u2's 'achtung baby' gains ehr programmers' attention · 1991. 11. 23. · u2's sixth studio...

Mining For Radio Gold InEastern Europe.M&M Gives You A FreshPerspective On Radio InThe East. See Pages 12 - 13.

Europe's Music Radio Newsweekly . Volume 8 . Issue 47 . November 23, 1991 . 3, US$ 5, ECU 4

Details OfRAJAR SpecsReleased

by Mike McGeever

Specifications of the new UKRadio Joint Audience Researchsystem (RAJAR), which nextSeptember will supercede theseparate Independent RadioJICRAR ratings apparatus andBBC Radio's in-house research,indicate that the radio industrywill receive more timely, detaileddata.

According to the just -releasedspecifications, which the 15 bid-ders for the RAJAR contract (tobe awarded in early March) mustaddress, a seven-day, quarter-hourdiary system will distribute 1.000

(continues on page 30)

DECLARATION OF INDEPENDENTS - The UK Independent RadioProgramme Controllers' conference in Cyprus November 1-4 attractedmany of the UK's top PCs, MDs and special industry guests. Pausingbefore the closing dinner are (l -r): BRMB & Xtra AM/Birmingham MDIan Rufus, Radio Authority head of regulation/deputy chief executivePaul Brown, KLOL/Houston director/creative services Doug Harris, andMontreux Companies director/consultant Bob Richer. For part Iwo ofM&M's coverage on the conference, see page 3.

U2's 'Achtung Baby' GainsEHR Programmers' Attention

by Machgiel BakkerFly is currently A -listed on the national territory. The album willstation and getting an average of get powerplay rotation on the sta-

Although hard -edged rock & roll three plays a day. "Although U2 tion's broadcasting day (Satur-usually has a tough time on EHR, is not a singles -oriented band, day), which amounts to one trackEuropean programmers seem to requests for the single have been from the album per hour. DJ/pro-be willing to bend the rules for pouring in," says Ployer. "This is ducer Henk Mouwe is veryU2's sixth studio album, Achtung a good sign. People have obvi- impressed by the album. "TheBaby, released this week. ously been waiting for the album (continues on page 26)

While The Fly is shooting up to be released. U2 is not a 'proper'the EHR Top 40 chart (no. 5 this pop radio band, but this album isweek), EHR programmers are full of good radio songs."embracing the wide variety of The Fly is also in heavy rota -material on the 12 -track album. tion on French network NRJ.First airplay favourites that are Head of programmes Maxemerging: The Zoo, So Cruel and Guazzini says, "We've alwaysLove Is Blindness. been sponsoring the band's con -

According to Bruno Ployer, certs. U2 is a very important bandprogramme director for Rome- for us. It's hit material and, there- Thirty -one -year -old receptionistbased national web Radio fore, it has a place on our net- Jean -Francois Pigagjio diedDimensione Suono, at least three work." after being shot by a deranged fansongs off the album are suitable Dutch EHR pubcaster NCRV of Mylene Farmer, the popularfor daily rotation. The single The was the first to air The Fly on (continues on page 30)

Farmer FanKills PolydorReceptionist

by Marlene Edmunds

NEW A/V DIVISION CREATED

PolyGram FranceGoes Visual

by Emmanuel Legrand

Mirroring the diversification ofits parent company, PolyGramFrance has created a new divi-sion to expand its efforts in theaudio/visual sector.

Jose Covo, 36, has beentapped as president of the newventure, called PolyGramAudiovisuel. Covo had beendirector of diversification forPolyGram since 1990 and waspreviously director/business af-fairs for five years.

The new company. in opera-

tion since November 1, will beresponsible for all A/V activitiessuch as video, TV production,cinema and merchandising.

PolyGram France presidentGilles Paire comments, "Poly -Gram has reached in France acritical stage of development inthe music field and has alreadystarted to diversify in theaudio/visual sector.

"This new company will helpPolyGram become a real enter-tainment company in its widestdefinition. We plan to invest in

(continues on page 30)

Bertelsmann's ElectronicMedia Turnover Up 30%

by Bob Lyngference in Hamburg on Novem-ber 12, Bertelsmann FRT divi-

Bertelsmann's electronic media sional director B. Schiphorst saiddivision turned in a record year, the company not only intends towith turnover up 30% to secure and improve its currentDM1.092 billion (app. US$607 radio holdings, but also to expandmillion) from DM843 million. (continues on page 30)

Sales at Bertelsmann's radiooperations increased 10% toDM12 million, or about one per-cent of the division's turnover.The company also forecast thatfor the current fiscal year radioturnover should increase 25% toDM15 million and hit DM22 mil-lion by 1993-94.

Overall, the film/radio/televi-sion (FRT) division earned totalrevenue of DM564 million andthe sound/information carriersunit DM 528 million. Since fiscalyear 1988-89, FRT turnover hasincreased about 230%.

Speaking during a press con -

No. 1 in EUROPEEuropean Hit RadioSIMPLY REDSomething Got Me Started(East West)

Coca-Cola EurochartBRYAN ADAMS(Everything I Do) I Do It For You(A&M)

European Top 100 AlbumsBRYAN ADAMSWaking Up The Neighbours(A&M)

/ PRODUCTIONS

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MICHAEL JACKSON DANGEROU

epicLOOK FOR THE SONY MUSIC/EPIC QUALITY GUARANTEE STICKER Sony Musi


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CYPRUS CONFERENCE, PART II

UK IR PCs Study Station Operationsby Jeff Green

The issues of air personality/pro-grammer relationships, news,operations and future technolo-gies rounded out the UK Inde-pendent Radio Programme Con-troller's Conference in CyprusNovember 1-4. Following lastweek's coverage in M&M, here'sa further report on the eventswhich took place:

In a session discussing on -airpresenters and programmers'expectations of them, MorayFirth Radio/Invemess MD/PCThomas Prag noted, "It's the pre-senter who makes the differencebetween stations. Use theirstrengths, but don't try to shoe-horn them into the format. Anduse the hot-line to tell them whenthey're great."

As the discussion shifted tothe mountains of tapes PCsreceive from job -hunting presen-ters, Prag said, "I don't thinkdemo tapes are the best way tolook for talent. We have a 'secondteam' we bring along. We shouldtrain them on our own, and thatdoesn't necessarily mean trainingcourses."

Prag looks at the issue of pre-senters who break format as apotential opportunity, rather thanas a negative. "Risks produce thegreat moments that get your sta-tion remembered."

Meanwhile, BRMB-FM/Birmingham late -night presenterPhil Holden served as a sort ofair talent ambassador dispatchedto convey the recommendations

from his colleagues on how PCsshould see themselves and treattheir presenters. The six -year sta-tion veteran encouraged stationMDs, "Employ a good PC whohas personability, a sense ofhumour, and a genuine interest inthe well-being of his staff."

Holden believes that if a PCwants to command respect fromhis team, he should have someon -air experience under his belt."If not, then he'll be accused ofnot knowing what it's like."Pointing out that personalities aremore likely to respect their PC ifthey're equally talented on -air,Holden advised those PCs whopull airshifts that they "had betterbe shit -hot."

Confessing that most air talent"hate programme meetings,"Holden advised PCs, "It's impor-tant to decide what the meeting isfor: is it a bulletin board or forumfor discussion? Get to the reasonyou're there, and try to come outof the meetings with some deci-sions made. Make people con-tribute. Lock the doors and don'tlet them leave until they do."

Holden further reminded PCsto not fear emotional presenters."They're not wilting flowers.They can and should be told off.All presenters have problemswith ego. It is the thing that firespeople up to become PCs, and it'snecessary in order to be in thisbusiness."

On IRN's relationship with IRradio news, managing editorJohn Perkins noted, "What'smissing is the broader view," and

Letter To The EditorM&M:I have to take issue with an articlein the 16 November 1991 issue ofyour magazine in which I havebeen misquoted, giving a veryinaccurate slant to my comments.Whilst I have no doubt that it wasan 'innocent' mistake, I must insista clarification is published.

The article in question is onpage 4 of volume 8, issue 46 and isheadlined "Atlantic 252 ClaimsTop Spot In UK." I take strongissue with one particular sentencein the article in line four of thethird column I am quoted as saying"in practice, it is bad research." Idid not and have never suggestedthat Atlantic's research was in itself"bad." I have no doubt it is con-ducted perfectly properly and isvalid data. What I was questioninghere was the direct comparisonsdrawn between JICRAR researchdata and that produced fromAtlantic's research. What I actuallysaid was, "It is bad practice todirectly compare research resultsthat are derived using differingmethodology," which gives arather different meaning to mycomments.

This error was compounded bya couple of further inaccuracies. It

is suggested I said that the researchwas conducted over the phone,whereas what I actually said wasthat "diaries were placed byphone" as opposed to by face-to-face interview.

The point I was attempting tomake was that there are enoughsignificant differences between thetwo research methodologies tomean one cannot safely makedirect comparisons between dataderived from the two surveys. IfAtlantic want to illustrate how wellthey are doing in comparison withother stations they should publishthe audiences to other stationsmeasured using their system andcompare their figures with those. Itmay be that the listening figures toIR stations produced from theirresearch are very similar to thoseproduced from JICRAR, but itmay be they are not.

Yours sincerely,James GalpinMarketing ExecutiveAIRC

Editor's note: In our November 16issue, James Galpin was inadver-tently called AIRC head of market-ing. His correct title is listed above.

took time to ask several questionsabout what PCs want in terms ofstory content, style, quantity,structure, and types of kicker sto-ries. "ILR needs a properly fund-ed news service that's properlyresourced," he said. "You can'tjust have a 'menu -type' service."

Capital Radio/London's headof news and talk Nick Wheelerstressed, "News has to be part ofthe presentation as a whole. It'sthe job of the newsroom to makethis happen. But what do youreally want: a few in-depth storiesor the world in 60 seconds?" Herecommended that PCs pro-gramme for more frequencyrather than longer broadcasts.Comparing IR with BBC newscoverage, Wheeler maintains IR'sstrength is "its ability to do it dif-ferently."

Next up was an entertainingexamination in executive deci-sionmaking involving the opera-tions of a fictitious four -stationgroup, led by Aire FM/LeedsMD Phil Riley and featuringBRMB & Xtra AM/BirminghamMD Ian Rufus, Radio ForthRFM/Edinburgh PD Tom Steele,Radio Trent/Derby-NottinghamMD/PC Chris Hughes, andTrans World Communicationschairman John Whitney.

The conference concludedwith a "fireside chat" by RadioAuthority chief executive PeterBaldwin. Regarding broadcasters'promise of performance, he said,"This is the bedrock of our regu-latory role, or our nation will bedisadvantaged by [those seeking]the lowest common denomina-tor."

On the proliferation of signals,Baldwin stated, "Our principalrole is to widen listener choice,"but added, "We must not allowthe reputation of ILR to bebesmirched by low -quality ama-teurism." He continued, "We haveto keep an eye on the balance ofareas nationally. The award oflocal licences is still done on theold style-to consider locally rel-

evant programming."Baldwin suggested that broad-

casters explore SCA (subcarrier)possibilities-used widely in theUS-as a new revenue source. Hefurther encouraged PCs to pursuepossibilities in RDS (Radio DataSystem), which via a digital dis-play identifies to motorists thestation being listened to. "I urgeyou to discuss this," he said. "TheBBC is making a run and leadingthe way on RDS worldwide."

Finally, Baldwin eased con-cerns about DAB favouritism,noting that industry authorities,broadcasters and manufacturers"are trying to ensure that DAB bedeveloped in the best way, withno distinctions. Everyone willcompete for the same ears; itwon't just go to national stations."Baldwin sees DAB receiversreaching the market in time forthe introduction of terrestrialDAB broadcasting in 1995, withsatellite DAB transmissionsexpected in 2005.

M&M BUSINESSCALENDAR

November 29 - BeneluxInternational Song Festival,Alphen Ad Rijn (near Amster-dam), Netherlands. Tel: (+31)04.167 73270. December 2 - IndependentRadio Advertising Awards,Grosvenor House Hotel, London,UK. Tel: (+44) 71.486 4533. December 5-9 - MVM(Music, Vision and Media)Exhibition, Athens, Greece. Fax:(+30) 1.7704 964. December 9-10 - ThirdAnnual Conference And Exhi-bition - HDTV & Future Tele-vision '92 - The Business DesignCentre, London. Tel: (+44)71.931 9985; Fax: (+44) 71.9318908. January 4, 1992 - Norder-slag Music Festival, De Ooster-poort, Groningen, Holland. Tel:(+31) 050.680 111.

Shephard Rises To SBC MDSony Broadcast & Communica-tions Ltd. (SBC) director/sales andmarketing Howard Shephard hasbeen elevated to managing director.He succeeds Mike Tsurumi, whowas promotedto head of thecorporate officefor Sony's pro-fessional prod-ucts business inEurope andremains adirector ofSBC.

Shephard,who joined SBC in early 1990from Carlton Communicationsbroadcast equipment subsidiaryQuantel, will be responsible forbusiness operations, systems engi-

Howard Shephard

neering and customer support forSony pro gear in Europe, easternEurope, the Middle East andAfrica.

Comments SBC chairman KenBarratt, "Howard's managementskills and a natural ability to inspirecolleagues have combined to makehim an obvious choice. We'reequally delighted for Mike, whowill have more influence on ouroverall direction than ever before."

Notes Shephard, "Broadcast is acore business for us...and the radiomarket is one we feel is ready fornew technology. Sony will be ableto provide creative solutions whichwill increasingly incorporate theadvantages of digital audio, notonly in recording, but also in distri-bution and transmission." JG

MUSIC & MEDIA NOVEMBER 23 1991 3


UNITED KINGDOM

BBC Local Radio InRegional Reshuffle

by Paul Easton

The BBC is reorganizing its region-al structure as part of a cost-cuttingexercise, resulting in the loss ofaround 300 jobs. Although thechanges mainly involve TV, localradio stations in the BBC's existingSouth & East and South & Westregions are also affected.

The South & East Region willbe abolished, which will mean thatthe stations in the east half-RadioNorfolk/Norwich, Radio Suffolk/Ipswich, Radio Northampton,Radio Cambridge, Radio Peter-borough and Radio Bedfordshire/Luton-will come under the con-trol of an expanded MidlandsRegion.

Meanwhile, the remaining sta-tions in the south part of theregion-GLR (Greater LondonRadio), Radio Kent/Chatham,Radio Sussex/Brighton, RadioSurrey & Berkshire/Guildford &Reading, Radio Oxford and BBCEssex/Chelmsford-will combinewith those in the South & WestRegion-including Radio Bristol,Somerset Soundfraunton, RadioGloucestershire/Gloucester. RadioSolent/Southampton, WiltshireSound/Swindon, Radio DevonExeter, Radio CornwalVTruro,Radio Jersey and RadioGuernsey-to form a new BBCSouth region.

No decision has yet been madeon how the present evening and

late -night regional programmes willbe affected.

Comments a BBC spokesper-son, "A new head of broadcastinghas yet to be appointed for the newSouth Region, so arrangements cur-rently in place will continue."

Also affected by the changes isthe Youth & Entertainment FeaturesTV department, headed by JanetStreet -Porter, which will relocateto Manchester in 1993. Among itsprogrammes are those under the"DEF II" banner, such as "DanceEnergy," which recently started anew series (see M&M October 26).Network TV stalwart "Top Of ThePops," which comes under a differ-ent department, will not be affected.

Capital Ups Century BackingCapital Radio/London is increas-ing its financial backing of Ire-land's national commercial stationCentury Radio. Capital has beeninvolved in Century since it provid-ed a loan of 1R£1.8 million (app.US$2.7 million) in October 1990,and has been instrumental inattempting to turn around the for-tunes of the troubled EHR station.

Capital Radio Group financedirector Patrick Taylor says it isdifficult to give an actual figure."We have no holding as such inCentury, just an interest over unex-ercised options. But we have given

an undertaking to the Irish regula-tory body, the Independent Radio& Television Conunission (IRTC),that our ultimate shareholding willnot exceed 30%. We did anticipatefurther funding at the time of ourinitial involvement, so this comesas no surprise."

Century, which went on -air inSeptember 1989, has suffered frompoor listening figures and advertis-ing revenues. However, a newmanagement team and program-ming changes are starting to pro-duce improvements in the station'soverall performance.

Comments Taylor, "Our firstyear in Century has concentratedon repositioning the programmingand this has been very successful.We are building an audience well.

"The key thing now is our saleseffort. Our audience is larger than[Dublin local stations] Classic Hits98 FM and Rock 104 combined,but our share of the advertisingmarket is less than either of them.We now have to convince advertis-ers and agencies that we can deliv-er their brand campaigns to a newaudience." PE

Kings Lynn, Blackpool Get LicencesThe Radio Authority has awardedthe ILR licences for Kings Lynnand Blackpool. The Kings Lynnlicence, with a TSA (Total SurveyArea) of 100.000 adults (15+), waswon by Kings Lynn FM (KLFM).Meanwhile, Radiowave, with aTSA of 220.000 adults, has wonthe Blackpool FM licence.

KLFM hopes to be on air byJuly 1, 1992. Backed solely byMid -Anglia Radio, which ownsHereward Radio/Peterborough

and CN.FM/Cambridge, KLFMwill provide its own local outputbetween 06.00-18.00 during theweek, but only a few hours a dayon weekends. Outside of thesetimes, there will be "a tailor-madeMid -Anglia Radio sustaining ser-vice, with localized jingles andcommercials."

Music will be "a carefullyselected blend of current hits andpopular hits of the past fourdecades," and ill account for

around 75% of the output.Radiowave backers include

audio/video equipment supplierSAV Ltd. MD John Barnett, TVpresenter Derek Batey and SidneyFriedland, a former director ofPiccadilly Radio/Manchester andKFM/Stockport.

The station's programming willbe full -service, with an adult con-temporary music format andaround 35% speech. The proposedon -air date is May 25, 1992. PE

Robinson Debuts Phoenix LabelDave Robinson, the formerhead of cult independent/newwave label Stiff Records, haslaunched a new label calledPhoenix Records. The newcompany's first release will be adebut album from south Londonsoul group Fast Freddie's Fin-gertips, scheduled for releaseon November 25.

Robinson, credited with dis-

covering Ian Dury and ElvisCostello, says his new labelintends "to fill a gap in the mar-ket. The other labels do notcover the whole ground. I seethe same problem now as in1975 when I promoted Dury andCostello- namely that A&Rdepartments only sign acts thatfit into stale categories."

Robinson aims to bring a

fresh marketing approach to themusic on the label. "Phoenixwill focus on bands who canplay live before they're signed,"says Robinson. "There's a lot ofblanket marketing nowadayswhen record labels launch newacts. However, I shall be initial-ly concentrating my marketinglocally BL

EMI Signs DealWith Brainiak

EMI has penned an agreementwith Brainiak Records, giving

rEMI the first option on talentsigned to this dance label.

Over the past two years,;Brainiak has acquired a reputa-tion for recording and releasingboth underground and commer-cial material from chart -boundnew dance acts. which have thenbeen quickly signed up by majorsand larger dance labels. Such actsinclude Orbital and Sheep onDrugs.

"We are using Brainiak as analternative A&R source," saysEMI A&R director Nick Gat -field. "This is not a label deal,but Brainiak is doing interestingthings with some interestingartists. In the past, its problemhas been that as a small labelunaffiliated to a major, it hasn'tbeen able to hold on to its talent."Equally Brainiak hopes thatEMI's marketing power willbring its artists to a wider audi-ence. Hi.

Right Said Fred InSatellite PromoRight Said .Fred's Don't Talk,Just Kiss, the follow-up to I'mToo Sexy, is regarded as the firstdirect satellite feed to all majorILR stations by an independentrecord company, TUG Records.

The broadcast, organized byregional promotion companyStation -H -Station, was set totake place at 11.35 on November

first totake advantage of the new ser-

vice offered by Satellite MediaServices (see M&M November2).

Jo Milloy of Station -II -Sta-tion says the Skycast facility is anew addition to its range of ser-vices. "It is not enough just tosend out the record and expectthings to happen. Right SaidFred will also be doing stationvisits and interviews to help pro-mote the new record." PE

Dino Bows New Dance LabelsThe UK arm of the internationalcompilation label Dino has debut-ed two dance labels in the UK, fol-lowing the massive commercialsuccess of its dance compilations.

The new labels-Hype! forhardcore rave music and Pump forhip hop and soul-take theirnames from labels already estab-lished by Dino companies in othercountries.

Says Dino A&R executive Nic

Moran, "Our labels will pick upnew British talent, as well aslicencing new material from Dinolabels in other territories."

Dino's latest dance compilationalbum, featuring Rozalla, Prodigy,Betram and other artists, enteredthe combined UK album charts atnumber one, outselling Seal, Sim-ply Red and Tina Turner. In theUK, Dino is now one of the top 10biggest -selling record labels. BL

News In Brief

Jenkins New GMAt Polydor

New Polydor MD Jimmy Devlin hasappointed Andrew Jenkins as GM ofPolydor UK. Jenkins joined Polydor in1985 as financial controller and went on toassume the positions of financial directorand senior director/commercial & legalattain.BLIrish Indie Audience UpIndependent radio in Ireland has increasedits reach from 45% to 53%, according tothe latest JNLR/MRBI listenership survey.

National commercial EHR station Cen-tury FM has increased its reach by twopercent to 18%, with a similar increase inDublin to 16%.

Classic Hits 98 FM/Dublin is now thecapital's leading station, with an increasefrom 23% to 30%, which puts it ahead of

state broadcaster RTE's 2F\l.While Ireland's Independent Radio

and Television Commission (IRTC) warnsthat these particular figures were derivedfrom a small sample base, an IRTCspokesperson comments, "These results aremost encouraging and continue the upwardtrend in listenership to independent radio, ashighlighted in previous JNLR reports." PE

Cricket CoverageCuts Classical Music

The BBC's cricket "Test Match Special"will be available on BBC Radio 3 FMstarting next summer. The coverage is nor-mally carried on Radio 3's AM frequen-cies, but they must be given up for INR2at the end of February, 1992.

According to BBC Network RadioMD David Hatch, only three percent ofRadio 3's classical music programmingwill disappear. PE

4 MUSIC & MEDIA NOVEMBER 23 1991


FUNDS WIIL PAY OLYMPIC COVERAGE

Catalan Radio, TV BudgetIncreased 6% For 1992

by Jeremy Sullivan

The board of directors of theCatalan Radio and TelevisionCorporation (CCRTV) recentlyapproved a 1992 budget ofPta30.313 million (app.US$271.000), a jump of just over6% on the previous year's budget.Of this sum, Pta2.325 million isearmarked for the running of Cat-alonia's regional radio stationsCatalunya Radio, CatalunyaMusica and RAC (Radio Asso-ciacio de Catalunya).

Regional radio in Cataloniawill be using its budget to coverthe Olympic Games, to be held inBarcelona during July and Augustof next year. It will be facingcompetition from Spain's nationalradio, specifically RNE's Radio 4Catalonia.

The most developed Olympiccoverage strategy has been orga-nized by the primarily news/talkCatalunya Radio. It aims to main-tain conciseness and consistencyin its coverage, especially with

regard to established hourly newsbulletins, existing sports pro-grammes and planned Olympicspots (of not less than five min-utes) on every half hour from07.30-00.30. This is in addition tothe coverage that will be dedicat-ed to the Olympics throughoutnormal programming, particularlyin information -based pro-grammes.

On top of its two existingdaily sports programmes,Catalunya Radio will introduce athird programme, "Al Final de laJomada Olimpica," to be broad-cast for 20 minutes after mid-night, in which all the day'sOlympic events will be summa-rized and discussed. CatalunyaRadio will also be preparing forthe live transmission of the mostimportant moments of theOlympics, such as the final 100metres sprint.

The station will employ morethan 100 professionals workingspecifically on the Games. It hasarranged a studio close to the

BroadcastersOppose Telecom

Legislationby Anna Marie de la Fuente

The International BroadcastingAssociation has joined Spain'sAssociation of Private Broadcast-ers (AERP) in a protest againstthe draft amendment of theTelecommunications Act (LOT).The act was put forward by theMinistry of Telecommunicationsand approved by the council ofministers.

The AERP has filed an appeal! against the amendment, which

attempts to impose severe sanc-tions, including the revoking ofbroadcasting licences for the air-ing of private conversations. Aprime example of such a situation

!occurred last April when leadingnetwork Cadena SER broadcastthe mobile telephone conversationof a senior member of the rulingsocialist party. PSOE. AlthoughSER was cleared by examiningmagistrate Ignacia BigeriegoGonzalez -Camino (see M&Missues May 18 and September 7),

who cited reasons of public inter-.est and relevance, the incidentstirred a .debate over broadcasting:ethics and culminated in the draftamendment proposed last October.

The 16.000 member-strongladministrative board of the Inter-national Broadcasting Association:has called the draft a very serious'error, and has urged the Spanishgovernment to scrap the contro-versial amendment, which it says!will adversely affect the very core!of free broadcasting.

Minister of communicationsJose Borrell adds that the amend-:ment draft has nothing to do withthe right to inform. AERP secre-tary-general Ruiz de Assin reportsthe association has filed theappeal. but meanwhile, the amend-,ment is pending parliamentary rat-ification.

Assin explains, "It will firs(have to go through Congress. then!the Senate, and the usually lengthy!process. We've done our part. Nowwe'll just have to wait and see."

IBC (International BroadcastingCentre) equipped for live trans-mission and the reception of sig-nals from all Olympic events.This studio will coordinate allOlympic coverage which willthen be sent to established pro-duction facilities at the CatalunyaRadio centre.

Catalunya Radio's InformationService will also follow eventssurrounding or directly resultingfrom the Games in efforts to toimpart a global tone to its newscoverage throughout the 1992Olympic events.

M&M Correspondents

Anna Marie de la Fuente(+34) 1. 309 3184Howell Llewellyn(+34) 1. 593 2429

Jeremy Sullivan(+34) 1.442 7647

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GOLDEN GIRLS - Dana Dawson (centre), together with her motherBeth Dawson (left), is presented with a gold award from Sony MusicFrance president Henri De Bodinat (right) for her album "Paris, NewYork," which has sold 200.000 copies (double gold).

BBC Charges ParisWith Electric FM

by David Roe

The UK's BBC Radio will begintransmitting from Paris via Elec-tric FM on 99.6 MHz. Whilethe CSA has yet to give autho-rization to broadcast British -made programmes, SylvieMorot, an official of the BBCFrench service and editor -in -chief of the new format, expectsapproval around November 19.

Alain Monjoret, manager of11 -de -France Media, the hold-ing company for Electric FM,says the format will consist of"current affairs programmes andmusic, the majority of whichwill be French. We will also bebroadcasting 24 hours a day, 18of which will be transmitted

from London by satellite. Therest, because of local regula-tions, will be made in the studiosin Paris."

There will also be room fornew artists. "Obviously, we willbe broadcasting French artists ofthe '60s and '70s, but that is notto say that we won't be usingcontemporary artists," addsMonjoret. "It's too early to sayexactly how the format will turnout, but it is mainly French." Aprogramme director will beappointed soon, says Monjoret.

The station will keep itsElectric FM frequency, as wellas its title. For the first months,the station will only reach theIle-de-France region, but Mon-joret hints that network plans are

in the cards.There are no plans for a

reciprocal agreement to transmitElectric programmes made inFrance to England and, for themoment, the only advertisingwill be from the Paris region.

The company is private andincludes among its shareholdersBouyges, Bred, Lucia andCompagnie Generale desEaux.

M&M CorrespondentsEmmanuel Legrand

Tel:(+33) 1.4254 3461David Roe

Tel:(+33) 1.4041 9772

CSA Responds To Europe 1, RTLAttacks Over FM Allocations

The broadcast regulator CSA hasstruck back at AM nets RTL andEurope 1 over their ad campaignwhich complained about FM fre-quency allocation (M&M Octo-ber 26). The two AM webs criti-cized the CSA in a jointadvertising campaign unveiledduring the Vive La Radio confer-ence held on October 24-26.

In a press release, the CSA"regretted that RTL and Europe 1felt the need to be conspicuous[during Vive La Radio] by run-ning a disinformation and deni-gration campaign against theCSA's policy of frequency alloca-tions."

The CSA says-as opposed towhat the two stations haveclaimed-it has "publicly men-tioned since 1989 the necessity toinstall 'peripheral' stations on theFM band to encourage the plural-ism of information." The CSAstates since it took that action,RTL has increased its potentiallisteners in five regions by 138%,from 2.1 million to 5.0 millionpeople. Europe l's figures areeven more impressive, with a220% increase from 1.5 millionto 4.8 million listeners. The CSAalso acknowledges that both sta-tions have been axed from thesouthern city of Toulon, wherethey were "illegally broadcast-ing." However, the two were alsoawarded frequencies in Marseillesand Nice.

One of RTL's and Europe l'sstrongest claims was that the pub-lic service broadcasteis have beentaking too great a slice of the fre-quency cake. The CSA recalls

that the law gives "a priority" tothe public stations. "The truth isthat RTL and, in a limited case,Europe 1 have not believed in theFM band for a long time," theCSA says. "For example, RTLhad not used all the frequenciesthat were allocated in 1986. It isonly recently that the FM bandhas started to interest them. Thisoccurred through a strategy ofdiversification which has ledthem to ask for numerous autho-rizations to develop a second net-work with a musical format[Europe 2 and Maxximum].Measuring today their strategicerror, and confronted with the riseof both thematic private radio sta-tions and the public service, theytry to pretend that their delay isdue to a discrimination they havesuffered from the regulatorybody."

The CSA's actions have beensupported by EHR FM web NRJ.In a statement, the net says it "issurprised by the positions" ofRTL and Europe 1. "It seems use-ful to recall that until recently,those two companies had notbelieved in the development ofFM in France and in the future ofthematic programmes. In themeantime, pioneers had faith inthe fate of thematic radio andhave created new companies thatcontributed to design a new framefor radio."

NRJ also suggests that theCSA should allocate to RTL thefrequencies of Maxximum insteadof using them for the new M40network (see M&M, November16). That web does not have "any

interest in musical pluralism, as ithas self -announced itself as acopy of NRJ."

RTL and Europe 1 replied tothe CSA, saying that they werenot asking for "too much," butthey wanted the same treatmentas the music networks. To them,their late arrival on the FM bandwas not the result of "a strategicerror," but instead, the conse-quence of a regulation that hasallowed them to expand on theFM band only since 1986.

Industry observers say theacid test will be how well RTLand Europe 1 are treated duringthe forthcoming allocation of fre-quencies in the Languedoc-Rous-sillon region. EL

ALL TOGETHER NOW - Actress/singer Badema was in Paris recentlyto support the release of the film "Urga," directed by Nikita Mikhalkov.Produced by Steve Hillage, the "Urga" original film score will be distribut-ed worldwide by PolyGram Records. Pictured back (l -r): Urga executiveproducer Jean-Louis Piel, video editor Bill Flicker, Phonogram MD Michelde Souza, Badema and Phonogram product manager Nicole Savourat.Pictured front (4): Phonogram international A&R Jacques San juan, inter-preter Wung Hue and Virgin Sound project coordinator Philippe ChenSolal. Seated: Camera One execs Sophie Vandamme and Alain Piel.

Pacific FM Warned By CSAOn Programme Rules

by Emmanuel Legrand

Broadcasting authority CSAissued a "warning" on October 23to NRJ wholly owned subsidiaryPacific FM, operator of theCherie FM programme service,for not complying with "the rulesassociated with the status of aprogramme supplier."

The CSA blames the pro-gramme Cherie FM for "not iden-tifying itself clearly as a specificprogramme, as opposed to its sta-tus of programme supplier."

The CSA warned Pacific FMthat the subscribing stations facesanctions. In addition, the CSA

invited outlets subscribing toCherie FM to "produce the localprogramming they are legallysupposed to."

Cherie FM director MarcPallain says the questions raisedby the CSA have been resolved."We have been producing newjingles, and since the beginningof November, the Cherie FM pro-gramme is identified as such."

Regarding the 20% of localprogramming stations mustcarry, Pallain says it is mainlythe problem of the local stations,but they are working on it.

Cherie FM currently has 70stations subscribing to the ser-

vice, and a 2% national audience(850.000 daily listeners). Thisresult was achieved in two yearsusing programmes aimed at a25-39 age audience and a strongshare of French songs andoldies.

Says Pallain, "We just wishwe had the same amount of timeto comply with the regulationsas Europe 2 had. Although thisprogramme was created in 1986,it is only recently that stationshave begun to respect the obliga-tion of local programming, espe-cially in Paris. However, it doestake time to meet the regula-tions."



Frankfurt Dance ProducersRally Behind Foreigners

by Bob Lyng

In light of the recent neo-fascistviolence directed against foreignersand applicants for political asylumin Germany, Frankfurt dance floorproducers have rallied to financeorganizations which assist foreign-ers.

"At 20% of the population,Frankfurt has the highest percent-age of foreigners of any Germancity," explains Heinz Roth of theFrankfurt -based indie dance labelEye Q. "We will release a benefitsampler entitled No More UglyGermans, which will feature eight

of Frankfurt's most important danceproducers. The money earned onsales will then be donated to initia-tives to assist foreigners in Frank -

Roth has also enlisted the sup-port of Tempo, one of Germany'sleading contemporary monthlies,which has launched its own pro -for-eigner campaign under the slogan"Auslander Her!" (Here with theForeigners!) The album, featuringthe Tempo logo as well as the sloganon its cover, will include productionsby Sven Vath, MatthiasHoffmann, Torsten Fenslau, Jam

I \lar. Talla 2XLL, Michael

Munzing, Lucas Anzilotti, HeinzFelber and PCP.

The album is scheduled forrelease on December 6, and will bedistributed by Frankfurt -basedSony Music. Tempo will run a fea-ture story in its January issue,which will reach the market onDecember 19.

MTV Europe has featured theproject in its "MTV News" pro-gramme, and will film the pressconference and party at the Frank-furt disco Omen on December 17for future broadcast. The local pub-lic station IIR3 will also feature thealbum and the participating artists.

Wacker Chemie, EMI LaunchVinyl Recycling ProjectAttempts to find an economicmeans of recycling vinyl sound car-riers led Wacker Chemie and EMIElectrola to launch a pilot pro-gramme last spring together withthe Burghausen-based RupertiWorkshop for the handicapped. Atpresent, the companies are evaluat-ing the cost-effectiveness of theprogramme in preparation for pub-lic presentation at the end ofNovember.

All of the parties are reportedlysatisfied with the results.

Says EMI technical directorHans Herzog, "Because all of therecords must first be unpackedbefore they can be stamped andgranulated, recycling is a veryexpensive process. We have alreadyshipped some 200 tons (app. 1.4million units) of unsold recordsfrom our warehouse to the RupertiWorkshop, and the effort hasproven to be a cost-effective alter-native."

PVCs pose special disposal andrecycling problems because of theirlong life and known toxicity. Wack-er Chemie, however, took the initia-

tive and contacted EMI and theRuperti Workshop. "PVCs, whichhave an exceptionally long life, arevery suitable for recycling," accord-ing to Wacker Chemie PVC andenvironmental specialist ErwinSchadhauser. "There are, however,a number of problems involved,including the cost, the purity of thegranulated vinyl and the re-entry ofpolluted PVCs into other manufac-turing processes."

The problem of cost could besubstantially reduced through thearrangement with the RupertiWorkshop, creating 30 jobs forhandicapped persons. Says Schad-hauser, "Wacker developed a spe-cial stamping machine for Ruperti,with which they can stamp out thecentre label portion of the records,while Hochst AG provided it witha granulator. EMI Electrola hasagreed to pay a fee for the recyclingand to redirect the non -pollutedgranulate back into production.Wacker has made contact with otherindustries using PVCs in efforts toopen up new recycling avenues forthe toxic centre parts of records,

which can no longer be used inpressing new records. Some alterna-tives include their use for middlelayers of credit and ID cards or themanufacturing of traffic signs."

According to Schadhauser, othercompanies were also offered theopportunity to take part in the pilotproject but, he says, "The exactcomposition of the PVCs used inpressing a record varies from com-pany to company. This makes com-panies hesitant in redirecting thegranulate back into the productionof new records. Their reticence mayalso have something to do with thedecline in vinyl disc sales."

Although the Ruperti Workshopis also taking cassettes and CDs, norecycling chains have been estab-lished. "The Ruperti people arelooking for new ways," says Schad-hauser. "For example, they are test-ing the feasibility of erasing pre-recorded tapes, which can then beused again. CDs, however, presentgreater recycling problems becauseof the pollution caused by the vari-ous layers." BL

Songwriter Mort Schuman

Antenne Niedersachsen,NDR Part Ways

by Mal Sondock

The only advertising cooperationbetween public and private sta-tions will lose a major player atthe end of this year. The northGerman giant NDR/Hamburg.

with its popular second channelNDR 2. had been offering anadvertising buy in combinationwith the former Radio 107/Ham-burg (now operating under newownership as Alster Radio) andthe statewide private AntenneNiedersachsen/Hannover.

Antenne Niedersachsen GM/PD Hans Georg "Charlie"Baum explains, "The cooperationwas very good for us, and weenjoyed working with NDR andRadio 107. However, NDR 2 isnow going to accept up to 70 min-utes of ads during peak days.which means that we would haveto block out up to seven minutes ina single hour just for the combina-tion ad accounts. We would alsohave to go to nine or 10 minutes oftotal ads per hour to satisfy ourregional clients. This is just toomuch advertising. and would cer-

tainly be a tune -out factor whichwe couldn't live with."

As of January 1, 1992,Antenne Niedersachsen will jointhe RMS agency, which handles;all of the statewide and large pri-Ivate stations, with the exception ofRTL Radio and FFH/Hessen.Says Baum. "The advertiser can'now choose between the newnorth German combination groupwith RSH/Kiel. Radio Hamburg.'OK Radio/Hamburg, KlassikRadio/Hamburg, FFN /Isemhagenand ourselves [Antenne Nieder-sachsen]. a strictly one -stationbuy-or a coverage of nearlyof Germany through the centralRMS agency. The north German':group gives the buyer excellent)coverage of the Nielsen I area,with a good spread of target]groups ranging from age 14-60 oirdifferent stations. Our main targetgroup is the 35+ age group.1Around 80% of our sales arenational and 20% are regional. sowe have to keep a close watch onljust how the station is represented,and sold, and also see that we don'get too heavy of an ad load."

Domingo's 'Broadway'Signed To EastWestFollowing six months of negotia-tions, East West Records MDJurgen Otterstein and Munich -based lawyer Axel Meyer-Wold-en have announced that PlacidoDomingo has assigned the world-wide rights to his new crossoveralbum The Broadway I Love tothe Hamburg -based record com-pany.

The album, presented at TimeWarner in New York by Domin-go himself, includes such popularBroadway hits as Somewhere andTonight from "West Side Story,"and "Miss Saigon"'s The LastNight Of The World, sung in duetwith Carly Simon. Domingo.

who claims to have prepared forthese recordings "as hard as Iwould prepare for a difficultopera," also synchronized a TVspot scheduled to be airedthroughout Europe and the USstarting mid -November. OnDecember 15, three of the songsfrom the album will be broadcastto 87 countries during SAT l'scoverage of the Munich CompacGrand Slam Cup gala.

The Broadway I Love will bereleased on Atlantic in the US,while East West Records andWarner International will han-dle distribution in all othercountries. BL

Dies In London At 52Holger Muller Named

Following a long illness, songwrit-er Mort Schuman died in Londonon November 3. Born in Brooklynon November 12, 1938, Schumanwrote many songs that proved tobe cornerstones in the careers ofcountless artists, including Man-fred Mann, Tina Turner andJanis Joplin.

The Honks' Here I GoAgain, The Drifters' Save theLast Dance For Me and SweetsFor My Sweet, along with the 24

songs he wrote together with DocPomus for Elvis Presley, are justa few of his hits. Collaboratingwith Pomus, Schuman played asignificant role in creating thesound of the '60s.

Schuman moved to Paris at theend of the '60s, where he hoped totake a creative break. However, hisdiscovery of the poet Jacques Brelled the songwriter to translateBrel's poems, creating one of themost successful musical reviews

Jacques Brel Is Alive And WellAnd Living In Paris. It celebratesits 20th anniversary this year.

Schuman lived and worked inFrance for 15 years. During thistime, he was awarded five goldrecords. Five years ago, he movedto London, where he worked on anautobiographical musical tentative-ly titled Save The Last DanceFor Me. At the beginning of thisyear, Schuman recorded his finalalbum Distant Drums. BL

MD Bellaphon RecordsFormer Electrola MD HolgerMuller will assume the new positionof MD at Bellaphon Records inFrankfurt.

Muller had spent 15 years withthe EMI organization and six yearsas MD of EMI Austria beforereturning to Germany as MD of Elec-trola. Due to a conflict of goals, hedecided to leave Electrola after ashort tenure.

Comments Muller, "At Bel-

laphon, I plan to have a very aggres-sive artist -signing policy. We'll be inthe market for established artists aswell as the development of new art-ists. Although our initial goals will beto succeed in the G/A/S territories,we'll have our eyes on the interna-tional markets."

Bellaphon has its own LP/cas-sette/CD plant just outside Frankfurt,along with distribution companies inAustria. Switzerland and Germany.



SCANDINAVIA

More Setbacks ForRadio P4 Licence

by Kai Roger Ottesen

The Norwegian Ministry of Cul-tural Affairs has yet to advertisethe P4 radio licence, and nofuture date has been disclosed.According to ministry spokesper-son Erik Togstad, "This hastaken longer than we expectedand we are unsure of when wecan announce anything."

When the licence is adver-tised, it will reportedly offer aunique opportunity for a privatestation to broadcast nationally-asituation that has not existed

before. According to a source atlocal radio association NNF, theNorwegian Telecom (NT) couldbe the reason for the delay, sinceit is responsible for the technicaldevelopment of P4.

Comments NT senior engineerRolf Mokleby, "We have sent aletter to the Ministry of CulturalAffairs pointing out certain cir-cumstances which should bereconsidered. We have presentedestimates on costs, consequencesfor technical development, aswell as the onset of digital audiobroadcasting (DAB) in Norway.

If we build a technical FM systemfor P4, it will be out-of-date whenthe DAB system is implemented.It is really a question of money.Do we have enough cash for atemporary FM system, and thenwill we have to spend moremoney on a new system in a fewyears' time?"

NT would prefer to see the P4licence advertised in six or sevenyears, which would allow for amore rational use of resources."However," continues Mokleby,"the possible launch is a politicaldecision."

Radio 102 Tops In KopervikRadio 102/Kopervik is the defini-tive market leader in the 15-60 agegroup on the west coast of Norway,according to a survey carried outby the Opinion research group .

The survey studied the listeninghabits of 500 people in an areatotalling 80.000 during the finalweek of September. Radio 102claims to have 40.000 daily listen-ers (50%) and 59.200 weekly lis-teners (74%).

Says Radio 102 head of musicEgil Hoveland, "We have a strong

combination of good local radio,good music radio and good localpresenters." Radio 102 has an EHRformat, but the station also hasstrong dayparting behind its musicphilosophy. Hoveland adds, "Ourbreakfast show is targeted at the 18-45 -year- olds. The mid -morningshow is dedicated to 25 -60 -year -olds, while the afternoon pro-gramme targets the 15-35 agegroup. In total, we programme twoor three recurrents and oldies suchas Elton John's Sacnfice, and one

to threeplaylist."

from our own Top 40KRO

Daily Listening Figures

Radio 102 50%NRK P1 29%NRK P2 24%NRK Local 14%Radio Haugesund 7%Radio Haugaland 6%Radio Veiviseren 3%

Source: Opinion

Media '91 TacklesRadio, TV Business

ConditionsMedia '91, a congress scheduledto evaluate the radio and TVindustry in Scandinavia, washeld November 14-17 in Mo iRana in Norway. Approximately70 to 80 politicians, radio/TVemployees, and other mediadecisionmakers attended to dis-cuss the issues.

According to Nolia NorgeA/S/Noirama MD Geir Gisnas,who set up the congress. "Wewanted to arrange a meeting forboth radio and TV because theywork under the same conditionsgiven by the politicians.

"Media '91 hopes to forcepoliticians to change the courseof things which will eventuallylead the way to a better situa-tion."

Norwegian attendants at thecongress included representa-tives of the Ministry of Cultural

Affairs, local radio associationNNF, public broadcaster NRK.Naerkringkastingsnemnda,which grants licences to com-munity broadcasters. and Sam-ferdselsdepartementet, which Ioversees the technical side ofthe business.

Media '91 presented 14 semi-nars. six covering the radio busi-ness: under the banner "GoodLocal Radio," conditions at sta-tions were debated, along withtechnical issues: "Who will sur-vive in the '90s?;" "Tono/Gramo vs. radio stations"; plusseminars on marketing, admin-istration and economy.

Concludes Gisnas. "We wantto make Media '91 an institutionin order to make the businessmore comfortable for themedia."

KRO

Wanted: Your Face In M&M!As part of M&M's rapid expansion, you are invited to send us photosof yourself and your staff, whether they are portraits of your people orpictures of station activities, visits from recording artists or any otherspecial occasions. Send them now to: Debra Johnson, Associate Edi-tor, Music & Media, 1059 AT Amsterdam, The Netherlands. Tel:(+31) 20.669 1961; Fax: (+31) 20.669 1951.

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MUSIC & MEDIA NOVEMBER 23 1991 9AmericanRadioHistory.Com

ITALY

/ZTL 102.5 ProvidesNew Playlist Service

A PLETHORA OF PLATINUM-Virgin Dischi MD Luigi Mantovani(left) presents artist Riccardo Cocciante (right) with a double platinumaward to celebrate sales of 400.000 units of his latest album 'Coc-ciante.' The event took place at the new Virgin Megastore in Milanwhere Cocciante held a press conference prior to his local concert tour.

Cavaliere's 'Tirati Su' Single Gets Euro AirplayItalian artist Cavaliere is receiving airplayon several European stations with the single7irati Su. The single is included on his debutalbum Gira Con Me (Keepon Musik/FonitCetra), which is currently released onlylocally.

Stations backing the artist on the localmarket include Milan -based Radio ItaliaSolo Musica Italian and Rete 105,Naples -based Radio Kiss Kiss Italia, Radio2000/San Remo, Radio CityNercelli, RadioTouring 104/Reggio Calabria and RadioAzzurra/Novara.

Keepon Musik A&R manager Elisabet-ta Galletta confirms that the single Tirati Suhas been released in the GINS territories,

and is picking up airplay on stations includ-ing Munich -based Radio Bayern, Berlin -based Antenna Brandenburg, Radio Vic-toria/Baden-Baden and Radio Stuttgart inGermany, plus Radio Sunshine/Rotkreuz,Bern -based DRS -3, Radio Z/Zurich, RadioGonzn/Buchs and Radio Basilisk/Basel.

According to Galletta, Radio FranceInter/Paris and IT Radio/Amsterdam arealready playlisting the song, although thesingle has not yet been released in eitherFrance or the Netherlands.

Dino Music is handling distribution ofthe Gira Con Me album, scheduled for Euro-pean release in January of next year, for theinternational market. DS

by David Stansfield

National EHR station RTL 102.5Hit Radio is providing recordingcompanies with a weekly PlaylistReport service which it believes tobe the first of its type in Italy.

The report lists the station's lat-est 100 most -played records. Italso details the number of plays ineach of the latest two weeks, thedate of initial programming, thetotal amount of plays since firstentering the playlist and whetherthe track received power, heavy ormedium rotation.

RTL 102.5 head of musicGrant Benson says the mainmotives behind the new move werea desire to create a better under-

standing with record company pro-motion executives and to try tohelp them target their product bet-ter. "For example, it's of little usefor a company to send me the latestMotorhead single," he explains.

Initial industry reaction to thePlaylist Report is enthusiastic.WEA international promotionsmanager Sandor Mallacz com-ments, "We receive playlists andcharts from most stations, but youcan never get the full idea. The twolocal stations Radio Padova andRadio West/Alessandria do sendsome detailed information, but theRTL 102.5 initiative certainly tellsme what the station is pushing andhow. It also reflects the growingstatus of the station."

Polydor promotions managerStefano Zappaterra says thePlaylist Report is the type of ser-vice he has been requesting sta-tions to provide for some time."Perhaps others will now follow,"he adds. Zappaterra believes thatinformation is one of the mostimportant aspects of promotion."We give it to stations and theyshould give it back. The moreaccurate the information, the betterit is for everybody."

CGD promotions managerLuciano Linzi adds, "PlaylistReport indicates the station's reac-tion to newcomers, and also isuseful in comparing the perfor-mances of artists from other com-panies."

Random Sample of Playlist Report For November 4, 1991

Artist/Act Title Plays This Wk. Last Wk. First Play Total Rotation

Scialpi (BMG) A. Amare 3 4 28/6/91 106 HeavyEnrico Ruggeri (CGD) Peter Pan 20 15 17/10/91 42 NewRichard Marx (EMI) Keep Coming Back 13 7 05/10/91 60 MediumMylene Fanner (Poly) Je T'aimeMelancolie 11 16 09/10/91 65 MediumColor Me Badd (WLA) I Ador Mi Amor 14 4 22/10/91 27 HeavyJohn Mellencamp (Phone) Get a Leg Up 25 6 22/10/91 46 NewSpagna (Sony) Love At First Sight 58 34 19/10/91 121 PowerJulian Lennon (Virgin) Saltwater 28 12 23/09/91 106 PowerLove Is The Answer (Fonit Cetra) Love Is TheAnswer 14 10 27/09/91 82 MediumAntonello Venditti (Dischi Ricordi) Benvenuto In Paradiso 47 34 10/09/91 202 Power

Sony Music Launches Jazz ClubFRI-Media Release DJ Superstar Compilation AlbumMolella's 'Revolution'Indie company Media Recordhas teamed up with the new Sil-vio Berlusconi/Claudio Cec-chetto-partnered FRI Medialabel for the release of the 12"mix single Revolution by DJMolella. Revolution, which is onthe new label, is being distributedby Media Record, which claimsto have the best outlets for 12"mix single product.

Comments FRI-Media PRmanager Nicola Pollastri, "Wehave the best contacts with topDJs in Italy, the US and UK. Thebest form of initial promotion is

through them."Cecchetto is also co-owner of

the national network stationRadio Deejay, an important fac-tor in the new joint venture,according to Pollastri. "It pro-grammes 80% dance music and isthe most powerful station in Italyfor that genre," he says.

Revolution is the first in aseries of 12" mix single releaseson the FRI label. Future productwill include remixes of singles byknown acts and artists, but Pollas-tri declined to give names at presstime. DS

Sony Music Entertainment hasreinforced its belief in the growingpopularity of jazz music with therelease of the compilation albumJazz Club. It features artists such asDuke Ellington, Count Basie, Bil-lie Holiday, Herbie Hancock,Miles Davis, Aretha Franklin,Louis Armstrong, plus HarryConnick, Jr., and has beenreleased on the Columbia label forthe local market only.

Sony Music product managerfor special marketing FrancescoBottoni was largely responsible forthe release. Says Bottoni, "I saw alot of interest in jazz at varioussummer festivals this year. We then

released the compilation albumJazz Festival in limited quantities,and the response from retailers wasencouraging enough to press aheadwith the Jazz Club album.",

Bottoni believes that that sec-tion of the public which mainlybuys product from artists such asthe label's Bruce Springsteen,Billy Joel and Bob Dylan is anexcellent target for jazz music.

"Nobody has come along toreplace the likes of them, and theirfans are older and often more open-minded to different genres," headds. "But I also hope a lot ofyoung people will listen, as well."

The album features several

tracks which are used for TVadvertisements and the companyhas invested in a TV ad campaignon Tele Monte Carlo.

Bottoni admits that jazz musicreceives little radio airplay and hasopted to involve Top Italia Radioand 105 Classic in his promotionalplans.

"They were the only two sta-tions to really accept the idea. TopItalia Radio will air ads in returnfor its logo being displayed on TVads. The gold station 105 Classic isorganizing competitions where lis-teners can win free copies of thealbum."

DS

cir) high performers from cooltempo

10 MUSIC & MEDIA NOVEMBER 26 1991AmericanRadioHistory.Com

BENELUX

Radio 10 GoldAlters Playlist

by Marlene Edmunds

In the wake of Radio 10'slaunch of new Holland nationalEHR cable station Power FM.sister cable outlet Radio 10Cold is making some changesto its playlist by weeding outsongs that might be more suitedto Power FM's audience.

Radio 10 Gold has a strongoldies repertoire, but some ofits playlist includes top 10 cur-rents. With the advent of PowerFM, Radio 10 Gold PD PeterRijsenbrij says the station hasbegun taking out certain artiststo make its gold imagestronger.

Explains Rijsenbrij, "Someartists like Wendy & Lisa and

Prince-who are more youth-!oriented-won't he played any-more. Some songs are more for!Power FM. We notice people!don't like them anymore, sotwe're taking them out of the}system." Radio 10 Gold's targetaudience is aged 22-55.

Rijsenbrij reports that sinceNovember I, Radio 10 Goldhas been adding more top 10songs from Holland, the USand Britain. He notes that in thefuture Radio 10 Gold will alsobe playini,, more Motown. "It's!not a significant change," he!says. "Listeners won't he able;to notice it immediately. Wedon't know if the audience isgetting older, but you're nevertoo old to listen to Gold."

EMI Blue Note PromoNovember 10 not only signified theend of the Belga Jazz Festival, butalso marked EMI's Blue Note jazznight at the Mirano Continentaldance hall.

The evening was hosted by UKjazz DJ Graham B and became avehicle for promoting Blue Note'srepertoire to a broader audience.According to Blue Note label man-ager Marc Decock at EMI, "Thewhole event was also announcedon national radio. Complementaryto key radio programmers such asMarc Vanhoof and Miel Vanat-tenhoven on BRT's Radio 1 andPhilippe Baron on 'La Une'[RTBF], we had also prepared aspecial package for both StudioBrussel and Radio 21."

Decock adds that the CD ver-sion of the 1986 Best of Blue Notealbum was also scheduled to bereleased to coincide with the eventand the festival. National press andmedia were invited to the BlueNote show at the Mirano.

Studio Brussel producer MarcCoenen says although "jazz is notpart of our regular playlist, weincluded a special Blue Notesequence in Friday's 21.30-23.30show to announce the event." Healso notes that apart from artistssuch as Harry Connick, Jr.,Julian Joseph and material fromBob Malach and Ben Sidran,"Jazz is not part of our daytimeprogramming, but we welcomethose records at night." MM

Dire Straits Get RecordPre -Sales

Promoter Herman Schueremans has announcedthat ticket sales for the Dire Straits open-airBelgium concert at the Werchter concertgrounds set for May 27, 1992 have passed the30.000 figure.

Dire Straits played Forest National onOctober 1-2, with the 18.000 tickets sold out

months in advance. The additional concert atWerchter would allow another 50.000-60.000 tosee the group perform.

Schueremans said that the 30.000 sales,seven months prior to the show, is "an abso-lute Belgian record." The Schueremans groupof companies recently had a string of eightsold -out conceits at Forest National, withJean Jacques Goldman attracting a 75.000strong crowd. MM

Creastars Duo ExportsSuccess Methodology

by Marc Maes

The success of Creastars mar-keting specialist Jean Bosiersand artistic manager Peter Vander Hallen as the exponents ofEMI Belgium's dance producthas led them to an internationalcareer.

Creastars and EMI Belgiumsigned a collaboration deal lastyear with BB Jerome And TheBang Gang, who emerged as thefirst artists in the new line. TheirShock Rock debut single, whichsold 50.000 units in Belgium,was backed by an immense mar-keting campaign, engineered byBosiers.

"It seems that our initial ideato have an unknown artist sup-ported by well-known brandssuch as L.A. Gear and LuckyStrike [for BB Jerome] is reallypaying off," says Bosiers. "Wehave offered those sponsors anadvertising instrument which hasbeen a good investment becausetheir campaigns are now alsolinked to the top -selling singlesand album of BB Jerome AndThe Bang Gang."

Bosiers has also prepared theinternational launch of BBJerome hi the same unconven-tional but successful manner. "Istarted working my way throughL.A. Gear's international affili-ates and proposed a similar dealto them. Once they concurred,EMI started negotiating therelease of BB Jerome's materialin that country. So far, we haveconcluded agreements in Ger-many, Holland, Spain and Italy,with the UK still under negotia-tion."

The fact that a record is onlyreleased when all participantsagree on the budgets, campaignand marketing is, according toBosiers, "more difficult, becauseall parties have to keep to theirtiming. But the positive aspect isthat we can launch a really mas-sive campaign in certain territo-ries, with promo material,posters, shop displays and masses

of prizes to give away in radiocompetitions."

Adds EMI Music Publish-ing's Guido Janssens, "It is theunique timing which adds thatextra power to the campaign. Youwill find few artists for which thecoordination between release,marketing and promotion is asclosely linked."

In Germany, Bosiers islaunching the campaign (togetherwith EMI/Electrola) in Nurem-burg, where Radio N1 will beplaying an instrumental role inpromoting BB Jerome And TheBang Gang. The 156 -store Karl-stadt retail chain is also involvedin the operation, with L.A. Gearsupporting the release at point -of -sale, along with a "below theline" campaign where posters andleaflets make reference to BBJerome.

"Dance music opens the doorto an international potential," saysEMI Belgium product managerErwin Goegebeur, "and ourcharts are dominated by danceproduct. This, plus the fact thatCreastars is an expert in that line,makes our deal with the labelinvaluable."

"Creastars' formula has provedto be the best for immediate suc-cess," adds EMI MD GuyBrulez. "The idea of asking spon-sors for back-up was part of theinitial deal between EMI andCreastars. We really didn't wantto work like other small compa-nies or producers. We are nowspreading our success story to allEMI affiliates."

Outside of Europe, the Creast-ars/EMI collaboration is havingsimilar success. Recently, BBJerome was the number one inno-vation at Capitol Canada's con-ference, where over 20.000albums were sold. The band'sdebut Shock Rock also entered theJapanese charts at the end ofOctober at no. 12.

"National radio is still a majorproblem when promoting danceproduct in Belgium," says Goege-beur, "and top selling club tracks

such as James Brown is Dead orDominator are kept away fromthe playlists, just like BBJerome's material. The privates,on the contrary, such as the RadioContact network, for example,are really committed to Creastars'product."

"Creastars is basically releas-ing club material," explainsCreastars' Van der Hallen, "andthat's why we had decided fromday one to release special radioversions of our singles. It reallyhelps to break the music with theprogrammers."

The special radio edits werepicked up widely, and now sta-tions such as Studio Brussel alsohave a dubbed version of theDinky Toys' One More Try on theair.

The Dinky Toys, which havescored a summer hit with My DayWill Come, have a very distinctrock -pop image and sound.Bosiers has expanded a marketingcampaign for the band to collabo-rate with jeans manufacturerLois. To back up the release ofthe band's second single OneMore Try, Creastars has conclud-ed deals with Radio Antigoon/Antwerp, Radio Go/Ghent andthe Radio Contact network.

"Again, we have persuadedLois to tie in with the band. Loisis promoting the Dinky Toys in aUS$20.000 campaign aimed at its250 points -of -sale throughoutBelgium," says Bosiers.

Finally, the most recent addi-tion to the Creastars roster isClaudia Chinn, whose debut sin-gle Passion was very wellreceived in France. ConcludesEMI's Janssens, "The track is oneof the hottest white labels in theNew York clubs. We havereceived word from SBK in theUS that they are interested inClaudia Chinn."

All of Creastars' artists will beperforming at Radio Antigoon's11th anniversary party set forNovember 30 at the AntwerpHarmonie venue.

kenny thomas voicesincludes the hit singles

outstanding, thinking about your lovebest of you 8 tender lovecd mc 1p

adeva love or lustincludes the no.1 club hitit should've been me& ring my bellcd mc 1p



EASTERN EUROPE

Mining For Radio Gold In East EuropeInvesting in eastern European radio is like

prospecting for gold or drilling for oil. Engagein exploration, buy equipment, file a claim

and, most of all, have patience while runningthe risk of coming up empty-handed or beingstrangled by "red" tape. But the potential to

"strike it rich" is not to be overlooked, saywestern investors operating in the Baltic states.

ivil unrest and slow -moving legislation com-pounded by economic uncertainty put expansioninto the regions on a slow simmer, say manywestern radio operators.

Even though it secured frequencies in Moscow, St.Petersburg and Warsaw, Paris -based AC network RFM iswaiting for the dust to settle after this summer's failed coupattempt in the Soviet Union. "The time is not good. Who'sto say it could not happen again?" wonders MD AndrewManderstam. "We have been looking at various opportu-nities, but in light of the economic situation in the SovietUnion we are concentrating on other priorities closer tohome."

RFM, which has supplied some of its French program-ming to various stations in the USSR, will wait until a mar-ket economy is firmly in place before spending any moremoney. If it never materializes, "we won't have lost verymuch," Manderstam says.

He feels western investors are kidding themselves ifthey are presently making money in eastern Europe. "Theyare not faring quite as well as they would like to or pretendto be. It's not as lucrative as the media would lead you tobelieve." He explains that even though claims of rubles in

ad revenue sound good, the ruble doesn't buy much outsideof the Soviet Union and is troublesome to convert.

Radio RublesOne of the stations that has been successful in the

USSR has been Europe 2, which runs EuropaPlus/Moscow. Europe 2 MD Martin Brisac disclosed dur-ing the US NAB Radio convention that the Moscow sta-tion's revenue during August was an estimated one millionrubles. Operating costs: 100.000 rubles.

Europe 2 also is a majority investor in Europa2/Prague. In an interview with M&M in July, station GMMichel Fleischman said listeners want western music."Our audience does not want local music. They reject it,"he emphasized. "Anglo-Saxon music is, for the moment,the most wanted because they have been starved for it andit has no conflicting meanings."

Barbara Unrug, a representative for EHR stationRadio RMF/Cracow who also works with Paris radio con-sultants and equipment brokers KTI & KFKS, says it willbe at least five years before investors see a return. "Thingsare changing all the time in eastern Europe," she explains."It is not the same now as it was six months ago and thesituation will be different in another six months. What hap-pened in the summer [with the coup attempt] was notexpected. I've seen some investment in equipment, whileothers are holding onto their investments. But most arewaiting to see what happens."

The same thoughts were echoed by Ad Roland, MD ofAd Roland Media Services in Holland. "It's a matter oftrying to be there first and invest in the long run. Westerninvestors have to be very cautious because there is nosocial or financial structure on which to base your plan-ning. But it is better to be there and be prepared." He thinks

MOWOA EUROPE on the air, you can

investment in eastern European radio will lessen in the nearfuture because "investors are worried about spending a lotof money with nothing coming back." The reason someinvestors continue to sink money into eastern Europe is notbecause they see the possibilities for growth in commercialradio, but because it proves to be an attractive tax shelter,he adds.

Roland's firm helped set up new Czechoslovakian pri-vate station Radio Vox/Prague. His company providedtraining for air talent and the music director, as well as for-mat and technical advice.

"Anglo-Saxon music is, for themoment, the most wantedbecause they have been starvedfor it and it has no conflictingmeanings." - Michel Fleischmann

Czechoslovakia is one of the most progressive easternEuropean nations with regard to radio, having recentlyawarded the country's first commercial licences in March.The seven FM frequencies were allocated to the Praguearea, which has a listener potential of 2.5 million.

But it is too early to tell how investors are faring there,since there is no way to compare ad revenue figures fromprevious years. Most stations are pleased just to meet oper-ating costs for now.

Says Roland, "Most of these stations (new commercialstations in eastern Europe) are doing reasonably well, butnot compared to western standards. However, in the longrun, the stations with western knowledge will do well."

VOA EUROPE, the English language hit music -and -news radionetwork, has station owners and operators all across Europesighing with relief. Not just because the service is free of cost.And even helps cut operating expenses. But also becauseVOA EUROPE's contemporary format targets the audiencebroadcasters want to reach. 24 hours a day.

1o if your station needs a breath of fresh air, just contact Dickertel, the VOA EUROPE network affiliate manager, for more

information at: Ludwigstrafle 2, 8000 Munich 22, Germany;Tel: (089) 286091; Fax: (089) 2809210; Tlx: 523737. Then relax.

12 MUSIC & MEDIA NOVEMBER 23 1991AmericanRadioHistory.Com

EASTERN EUROPE

Thriving On ChaosStations like AOR-formatted Radio Calypso

AM/Budapest and EHR RMF/Cracow have flourished.Why? Simply because of the lack of competition, since thegovernments in those countries have other things on theirminds besides commercial radio. Bureaucratic preoccupa-tion with other business matters has prevented western (aswell as local) investors from setting up shop and grabbinga slice of the ad revenue pie.

Gross ad billings at Radio Calypso -76% of which isowned by Multimedia UK, the other 22% by the Hungari-an government-have increased 37% over last year's US$2million. Key reason: only four commercial stations serveHungary's 10.6 million people, with the rest being state -runstations, says Radio Calypso MD Laszlo Hegedus. "Ofcourse, business is booming. People have been used to therelatively boring state radio."

"Since we have 80% of the lis-tenership, we have to cater toeverybody, from country toheavy metal. It is very difficultto keep up with. We need morestations." - Priotr Metz

Although he attributes much of his station's success to astrong marketing department with western -type training,about 20% of the station's ad revenue comes from interna-tional advertisers. Hegedus also plans to offer shares in thecompany on the Budapest Stock Exchange, which openeda little more than a year ago.

Hegedus says Radio Calypso's two -and -a -half years ofsuccess is all well and good, but he would welcome com-petition because the market demands it. "The listeners needcommercial radio and the possibilities are endless," heexplains.

His plans to expand to neighbouring Yugoslavia have

been held up because of the civil war there. Meanwhile, hecontinues to wait for the Polish government to allow him tooperate in that country.

"The legislation in Poland is very slow," says Hegedus."They don't know what they want to do. It is a very deli-cate situation. Before, western investment was not permit-ted, and now that they're not against it the only decision is'no decision' as far as frequencies are concerned."

Rocking In PolandAlthough technically considered a pirate, Radio

RMF-which has been on the air for less than a year-isallowed to broadcast after it found a loophole in the Polishbroadcasting laws, according to head of music PriotrMetz. Being the only commercial station in the city hasproved to be a daunting task. "Since we have 80% of thelistenership, we have to cater to everybody, from country toheavy metal," he says. "It is very difficult to keep up with.We need more stations."

Also, because the official granting of the station'slicence has been bogged down in legislation and govern-ment reshuffling, western investors keen on teaming withRMF are keeping at arm's length, waiting to see what hap-pens.

"Investors are worried aboutspending a lot of money withnothing coming back."- Ad Roland

Metz says getting the station up and running was easierthan expected, but it is still an uphill struggle. He declinedto say how much money the station was making, sayingonly that the revenue "allows us to run the station."

Listeners in Cracow seemed to have adjusted quite wellto commercial radio, based on recent research conductedby RMF. Commercials are "appreciated" by 62% of the sta-tion's listeners, 72% find them useful, and 23.5% say they

Music ahead

have "made practical use of them."Metz says he is confident commercial radio will grow

and mature in eastern Europe, but like everything elsethere, it will take time. "Being a pioneer is as exciting as itis worrying, because you have nothing to compare yourmilestones against," he concludes. "When growth happens,I hope it isn't taken for granted."

"If you are looking to make a fast buck in the Baltics,this is not for you," says BM Stoller, director/internationalaffiliate relations for US -based network/programme syndi-cator Westwood One

"Of course, business is booming.People have been used to the rel-atively boring state radio."- Laszlo Hegedus.

Since 1990, WWI has supplied "USA Top 20"-a 90 -minute programme tailored and scripted for the Sovietmarket-and the hour-long "American Musical Classics."The programmes are aired nationally on Gosteleradio to apotential audience of 291 million listeners. WW1's contractwith the Soviet station is based on revenue sharing. Theshow is sponsored "locally" by advertisers paying inrubles. Other sponsors buy airtime in rubles, while interna-tional sponsors pay in "hard currency" such as US dollarsor French francs through their USSR offices or embassies.

WW1 has plans to expand its programming into Hun-gary and Poland but, like others having to wait, legislationor the lack of it prevents investors from making any firmcommitments.

Notes Stolier, "We have to look at it as a long-terminvestment. Granted, we are not using our best stuff therebecause the stations can't afford it, but we are trying to helpdevelop the stations and their programming. We are alsodoing well, but taking our time."

WORLD OF EUROPEOMMUNICATION

2 FRANCE140 syndicated local stations, 1" musical program in Paris

and Marseille, 2,600,000 listeners every day

JEAN-MICHEL JARRE (Concert' 90) - POLICE (compilation' 90)

SUPERTRAMP (compilation' 90)- BOB MARLEY (compilation' 911

Ewi.opa2 CZECHOSLOVAKIA

1" musical program in Praha since March 1990

PAUL SIMON (Concert' 91) - ROLLING STONES (Concert' 90)

fg,'I'aza U.S.S.R.I" musical program in Moscow. Launched in Leningrad in

September 1991

GERMANY

1" musical program in Sarrebriick since January 1990

Mike McGeever

MOSCOW

MUSIC & MEDIA NOVEMBER 23 199113


STATION OPERATIONS

NEW TECHNOLOGY ROUND -UP

Going Global With Micro 66iIs your station going globalwith its outside broadcasts? Thedevelopment of ISDN marchesforward with the recent releaseof another digital audio codecby Racom Broadcast of New-bury, UK. The Micro 66i fol-lows its successful Micro 56and Micro 64 models with theintroduction of switchable datatransmission rates. This makesthe Micro 66i ideal for intercon-tinental link -ups to the USA,where the preferred data rate is56kbit/sec, or Japan and

Audio DesignIntroducesNew NICAMDecoder UnitWith the increasing number ofTV transmitters radiatingNICAM stereo, and more andmore programmes being madefor this format, a new 1u rack -mount NICAM decoder fromAudio Design may find a homein some radio stations-even ifonly for the enjoyment of thestaff!

Featuring both balancedstereo and mono outputs withvariable gain controls, a provideo output and RF input, thedecoder also has manual andscan tuning plus six pre-set sta-tions, a bilingual facility anddigital error indication. There isa 5.5MHz version for non -UKsystems and future provision hasbeen made for an RS232 controlinterface and AES/EBU digitaloutput. Audio Design: (+44)73.484 4545.

HHB RollsOut PRO KitDespite the imminent arrival ofDCC, professional DAT users seemto be on the increase. Sales ofHHB's Aiwa/HHB1 PRO machinereached the 600 -unit mark just fivemonths after it was launched. Cus-tomers include Radio Luzern-

Nbourg, the BBC in Bristol, Manch-ester and Wales; YorkshireTelevision, Central Television,Anglia TV and TV -AM; and Dan-ish Broadcasting, which has taken20 units!

To take full advantage of thisDAT upturn, HHB has recentlylaunched the HIM 1 PRO Kit,which features an HHB I PRODAT recorder with carrying caseand accessories, a Sony ECM 979stereo electret condenser mic, plusa range of interface leads andcables-all packed into a ruggedmetal flight case. HHB Communi-cations: (+44) 81.960 2144

Europe, where 64kbit/sec ismore normally used.

In addition, when the Micro66i is in 64kbit/sec mode, it canbe switched between G.722Modes 1 and 2 to allow commu-nication to the majority ofcodecs running in Europe. The66i was recently used by Capi-tal Gold/London to link withWCBS-FM/New York for near-ly three hours of Capital's PaulBurnett and WCBS-FM'sCousin Brucie.

Although pre-recorded at

EVERYBODY'S TALKING -Racom's new Micro 66iallows European broadcast-ers to talk to the world.

first, the show is set to becomea regular feature and the use ofISDN allows for high -quality7.5kHz bi-directional audio tobe used without resorting toexpensive lines or satellites.Racom Broadcast: (+44) 63.5550840.

Gold Line's Spectrum AnalyserFrom the USA comes a new spec-trum analyser from Gold Line.Well-known for its audio testequipment, Gold Line has releasedthe DSP-30-a portable, real-time,one-third octave unit which hasuses in the fields of machine align-ment, room equalization and livesound feedback elimination.

The DSP-30 is able to measure

down to 1/4 dB, making it ideal forrapid testing of tape machines withstandard line-up tapes. Optionsinclude a printer interface, ports forRS232, an oscilloscope or a colourmonitor, and EPROM memorypack that allows the user to storeup to 30 memories and the eventu-al inclusion of RT60 measurement.Gold Line: (+I) 203.938 2588.

WHAT'S DAT YOU GOT THERE? - HHB's PRO1 Kit is jam-packed with everything you need, but no room for sandwiches!

P/G's NewMC DuplicatorThe BBC World Service recentlytook delivery of a cassette- dupli-cating system built jointly byPRECO and GRAFF. Used forprogramme copying, the 'Dupli-cating Centre' can work fromeither a reel or cassette original,with a PRECO-modified DigitecF500 machine running at 60ips(eight times normal speed) and aGRAFF cassette player; both feed10 GRAFF recorders.

The equipment is housed in awooden console, complete withmonitoring. The system can beoperated by non -technical staff.GRAFF: (+44) 63.689 3036.

A PERFECT 10 - Here'sthe PRECO/GRAFF "Dupli-cating Centre", as suppliedto the BBC World Service.

Tips To Ensuring StationSafely

by Andy Bantock

It is becoming more and moreusual for stations around Europeto have minimal engineering

`staffing, especially during week-ends. With the increasing sim-plicity of technical equipment.there is less need for on -siteengineers to be always available.Of course, things being whatthey are, equipment will breakdown. and you can bet it willchoose to do so just when theengineer is at home with his feetup in front of the TV.

I was reminded of the safetyaspect of this while reading ofthe tragic death of a US stationGM in Georgia. He had gone outto the transmitter site after thestation had gone off the air.While trying to trace the fault, hewas electrocuted.

As anyone who has ever beennear FM or AM transmitters willknow, they are very dangerous.The voltages within them arehigh; in the case of valve (tube)transmitters, they carry thou-sands of volts-guaranteed tokill immediately.

Although most transmittershave interlocks on the casing toprevent people gaining accesswhile they are fired up, I knowof some stations where inter-locks have been defeated. If anengineer knowingly does this fortest reasons, that is their look-out.

But if there is the slightestpossibility that anyone else willcome within touching distance ofa transmitter, then it is up to theengineer to make sure theseinterlocks are operational.

Outside broadcasts are anoth-er occasion when non -technicalstaff often have to deal withmain electricity and other dan-gers:

1. Running long extensioncables across public arenas toprovide power for the remotevehicle should be carefullyplanned.

2. Non -technical staffinvolved in OBs should be givena short lecture on basic safety,including the proper way to liftheavy items such as speaker cab-inets, uses of electricity and therudiments of first -aid.

3. Radio vehicle pump -upmasts should be interlocked withthe ignition to avoid accidentalor deliberate driving whileextended.

In the mid '80s. an engineerand trainee working for SevernSound/Gloucester/Cheltenhamwere killed when, in an attemptto get a better signal back to thestudio, they hit overhead elec-tricity cables with the mast whilemoving their car.

Here are tips for the studio:I. All equipment should be

properly earthed/grounded (ifyou have earthing on yourmains), and on no accountshould covers be left off.

2. Tape machines should beregularly serviced so that thebrakes are efficient. A metalspool spinning at high revs canbe as lethal as an unsheathedknife.

3. Razor blades are a constantdanger with the rise in AIDScases. It is a good idea to ensurethat each person who edits usestheir own blades.

Studer Set To Record CDsAlthough Marantz, Yamaha andMeridian are all set to releaseCD recorders onto the marketbefore the end of the year, so faronly Studer has a machine avail-able. Not surprisingly, the D740is among the most expensive ofthe crop, but is excellentlyengineered, as one would expect.

The almost complete comm

u2's 'achtung baby' gains ehr programmers' attention · 1991. 11. 23. · u2's sixth studio...

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