TYPEPRESENTATIONShamarK.Anderson

ModernTypeface

Classi&icationInthissignage,thiswouldbeclassiAiedasaModernRomantypeface(Bodoni)sinceitcontains:•  averticalstressasyoucanseewithinthecounteroftheletter“O”.

•  There’sahugecontrastbetweenthinandthickstrokes.

•  Alsoincluderectangularserifs.

Location:SidewalkonQueenStW

Communicates•  Withtheuseofthistypeface,itdoesgivethe

ideathatthisisahighclassandelegantcondo.

•  Alsohasacleanandsimplelookmakingitverylegiblefortheaudience.

•  Withthesignageusedinallcapitalsasaheadlineandtheplacementandsizeofthestandmakesitverynoticeableasyoucomeacrossitonthesidewalkshowshowit’sabletocatchtheaudience’sattentionveryeasilymakingthisadveryfunctional.

GeometricSansSerifTypeface

Classi&icationInthissignage,thiswouldbeclassiAiedasaGeometricSansSeriftypeface(Futura)sinceitcontains:•  Noserifsincluded•  Nocontrastbetweenthickandthinstrokes

•  Evenwidthsbetweeneachletterform•  Verticalstress

Location:LearningZoneintheGrange

Communicates•  Thistypefaceisverysimpleandclean

allowingthesignagetobeverylegiblefortheaudiencewithnodifAiculty.

•  Alsosincethetypefaceisusedinbold,itdoescommunicatethemessageverystrongallowingtheaudiencetounderstandthatthelearningzoneacceptsthosewhoareapartofthefeministmovementandalsothatthosewhocometothelearningzonemustrespectthosewhostandbythat.

TransitionalTypefaceClassi&icationInthissignage,thiswouldbeclassiAiedasaTransitionaltypeface(Baskerville)sinceitcontains:•  ReAinedserifs•  Contrastbetweenthickandthinstrokes•  Containsthelowercase“g”withanopenloop

andwecanalsoseethatithasaverticalstresswithinthecounter.

•  Howeveritseemsasiftheyalteredtheletter“e”byrotatingtheletterformmakingitseemsasifithasadiagonalstress

Location:OutsidetheGrangeonSt.PatrickSt.

Communicates•  Overallthetypefaceinthesignagedoeslook

eleganthoweverthelegibilitycouldbeimprovedbecauseofthehugesizecontrastbetween“Village/Grange”and“bythe”makingthe“bythe”partofthesignatureslightlydifAiculttoread.

•  Communicationwise,it’sbelievabletoseethatwhoeverdesignedthissignagewastryingtogivetheideathatideaof“village”hastoconnecttotheideathatitshouldhaveanoldstylelooktoitbutshouldalsobereAinedinordertomakethesignagecleanandbelegibletotheaudience.

OldStyleTypefaceClassi&icationInthissignage,byjustlookingattheword“Mackenzie”,itwouldbeclassiAiedasaOldStyletypeface(Giovanni)sinceitcontains:•  Contrastbetweenthickandthinstrokes•  Diagonalstress(whichcanbeseenintheletter“e”)

•  SlantedserifsinsteadofreAinedserifsshowinghowitdifferentiateswithtransitionaltypeface

Location:BuildingonSimcoeSt

Communicates•  Withtheuseofthecastlelogowithinthissignage,itdoesgiveofftheideathatthiswasmadetohaveanoldfashionlookwhichiswhytheuseofanoldstyletypefaceisacceptablewithinthesignage.

•  ItalsocommunicatesthatthisAinancialbusinesshasbeengoingonforsometimewiththeuseoftheoldstyletypefacetoshowthatitiswelltrustedandefAicientasacompany.