ULSTER COUNTY TOURISMUC LODGING COALITION

OCTOBER 29, 2014

ULSTER COUNTY TOURISM

Under the direction of Ulster County Executive

Michael P. Hein

ULSTER COUNTY TOURISMWORKING FOR YOU

•I Love NY Writer Visits

•FAMiliarity Tours

•Website/E-Newsletters

WORKING FOR YOU

ULSTER COUNTY TOURISMSUMMER/FALL CAMPAIGNS

ULSTER COUNTY TOURISMSUMMER/FALL CAMPAIGNS

ULSTER COUNTY TOURISMSUMMER CAMPAIGN

ULSTER COUNTY TOURISMSUMMER CAMPAIGN

ULSTER COUNTY TOURISMSUMMER CAMPAIGN

• Traffic to UlsterCountyAlive.com (Jan 1, 2014 – Sept. 30, 2014 vs. Same time, 2013)

• 15% increase in Visits from NYC Market• 28% increase in Visits from Mass.• 15% Increase in Visits from Pa.• 27% Increase in visits from Va.• 5% Increase in New Visitors• 6% Increase in Overall Visits

ULSTER TOURISM AND FOCUS MEDIA ACCOMPLISHMENTS

Occupancy Tax:

•6.08% Increase in 2013$1,182,179 Most Collected*

•1.5% Increase in 2014 3rd Quarter (year over Year)

*County began tracking in 2005

ULSTER TOURISM AND FOCUS MEDIA ACCOMPLISHMENTS

•Tourism spending has increased 22% since 2009 ($474 Million)*•6% per year average increase

*Last released in 2012

Thank You!