typefaces / fonts ztypefaces are the visual symbols seen as printed images on a substrate (printing...

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Typefaces / Fonts Typefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify all of the visual symbols used to compose a printed page.

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Page 1: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Typefaces / Fonts

Typefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify all of the visual symbols used to compose a printed page.

Page 2: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Typeface

Type Terms

Ascender Line

Descender Line

Ascender

Descenders

Page 3: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Typeface

Type Terms

Upper Case Character

Lower Case Character

Page 4: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Typeface

Type Terms

“x” or body height of typeWaist Line

Baseline

Page 5: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Type Terms

TSet-Width

Top Serif

Stem

Bottom Serif

Page 6: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Type Terms

T TSerif Font Sans Serif Font

Page 7: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Type Terms

T EScript Font Square Serif Font

Page 8: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Type Terms

T EDecorative Font Old English

Page 9: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Type Terms

Families - consists of the variations of one style of type.

TimesTimes New Roman Bold

Page 10: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Type Terms

Font consists of the letters (caps and lower case), figures, and punctuation marks that are of one size and style of type.

Font series is a full range of sizes of one font

Page 11: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Type Terms - Type Sizes

32 point Arial

36 point Arial

40 point Arial

48 point Arial

54 point Arial

Page 12: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Type Terms

Kerning - the space between characters (letter spacing)

Tight Kerning

L o o s e K e r n i n g

Page 13: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Type Terms

Leading - Line spacing - determines the distance separating each line of copy.

Leading - Line spacing - determines the

distance separating each line of copy

Page 14: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Vocabulary

TypefaceTypographerAscenderDescenderBase LineWaist LinePoint

Page 15: Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify

Vocabulary

StrokeSerifSans SerifFamilyFontKerningLeading

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