competition you need to add the following:

1. Information about the festival

2. Dates and deadlines 3. Categories and the one you will entre

4. Submission rules

5. How much to entre 6. Winning prizes

7. Why you feel you could win this competition

Client If you have found a client to work for you need to add the following:

1. Name of client

2. Company name (if they have one)

3. Client occupation 4. How you found them

5. An outline of what they want you to produce (written by them with proof of exchange)

6. Deadline they are working to (you still need to meet the official UAL deadline)

7. Any specific rules / requests they have asked for

Analysis and evaluation

• Product idea

• Why your product should be made

Research

Be able to use research, analysis and evaluation to develop solutions for a creative

media production project.

You will need to carry out Primary and secondary research on your specialism, topic, target audience and actors / crew. This research must be

extensive and you must demonstrate your understanding of it by evaluating it and selecting the important elements that will help you produce the best production possible. Research should be transferred to infographics as well as a typed up evaluation on what you have discovered.

• Survey monkeys: results must be analysed

• Focus groups: / interviews Edited with interviewee information

• Surveys must be sent out on social media in order to obtain greater

and more in-depth responses

• Evaluation: From the research what have your learnt and how will you

use it in your production – summery in the form of an infographic

Planning and pre-production

Be able to plan, organise and produce a creative media production project.

• You will need to produce your own pre-production booklet for your final

project.

• It will need to be designed to suit your production, watermarked and look

professional

• You are not permitted to produce your production until your planning has

been signed off by your marking teacher

Storyboards must be professional https://www.youtube.com/watch?v=ux_Em1lVsjI

You can use www.storyboardthat.com

All storyboards must have written camera angles and instructions (Close up of

door opening with a bang) as well as images Location recces must be filled

out correctly with images you have taken (not downloaded) and the correct health and safety attached to each location.

You must demonstrate that you have looked at numerous locations before settling on the final one.

Crew List: This needs to include pictures of actors and who they are going to play

Your planning must show progression so all scripts / rough storyboards / wrong

locations and even confirmation that someone can’t help must all be uploaded onto a separate document from the final booklet.

This shows progression and you will gain more marks for this.

Test shoots

As part of your problem solving marks you need to complete test shoots - these are to be done during your

planning and pre-production stages. The following list is a guide and not exhaustive - please make sure the 'must include' is completed and to

gain the top marks the 'these could include' items should be added IF they are suitable for your production.

Must include

• Auditioning for roles

• Sound tests

• Camera settings

• You must have proof these have

been tested on location

Production

Be able to use practical methods and skills in a creative media production project.

You must produce a production which meets the criteria set by your client or

competition.

During the filming of your production you must • Take behind the scenes photographs of the production / filming in

process (this is for your evaluation / weekly blog)

Although you all have your on specialisms and this is what you are judged on you will also be marked / graded on (if used in your production):

• Location • Filming (camera work)

• Lighting • Sound quality • Directing / producing (if your actors don’t work it is down to you to

change them) • Interview set up

• Voice over • Foley sound quality • Use of music to create atmosphere • Editing skills

During the editing process you must: • Screen shot sections of your edit

Upload any new effects / skills you have learnt in the process

You must show progression so numerous stages of your edit must be

uploaded with analysis on what needs improving and why

Evaluation

Be able to use evaluative and reflective skills in the production of a

creative media project.

If you have kept your weekly Vlog / Blog up to date your evaluation will be

based on reflection and what you have learnt.

How well do you think you have done? Based on feedback from peers and teachers do you believe you have successfully fulfilled the

required brief?

• Upload feedback from peers and

teachers to add depth to this section

How well did you work with your client?

• Upload emails and

communication

Do you believe you followed the guidelines of the competition well

• Upload the rules and spec and

discuss how you followed them

How well do you believe your production followed the conventions of your genre / style ?

• Compare with existing material

• Gather feedback from peers

(survey monkey / focus groups)

What would you do differently next time / if you did it again?