u n i t 7 : c o n t e m p o r ar y a r t s p r o d u c t i o n

UNIT 7: Contemporary Arts Production Table of Contents

Introduction 2 Lesson 1: Acquired Skills Enhancement

Jump Start 3

Learn about It! 3

Check Your Understanding 6 Lesson 2: Integrated Arts Production

Jump Start 7

Learn about It! 7

Check Your Understanding 8 Lesson 3: Production Planning

Jump Start 9

Learn about It! 9

Check Your Understanding 12 Did You Know? 13

Let’s Create! 13 Check and Reflect 15 Wrap Up 16 Answers to Check Your Understanding 17 Bibliography 17

1 Copyright © 2018 Quipper Limited

https://docs.google.com/document/d/1HKzrHhiBpjHLRxceNmnbSiHFFAa35awTNmNKgp4bvGo/edit#heading=h.30j0zll

GRADE 11/12 |Contemporary Philippine Arts for the Regions

UNIT 7

Contemporary Arts Production In this unit, you will put theory into practice as you create your own artistic production. Here, you will learn how to work with your peers to put up a grand production. Further, you will learn that the theoretical concepts we discussed in the previous units can be integrated and synced into a tangible production. Lastly, this unit will discuss techniques and steps necessary in the production process.

Learning Targets

In this unit, you should be able to: ● conceptualize contemporary art based on techniques and performance practice in

your locality; ● apply artistic skills and techniques in the process of creation ● incorporate contemporary characteristics to one’s creation with attention to detail; ● create the intended final product using appropriate materials for the best possible

output.

Lesson 1: Acquired Skills Enhancement

Skills are acquired through practice. Practice includes application and incorporating other techniques to improve acquired skills. Apart from practice, what are the ways you can acquire


and enhance your artistic skills?

Think-Pair-Share

Read on the artistic journey of a selected local artist. Find a partner and take turns discussing the life and artistic journey of your selected artist. After, consider the question: how do artists develop and enhance their acquired skills? Further, discuss how you can apply these practices to your own journey as a budding artist.

Learn about It!

One way to enhance skills is through the evaluation and research about other people’s artworks. This may help you understand the context of an artwork and may help you gather ideas as to how you can incorporate their techniques into your own work. Context means the condition of the environment which affects the work of art. This may come in different aspects and may vary depending on different circumstances. The following may be the contextual elements that affect the artwork. The Artist The background of the artist may affect the artwork that he creates. The culture, traditions, economic status, gender, age, and other external factors may inspire the artist when it comes to artistic production. To understand the relationship of the artist to the artwork, you may ask the following questions:

● What is the socio-economic background of the artist? ● Where did the artist grow up? ● What cultural practices and traditions did the artist follow? ● What are the artist’s political beliefs? ● How did the artist become an artist? ● What techniques and practices is the artist known for?

The Environment While one’s environment (be it the quiet nature or the busy city streets) can be a great source


of inspiration in creating an artwork, it may also be the very reason why the artwork is created in the first place. For example, as your learned in the previous lessons, some indigenous art pieces were created to imitate the natural phenomenon in their environment. To understand this, the following questions may be asked:

● Does the artwork depict a natural phenomenon? ● Does it showcase environmental rituals? ● Does it imitate any environmental phenomenon? ● What elements in the artwork suggest that it is distinctly from its place of origin?

The Way of Life Culture and tradition of the community may affect the work of art. Further, the value and possible functions of the artwork may be the reason why it was created. You may ask the following questions:

● What are the norms of the community where the artwork has come from? ● What is the role of the piece in the daily lives of the community? ● How did it impact the lives of the people in the community?

The Society The current situation in the society may take part on why an artwork is created. It may depict the current scenarios and even significant historical affairs. To draw connections between society and art, you may ask the following questions:

● What was happening when the artwork was created? ● What are the political and societal realities during those times?

In line with these questions, it is also important to understand societal context in relation to the standpoint of the artist. Therefore, you may also ask the question: how did these affairs affect the artist and what was his stance on the issues? The Audience The perception of an artwork may also vary according to the outlook of the audience. This may come from the image of the artwork and their depiction of the used technique and medium. With that, it becomes important to ask the following questions:

● Who is the intended audience of the artwork?


● What is the artistic background of the audience? By knowing the context of an art, you will be able to research and further understand what it is about. Asking these questions above may help you arrive at a conclusive interpretation of an artwork; it also ensures that the interpretation of an artwork is not dependent on pure speculation. Moreover, understanding other artworks may inspire you in coming up with your own style. Prior research will provide you with a wide variety of ideas and skills which you may use to create your own artwork.

Another way to enhance your acquired artistic skills is through experimentation. This means that you are not boxing yourself in a single artistic style, medium, or technique. For example, you may explore watercolor if you feel that you have grown too comfortable with creating digital art. Experimentation and exploration may help you in discovering the extent of your capabilities and may help you develop your own distinct style.


Moreover, you have to be willing to occasionally rebel against the rules. This means being able to combine styles, or go against the rules of style, and trying out techniques that no one has done before.

Check Your Understanding

Recall

1. What do you call the conditions of the environment which affects the work of art? 2. What are the elements which make-up the context of an art?

Application

3. Why is it important to research on the context of an artwork? 4. How does an artist’s socio-economic conditions influence his art? 5. Listen to the song “Bayan Ko” by Freddie Aguilar. What does the song say about the

political conditions of the time of its popularity? Synthesis

6. Is it possible to come-up with an in-depth analysis of an artwork without a knowledge of its context? Why or why not?

Lesson 2: Integrated Arts Production

In an integrated arts production, there are many aspects to consider. Production comes with different resources to make it possible. Proper handling of these resources will result in a successful production.

Think-Pair-Share

Think about your favorite art production (a theatre play, film, concert, etc) and, in pairs, discuss how the production came to be. Consider the following questions: what are the considerations one has to think about in coming up with a production? Do you think it was easy or not? What could be the most difficult aspect in the production process?


Learn about It!

There are many different things to consider in putting up an art production. This may vary according to the resources, type, and other things. In general, here are the 4Ms to consider: Methods Methods will determine the standard procedure of a production. This is the step by step procedure of the production. This provides the structure or framework which will be its foundation. We also call it the production plan. The method shall contain the following:

● Objectives or goals - the end result or the outcomes of the production ● Material - the main concept and/or storyline ● Procedures - the activities that need to be done ● Manpower assignment - the person assigned for a particular activity ● Target date of finish - the activity’s date of finish

Materials This refers to the artwork to be produced and presented to the audience such as the script, playwright, music, and choreography. A material must have a concept. A concept is the main idea, message, context, or story that needs to be conveyed. Machine These are the materials, machines, or equipment to be used in the production. These may refer to the physical materials in a production design such as the stage, lighting, sound systems, or any technological medium. Manpower Manpower refers to the production team. Each will be assigned to specific activities in the plan.

● Concept writers - creates and writes the storyline and/or script ● Researchers - researches to ensure a properly contextualized and well-informed

production ● Director - the head of the production; the one whose vision manifests the most in the

production ● Producers - produces machineries and manages the manpower


● Choreographers - produces the act and the motions in the storyline to be executed by the artists

● Performing artists - leads the roles in the storyline ● Crew - the associates in the production


Recall

1. What are the 4Ms to consider in an artistic production? 2. Whose vision is most prominent in a production? 3. What do you call the main idea or message to be conveyed in a production?

Application

4. Why is it important to identify the methods of the production? 5. Why should people in a production be assigned with specific tasks?

Synthesis

6. In the mentioned manpower roles above, what for you is a role that you can sufficiently fulfill?

Lesson 3: Production Planning

An artistic production demands not just the skills to make the art, but also a rigorous planning ability. This is called the production planning, and there many different parts and tasks


involved before you can properly execute a production.

Think-Pair-Share

Think about your favorite art production again. In pairs, discuss how much time you think it took for the preparation and planning. Further, answer the following questions: how do people plan for an artistic production? Which part of the 4Ms do you think has to be planned first?

Learn about it!

In order to properly execute a production, you have to go through a systematic and rigid planning period. This involves many different tools and materials depending on the nature of your production. In general, you must first plan out the basic details of the production, namely: Type of production (exhibit, concert, play, etc) When coming up with a type of production, consider the 4Ms. Ensure that your methods is fitting, your material can be best conveyed in the chosen type, your machineries are enough to execute the production, and that your manpower has the skill set required for the selected type. Title or name of production Your production name has to be catchy, memorable, and unique. Remember, you want to compel an audience to view your artwork, and a generic title might not do the trick. Once you come up with a name, research about it first before making it final to ensure that it does not have negative associations and that it has not been overused in the past. Venue or platform The venue refers to the physical space where you will execute the production. This can be a theatre, street corner, cafeteria, classroom, or similar places. When it is not necessary to execute your production in a physical


place, then you still have to consider a platform. A platform can be social media sites for digital productions, radio shows, or other avenues which you can use so that your artwork reaches your target audience. Target audience The target audience refers to the demographic group which your production primarily targets. Try to identify a specific target audience. For example, instead of saying you are targeting students as your viewers, identify their grade range and name of or type of school. Moreover, you also have to consider the audience’s quantity and capacity to ensure maximum participation or viewership. Date of implementation Your implementation date must be realistic and must give you enough time for preparation. It is suggested that you come up with a calendar of activities, marking milestones in your production process, to ensure that you are on time and that the best quality is met. Remember, a good production takes time and the process will require patience and diligence. Resources Your resources refer to manpower, machineries, and financial considerations. For manpower, you have to make sure that the demand of the production fits the availability and capacity of the people involved. For machines, you have to confirm the availability of the necessary items such as lighting, design, props, and other things. If it is unavailable, then think of ways in which your team can still produce these machines. Further, your resources are hugely defined by your financial capacity. A lot of time in pre-production stage is ideally alloted to fundraising.

You may raise funds through selling things or through finding sponsors who believe in your production’s vision. While it may feel like putting up an art production is expensive, it does not always have to be. Find ways to maximize available materials and cheapen the cost.

Objectives Objectives refer to the goals you have for your production. Objectives have to be identified before starting the production process. These will define what your production has to achieve


in order to be considered as successful. Objectives must be written in infinitives (to + verb) and it must be SMART or specific, measurable, attainable, relevant, and time bound.

● Specific - use concrete action verbs as opposed to abstract ones (i.e. the verb you use should suggest specific actions on how to go about it)

● Measurable - identify quantifiable metrics ● Attainable - ensure that it is realistic and it can be attained given your resources ● Relevant - the objectives set must have significant impact to the production when

achieved ● Time bound - identify specific points in time (or time period) when you have to meet a

certain objective For example, consider the objective: to raise awareness on the subject matter of the play. This objective is not SMART. First off, it is not clear as to how a “raised awareness” will be measured (through an evaluation sheet, a survey, etc) nor is it clear as to what the subject matter is (people may interpret a play differently). Further, it did not provide metrics so its attainability is not knowable and is not time-bound. A suggested revision may be: to raise awareness by 50% on breast cancer measured through a post-event survey distributed at the end of the play. This objective meets all of the criteria mentioned above. After the implementation stage, your team should have an evaluation period. During then, discuss the good and the bad parts of the production, and check what you have achieved side by side with your objectives to see how much of the production is a success.



Recall 1. What does the T in SMART objectives stand for? 2. What do you call the process of planning action steps for things that could go wrong? 3. Apart from SMART, in what format should an objective be written?

Application

4. Your group is putting up an online campaign on Facebook. You wish to invite people to follow your Facebook page so that you have an audience. What could be an objective that fulfills that?

5. The objective, “to invite students to watch the play,” is a poorly written objective. How can it be improved? Suggest a better example.

Synthesis

6. Why is it important to properly and rigorously plan for a production?


Let’s Create!

To wrap-up your learning experience in Contemporary Philippine Arts from the Region, it is time to integrate all your acquired skills and concepts into one art production. As a class, identify a distinct cultural practice and tradition in your region and adapt it into a contemporary art work. Feel free to select your type of production, as long as the production exhibits the following characteristics:

● It must be an artistic adaptation of a traditional cultural practice (for example, perform a play inspired by a folklore in your hometown).

● It must be an all-original production that has never been done before. ● It must be achieved through a collaborative process among you and your peers. ● It must be an integration of various art forms. ● It must have the proper and complete documentation from production planning to

evaluations. ● It must be presented to an audience.

The following rubrics will be used to evaluate your production:


Traits:

4 3 2 1

100-75 75-50 50-25 25-0

Novelty and Originality

The production features novel ideas and can easily be set apart among a body of artworks.

The production features slightly novel ideas and is recognizable among a body of artworks.

The production’s idea is interesting, but not necessarily new and is barely distinct among a body of artworks.

The production features generic and overused ideas and is not at all recognizable among a body of artworks.

Effort and rigor The production evidently went through rigorous planning and a strong collaboration process.

The production went through planning but with slight need of improvement. Collaboration among members is mostly evident.

The production went through poor planning with collaboration among members barely evident.

The production went through poor planning, if at all, with little to no collaboration among members involved.

Cultural relevance

The production is easily associated with the locale of origin due to evident and successful adaptation of cultural elements.

The production can be associated with the locale of origin. Adaptation of cultural elements evident.

The production can barely be associated with the locale of origin due to unsuccessful attempts at adaptation.

The production is disconnected from the locale of origin due to barely any evident attempts at adaptation.

Overall presentation

The production showcases

The production showcases

The production is barely creative

The production showcases a lack


and creativity significant creativity and an overall smooth and successful presentation.

sufficient creativity and an overall smooth presentation.

and is slightly messy and rough when presented.

of creativity as evidenced by a messy and rough presentation.

Total:_____

Comments and Remarks:

Check and Reflect

Skills

I think I need more time and assistance.

I have a minimal understanding of it.

I am confident that I can do this with ease.

I can conceptualize contemporary art based on techniques and performance practice in my locality

I can apply artistic skills and techniques in the process of my creation

I can take part in a production and contribute to its planning, execution, and evaluation


Reflect

I find __________________________ the most interesting because ______________________. I got ____ checks because _______________________________________________________. I need to improve on _______________________because _____________________________. I need to practice _________________________ because _____________________________. I plan to _____________________________________________________________________ .

Wrap Up


Answers to Check Your Understanding

Lesson 1: Acquired Skills Enhancement

1. Context 2. Artist, environment, audience, way of life, and society

Lesson 2: Integrated Arts Production 1. Methods, materials, machines, and manpower 2. Director’s 3. Concept

Lesson 3: Production Planning 1. Time bound 2. Contingency planning 3. Infinitive (to + verb)

Bibliography

"Call for applications to the Virgin Labfest 13." Rappler. March 10, 2017. Accessed February 01, 2018. https://www.rappler.com/bulletin-board/163840-ccp-virgin-labfest-writing-fellowship-2017. Datuin, Flaudette May, Roberto Paulino, Eileen Legaspi-Ramirez and Louise Marcelino. Contemporary Philippine Arts from the Regions. Manila: Rex Book Store, 2016 Perez, Angelita Perez. Philippine Contemporary Arts: Expressions and Experimentations. Quezon City: Brilliant Creations Publishing Inc., 2016 Sayseng, Ayesha. Contemporary Philippine Arts from the Regions. Pasay: JFS Publishing Services, 2016 Taguchi, Yasunari Ramofn Suarez. "Exhibition." The Freeman. June 15, 2013. Accessed February 01, 2018. Perez, Angelita Perez. Philippine Contemporary Arts: Expressions and Experimentations. Quezon City: Brilliant Creations Publishing Inc., 2016.


u n i t 7 : c o n t e m p o r ar y a r t s p r o d u c t i o n

Documents