type specimen type te type type...
TRANSCRIPT
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Type Specimen
TYPETYPETYPETYPE
TYPETYPETYPETYPETYPE
TYPETYPETYPETYPETYPE
TYPE
TypeSpecimen
by devin leetypography i6-25-2015
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ACaslonWilliam Caslon I
Old Style 1722
caslon is cited as the first original typeface of English origin.
type historians Mori-son and Johnson, point out the close similarity of Caslon’s design to the Dutch Fell types.
Aa Bb Cc Dd Ee Ff Gg Hh Ii J j Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
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+ = { } [ ] \ | ; : ‘ “ < > , .
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When in doubt,use Caslon
-William Caslon i
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FIJKPR
TUVX
SB D H L M SZ ZOEFI
JKPR
TUVXZ
SB D H L M SZ ZO
JKPR
TUVX
SB D H L M SZ ZO
EFIJKPR
TUVXZ
SB D H L M SZ ZOEFIJKPR
TUVX
SB D H L M SZ ZO
SB D H L M SZ ZORTUVX
SB D H L M SZ ZOEFIJKPR
TUVXZ
SB D H L M SZ ZO
D
Thomas Jefferson alongside
BenJamin franklin
A Famous Documentmade in 1776
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GGaramondClaude Garamont
old Style 1621
the term Garamond is today mostly applied to Garamond’s designs for the Latin alphabet.
many revivals are said to be based on Claude Garamond’s designs but actually may follow Jean Jannon’s designs. Nev-ertheless the Garamond name had stuck.
Aa Bb Cc Dd Ee Ff Gg Hh Ii J j Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
~ ` ! # $ % ^ & * ( ) - _
+ = { } [ ] \ | ; : ‘ “ < >
, . ? / 0 1 2 3 4 5 6 7 8 9
Anything you write in 85 point Garmond is far more likely to
be believed-miTT romney
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E J RUVB D H L
FIJKPR
TUVX
SB D H L M SZ ZOEFI
JKPR
TUVXZ B D H L M SZ ZOEFI
JKPR
TUVXZ B D H L MZ ZOFIKPTX M SZ ZO
FI K
PXSB D H L M SZ ZO
E
FI
K
PRTUVX
Z
SB D H L M SZ ZOEFIKPTVXZO
SS
S
S
J RUZSB D H L M SZ
D
dr. SeuSS
Short Story
made in 1950
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KJensonNicholas Jenson
Old Style 1470
Nicholas Jenson de-signed his own Venetian typeface based on local manuscript handwriting for his first written book, Eusebius’s De Praepara-tione Evangelica.
Jenson marks the first “roman” typeface and the beginning of the gradual shift away from Gothic to humanistic typeface use across Europe.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
~ ̀ ! # $ % ̂ & * ( ) - _
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. ? / 0 1 2 3 4 5 6 7 8 9
What would happen if I made a font with
enormous variety-Nicholas jenson
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EFIJKPR
TUVX
SB D H L M SZ ZOEFI
JKPR
TUVXZ
SB D H L M SZ ZOFIJKPR
TUVX
SB D H L M SZ ZOJKPR
TUVX
SB D H L M SZ ZO
D H L SZO
S
NicholasJenson
Roman Literature made in 1474
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E AkzidenzGroteskBerthold type Foundry
old Style 1470
Akzidenz means a ‘trade’ or display type, one not intended for body text.
Akzidenz-Grotesk’s hot metal type family included fonts to dif-ferent designs, such as the 1880 typeface Royal Grotesk Light from the Berlin found-ry for the publications of the Royal Prussian Academy of Sciences.
Aa Bb Cc Dd Ee Ff Gg Hh I i J j Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
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Carnage is grotesk but you know . . . akzidenz happen
-Anonymous
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EFIJKPR
TUVX
SB D H L M SZ ZOIJKPR
TUVX
Z
S
BD H L M SZ ZO
E
JKPR
TUV
X
SB D H L M SZ ZOFIJKPRTUVX SB D H L M SZ ZO
EFIJKPR
TUVXZ
SB D H L M SZ ZO
D H L SZO
S
CArl Gerstner
Advertisement
mAde in 1964
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QAvenirAdriAn Frutiger
Old Style 1988
the word avenir is French for “future”. It was inspired from the early geometric sans-serif typefaces like Erbar and Futura.
While it can be seen as similar to Futura, the lowercase a is more like Erbar, and recalls the namesake
typeface, Frutiger.
Aa Bb Cc Dd Ee Ff Gg Hh I i Jj Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
~ ` ! # $ % ^ & * ( ) - _ + = { } [ ] \ | ; : ‘ “ < > , . ? / 0 1 2 3 4 5 6 7 8 9
I’m proud that I was able to create Avenir-AdriAn Frutiger
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FIJKPR
TUVXZ
SB D H L M SZ
ZOFIJKPR
TUVX
Z SB D H L M SZ ZOEFIJKPR
TUVX Z
SB D H L M SZ ZOB EF
JKPR
TUVXZ SB D H L M SZ ZOD H L SZO
S
ignition
MOvie POSter
mAde in 20 10
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UBemBoFrancesco GriFFo
old style 1495
BemBo was first used in February 1496 in the setting of a book entitled Petri Bembi de Aetna Angelum Chab-rielem liber, a 60-page text written by the young Italian humanist
poet Pietro Bembo.
this typeface served as an inspiration for typefaces of the type-founders like Garamond,
and many others.
Aa Bb Cc Dd Ee Ff Gg Hh Ii J j Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
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I shall have no life but in this single
thought . . .-Pietro BemBo
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EFIJKPR
TUVX
SB D H L M SZ ZOIJKPR
TUVX
SB D H L M SZ ZOFIJKPR
TUVX
SB D H L M SZ ZO
SB D H L M SZ ZOIJKPR
TUVX
SB D H L M SZ ZO
D H L SZO
S
FrancescoGriFFo
Book TiTle Page
made in 1496
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YCentaurBruCe rogers
old style 1914
Centaur is a human-ist type family originally drawn as titling capitals by Bruce Rogers in 1914 for the Metropolitan Museum of Art.
the matrices were cut by Robert Wiebking and the type was privately cast by the American Type Foundry.
Aa Bb Cc Dd Ee Ff Gg Hh I i J j Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
~ ` ! # $ % ^ & * ( ) - _
+ = { } [ ] \ | ; : ‘ “ < >
, . ? / 0 1 2 3 4 5 6 7 8 9
Centaur lives nobly on a page-gary MunCh
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EFIJKPR
TUVXZ
SB D H L M SZ ZOEFI
JKPR
TUVX
SB D H L M SZ ZOEFI
JKPR
TUVXZ
SB D H L M SZ ZOIJKPR
TUVX
SB D H L M SZ ZO
AI
PRTUVX
SB D H L M SZ ZO
C
FIJKP
RTUVX
Z
SB D H L M SZ ZOEF IJ
K
PRTUVXZ
SB D H L M SZ ZO
D H L SZO
S
arnoldoMondadori
Book Title Pagemade in 1946
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NDiDotFirmin DiDot
moDern 1784
DiDot is a name giv-en to a group of type-faces named after a famous French type producing family.
Firmin cut the letters, and cast them as type in Paris. His brother, Pierre Didot used the types in printing.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
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? / 0 1 2 3 4 5 6 7 8 9
Typography fostered the modern idea of
individuality-Anonymous
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EFIJKPR
TUVXZ
SB D H L M SZ ZOEFIJKPR
TUVXZ
SB D H L M SZ ZOFIJKPR
TUVX Z
SB D H L M SZ ZOI
K
PUV SB D H L M SZ ZO
I
RTUVX
SB D H L M SZ ZOEFIJKPR
TUVXZ
SB D H L M SZ ZO
D H L SZO
S
erwin BlumenFelD
Magazine Cover
Made in 1950
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R DinDin institute
sans-serif 1931
Din was defined by the German standards body DIN - Deutsches Institut für Normung (German Institute for Standardization).
Din 1451 is used on road signage in Ger-many and a number of other countries.
Aa Bb Cc Dd Ee Ff Gg Hh I i Jj Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
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. ? / 0 1 2 3 4 5 6 7 8 9
DIN.. . is the magic word
for everything that can
be measured in Germany-erik spiekerman
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EFIJKPR
TUVX
Z SB D H L M SZ ZOEFIJKPR
TUVXZ
SB D H L M SZ ZOEFIJKPR
TUVXZ
SB D H L M SZ ZOG
JKPR
TUVX
ZSB D H L M SZ ZO
JKPR
TUVX Z
SB D H L M SZ ZO
E F IJ KPR TU V X
Z
S
BDHLMS
Z
ZO
E F IJ KPR TU V X
Z
S
BDHLMS
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albertJan-pool
type poster
maDe in 1474
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F Johann C. Bauer Blackletter 1850
Fette Fraktur is based on the Fraktur type of blackletter faces. It was developed more for ad-vertising than text.
Allied forces in World War II prohibited it for a time because occupation troops could not read these faces.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
~ ` ! # $ % ^ & * ( ) - _
+ = { } [ ] \ | ; : ‘ “ < > ,
. ? / 0 1 2 3 4 5 6 7 8 9
Fette Fraktur, the most used broken
letter font today-Annonymous
FetteFraktur
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FIJKPR
TUVX
SB D H L M SZ ZOEFIJKPR
TUVX
ZSB D H L M SZ ZOI
JKPR
TUVX
SB D H L M SZ ZO
FI
J
K
PRTUVX
SB D H L M SZ ZOFIJKPR
TUVX
SB D H L M SZ ZOEFIJKPR
TUVX
SB D H L M SZ ZO
D H L SZO
S
DanTremontiAlbum Cover
made in 2010
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S Franklin Gothic
Morris F. Benton sans seriF 1902
Franklin Gothic draws upon earlier, nineteenth century models, from many of the foundries consoli-dated into American Type Founders.
it was named in honor of a famous old American printer, Benjamin Franklin.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
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Wigglesworth-Morris F. Benton
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EFIJKPR
TUVXZ
SB D H L M SZ ZOPRTUVX
SB D H L M SZ ZOPRTUVXZ
SB D H L M SZ ZOF
IJKPR
TUVX
SB D H L M SZ ZOEFI
JKPR
TUVXZ
SB D H L M SZ ZOBEFIJKPR
TUVXZ SB D H L M SZ ZO
D H L S
F
ORTUVX Z
SB D H L M SZ ZOZO
S
iGnition
Movie Poster
Made in 2008
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V FrutigerAdriAn Frutiger
SAnS SeriF 1975
it is the text version of Frutiger’s earlier typeface Roissy, commissioned in 1970/71 by the newly built Charles de Gaulle Airport at Roissy, France, which needed a new di-
rectional sign system.
inSteAd of using one of his previously designed typefaces like Univers, Frutiger chose to design
a new one.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
~ ̀ ! # $ % ̂ & * ( ) - _
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Total clarity – I would even
call it nudity-AdriAn Frutiger
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FIJKPR
TUVX Z
SB D H L M SZ ZOEIJKPR
TUVX Z SB D H L M SZ ZOEI
JKPR
TUVX
SB D H L M SZ ZOFIJKPRTUV
X
Z SB D H L M SZ ZO
D H L SZO
S
AmeliAleBArron
ConCert Poster
made in 2013
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XFuTurapaul renner
SanS-SeriF 1927
iT is based on geo-metric shapes from the visual elements of the Bauhaus design
style of 1919–33.
in designing Futura, Renner avoided the decorative, eliminat-ing nonessential el-ements but used his knowledge of how people perceive lines
and shapes
Aa Bb Cc Dd Ee Ff Gg Hh I i J j K k L l Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
~ ̀ ! # $ % ̂ & * ( ) - _ +
= { } [ ] \ | ; : ‘ “ < > , .
? / 0 1 2 3 4 5 6 7 8 9
This truly isthe Futura
-anonymouS
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FIJKPR
TUVX
SB D H L M SZ ZOEFIJKPR
TUVX
SB D H L M SZ ZOE
IJKO
UV ZSB D H L M SZ Z
O D H L SZO
S
ThereFinery
Movie poster
Made in 2013
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CGill SanSEric Gill
SanS SErif 1926
ThE design appeared in 1926 when Cleverdon opened a bookshop in Bristol, where Gill painted over the window in sans-serif capitals that would later be known as Gill Sans.
in addition, Gill sketched a design for Cleverdon, in-tended as a guide for him to use for notices and cer-
tain announcements.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
~ ` ! # $ % ^ & * ( ) - _ + = { } [ ] \ | ; : ‘ “ < > , . ? / 0 1 2 3 4 5 6 7 8 9
I will not be out there . . .-Eric Gill
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PRTUVX
SB D H L M SZ ZO
KPRTUVX
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TUVX
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SB D H L M SZ ZO
BC
EF
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alExrichardSon
Book Cover
made in 2013
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MGotham
Tobias Frere-Jones
sans-seriF 2000
Frere-Jones’ inspi-ration for Gotham came from walking through Manhattan with a camera to find source material.
he based the font on the lettering seen in older buildings, like the sign on the Eighth Avenue of the Port Authority
Bus Terminal.
Aa Bb Cc Dd Ee Ff Gg
Hh I i J j Kk L l Mm
Nn Oo Pp Qq Rr SsTt
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I was always fond of the ‘old’ New York and its letters-Tobias Frere-Jones
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FIJKPR
TUVX
SB D H L M SZ ZOAE
IJKPR
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SB D H L M SZ ZOEFIJKPR
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Shepard Fairey
Campaign poster
made in 2008
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F GoudyFrederic W. Goudy
old Style 1915
Goudy Old Style is a classic, old-style ser-if typeface originally created by Frederic W. Goudy for American
Type Founders.
The face was a best seller, prompting ATF to issue a special 124-page specimen book of
the series in 1927.
Aa Bb Cc Dd Ee Ff Gg Hh Ii J j Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
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Seriously, you don’t have to be so Goudy-AnonymouS
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JKPR
TUVX
SB D H L M SZ ZOFIJKPR
TUVX
SB D H L M SZ ZOB
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FrederickW. GoudyBook Title Page
made in 1911
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HHelvetica Neue
Linotype D. StuDio
SanS-Serif 1983
heLvetica Neue is a reworking design of the typeface with a more structurally unified set
of heights and widths.
the original design, drawn by Max Mieding-er, was released by the Haas Type Foundry of Switzerland, then by Stempel and finally by Mergenthaler Linotype.
Aa Bb Cc Dd Ee Ff Gg Hh I i Jj Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
~ ` ! # $ % ^ & * ( ) - _ + = { } [ ] \ | ; : ‘ “ < > , . ? / 0 1 2 3 4 5 6 7 8 9
Helvetica has almost like
a perfect balance of push
and pull in its letters.-leslie savaN
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EFIJKPR
TUVX
SB D H L M SZ ZOB
CEFIJKPR
TUVXZ
SB D H L M SZ ZO
IJKPR
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Z SB D H L M SZ ZO
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experimeNtal
Jetset
Movie Poster
Made in 2007
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Q CheltenhamBertram Goodhue
and InGalls KImBall
old style 1896
the original drawings for this typeface were known as Boston Old Style and were made
about 14” high.
these drawings were then turned over to Morris Fuller Benton at American Type Found-ers who developed it
into a final design.
Aa Bb Cc Dd Ee Ff Gg Hh I i J j Kk L l Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
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? / 0 1 2 3 4 5 6 7 8 9
The king of the display faces
-anonymous
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IJKPR
TUVX Z
SB D H L M SZ ZOBE
IJKPR
TUVX Z
SB D H L M SZ ZOFIJKPR
TUVX
SB D H L M SZ ZOEFI
JKPR
TUVXZ
SB D H L M SZ ZOD H L SZO
SLogo design
made in 1998
BrooKsr. Bruneau
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R John Quaranda Transitional 1978
New Baskerville is one of many contemporary type families based on the work of John Baskerville, a writing master and printer
from England.
It makes an excellent and very readable text face. Its sharp, high-contrast forms make it suitable for ele-
gant advertising settings.
Aa Bb Cc Dd Ee Ff Gg Hh Ii J j Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
~ ` ! # $ % ^ & * ( ) - _ + = { } [ ] \ | ; : ‘ “ < > , . ? / 0 1 2 3 4 5 6 7 8 9
I formed to ideas of greater accuracy than
had yet appeared-John Baskerville
New Baskerville
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FIJKPR
TUVX
SB D H L M SZ ZOB
FIJKPR
TUVXZ SB D H L M SZ ZO
BEIJKPR
TUVX
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D H L SZO
SMovie Postermade in 2007
BLTCommunications
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AMeMphisRudolf Wolf
slab seRif 1929
Wolf conceived of Memphis as the first re-vival of his time of the Egyptian slab serifs that had been so wildly popular in the begin-ning of the 19th century.
he designed the Mem-phis typeface in 1929 during his tenure at the Stempel factory.
Aa Bb Cc Dd Ee Ff Gg H h I i J j K k L l M m Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
~ ̀ ! # $ % ̂ & * ( ) - _
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. ? / 0 1 2 3 4 5 6 7 8 9
It is Futura with serifs
-anonyMous
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FIJKPR
TUVX
SB D H L M SZ ZOEFIJKPR
TUVX
SB D H L M SZ ZOC E
FIJKPR
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SB D H L M SZ ZO
IK
RTUVX
SB D H L M SZ ZO
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SType posTer
made in 2012
adaThoMas
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EPerPetuaeric Gill
transitional 1470
alonG with many oth-er characteristics of this typeface, Perpetua bears the distinct personality of Eric Gill’s letterforms.
PerPetua was designed as a font for books and body text, with a matching titling style for headings. It is still widely used today for many different types of books.
Aa Bb Cc Dd Ee Ff Gg Hh I i J j Kk L l Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
~ ` ! # $ % ^ & * ( ) - _
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Beauty will take care of itself
-eric Gill
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CFIJKPR
TUVX
Z SB D H L M SZ ZOEFIJKPR
TUVX
SB D H L M SZ ZOFIJKPR
TUVX
SB D H L M SZ ZOFIJKPR
TUVX
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D H L SZO
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Justin Mcclure
Book Cover
made in 2012
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GUniversAdriAn Frutiger
SAnS-SeriF 1954
univerS was enor-mously influential as it was one of the first typefaces to fulfill the idea that a typeface should form a family of
consistent designs.
it allowed documents to be created in one consis-tent typeface for all text, increasing the range of documents that could be
set in sans-serif type.
Aa Bb Cc Dd Ee Ff Gg Hh I i J j Kk L l Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
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What if I said the Univers isin your hands-AnonymouS
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EFIJKPR
TUVX
SB D H L M SZ ZOIT
UV SB D H L M SZ ZOK
RTUVX
SB D H L M SZ ZOJKPR
TUVX Z
SB D H L M SZ ZOD H L SZO
SWinkreAtive
Advertisement
mAde in 2002