uae’s perception and take on advertisement in the
TRANSCRIPT
![Page 1: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/1.jpg)
UAE’S PERCEPTION AND TAKE ON
ADVERTISEMENT IN THE APPAREL INDUSTRY
Ketan AgarwalShweta Ayyar
![Page 2: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/2.jpg)
Problem Identification
How the population conceives the idea of these international brand’s advertisements
To understand the impact of the countries [UAE] rules and regulations on the advertising campaigns
![Page 3: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/3.jpg)
Brands
ALDO
Jane Norman
Tommy Hilfiger
Juicy Couture
Diesel
![Page 4: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/4.jpg)
Research Objectives
To study the dos and don’ts of advertising in UAE
Relate it to the various aspects of culture and traditions in UAE.
![Page 5: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/5.jpg)
Scope of research
Major business destination to various international brands
Population believes in spending and possessing good branded products
Understanding of the written and implied rules and regulations
![Page 6: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/6.jpg)
Innovation Management & Marketing in the Hi Tech Sector – A content Analysis of Advertisements ( Daniel Gerhard, Alexander Brem, Christian baccearella and Kai-Ingo Voigt)
Literature review
A comparative Analysis of values reflected in Japanese and American Advertising ( Shintaro Okazaki & Barbara Mueller)
![Page 7: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/7.jpg)
Tommy Hilfiger – Impact on the apparel Industry
ALDO - About them
Information content in Television Advertising ( by Bruce L.Stern and Alan J.Resnik)
![Page 8: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/8.jpg)
Juicy Couture – About the brand
Diesel’s Case Study - ‘Brand Hedonism’
Jane Norman – Profile
![Page 9: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/9.jpg)
![Page 10: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/10.jpg)
![Page 11: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/11.jpg)
![Page 12: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/12.jpg)
![Page 13: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/13.jpg)
![Page 14: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/14.jpg)
![Page 15: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/15.jpg)
Research Methodology & techniques
•Identify the Human Psychology traits related to the advertising industry
•Content Analysis of advertisements in general.
•Content Analysis of advertisements with respect to the apparel industry.
![Page 16: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/16.jpg)
•Studying the process of ad making in UAE
•Study the culture, traditions and History of UAE
•Studying and analyzing the rules and regulations of UAE Government
•Measure the perception of the population about the advertisements.
![Page 17: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/17.jpg)
Research Findings & Implications
To be discussed with Prof.Nitin Patwa
![Page 18: Uae’s perception and take on advertisement in the](https://reader037.vdocuments.site/reader037/viewer/2022110306/5550d7ceb4c905e8318b513a/html5/thumbnails/18.jpg)
Thank You