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NEWSLETTERISSUE NO. 11

OCT-DEC 2013

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It was a momentous moment and a milestone for U Mobile when we launched our 4G LTE services to consumers in strategic areas within the Klang Valley and Johor Bahru, giving them the opportunity to enjoy high-speed internet services while surfing the web and staying connected with their friends and family. We also inked a Disaster Recovery (DR) partnership with ZTE Corporation in the presence of our Prime Minister and the President of China; promising stable, resilient and robust network services to U Mobile users.

To enable more customers to enjoy our products and services, we expanded our reach to East Malaysia, namely Kuching and Kota Kinabalu, through the opening of two new U Mobile stores within the region. Now more people can enjoy the benefits of beinga U Mobile subscriber, along with the quality services we provide at the best market rates.

Being an emerging player in the market, it is natural for us to show support to emerging and aspiring talents who strive to achieve greater heights.We sponsored the local singing competition, ‘Pop Star’ for the third time, and it is great to hear how the winners are making our country proud in the international arena.

We also celebrate our sponsorship for Cardiff City Football Club as they strive to score great achievements in

the Barclays Premier League by bringing the excitement closer to our customers as a way to reward them for their endless support for the brand.

2014 will be an equally exciting and challenging year for us all as we aim to take on greater market share from our competitors and move the business forward to a higher frontier. We remain dedicated, determined and focused on executing our strategic initiatives and long-term growth strategy, and you play a great role in moving us forward and getting us closer to those goals. Your commitment and efforts have certainly contributed to the success of the company today, regardless of whether you are our business partner, our vendor or one of the U Buddies.We are able to take on the industry if we work hand-in-hand and instill the five core values in what we do, which are ‘Passion’, ‘Trustworthy‘, ‘Inspiration, Innovativeness & Creativity‘, ‘Teamwork‘ and ‘Fun‘. And I believe that together, we can do wonders!

Before I end, I would like to extend my best New Year wishes to each and every one of you, and may you enjoy great health, prosperity, great opportunities and harmony in 2014.

Warm Regards,

Wong Heang TuckChief Operating Officer / Acting CEO

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The Trib te

Towards the tail end of last year, we witnessed a string of significant additions and achievements, which have certainly made U Mobile a strong player within the market. We have introduced innovative and best value products to meet consumers’ ever-changing mobile lifestyles; improved our network to provide better quality services and made our customers’ mobile experience with U Mobile a rewarding one through incentives and programmes.

WHAT AN EXCITING 2013 WE HAD

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U MOBILE BRINGS FASTERUNLIMITED MOBILE INTERNETEXPERIENCES THROUGH 4G LTE

17th December 2013 – With the tagline

“4G For All“, U Mobile brings high-speed

4G LTE services to strategic areas within

the Klang Valley (Bandar Sunway, Subang

Jaya, Puchong, Berjaya Times Square) and

Taman Molek in Johor Bahru. Prepaid,

postpaid and broadband U Mobile customers

within the stated vicinities can now enjoy

high-speed mobile internet and broadband

access, ideal for web-browsing, video

streaming, downloading and uploading

files, and staying connected with friends

and family.

(From second left) Wong Heang Tuck,

Chief Operating Officer /Acting CEO,

and Too Tian Jen, Chief Technology

Officer, officiating the launch of

U Mobile 4G LTE by filling up the 4G

symbol with an orange concoction.

The Q arterly

(From second left) Jasmine Lee, Director

of Marketing; Wong Heang Tuck, Chief

Operating Officer / Acting CEO; Too Tian

Jen, Chief Technology Officer; Alex Tan,

Director of Sales; Tan Hoon San, Chief

Financial Officer; Ng Siew Khim, Chief

Corporate Services Officer.

(From second left) Eric Loo, Representative from Huawei

Technologies (M) Sdn Bhd; Jasmine Lee, Director of Marketing;

James Zhang, Vice President of ZTE Corporation; Wong Heang Tuck,

Chief Operating Officer / Acting CEO; Too Tian Jen, Chief Technology

Officer; Alex Tan, Director of Sales; Tan Hoon San, Chief Financial

Officer; Ng Siew Khim, Chief Corporate Services Officer.

(From left) Jasmine Lee,

Director of Marketing; Too

Tian Jen, Chief Technology

Officer; Wong Heang Tuck,

Chief Operating Officer /

Acting CEO, and Alex Tan,

Director of Sales, at the

U Mobile truck, where

guests were given the

opportunity to test the

speed of U Mobile’s 4G

LTE services.

(From second left) Wong Heang Tuck,

Chief Operating Officer / Acting CEO, and

Too Tian Jen, Chief Technology Officer,

introducing U Mobile’s new 4G LTE services

– now available in strategic areas within

Klang Valley and Johor Bahru.

U Mobile brings high-speed 4G LTE services to prepaid,

postpaid and broadband users within Subang Jaya,

Sunway, Puchong, Berjaya Times Square and Taman

Molek in Johor Bahru.

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The B siness

U MOBILE PARTNERS WITHZTE CORPORATION FORDISASTER RECOVERY SYSTEM

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4th October 2013 – U Mobile appoints ZTE Corporation to deploy a Disaster Recovery (DR)

system for U Mobile’s core network; providing stable, resilient and robust network services

to U Mobile users. This was officiated in the presence of the Prime Minister of Malaysia and

the President of the People’s Republic of China.

President Xi Jinping, who was in town for a 3-day diplomatic visit to Malaysia as part of his

Southeast Asia tour, and Prime Minister Dato’ Sri Mohd. Najib bin Tun Abdul Razak graced

the signing ceremony as witnesses of the partnership agreement between U Mobile and ZTE

Corporation, both dynamic entities in their respective countries, in the spirit of fostering good

bilateral ties and exploring economic opportunities between the two nations.

(From front left) Shi Lirong, Chief Executive

Officer of ZTE Corporation, and Dato’ Robin Tan,

Chairman and CEO of Berjaya Corporation Berhad,

representing Tan Sri Dato’ Seri Vincent Tan,

Chairman of U Mobile, officiating the Disaster

Recovery (DR) system partnership in the presence of

Prime Minister Dato’ Seri Najib Tun Razak and

Xi Jinping, President of the People’s Republic of China.

In a separate ceremony, (from front left) Wong Heang

Tuck, Chief Operating Officer / Acting CEO of U Mobile,

and Shi Lirong, Chief Executive Officer of ZTE Corporation,

inks the Disaster Recovery (DR) system partnership

agreement. Witnessing the signing were Too Tian Jen,

Chief Technology Officer of U Mobile; Zhang Renjun,

Senior Vice President of ZTE Corporation, and

Zhou Fang, President of ZTE Corporation (SEA).

U MOBILE INTRODUCESLOWEST UNLIMITEDINTERNET ROAMING RATES1st November 2013 – U Mobile postpaid customers can now rejoice with the ability to stay connected with their

friends, family, colleagues and business partners with the market’s lowest unlimited internet roaming rates as

they travel to Singapore, China, Hong Kong and Taiwan. This service has been extended to Philippines, Indonesia

and Thailand beginning 1st December 2013.

U Mobile has partnered with Unicom (China), PCCW

(Hong Kong), Taiwan Mobile (Taiwan), StarHub

(Singapore), True (Thailand), Telkomsel (Indonesia)

and Globe (Philippines) as roaming partners. Should

users choose to roam with other operators, the

standard Pay As You Use (PAYU) rates will apply.

This special rate of RM30 per day is only valid

until 31 October 2014.

With a maximum rate of only RM30 per day,

customers can now travel worry-free as they

enjoy unlimited internet when they are abroad.

Frequent travelers can also bid farewell to

tedious manual setup procedures as U Mobile

postpaid plan subscribers will be automatically

prompted via SMS upon arrival at the

mentioned destinations to roam with

preferred roaming partners in each region.

INTERNET ROAMINGAt RM30/day, stay connected to yourInternet needs, near or far.

LOWEST NLIMITED

p g p g

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The Val e Products

RM30/day

COUNTRY PREFERRED ROAMING OPERATOR

China Unicom

PCCW

StarHub

Taiwan Mobile

Telkomsel

Globe

True

China

Hong Kong

Singapore

Taiwan

Indonesia

Philippines

Thailand

10th December 2013 – U Mobile customers who have friends and family based overseas can

now bury their qualms over pricey mobile expenses while catching up and staying connected

during the festive season. U Mobile, Malaysia’s most dynamic and innovative mobile operator,

introduces the Best IDD 1310 service, enabling subscribers to make IDD calls from as low as

5sen per 30 seconds.

By simply dialing the IDD code (1310) before the country

code, U Mobile prepaid and postpaid customers can enjoy

lower rates and greater savings while making overseas

IDD calls. Be it calling home, catching up with friends and

family living abroad or discussing with international

business partners, customers can now enjoy lower IDD

rates anytime and anywhere in Malaysia.

U MOBILE BRINGSBEST IDD RATESTO THE MARKET

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Ho! Ho! Ho!  It’s The Most Wonderful Time Of The Year, when you see Santa Claus Coming To Town on the Sleigh Ride with Rudolph, The Red-Nosed Reindeer and

Jingle Bells break the Silent Night which brings Joy To The World.

MUSIC COLOUR TONES

HAVE YOURSELFA MERRY CHRISTMASWITH U MOBILEStand a chance to win RM150 worth of CDswhen you purchase Christmas songs from us.

For Only RM3/month, get your Christmas Colour

Tones from 18 Nov to 22 Dec 2013 and stand

a chance to win weekly prizes worth RM150.

For Colour Tones Top 10 Music, dial *118*5#. 

Visit u.com.my for more info and the song listing.

Have a Jolly Christmas!  

Downloads For

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Colour

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listing.

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U MOBILE ‘ROAD TO CARDIFF’ CONTEST WINNERS

Bon ses & Bounties

Winners of the U Mobile ‘Road to Cardiff’

Contest and BCARD ‘Swipe Your Way

to Cardiff’ Contest sharing a picture

moment with Tan Sri Dato’ Seri Vincent

Tan (fourth from left) during their tour of

Cardiff City Stadium.

Look out for the next U Mobile ‘Road to Cardiff’ Contest, which will begin in January 2014, where U Mobile will send winners to watch the Cardiff City FC vs. Liverpool match LIVE at Cardiff City Stadium!

The ‘Road To Cardiff’ Contest, which ended on 29th

October 2013, gave U Mobile prepaid subscribers

a chance to watch a Barclays Premier League (BPL)

match live at Cardiff City Stadium.

Organized in conjunction with U Mobile as the official

Malaysian telecommunications partner for Cardiff City FC,

our prepaid subscribers stood a chance to win tickets

for two to watch the Cardiff City FC vs. Manchester United

match LIVE by simply topping up RM30 or more.

The two lucky winners were Mr. Tan Sin Hong from

Penang and Mr. Lee Chian Hong from Ipoh. Both emerged

as top scorers among thousands of other participants,

and won an all-expense-paid trip for two to Cardiff City

each. It was a dream come true for both winners and

they were very happy to be given this once-in-a-lifetime

opportunity to watch a LIVE BPL football match.

Tan Sin Hong (left) and Cheong Shun Bing (right), who represented

Lee Chian Hong, were excited to watch the football match

between Cardiff City FC and Manchester United.

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While the U Mobile ‘Road to Cardiff’ Contest winners enjoyed the

football match LIVE in Cardiff City Stadium, supporters of Cardiff

City FC and Manchester United in Klang Valley had the chance

to cheer for their favourite teams at the U Mobile ‘Road to Cardiff

Tengok Bola LIVE‘ Party held at The Boulevard, Berjaya Times

Square on 24th November 2013. The thrilling match between

Cardiff City FC and Manchester United ended with a 2-2 draw, much

to the delight of fans from both clubs.

Besides being treated to a delectable feast, guests also had the

opportunity to win cool prizes such as a brand new Samsung

GALAXY S4, Nintendo Wii and Sony Playstation 3 through lucky

draws and games. 

Customers who signed up for a U Card at the

event were given the opportunity to join the

U Mobile ‘Road to Cardiff Tengok Bola LIVE’

Party and a chance to win lucky draw prizes.

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U MOBILE ‘ROAD TO CARDIFF TENGOK BOLA LIVE‘ PARTY

Activities before the match started

Manchester United fans were

also invited to the viewing party

to bring greater excitement and

fun to the viewing party.

Group Winners

Prior to the LIVE screening of the Cardiff City FC vs. Manchester United

football match, guests were treated with a series of activities such as

football juggling, where all participants were awarded with a special

prize for participating.

Jasmine Lee, Director of Marketing, U Mobile (left),

awarding a brand new Nintendo Wii to one of the

lucky draw winners.

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CHRISTMAS PROMOTIONS

U Mobile rewarded its U Card members with a series of gifts and promotions through the

‘12 Days to Christmas’ promotion. From 14th December till Christmas Day, U Mobile

brought more joy to our customers’ holiday celebrations with loads of goodies and

freebies. All they had to do was keep a lookout on our corporate website and FB fan page

for the announcement of each day’s special gift.

The promotions didn’t stop there! We also offered the

Samsung GALAXY S4 at a very LOW price as a way to show

our appreciation to our loyal customers during the festive

season. At only RM499, they can bring home a new Samsung

GALAXY S4 when they sign up for the Ultimate Device 158

plan where they can enjoy 5GB of data, 200 min of FREE calls

and 200 FREE SMS.

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U MOBILE TEES OFF AT NILAI SPRINGS

Fun & Gratit de

Group Shot: U Golfers in high spirits as they get

together for a group photo prior to teeing off the

third edition of the U Mobile Golf Tournament at

Nilai Springs Golf & Country Club.

17th October 2013 – U Mobile hosted its third consecutive annual U Mobile Golf Tournament aimed to

foster closer ties with the company's key vendors, clients and business partners. It acts as a gesture

of appreciation for their continued support and commitment to the U Mobile brand.

Despite the scorching heat, camaraderie was in the air as participants took to the lush green fairways

of the Mango and Pines nines for some good-natured competition. Spicing up the challenge was the

hole-in-one prize on offer, a Mazda 3 Hatchback, which went unclaimed.

Sponsors and supporting partners of the U Mobile

Golf Tournament (L to R): Xing Yong (Huawei

Technologies (Malaysia) Sdn Bhd), Rickey Hiew

(Bermaz Motor Sdn Bhd), Todd Ashton (Ericsson

(Malaysia) Sdn Bhd), Wong Heang Tuck (U Mobile

Sdn Bhd), Andrew Loh (Planet Telecoms Managed

Services), Andrew Tan (SAS Institute Sdn Bhd),

Zhang Yu (ZTE (Malaysia) Corporation Sdn Bhd)

Hong Mun Loong (Dimension Data (M) Sdn Bhd).

WINNERS: U Mobile’s Chief Operating Officer

and Acting CEO Wong Heang Tuck flanked by

champion YBhg Dato' Freddie Fernandez (left)

of Betarecs Sdn Bhd and second runner-up Aly

Shaharom of Malaysia Communications and

Multimedia Commission (right).

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Pop Star 2013

YOUNG TALENTS ACHIEVETHEIR DREAMS WITHU MOBILE

(From left) Wandy Koay, 2nd runner-up of Pop Star

2013, Daniel Cheah, winner of Pop Star 2013, and

Joseph Kan, 1st runner-up of Pop Star 2013, were

overjoyed by their achievements and the prizes

they won from the event sponsors.

Jasmine Lee, U Mobile’s Director of Marketing

(first from right), presenting the mock cheque

to Daniel Cheah (third from right), who

outshined 9 other finalists to emerge as

the winner of the Pop Star 2013 singing

competition. Looking on is Kay Huang

(first from left), renowned music producer

and one of the judges at One Million Star

singing competition.

Jasmine Lee, U Mobile’s Director of

Marketing (right), presenting a brand

new Sony Xperia M to Joseph Kan (left),

winner of Most Popular Pop Star Award

at the grand finale.

U Mobile was the title sponsor of the

Pop Star 2013 singing competition for

the third consecutive year, continuing

the company’s commitment in nurturing

young talents and supporting them to

achieve their dreams and aspirations.

It was also part of the telco’s initiative

to offer customers more than just

connectivity and mobile services, but

also an unrivalled mobile experience.

Daniel Cheah Chee Lik wooed the

crowd with his mind-blowing vocal

abilities and performances, outshining

9 other finalists and was declared the

winner of Pop Star 2013 during the

grand finale held at HGH Convention

Centre Kuala Lumpur. The win qualifies

him to represent Malaysia to compete

in the One Million Star singing

competition in Taiwan – one of the

Chinese music industry’s most popular

talent searches. Joseph Kan Chok Chen

and Wandy Koay Xin Yi, both from

Johor Bahru, were named 1st runner-up

and 2nd runner-up respectively.

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U MOBILE HOSTS ‘U DAY’ FOR U BUDDIESU Mobile hosted ‘U Day’ for staff with the objective of sharing the company’s new vision and mission

as well as unveiling the new five U Mobile core values. The first-of-its-kind gathering session received

an overwhelming response with close to 500 U Buddies joining the event!

Day

U Mobile C-Level team (Back row from right) Wong Heang Tuck,

Chief Operating Officer / Acting CEO; Tan Hoon San, Chief Financial

Officer; (Front row from left to right) Tan Chen Sen, Chief Information

Officer; Jasmine Lee, Director of Marketing; Too Tien Jen, Chief

Technology Officer; Alex Tan, Director of Sales; and Ng Siew Khim,

Chief Corporate Services Officer.Apart from the important announcements, U Buddies were given group assignments to do their best presentations on the U Mobile Core Values – ‘Passion’, ‘Trustworthy’, ‘Inspiration, Innovativeness & Creativity’, ‘Teamwork’ and ‘Fun’ - and how the values apply to their respective working experiences in U Mobile. The group that gave the best presentation won themselves some prizes.

U Mobile Vision and Mission Core Values were

officially unveiled by the C-Level team.

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Birthday celebration for U babies

in Oct to Dec 2013

Congratulations to our super U Buddies

for giving their best presentations on

the U Mobile Core Values!

U Buddies passionately giving their best

presentations on the U Mobile Core Values.

U Buddies crew from Corporate

Services Team.

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THE NEW FIVEU MOBILE CORE VALUES

There are a total of 13,300,000 million Facebook users in Malaysia.

The age group with the highest users is 18 to 34.

80% of Malaysian internet users stream or download videos online.

51% of Malaysians have an active YouTube account.

Brands are now moving towards YouTube for advertising and influencer engagements.

There are 1.5 million Waze users in Malaysia

Malaysia has the most Waze users in Asia Pacific

Waze enables branded pins for marketeers to promote campaigns or drive people to a designated venue

M Social

QUICK FACTS ONTHE MALAYSIAN SOCIAL MEDIA SCENE

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Most of us are on a data plan, which allocates a fixed amount of data we can use every month.

Depending on how much you are willing to pay, you are allotted a limited amount of data, and

charged extra should you exceed that limit. Sometimes, your phone may be using data through

apps without your knowledge and you can end up with a whopping bill. In these instances,

you might want to just switch off the data on your smartphone. Read on to find out how.

HOW TO SAVE BY SWITCHING OFF MOBILE DATA

Android phones

Find “Settings” (in your App Drawer)

and select “Data usage”. From here,

un-check “Mobile data” to turn it off.

You also have the option to “Set mobile

data limit” by checking the box and

sliding the red line to match your data

plan. Your Android will automatically

stop using mobile data if it reaches

the limit. Also, if you click the additional

options buttons (three squares), you

will also find the option to turn off your

“Data roaming” by un-checking the box.

What’s p?

$

Smart Ways to SAVEon Your Mobile Data Bill$

$

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iOS (iPhone)

Step 2Select “Cellular”. Swipe the slider next to “Cellular Data” to turn it off.

Swipe the slider next to “Enable 3G” to turn off 3G data.

Mobile internet will be slower, but battery life is increased.

Additionally, you can also turn off “Data Roaming”.

This guide is for iOS 7, but will work for older versions of iOS. Depending on your mobile

operator, the names of some options may be different to those you see in the screenshots

below.

Step 1From the home screen tap “Settings”.

If you can't find it, search for “settings”

using the spotlight search.

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Blackberry

Step 1Pull your finger down from the top of the screen and select "Settings”. Then, select "Networks and Connections”.

Step 3From here it's as simple as flicking the “Data Services” switch from on to off.

Step 2Select “Mobile Network” .

In Vog e

New U Mobile Branch Opening in SABAH

New U Mobile Branch Opening in SARAWAK

Digitel Cellular (Bukit Tinggi, KLANG) Phoneworld Enterprise (Bentong, PAHANG)

M Seven Mobile Studio (PUCHONG) Yes’s Dot Com (Kuantan Parade, PAHANG)

NEW BRANCHES

OUTLET BRANDING

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DEALER SIGNAGE

D Perfection (Raub, PAHANG) Kuszai Enterprise (Paka, TERENGGANU)

U Choice Telecoms (MELAKA) S&S Mobile (CENTRAL)

Intelsat Trading LH Mobile SenHeng

7-Eleven Cosway EPay

SHOP-FRONT BANNERS

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STREET BUNTINGS

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CONVOCATION AT UNIVERSITI MALAYSIA PAHANG (KAMPUS GAMBANG)

YEAR-END FURNITURE & ELECTRONICS FAIR AT STADIUM MUHIBAH (BINTULU, SARAWAK)

On The Road with

PC FAIR AT UTHM (BATU PAHAT, JOHOR)

AEON BIG (BATU PAHAT, JOHOR)

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PUDU SENTRAL (KUALA LUMPUR)

POP STAR 2013 AT THE SUMMIT (USJ, SELANGOR)

PESTA KONVOKESYEN AT AIMST UNIVERSITY (SG. PETANI, KEDAH)

'A SILENT WALK IN THE NIGHT' (TAMAN JAYA, PJ)

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Visit us at: Kuala Lumpur Berjaya Times Square, Ground Floor, East | AEON AU2 Shopping Centre, Ground Floor | Selangor 1 Utama, Lower Ground Floor, New Wing | Tropicana City Mall, Second Floor | Sunway Pyramid Shopping Centre, First Floor | BBT One, Ground Floor, Bukit Tinggi, Klang | P. Pinang Queensbay Mall Shopping Centre, Second Floor | No.50, Ground Floor, Jalan Todak 2, Seberang Jaya | Perak Ipoh Parade Shopping Centre, Lot S36, Second Floor | Melaka No.3, Ground Floor, Jalan Merdeka, Taman Melaka Raya | Negeri Sembilan No.135, 1 Jalan Tun Dr. Ismail, Seremban | Johor No.73, Jalan Molek 1/29, Taman Molek | Pahang A37, Ground-2nd Floor, Jalan Tun Ismail 1, Kuantan Perdana, 25000 Kuantan | Kelantan PT658, Seksyen 27, Jalan Sri Cemerlang, 15000 Kota Bharu | Sabah Unit 5/G6 Ground Floor, Api-Api Ctr, Jln Centrepoint, 88100 Kota Kinabalu | Sarawak Jalan Tun Jugah Shophouses, Lot 11880, Ground Floor, Block 16 Jalan Tun Jugah, Kuching

U Mobile Sdn Bhd 223969-U

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